How to Improve Your Marketing With Social Proof (4-Step Framework)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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Building trust with social proof is more than just putting reviews on your website and hoping for the best.
My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.
In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.
Topics covered:
- What is “social proof”?
- Examples of social proof in real life
- What social proof can and can’t do
- How to map out the customer’s journey of your product or service
- How social proof can help you answer customers’ objections
- The 7 sources where you can mine social proof
- The different formats of social proof
- How to reach out and get people to give you testimonials
- The biggest mistake people make when utilizing social proof
- What Louis thinks marketers should learn for the next 5,10, and 50 years
Resources mentioned:
- Gymhopper
- Influence by Robert Cialdini
- Yelp
- Friends
- How To Use Jobs To Be Done to Read Your Customer’s Minds - Claire Suellentrop
- Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele Revella
- Gary Vaynerchuk
- Fomo
- Mark Ritson
- Website Personalization: What Is It and How To Get Started - Brennan Dunn
- Double Your Freelancing
- RightMessage
- The Brain Audit: How to Sell More - Sean D’Souza
- Baremetrics
- Stripe
- Louis’ Twitter
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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