How to Hire, Train, And Manage Junior Marketers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.

My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it.

She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it.

Topics covered:

• Why companies should not hire “rockstar” marketers
• Why hiring senior marketers didn’t work well for Venngage in the past
• Nadya’s process for hiring new marketers
• The unique interview question that caught most candidates off guard(And Nadya’s answer)
• Advice for aspiring marketers without experience on how to get your first gig
• How to manage new hires in their first 2 weeks
• What marketers should learn today that will help them in the next 5 - 20 years

Resources mentioned:

• Venngage
• Drunk Entrepreneurs
• Brianne Kimmel and her tweet
• Venngage’s CEO Eugene Woo
• Trello
• Product Sprints
• Squads
• Pirate Metrics
• Masters of Scale by Reid Hoffman
• Traffic Think Tank
• Matthew Barby
• Nadya’s personal site
• Nadya’s Twitter
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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