How to Create “Knock-Your-Socks-Off” Customer Experiences
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More.
Blake teaches brands to create “Knock Your Socks Off” customer experiences.
Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing.
Topics covered:
- Blake’s career path from journalist to customer experience consultant
- The problem with “Gotcha marketing”, “Insertion marketing” and bad profits
- Connecting to consumers with relevant content opportunities
- Generational differences in the consumer market
- How-To tips on improving customer experience on your own and within an organization
- Internet of Things (IOT) and the future of marketing
Resources mentioned:
- BlakeMichelleMorgan.com
- Blake’s book More is More
- Blake’s YouTube Show
- The Modern Customer Podcast
- Youtility by Jay Baer
- Man’s Search for Meaning by Viktor E. Frankl
- Why Not Now? Podcast with Simon Sinek
- Simon Sinek’s Ted Talk – Start with Why
- Daft Punk: 5 Marketing Lessons to Make Your Business Famous
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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