How to Build a Content Strategy That "Drives Pipeline"
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast · Louis Grenier | Marketing & Branding
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.
- (00:00) - Intro
- (03:51) - Sara's pet peeve
- (06:34) - First actionable steps as a marketer
- (10:57) - How to find and convince the right people for content marketing
- (21:52) - Getting people involved
- (27:05) - When did you drive more pipeline
- (28:24) - Sara's content strategy process
- (33:25) - What's a cluster
- (36:11) - How do you decide on a cluster
- (40:21) - The difference between content strategy and editorial calendar
- (44:49) - How do you deal with the fear of judgment
- (49:34) - The difference between business in the US and the EU
- (52:02) - Sara's top 3 resources
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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