How to Build a Content Strategy from Scratch (3 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.

The good news is, not all hope is lost.

My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make.

Topics covered:

• Is content marketing timeless and here to stay?
• Why talking to customers is the essence of content marketing
• Is transparency the “secret sauce” for content marketing?
• The first step to getting started with content marketing
• How to reach out to customers for customer interviews
• How to translate customer interview results to tangible content strategies
• Identifying customer pain points and translating it into content
• Closing the gaps between SEO and the content you’d like to create
• How to outsource your content creation
• The one biggest mistake companies make when it comes to content promotion
• What Len think marketers should learn today that will help marketers in the next 5 to 20 years

Resources mentioned:

• Podia
• Groove Blog
• Johnson & Johnson
• HotJar
• Ahrefs
• Google Keyword Planner
• Ahrefs Blog
• Good Strategy Bad Strategy: The Difference and Why It Matters
• Forget The Funnel
• Your First 90 Days as a Marketer: How to Build Trust and Make an Impact with Claire Suellentrop
• Customer Journey Mapping - Get Started in a Few Steps with Georgiana Laudi
• Startup School by Y Combinator
• Len ’s Twitter

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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