Growth Loops: The End of Traditional Funnels?
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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It’s time to stop viewing your business as a funnel.
If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.
Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.
Topics covered:
- Why not all companies function as a traditional sales funnel
- The 2 biggest mistakes you can make when looking at your “word of mouth” growth loop
- Why it is important to continue to layer new growth loops into your business model
- Examples of commonly used growth loops
- The 3 major factors that create a successful growth loop
- The easy first step companies should take when analyzing growth loop models
- Choosing between highly diversified growth loops or expertise in one growth loop
- How to identify your growth loop’s most impactful point of leverage
- Some insightful career path advice for marketers
Resources mentioned:
- Reforge
- AARRR Marketing
- SurveyMonkey
- TechCrunch
- Product Hunt
- Hacker News
- Uber
- Lyft
- YouTube
- GoogleAds
- Zynga
- ClearBrain
- MadKudu
- Amplitude
- Drift + Segment
- Casey Winters
- Andrew Chen
- Elena Verna
- Fareed Mosavat
- Darius Contractor
- Brianbalfour.com
- SurveyMonkey
- Slack
- How to Address Your Customer's Most Serious Concerns & Improve Conversions
- Category Creation: 4 Reasons to NEVER Do It
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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