Facts Don't Change Minds. Here's What Does.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Show Notes
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
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My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.
He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.
In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.
Listen in to learn this step by step process you can apply in your daily work starting today.
Topics covered
- Learning responsibility at a young age
- Overpromising by marketers
- Life satisfaction at a certain level of income
- The Brain Audit methodology
- Finding the target profile and solving their problem
- Answering customer objections
- Curating valuable testimonials
- Implementing successful risk reversals
- Uniqueness
Resources mentioned
- How to Convince Someone to Buy (Without Being Pushy)
- The Brain Audit
- Psychotactics.com
- Originals by Adam Grant
- TimHarford.com
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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