4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Do you find it hard to find fresh ideas for your content?

My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.

In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.

Topics covered:

• Why companies just started noticing the power of content in the past couple of years
• Why content is fundamental in today’s marketing
• The first step to getting started in content marketing
• When you should NOT do content marketing
• How to create an authentic, emotion sparking content
• Why SEO should not be the focal point of content creation

Resources mentioned:

• Intercom
• Intercom blog
• Eoghan McCabe
• Des Traynor
• Brian Dean
• Tomasz Tunguz
• The Compounding Returns of Content Marketing
• Lessons Learned From Scaling A Product Team
• Growth TL;DR
• The Drum

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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