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How to Predict Packaging that Sells

How to Predict Packaging that Sells

Everyday MBA

October 25, 202522m 54s

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Show Notes

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice.

Host, Kevin Craine

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