Episode 150: Culture > Contracts: Courtney Parks' Playbook for Growing a Human-Driven PM Business
Evernest Property Management Show · Matthew Whitaker and Spencer Sutton
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Show Notes
In this episode of The Evernest Property Management Show, Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into:
- How Courtney fell into property management and rose to lead her company
- What it means to suddenly be the one setting the vision and culture—even when it's not "your" company
- Why property management desperately needs better PR—and how Courtney is working to elevate the industry
- The painful (and hilarious) story of the time she accidentally put a new roof on the wrong house—and what it taught her about systems and leadership
- What makes a great property manager (hint: it's not what you think)
- The challenge of balancing empathy with boundaries when dealing with owners, residents, and vendors
- Why Google reviews and word-of-mouth still rule—and how she wins them over one touchpoint at a time
- How to grow leaders inside your company—even if you're still figuring it out yourself
- The turning point when she realized it was time to define a mission, core values, and build culture intentionally
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Connect with Matt and Spencer at Evernest: Evernest.co
Guest: Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management | Meet Courtney on LinkedIn
Link: Connect with Evernest
Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)
Visit the Podcast Website: Evernest.co/podcasts
Email the Show: [email protected]
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Production House: Flint Stone Media
Copyright of Evernest 2025.