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Unleashing Event Creativity and ROI with Kelly Markus
Season 5 · Episode 5

Unleashing Event Creativity and ROI with Kelly Markus

Event Experience · Bizzabo

July 29, 202435m 12s

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Show Notes

In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods.

Kelly Markus is the CVO at Hunters Point.

Here's what you'll hear about in this conversation:

  • Experiential vs. traditional marketing ideas

  • Examples of social media and public relations campaigns

  • Advice to measure ROI during and beyond event delivery

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-markus-roi-creativity