Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran

In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran.

The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhancement of attendee experience through technology like wearables and the importance of understanding audience personas.

Here's what you'll hear about in this conversation:

• Examples of successful gamification tactics for events.

• How to overcome budget and tech stack constraints.

• Ways to maximize event ROI through data gained from gamification activations.

Mentioned in this episode

• Jeff Campbell on LinkedIn

• MK Granados on LinkedIn

• Will Curran on LinkedIn

• Incentli

• Informa Markets

• Bizzabo Klik badges

• Doctors Without Borders

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/game-on-jeff-campbell-mk-granados-will-curran.