Event Experience

In this episode, you'll hear from Storycraft Lab's Naomi Clare Crellin about facilitating a popup activation of taking the Google Xi (Experience Institute) community to IMEX Frankfurt. Naomi Clare Crellin is the founder and CEO of Storycraft Lab and editor and host of the Futures Forum, an innovation think tank. Her activation's goal was to explore the Xi Days case study — from the launch of the Neu Project at IMEX 2022 to the recent Xi Days event — and the many industry tools and frameworks being developed around neuro inclusion. The event guided attendees onhow to advocate for the business value of belonging and motivate their communities to foster belonging in the events they create. Here's what you'll hear about in this conversation: The Xi community's mission to generate support systems, frameworks, and tools that facilitate universal inclusion in the event industry How the team created an activation centered on engaging participants in "googly" design sprints to reimagine radical inclusion The launch of the Belonging Index, which is a tool that challenges traditional demographics by focusing on individuals' values and provides insights for designing inclusive experiences Mentioned in This Episode Storycraft Lab Xi at IMEX Frankfurt The Neu Project Valuegraphics Belonging: The Science of Creating Connection and Bridging Divides by Geoffrey L. Cohen Naomi Clare Crellin on LinkedIn Contact: [email protected] Megan Henshall on LinkedIn

In this episode of Event Experience, you'll learn how Airtable Head of Events Gianna Gaudini planned and executed the brand's inaugural marquee event, the Airtable Leaders Forum (ALF). The team at Airtable designed ALF to accomplish multiple goals for different audiences, including driving pipeline, announcing a new category, and showcasing thought leadership from the CEO. Gaudini shares the ins and outs of the event planning process and setting goals for ALF, including the strategic decision-making involved in focusing on specific goals, targeting the right audience, and maximizing the event's impact. Here's what you'll hear about in this conversation: How to create reasonable goals and leverage event data to make incremental improvements How to prioritize your event goals and stick to what truly matters The significance of post-event feedback, analysis, debrief sessions, NPS scores, press coverage, pipeline goals, and more Mentioned in This Episode 2022 Airtable Leaders Forum Key Takeaways 2023 Airtable Leaders Forum Key Takeaways Huberman Lab podcast Gianna Gaudini on LinkedIn "Gianna's Million Dollar Event Career" Course (Bizzabo15 to get 15% off!)