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Show Notes
An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.
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Topics
Consumer Goods/ServicesInternete-Businesse-commerceRetailFashionLuxury GoodsEconomyMarketsEvening EditionBlack Fridaybrand loyaltysales