The Hidden Cost of Not Knowing the Science of Ethical Persuasion
Ethical Persuasion Unlocked · Patrick van der Burght
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Show Notes
Welcome to the first episode of Ethical Persuasion Unlocked! Many seasoned professionals make avoidable communication mistakes that cost them daily in lost sales, inefficient leadership, and wasted effort. The problem isn’t a lack of trying; it’s a lack of understanding the science behind how humans make decisions.
This episode introduces the foundational principles of ethical persuasion and shares a jaw-dropping study that proves how one small adjustment can lead to a 514% increase in success. If you want to stop guessing and start influencing, this is where your journey begins.
In This Episode, You’ll Learn:
- The Devastating Cost of Inaction: Why not knowing the science of influence puts you in the “14% group” destined to miss out on opportunities.
- The Power of Public Commitment: An in-depth look at the University of North Carolina study and how making commitments public dramatically increases follow-through.
- A Universal Skillset: How these principles apply across all roles—from sales and leadership to customer service, HR, and even negotiations with your kids.
- The 3 Pillars of Ethical Persuasion: How this science works to build relationships, reduce uncertainty, and motivate action.
- Why Facts Aren’t Enough: Understand why rational arguments often fail and how providing mental “shortcuts” makes it easier for people to say YES.
- Your First Actionable Challenge: A simple, costless step you can take right now to increase your own follow-through on your goals.
Key Research Highlight
At the University of North Carolina, researchers worked with students on academic probation.
- Group 1 (No Goals): Only 14% improved their grades enough to stay.
- Group 2 (Private Goals): Also, only 14% improved their grades.
- Group 3 (Public, Written Goals): An incredible 86% raised their grades enough to stay in school.
That’s a 514% increase in effectiveness, simply by making a commitment active, voluntary, and public. This single insight can change how you finalise agreements and manage teams forever.
Complimentary Persuasion Tools
Downloadable e-book (no email required) or 7-Day Influence Challenge by email
FREE Membership Portal: Join our new community to get early access and track episodes, and access guest giveaways as well as free resources.
Patrick’s Social Media Links
Podcast : https://ethicalpersuasion.com.au/podcast/
Youtube - https://www.youtube.com/@ethicalpersuasion
Linkedin - https://www.linkedin.com/in/patrick-van-der-burght/
Facebook - https://web.facebook.com/ethicalpersuasion/
Instagram - https://www.instagram.com/ethical_persuasion/
Twitter - https://x.com/yesmoreoften
TikTok - https://www.tiktok.com/@ethicalpersuasion
Book Page - https://yesmoreoften.com/
Personal Profile - https://patrickvanderburght.com
Some Research Links of Interest:
Goal Setting as a Strategy for Health Behavior Change
The Effects of Goal-setting on Learning Outcomes
Effects of Goal-setting on Academic Engagement
Take the Challenge!
If you found this episode valuable, let’s get you into the 86% group. Make a public commitment to learning more.
- Post on LinkedIn or your preferred social platform.
- Tell your network: “I just listened to the first episode of Ethical Persuasion Unlocked and it was eye-opening. I’m committing to learning more about the science of influence. You should check it out.”
- Share the link to this episode!
By doing so, you’ll not only help your network, but you’ll also dramatically increase the likelihood that you follow through and gain the benefits yourself.