LIFTS Episode 84 - Wellness, Hospitality, and Recovery Trends and Events Popular with Gen Z | Star Sage of Hyperice
Escape Your Limits & LIFTS · Wendy de Knoop
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Show Notes
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal welcome Star Sage, a leading force in the recovery and wellness industry. Star shares her expertise from years at Hyperice and how recovery is now central to events, gyms, hotels, and even Gen Z culture.
Highlights include:
- How Hyperice helped redefine recovery in mainstream culture.
- The shift from cocktail hours to compression lounges at elite events.
- Why hotels are investing in 24/7 recovery rooms.
- The Gen Z obsession with wellness over nightlife.
- How recovery boosts gym retention and member engagement.
- Underrated recovery methods that need more hype.
- New intersections between hospitality, entertainment, and wellness.
- Star's predictions for the future of recovery.
👉 Learn more about Star Sage:
https://www.linkedin.com/in/star-sage/
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00:00 Intro + Travel & Sleep Hacks
03:51 Star Sage Joins the Show
05:11 Recovery at Events & Run Clubs
08:22 Gen Z, Foam Rolling, and Awareness
13:47 Hotels & the Recovery Room Boom
19:17 Business Travelers and Accessibility
23:44 Recovery Culture in Gyms
30:41 Wellness Tech vs Snake Oil
36:40 Wearables + Prescriptive Recovery
41:27 Recovery as Social Connection
43:07 Underhyped Recovery Trends
44:31 Final Takeaways + Sleep & Steps