LIFTS Episode 73 - Can Gamification Make You Healthier? The Surprising Power of Play | FIBO 2025
Escape Your Limits & LIFTS · Wendy de Knoop
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Show Notes
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.
In part 2 of this episode, Matthew and Grace are joined by:
- Igor Krezić, Founder & CEO of Rolla.
- Riccardo Turri, CEO of Starpool.
- Marco Stefano Guiducci, VP International Sales at EGym.
This episode covers:
- Redefining longevity as quality of life rather than just extended lifespan.
- Democratizing the term "athlete" to include everyday people of all abilities.
- Leveraging AI to provide personalized health and fitness recommendations.
- Implementing proper cold therapy protocols with individual customization.
- Using gamification to increase engagement in health and fitness activities.
- Industry responsibility in providing accessible, evidence-based education.
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00:00 Intro
03:35 Defining Longevity
06:03 The Role of Athletes and Everyday Habits
15:38 Gamification and Community
19:10 Cold Therapy and Personalisation
32:00 Education and Responsibility