Escape Your Limits & LIFTS

Harley Pasternak has an expansive education in wellbeing and nutrition, with a hunger to know more than anyone else about the science of fitness, movement and more. His dedication and understanding has seen him work with more celebrities in Hollywood than anyone else, with a client list including Kanye West, Lady Gaga, Rihanna, Halle Berry, Katy Perry, Megan Fox, Kim Kardashian, Alicia Keys and more. Watch the full episode on YouTube Harley grew up in Canada as an avid hockey player; that's where his life in fitness began. He started reading muscle magazines and looking up to bodybuilders as having the ideal physique, especially in Hollywood with Schwarzenegger, Stallone and Van Damme all regularly featuring in starring roles. It didn't take him long before he began bodybuilding himself and studying the science behind it through degrees in kinesiology, exercise physiology, nutrition, a Master's in exercise physiology and started working on a PhD. Following his education, Harley got recruited by the military and worked under one of the most respected in his field, Dr Ira Jacobs, on how different drugs can benefit special forces teams and their work. It was then he got a call to work for free on a film shoot training Halle Berry, Robert Downey Jr and Penélope Cruz. Harley left his booming business in Toronto for the opportunity he couldn't afford to miss. Harley Pasternak is a fitness and nutrition specialist, boasting the largest roster of celebrity clients in the industry. He's worked with the likes of Kanye West, Lady Gaga, Rihanna, Halle Berry, Katy Perry, Megan Fox, Kim Kardashian, Alicia Keys and more! A best-selling author, Harley has also starred on Revenge Body with Khloé Kardashian and is a regular contributor on Good Morning America. Episode highlights - The five factors of fitness that will change your life for the better – you may already be doing some of them. What's the point in having so much knowledge if you can't share it in a way that people understand? Why you can't be good at everything, so it's important to know what you're not good at. If you don't enjoy something then it's not for you. How you can find motivation for what you do from those that you're working for. Inspiration can come from any direction. Opportunities that will benefit you long term may not make sense to start with, but building on that potential will bring bigger benefits down the line. How you can be thankful for your failures, as they're the best way to learn in the long term. Why catering to the masses will bring you more money, but you've got to get good at the one thing you want to specialise in. How people will pay four times as much for something packaged to suit their needs and perceptions. Join Matthew Januszek in conversation with Harley Pasternak…

Dave Hancock is a high performance coach with an impressive track record. Through an exhaustive knowledge of the human body and movement, he's worked with some of the most successful athletes, celebrities and businesspeople, such as U2, Daniel Craig, David Beckham, Odell Beckham Jr, England national football team, the New York Knicks, Washington Nationals, Chelsea FC, and more. This episode is a lesson in high performance living. Watch the full episode on YouTube – YouTube Hard work has been instilled in Dave Hancock from his parents. Through paper rounds, washing cars and working behind bars, effort brought Dave respect for the money that he'd earned. Dave has always into fitness and sport. He was injured playing rugby to a high standard. From this, he saw a physio at a club and began taking an interest in helping others. For work experience after school, Dave attended an RAF rehabilitation centre and saw how they rehabilitated soldiers coming back from serious injuries – he was hooked. He studied hard for his qualifications, earned his stripes working in hospitals and perused a career working in sport. After building on his skills, he went for a successful four-day interview with Wolverhampton Wanderers football / soccer club, and started his professional career. Further success followed as he ventured Leeds United, and Chelsea, where his success story really took off before he travelled to America to be the performance director for New York Knicks basketball team. In everything he's done, the focus has been on health, fitness, nutrition, performance and development, even when designing the training facilities themselves. As a high performance coach, Dave Hancock specialises in rehabilitation, manual therapy, sports analysis of both training sessions and matches, injury prevention and more. Whether managing director of a physio/rehab centre chain or consultant for the top sports teams, Dave knows when to advise and when to recommend someone in another area of expertise. Most recently, Dave has taken up the role of CEO of Apollo, a complete sports data management system that's fully adaptable by the user. Schedules, rehab, workouts, game video, drawings and more can be sent directly to athletes via an interactive platform for both Apple and Android. Apollo is changing the way that people look at data and how it can support a team's performance. Episode highlights - Why you need to think laterally and learn from sources that may not be traditionally accepted in your industry or profession. Why you have to change the landscape of where you are to stay at the top of what you do. What the work ethic is like for top-level celebrities that want to stay the biggest names in their respective fields. Tips on mindset and how to overcome any challenge when it comes to your competition. The difference between perceptions of being gifted compared to the hard work and the foundations that people put in to being as good as they can be. How talent and hard work from individuals contributes towards successful and effective teamwork, and what leaders can do to bring the best out of their people. Why mindset is so important and influential in everything you do when it comes to interaction, respect and results. The psychology of sport and how the same approach can be implemented in business. Why love, praise and support is so important to get the best out of people, especially when they fail. How Lady Gaga is the perfect model for diversifying talent, using it in different ways and maintaining success. Why you have to keep a lighthearted approach with everything you do, especially when dealing with the dynamics of a team in business. There has to be a release valve to the pressure of a hard working environment. What's the difference between a survivor and an innovator in business, and which one is more valuable to long-term progress? Join Matthew Januszek in conversation with Dave Hancock…

Positivity is paramount when it comes to defeating self-doubt and fear. Our guest knows how to bring out the best in anyone. In this episode of the Escape Your Limits podcast, founder CEO of Mi365 and motivational speaker, Pete Cohen, delivers truth after truth to not only change the fitness industry, but change the world and create a revolution that will better the lives of us all. Watch the full episode on YouTube Pete Cohen started out in the fitness industry as a fitness instructor, aerobics instructor and personal trainer. He then became manager of the largest gym in Europe at the time. Pete loved fitness but became disillusioned with the industry because people sign up to gyms despite not enjoying exercise. To find a way of understanding members, Pete ventured into studying psychology in order to better influence behavioural change, confidence, believe and will power, but found that the industry wasn't as open to evolution. Instead he concentrated on making change where he could. Sadly, his wife got diagnosed with a very aggressive brain tumour. Although she was given 18 months to live, Pete used their collective persistence and connections to find a solution – a treatment in America that cost $200,000 and nutritional support that followed – that worked. Today he speaks of how we can all achieve greatness when faced with adversity. Now, his goal is to help people take the lead with their lives, their relationships and their work, removing blame culture and create a revolution of wellness. Pete Cohen is one of the world's leading keynote speakers. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete's presentations. He's also authored books around the world, made countless television appearances and motivated sports teams such as Arsenal football club to reach peak performance. Coaching business leaders, executives, corporate teams and sporting stars to achieve their best, Pete also excels at keynote presentations and inspires his audiences to think outside the box, believe in themselves and get motivated to take positive actions. He has worked with companies such as IBM, Boots, Pfizer, Robert Half International, BAA, Royal Bank of Scotland, Boehringer Ingelheim and Thomas Cook. Pete's interactive style is fun, thought provoking and leaves a lasting impression. Episode highlights: Who is the fitness industry benefitting? Is it only interested in people that like to exercise, and how can it facilitate the needs of people who don't exercise? Why we need to treat people in fitness like the health industry treats people that need medicine. Ways in which the fitness experience is more about feeling that someone cares, rather than just about the lights, the music and the equipment. How humans share a similar DNA structure to mushrooms and why you'll be hearing a lot more about adaptogens in the near future. Why facing the worst news only brings out the best in you and helps you to realise how much you can achieve. Why vision boards don't work, and how you can be motivated to act instead of just looking. How you can plan based on a WOOP – wish, outcome, obstacles, plan. Join Matthew Januszek in conversation with Pete Cohen…

Larry Nolan is the CEO Hardcore Fitness Gyms, founded in the suburbs of Los Angeles, where there are more gyms per square mile than any other city in the United States. Larry is also creator of Hardcore Nutrition supplements and host of the Go Hard podcast; he's all about being real to his clients and adding value wherever he can. This episode of the Escape Your Limits podcast is a lesson in risk for reward, overcoming adversity and always staying true to your customers. Watch the full episode on YouTube At 16, Larry Nolan got diagnosed with rheumatoid arthritis and Raynaud's phenomenon, a circulatory condition. Doctors told him that he couldn't work out. Through a passion for fitness and the rebellious nature of being young, he got back to exercising anyway. He soon found that, for him, working out and understanding the importance of rest periods could combat the symptoms of his conditions. Through his own experiences, Larry found passion in personal training to help others appreciate what their own bodies can do. He started a career training as a profession with 24 Hour Fitness and worked through all the areas of gyms in corporate America, whether it was training, sales, and more – the fundamentals of setting up a gym, management and the benefits of being around great talent, but the but the business side of training killed his passion for fitness. Starting his own group fitness initiative training clients in a local park, eventually Larry sacrificed everything to invest in an indoor space, even giving up his first holiday with his wife after years together. Fuelled every day with hard work to create his vision, from physical creation of the space to personal growth with education and earning his place as worthy of the customers he wanted to attract. Larry and Nadia Nolan founded Hardcore Fitness in 2007 in Santa Clarita. Known as the "transformation gym," it's all about motivating and supporting a community, whether a member is an athlete or has never stepped foot in a fitness space. As the crossover between PT and group exercise, Larry and his team focus on the needs of each member, offering energetic classes and facilities or resources for weight training, cardio, core, nutrition, motivation and accountability. With 18 locations now open, Hardcore Fitness is also recruiting for franchise opportunities to further its network. Larry is also creator of Hardcore Nutrition supplements and host of the Go Hard podcast. Episode highlights: How you can overcome mental obstacles such as the fear of competing against other PTs in a huge fitness space. Ways in which, even at a young age, medical conditions such as rheumatoid arthritis and Raynaud's can be combatted by working out and planned rest periods. Why internships and networking are vital for experience and understanding, but may scare you as they reveal the side of business that you don't see. It's not all glamour. How adding value for the customer is important to any business, even if it's not necessary. How you can overcome anything, even a bad track record and two felonies, to build a successful business and follow your passion. The importance of every single client, and how they're precious. Understanding the fundamentals of a trainer and what business models you can implement to make the most of their strengths and passions. How to keep going, even when everything is going wrong. Why jealously and hate are such negative results from looking at someone else's success on social media, and how you can translate your reaction into something much more positive. How the finance works out in a successful venture, transitioning from outdoor group training to an indoor fitness space while still adding client value and scaling your business. Join Matthew Januszek in conversation with Larry Nolan…

Sue Anstiss has a lot of strings to her bow. In addition to her MBE for services to grassroots and women's sport, she's CEO of Promote PR, trustee for the Women's Sport Trust charity, a Women in Fitness Association UK council member and host of The Game Changers podcast. This episode of the Escape Your Limits podcast is a vital lesson in equality, dedication and a lifetime of getting a nation engaged in sport and wellbeing. Watch the full episode on YouTube – YouTube Sue Anstiss studied at Loughborough, graduating in Sports Science and English. After working in sales for Cadbury's, she's since honed her sports sponsorship background, having worked for Gatorade before facing redundancy. Sue set up on her own aged 26, bringing Bupa into the fitness industry along with other contacts she'd developed relationships with through her previous experience. It was the start of a journey of hard work and putting the hours in, striving for perfection in everything she's done. Promote PR, now celebrating 25 years in business, and has proved to be the perfect vehicle for Sue's passion in grassroots sport. Promote PR has been changing behaviour with powerful PR, content and social media for over two decades. Through Sue's initial set-up, the company first concentrated on sport and then the fitness sector before coming back to sport as the mainstay of business. With a strong team, Sue has since evolved the business and its approach for a more effective delivery of everything it does. Promote PR also does work in elite sport but uses those relationships to drive participation. In addition to her work directly with Promote, Sue is also a trustee for the Women's Sport Trust charity, getting more media coverage and funding to women's sport. Giving a lot of voluntary time to projects and campaigns is something that Sue is passionate about. If that wasn't enough, Sue's also host of The Game Changers podcast, dedicated to trailblazing women in sport telling their stories. If you'd like to guest on the podcast with Sue Anstiss, email her on [email protected] Episode highlights - When is the best time to start your entrepreneurial journey? When you're young and have little responsibility, or when you're older and more experienced? Ways in which you can get help to recruit women in a male dominated world, and why you found yourself in that position as a top level male business owner or employee. Why you should call out prejudice and discrimination in order to stop it happening again, and why working for someone else can prevent employees from taking action. Why you need to constantly have a thirst to learn more, and why it's really important for whatever you want to achieve. Why the boutique sector may be giving people the wrong impression of the fitness industry, and how it can negatively affect mental health when it comes to perception. Why the fitness industry is focused on unrealistic behaviour and makes members feel guilty for not using what they pay for, as opposed to inspiring them to engage. The difference between sport and fitness, and how sport can boost confidence whereas fitness in some ways increases self-consciousness. Why you need to think of the things that could come along tomorrow that would negate any benefit that you offer in business. Broaden your offering or know what benefit you'd offer if a disrupter entered the market. Join Matthew Januszek in conversation with Sue Anstiss MBE…

Dennis Yu is more than just a digital marketer. As CEO of BlitzMetrics, he's built a company contributing to tomorrow's future, partnering with schools to teach young adults. With his experience, they're learning the processes that saw him making $80,000 a day on Facebook ad serving a decade ago and more. Watch the episode on YouTube. Dennis Yu has lived a life of learning. As a child, his father encouraged him to the point where he was doing calculus by the time he was eight years old. Dennis' passion for numbers continued to develop through struggling with English, growing up in a Chinese family. Dennis could communicate better through figures and equations than he could with words. That is, until he studied the Oxford English Dictionary for three hours every day and went on to represent California in the national spelling bee. This drive and determination fuelled his natural entrepreneurial ability, from selling candy and sweets at school to selling traffic and attention online. Through his parents, Dennis got access to some of the first computers. His endless thirst for education meant that he was head and shoulders above others that needed his knowledge. Today, Dennis specialises in digital marketing, Facebook advertising and revenue optimisation while still finding time to host inspirational keynotes and contribute to a multitude of publications. Hear how he embraces his data geek nature to continue an astounding level of personal growth. BlitzMetrics is a digital marketing agency that partners with schools to train young adults on how to drive sales through social media and digital opportunities. Everything that Blitz does is governed by process, meaning that new students can come on board knowing nothing, and learn how to generate leads and revenue for multinational companies. BlitzMetrics is trusted by and has worked with Rosetta Stone, Wall Street Journal, Golden State Warriors, Social Media Examiner, Escape Fitness and more. For more information: https://blitzmetrics.com https://www.linkedin.com/in/dennisyu Episode highlights - How struggle can create a competitive nature to overcome any challenge and excel at something beyond the expectation of others. Facing the complexity of computing that seems very difficult, but can be straight forward if you just trust yourself to dive in and educate yourself. How many entrepreneurial journeys start at school, selling sweets or candy and making a profit through natural business mindset at an early age. How to embrace what you do know and appreciate your own abilities, even if you suffer from imposter syndrome in your job. How social networking started and grew, even 10 years before Facebook had been created. Secrets behind targeted ads, smartphone listening and GPS tracking, even if your phone is in airplane mode, and how AI is getting smarter. Why we hear so much about personal brands and why they're vital to building trust when it comes to business and sales. What is "rational ignorance," how does it help you and why resulting decisions are almost always made based on relationships. What budget you should be allocating to your social advertising budget, and why it isn't going to be as expensive as you think to test ideas that work. What we'll see in the future for digital opportunities and technological developments. How your service or offering has to be driven through morality and ethics, and why anything else isn't sustainable online. Join Matthew Januszek in conversation with Dennis Yu…

Jason Worthy, president of Life Fitness, has lived the life of both an entrepreneur and executive. Now, his 20 years of fitness experience have led him to the top of the biggest fitness company in the world. This episode of Escape Your Limits is a lesson in staying relevant and keeping your finger on the pulse of fitness market trends. Watch the full episode on YouTube Jason Worthy grew up in the UK with hardworking parents, the youngest of five children. He discovered an entrepreneurial spirit from an early age, retrieving golf balls and selling them back to golfers. Since then he's always had a desire to work hard and create something from his efforts. Following his education, Jason moved to London to become a fitness instructor and personal trainer with LA Fitness before going it alone. Entrepreneurially, Jason has faced business opportunities that haven't worked out, discovering new strengths as a result. He has learned how to deal with failure, rejection and how to be resilient. Climbing the ladder of success at the biggest fitness company in the world before moving to the US, Jason Worthy couldn't be more proud with the position he's in as president of Life Fitness today. Life Fitness' purpose is to inspire healthier lives. The Life Fitness family of brands encourages a full spectrum of active lifestyles, ranging from the traditional fitness options provided by Life Fitness, Hammer Strength, Cybex and ICG, activity for older adults and those in rehabilitation offered by SCIFIT, and the casual active pursuits inspired by Brunswick Billiards. Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of Brunswick Corporation. Episode highlights - Reasons why staying calm is a leadership quality that's often overlooked, and why it's one of the most important skills to remember. Why it's important to learn from your mistakes and how they help teach you about yourself to grow in the future. The importance of a morning routine to help you collect your thoughts and own the day. How long it takes to own a job after coming into a new role or starting a new venture. Why you should force yourself to make the difficult positions, including acknowledging your weaknesses in business and how you can get the skills to overcome them. Understanding how unwavering belief and positive mindset can get you much further than intelligence or conventional education alone. How surrounding yourself with progressive and even aggressive people when it comes to business will progress you and the company further, so long as you're all pushing in the right direction. Set a clear vision and take your message forward. How to hire people that "get it." Find out if potential employees can get behind the "why" of the company, and then everything cascades down from there. Ways in which you can deal with internal politics and positioning in a positive way. Overcome negativity and work with those that question what you're doing and think they can do it better. Join Matthew Januszek in conversation with Jason Worthy…

An A-list master trainer, author and lifestyle consultant, Ashley Borden has faced both personal and professional challenges in her life to overcome them all and forge an incredible entrepreneurial career for the benefit of others. From a teenager with eating disorders, she's recovered to push her clients with understanding and empathy. It's a list that's included Christina Aguilera, Ryan Gosling, Reese Witherspoon, Rumer Willis, and she's also appeared on TV show Revenge Body with Khloé Kardashian. In this episode, we learn how it's never too late to create the best version of you. Watch the full episode on YouTube Ashley Borden grew up in fitness. Her mother owned health food stores, while her father owned sporting stores. Both parents were into fitness so Ashley grew up around movement and an understanding of wellbeing, but she was a dancer at heart. She suffered with eating disorders in her teenage years – compulsive exercise, compulsive eating, anorexia, bulimia – and overcame them through treatment and a change of perspective. Ashley wanted to learn how to move properly and be more athletic. After discovering how to do this, she felt the need to help others achieve the same understanding of how to have a good relationship with their own bodies. It didn't take long for her to create her career through doing what worked for her and clients she was instructing. Ashley Borden is a fitness and lifestyle consultant for some of Hollywood's most famous faces, publications and television shows. She's incredibly driven and goal focused. Ashley created her own space within the fitness industry, having overcome personal struggles and passed on this experience and these insights on to her clients. With over 40,000 hours of personal training experience, Ashley is also a published author and has appeared on television programmes such as Revenge Body with Khloé Kardashian. She has trained the likes of Christina Aguilera, Ryan Gosling, Reese Witherspoon and more. For more information visit ashleyborden.com Episode highlights - Learning how conventional career paths don't have to be the only route to success. Ashley forged her own education through hiring and learning from others. The importance of removing any negative speak when referring to yourself or thinking about your body. How to ensure you keep your self respect when it comes to picking which clients to keep or which to stop working with, and how to avoid negativity. Why it's important to remove personal relationships with your clients to avoid any negative association through a lack of boundaries. When to know if something's too much to do on your own, and why you might have to hold off on potential plans instead of struggling to cope. Why following a fitness programme is so important and how strength training is so important to anyone wishing to achieve their goals. How to monetize opportunity by looking at the bigger picture as a platform, for things like television appearances or segments in other media outlets. Join Matthew Januszek in conversation with Ashley Borden…

As an aspiring bodybuilder in Birmingham, Dorian "the Shadow" Yates never thought he'd compete at the level of Arnold Schwarzenegger, Lee Haney, Frank Zane and other Mr Olympia winners. That attitude soon changed with success, winning Mr Olympia six consecutive times. His is a story of confidence, determination and belief that we can all learn from for anything that we do. Watch the full episode on YouTube Dorian Yates had his sights on becoming British Champion in bodybuilding. Little did he know he'd be placed among the greats such as Arnold Schwarzenegger, Lee Haney, Frank Zane and other Mr Olympia muscle icons. Dorian lived in the countryside, losing his father when he was quite young. He moved and grew up in Birmingham before his mum decided to leave and he wanted to stay, aged 16. He got into a bit of trouble as a teenager and was sent to a detention centre, but it was here where he cemented his love for hard physical exercise. Always wanted to gain new experiences and travel around the world. Since winning the Mr Olympia bodybuilding competitions six times, he's done that and so much more. Today he speaks at promotions, motivational appearances and seminars, explaining what his rise to success has taught him and how his approach has changed since retiring from bodybuilding. Dorian Yates revolutionised bodybuilding by setting new standards in body mass and conditioning. He was the first Mr. Olympia at 250 lbs (265 lbs at his best), presenting an absolutely shredded physique with extremely low body fat and outstandingly high muscle density. DY Nutrition is Dorian's company, including the Shadow Line bodybuilding supplements thatprovide exceptional training performance, with Dorian leading by example through years of Mr. Olympia experience. Dorian also hosts and runs high intensity training certification sessions for Master Trainers, to pass on his work ethic and methodology to personal trainers around the world. For more information visit http://dy-hit.com/ Episode highlights How your basic personality is influenced by genetics as well as your environment, and how this leads to your level of drive and determination in anything you do. The importance of staying humble, as Dorian Yates still lived in a council flat, sleeping on just a mattress, in Birmingham when he was British Champion in bodybuilding. The difference between a body for competing and a body for functional day-to-day activities or enjoyment, and why the two are very different. The benefit of tunnel vision when it comes to being the best in your field. Why we need to get kids from every nation into sports and fitness to turn any potential negative energy into a positive result. Breaking down your "Everest" goal into achievable sections so that you can take each one as it comes without anything seeming impossible. Before long you'll be close to your long term target. How to overcome uncertainty and remain confident, staying honest with yourself about what you can achieve and what you have to do to succeed. Why you should do things that benefit your health, both physical and mental, instead of solely projecting what you want people to think of you – unless they're one and the same. Join Matthew Januszek in conversation with Dorian Yates…

It's time that we spark up some debate between fitness industry leaders! As IHRSA is when the world of fitness comes together, what better time to discover fitness trends, the future of what boutique will become over the coming years, and how other sectors of the industry will react? Our guests this week have a combined 80 years in business and entrepreneurship. The biggest question we want answered? Has the boutique fitness industry peaked? Let's find out. Video Version - YouTube David Collignon, senior VP Blink Fitness Consistency in marketing, branding, and reaching out to people who may not have felt comfortable approaching big box gyms in the past. Josh Leve, founder and CEO of Association of Fitness Studios Ways in which the industry can make fitness a lifestyle, instead of just an activity of coming in to a location and working out. Dave Wright, creator and CEO of Myzone Reasons why boutiques as a buzzword is not sustainable, but gym experience anywhere is about group training, functional training and a frictionless experience with the advancement of technology. Emma Barry, former director of group programming and group exercise at Equinox Why the fitness industry hasn't been engaging enough over the years, even to the point of taking things for granted, and how boutiques as we know them today have brought a high emotional element to their service. Steve Vlchek, co-founder of Workout Bar How important experience is in fitness boutiques – that's about activity in and out of the gym, along with how to create community within everything that an operator does. Blink Fitness With 80+ locations, with franchise opportunities and plans for plenty more, Blink's USP is to bring a feel good experience with luxury at a value price. David Collignon joined Blink in 2016 and currently serves as SVP of operations. AFS The Association of Fitness Studios aims to support industry operators in changing lives, providing resources, expertise and education for any fitness business. Coming from fitness industry royalty (including his dad, the founder of IHRSA), Josh Leve has been behind AFS from the ground up. Myzone Wearable technology company Myzone shouts about the use of tech to help people feel good about exercise. Creator and CEO, Dave Wright, launched the company in 2011 and has been pioneering gym member engagement ever since. Equinox Fitness training, PT and studios that inspire you to perform, Equinox offers unlimited group fitness, luxury amenities and exceptional services. Formerly the director of group fitness programming, Emma Barry has a wealth of insight on what makes a successful fitness experience. Workout Bar Leading the way in what they call social fitness, Workout Bar in San Diego combines a high energy fitness program, utilising the latest in wearable technology along with lighting and immersive sound. On top of that, there's more to the social scene outside the gym walls, too. Steve Vlcheck is innovating in the space as one of Workout Bar's passionate directors. Episode highlights - What effect boutique fitness has had on the industry, how these changes have been seen in other industries and which sectors lead the charge. Why experience is key and how boutique studios can tailor their service to specific niches and needs of clients who pay Why buying into high emotional elements and hyperpersonalisation is only going to get more of an appealing offering for consumers. How being able to have control and pivot is a key factor to the success of boutique fitness spaces compared to big box gyms. What created the rise of the health club and why the boutique system is / isn't sustainable over the traditional big box gym. How boutiques have been around for years, and what's different now that's causing their popularity. Why financial decisions between pay per visit and EFT can make a huge difference in the longevity of a boutique business. How, while yield per square foot is vital, it's equally important to consider the experience outside of the gym space as well as in it. Join Matthew Januszek in conversation with the IHRSA boutique fitness expert panel…

George Foreman III may be the son of the two-time world heavyweight champion and Olympic gold medalist, but it's the business lessons he's carried forward from family more than anything. Today, George feels passion for both boxing and business, with foresight and fortune of an entrepreneur. In this episode, we get a lesson in discipline and putting your ego aside. Watch the full episode on YouTube George "Monk" Foreman III says that it was always weird watching his dad on TV, but the fight game didn't get in the way of family life, as his dad gave his kids all the attention they needed and more. George's own boxing career saw him go 16-0 as a heavyweight, with 15 knockouts. Managed by his father, he spent training time learning how to grind and never give up, dragging vehicles and performing functional fitness movements such as digging and chopping wood. This not only gave George Foreman III his endurance and strength for the ring, but taught him determination and perseverance for his entrepreneurial journey, too. George Foreman III has always been driven by a passion for boxing in business, ever since his father's instruction to run the combat element of his own training space. In 2014, George opened EverybodyFights. He'd done his research. Boston was number one city in the nation for percentage of the population with a gym membership. It was also number three in terms of average price paid per membership. Looking into break even points, George's findings meant that his vision and business plan for a boxing gym made total sense. EverybodyFights has opened five new locations since 2014. New York, Boston, Kentucky, Chicago, and Philadelphia in 2019. Visit everybodyfights.com and unleash your inner fighter. Episode Highlights Learn ways to ensure that nothing or nobody can push you as hard as you're willing to push yourself. How to avoid imitation over authenticity in any entrepreneurial venture. Make your decisions based on the belief that your vision is going to work out. Give your brain the opportunity to be creative enough so you can execute your vision, regardless of your situation. Why doing your research on the competition is important before any business venture, even to the point of where George Foreman III physically ran to and toured every location in Boston to see what he was up against. The importance of real estate insight before you even think about what you'd like to do in the building itself. Hear the reasons why you're supposed to quit. Why nobody else does what's needed with an innovative venture, and what you need to get through it. The best way to market and why it's about authenticity and not just advertising to any particular cultural division, nationality, gender or age group. Make it real. Join Matthew Januszek in conversation with George Foreman III…

Do you know your HIIT from your SMIT training? Fitness studios offer every niche of wellbeing. At ukactive's Sweat event, we talk to operators at the top of their game for a great understanding of what a boutique offering truly is, and what's to come. The Escape Your Limits boutique fitness expert panel: Jason Tubbs, MD of Another Space Olivia Brafman, head of business at Ministry of Sound Fitness Michelle Dand, group health and fitness manager at David Lloyd Steve Scales, director of client services at ukactive Watch the full episode on YouTube – Jason Tubbs, MD of Another Space Joined a panel at Sweat discussing whether the boutique sector has reached saturation, and what the future holds. Olivia Brafman, head of business at Ministry of Sound Fitness How to understand the journey you're being taken on in other experience-led industries, and why this works in the boutique fitness market. Michelle Dand, group health and fitness manager at David Lloyd How gyms and chains can learn from the boutique market to avoid complacency. Steve Scales, director of client services at ukactive How ukactive use Sweat and other events in driving the value of physical activity by supporting boutiques and informing decisions. Sweat is a thought leadership event connecting forward-thinking brands, startups, influencers and investors in boutique fitness. With the boutique sector rapidly growing in prominence, Sweat delivers cutting edge data insights, implementable business knowledge and will motivate and inspire. Guests, panel members, speakers and host include representatives and operators from leading fitness companies and bodies such as ukactive, Another Space, Ministry of Sound Fitness, David Lloyd, Escape Fitness and more. Episode highlights How complementary branding or processes can help a boutique space (or vice versa with a traditional gym) and why it's still important to have stand-alone brand perceptions externally. What the membership trends in boutiques are evolving to, and why the pay as you go/unlimited monthly offerings are switching between business models. Hear about the challenges of acquiring the best employees, and why boutiques are more about the performance than the personal training. How to pivot from a completely different industry into fitness and why transitions from the music industry, for example, have been so successful in boutiques. How to centre a fitness experience about the sound, and why nightclub culture is leading the way in boutique studio success. Growth strategies for the coming years and how transatlantic business can influence each other through embracing trends. How to positively introduce evolution and development to a member base that may fear change. Join Matthew Januszek in conversation with boutique fitness experts from the ukactive Sweat event…

Descendant of fitness industry royalty, Josh Leve is the founder and CEO of the Association of Fitness Studios. An expert in strategic development, he helps thousands of individuals and businesses all over the world. Watch the full episode on YouTube Josh is the third generation of family members starting a fitness association, following in the footsteps of his grandfather who started the National Court Clubs Association and his father who started IHRSA. He had a background in the management side of fitness studios, scaling and improving health clubs through consulting, advertising, marketing and more. When it came to AFS, Josh embraced his entrepreneurial drive and acted on a big opportunity. The Association of Fitness Studios is made up of a team of people all over the USA. Through combined experience and input from all its members, AFS as a body has become an expert in maximising space and experience for clients. Josh Leve views everything he does with AFS from the pathway of a trainer just starting out their entrepreneurial journey, ensuring that it always has member needs at heart. AFS is the direct link between studio owners, suppliers, fitness professionals, certifying organisations, and consumers – connecting all segments of this vibrant industry. Its benchmarking reports are renowned for an accurate view of what's happening in fitness, and SUCCEED! is the association's major event dedicated to current and aspiring studio and gym operators of all disciplines. Episode highlights: How boutiques and fitness studios have evolved, with trainers, artists and performers progressing into entrepreneurs and businesspeople. Learn the pitfalls of starting your own business, what effect clients can have on the decision and what alternatives there are if entrepreneurship doesn't work out for you. How to define a boutique, and what differentiates them from any other gym set up. The importance of a high-touch, results-driven culture within the world of fitness studios. Why success is no longer about differentiation, and why it's more to do with customer service in the studio sector. The key elements of a successful experience and what locations can do to avoid doing things wrong. The differences between membership models, how to keep members coming back and how high performing studios provide the wow factor. How and why you can avoid dead spaces and lost revenue in your fitness space. Hear about the technology advances that will be driving the industry in years to come. Join Matthew Januszek in conversation with Josh Leve…

Brendan Cosso's temptation to smuggle drugs landed him in the most dangerous prison in South America. He rebuilt his life and dedicated it to education, events and helping people take a positive path. In this breathtakingly graphic and candid interview, we learn the value of decision-making from the CEO of the World Calisthenics Organisation. Watch the full episode on YouTube Growing up in a middle class family in California, and living a life of luxury working the VIP clubs of Hollywood, Brendan made one bad decision that saw his life come crashing down. Tempted by a lot of money and the lure of the Brazilian party scene, Brendan strapped himself up with cocaine and headed back to the US. Caught at the border, his decision landed him in the most dangerous prison in South America. Brendan rejected the idea that he would remain 'a criminal' and spent his term learning and educating himself. Improvising with whatever was available, he made a pulley system to work out on, improving his strength and movement – the system he later developed into the CrossCore, now sold worldwide. He has rebuilt his life and as CEO of the World Calisthenics Organisation, he dedicates it to education, events and creating opportunities in fitness for people who don't have careers. After being introduced to Calisthenics through a friend, Brendan saw the entertainment potential and created a competition in the park – making up the rules and pulling together make-shift equipment. Instantly popular with onlookers and contestants, Brendan sought sponsorship and quickly grew the contest to become Battle of the Bars – the global competition known on the streets today. Along with Kenneth Gallarzo, Brendan Cosso founded the World Calisthenics Organization (WCO) with the overarching intention of bringing the calisthenics and street workout movement to the forefront of the mainstream fitness industry. The WCO was the first organisation to hold a calisthenics competition on such a large and professional scale, reaching nearly 37,000 onlookers at the LA Fit Expo January 2013. Combing elements of street workout, parkour, gymnastics, free running and tricking, Battle of the Bars has become an intricate part of the growing community. Through WCO, Brendan is creating opportunities in fitness for people who don't have careers and is championing the recognition of calisthenics as a sport. See www.worldcalisthenics.org for more details. Episode highlights : How even in the darkest of places, you can find the strength to turn your life around – with self-reflection, acceptance, hard work and good decisions. Understanding that it isn't until you forgive yourself for what you've done that it allows you to move forward to forgive others for what they did to you. The importance of mental strength and dealing with difficult experiences in enabling you to be good and make a difference from today on. How by accepting whatever help your connections offer, you can help yourself to change your life. The importance of not worrying what others think, focusing on your goal and never giving up on what you think is achievable. Join Matthew Januszek in conversation with Brendan Cosso…

Brendan Cosso's temptation to smuggle drugs landed him in the most dangerous prison in South America. He rebuilt his life and dedicated it to education, events and helping people take a positive path. In this breathtakingly graphic and candid interview, we learn the value of decision-making from the CEO of the World Calisthenics Organisation. Watch the full episode on YouTube Growing up in a middle class family in California, and living a life of luxury working the VIP clubs of Hollywood, Brendan made one bad decision that saw his life come crashing down. Tempted by a lot of money and the lure of the Brazilian party scene, Brendan strapped himself up with cocaine and headed back to the US. Caught at the border, his decision landed him in the most dangerous prison in South America. Brendan rejected the idea that he would remain 'a criminal' and spent his term learning and educating himself. Improvising with whatever was available, he made a pulley system to work out on, improving his strength and movement – the system he later developed into the CrossCore, now sold worldwide. He has rebuilt his life and as CEO of the World Calisthenics Organisation, he dedicates it to education, events and creating opportunities in fitness for people who don't have careers. After being introduced to Calisthenics through a friend, Brendan saw the entertainment potential and created a competition in the park – making up the rules and pulling together make-shift equipment. Instantly popular with onlookers and contestants, Brendan sought sponsorship and quickly grew the contest to become Battle of the Bars – the global competition known on the streets today. Along with Kenneth Gallarzo, Brendan Cosso founded the World Calisthenics Organization (WCO) with the overarching intention of bringing the calisthenics and street workout movement to the forefront of the mainstream fitness industry. The WCO was the first organisation to hold a calisthenics competition on such a large and professional scale, reaching nearly 37,000 onlookers at the LA Fit Expo January 2013. Combing elements of street workout, parkour, gymnastics, free running and tricking, Battle of the Bars has become an intricate part of the growing community. Through WCO, Brendan is creating opportunities in fitness for people who don't have careers and is championing the recognition of calisthenics as a sport. Seewww.worldcalisthenics.orgfor more details. Episode highlights : How devastating and life-changing results can occur when you're influenced by the wrong crowd and attracted by an easy route to the lifestyle you want. The importance of taking responsibility for what you've done and making the right decision to protect your future and those you love. The reality of what it means to break the law and just how dangerous that can be. How sometimes the most terrifying thing isn't the horror of what you have to deal with in front of you but the possibilities of what you might have to do to protect yourself in the future. The realization that if you make a bad decision you can give other people the power to decide your fate. Join Matthew Januszek in conversation with Brendan Cosso…

Sam Bakhtiar escaped the bombs of Saddam Hussein to become a serial entrepreneur in the USA, providing for his children and helping thousands of people achieve their fitness goals. In this honest and emotional interview, we can all learn a lot from the founder of The Camp Transformation Center and One Percent Nutrition. Watch the full episode on YouTube – https://youtu.be/MvEnYLsA82Y Born in Iran, Sam lived there until he was 11 years old. He grew up in conflict, hearing bombs and sirens throughout attacks by the Saddam Hussein regime. To avoid Sam being recruited for the military, his family left for the USA via France as refugees of war, with bag of luggage and $500 to their name. It was a culture shock. In America, Sam's passion for fitness developed from a little room full of bodybuilders, with an atmosphere of chalk, rusty weights and sweat. Working out improved his confidence and gave him a sense of belonging. It didn't take long for Sam to start finding new ways of improving other people's lives, as he had his own. Sam Bakhtiar started his first business through a passion for body transformation. Camp Transformation Center is a franchise business dedicated to changing thousands of people's lives, empowering communities through health and fitness. It's also home of the free six-week weight loss challenge, and has 100+ locations with group training to inspire no-gimmick transformations. One Percent Nutrition offers supplements for people who accept no compromise. With science-based ingredients and high standards, Sam Bakhtiar surrounds the business with the values of faith, family, fitness and finance to bring out the best in everything he does. Episode Highlights - How the evolution of a business can flourish into an entirely new entrepreneurial journey bringing more success than you can ever imagine. The importance of mentorship and how other people's experience can benefit whatever you do. Never work in an insular environment. This is the ultimate story of overcoming adversity, both in a war torn upbringing and dealing with credit mistakes and financial struggles. Why negative self-thought will do nothing for progress, and how to overcome stress. How to scale and 10x a fitness business from a small PT set up to further success. The importance of understanding when you're not equipped to provide a particular service, and how you can better suit a customer by referring them to another partner or offering. Join Matthew Januszek in conversation with Sam Bakhtiar…

David Stalker pioneered change in the country's not-for-profit health body for the physical activity sector, bringing a fresh face to its thousands of members. Today, he's joined the Myzone team as CEO of EMEA, passionate about saving communities with fitness technology, experience and understanding. Watch the full episode on YouTube – https://youtu.be/kMG-_n7f6D0 Born and brought up in Kenya, David Stalker has been in the UK since 1988, after falling in love. He joined the fitness industry on a YMCA fitness instructor course and started out as a PT before transitioning to eventually become an award-winning fitness manager. David's continued success saw him rise through the ranks of the UK fitness industry in successful chains on both sides of the corporate and local authority fences. As CEO of ukactive, he led the fight against the nation's obesity epidemic, while pioneering change from the Fitness Industry Association through its rebrand. Even after his time at ukactive, David's enthusiasm to get more people, more active, more often is at his the heart of everything he does. He's passionate about sharing his core values about wellbeing with the Myzone team and beyond. Myzone is an innovative wearable heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It is successful due to its accuracy at 99.4%. This is the tool for anyone who wants an accurate, gamified and motivating wearable. Myzone monitors heart rate, calories and time exercising that convert into Myzone Effort Points (MEPs), with a focus on rewarding effort rather than fitness. Episode Highlights: Differences between fitness business in the corporate world and local authorities, and how the challenges of each can change. How the fitness industry overall has changed and what all the advances have left behind. The ways in which a new generation shifts how the industry needs to react, what benefits it provides and how customer education affects business. Why boutiques may be perfect for bigger cities and continue to grow, but how their growth into smaller cities may not be as successful. How we can learn from past mistakes in order to benefit the health of the nation. The effect of the pharmaceutical companies and other companies on why fitness isn't more available to nations when it comes to accessibility. How businesses based around junk food and sugar have changed their models to parallel healthier options with their own products. How best of breed insights have been implemented in fitness equipment, and how the standards of training and facilities has improved dramatically through industry communication. Join Matthew Januszek in conversation with David Stalker…

As founder director at The Gym Group, John Treharne is on the brink of one million members since starting it in 2007. He knows how to build innovative and inclusive initiatives that work for the people, and this episode will help you improve and develop any business. Watch the full episode on YouTube – https://youtu.be/1s-Bfsuo0Rk John is no stranger to the demands of fitness and working out, as he used to play squash for England. In business, his ability to meet and exceed the needs of members and his team has seen him win awards and continue a career of triumph after triumph. He's floated a company on the stock market twice and explains how learning to run a business properly and managing private equity investors is key to success, sometimes even over a passion for the market itself. John knows the customer well, and has implemented his knowledge in both improving the experience of gym goers and staff alike over decades. To start with, John borrowed money against his house to open his first concept. His growth success level reached 22 clubs at around one a year, whereas now that figure has risen to 20 per year. Today, The Gym is the largest low-cost gym operator in London, and has recently opened a new location in Monument with other locations all over the UK. It's owned predominantly by large city institutions that have a long-term view on investment. Put simply, John is all about the people. The Gym is the only business in the sector with a Gold Investors in People award, and continues its understanding and inclusive approach to fitness around the UK. Episode highlights : Learn how the equipment found in gyms and the behavior of gym-goers have both changed over the past decades, and how The Gym has evolved with these changes. How staying open all of the time expands your customer base into a whole new market such as shift workers. The difference between investment set-ups and how funding decisions ultimately affect the longevity of your business. How to break down barriers to fitness, such as the fear that you need to be fit before you even go through the doors to become a member. Join Matthew Januszek in conversation with John Treharne …

From workouts and training advice to supplements and meal plans, Jim Stoppani's goal is to provide the most complete system of fitness information – all backed by science – that delivers life-changing results. Passionate and professional, with an exhaustive level of knowledge, his self-imposed responsibility to educate, drives Jim to continue growing what he's created and sharing it with as many people as possible. Watch the full episode on YouTube – https://youtu.be/8hSboI6xZew Jim Stoppani grew up in the shadow of a very fit family – his dad was a professional boxer and his cousin was a US Olympic weightlifter. He'd always aspired to have strength. As well as being into bodybuilding, Jim was active playing baseball, racing motorcross and involved in other sports. He decided to study sports medicine and soon saw the transition between an industry concentration on cardio to the rise of weights and resistance training through new research and studies. From here, Jim took more of an interest in exercise physiology, gaining a PhD and undertaking research of his own for the betterment of the fitness industry. He'd always loved to write and had a passion for fitness magazines. It only took one phone call before one publication offered Jim a job, so he left academia. Following his graduation and time at Yale University School of Medicine, Jim served as senior science editor for Muscle & Fitness, FLEX and Muscle & Fitness Hers magazines for over a decade. Even before his work became a business proposition, Jim was an early adopter of the internet, leading the way before fitness magazines in hosting workout information and video content online. He wanted to share his knowledge with as many people as possible. His JYM supplement line launched in 2013, providing the trusted nutrition he needed for his own performance and offering transparency about ingredients and propriety blends for his customers. Jim has authored and co-authored multiple books, as well as working as personal nutrition and health consultant for celebrities such as Dwayne "The Rock" Johnson,LL Cool J, Dr. Dre and Mario Lopez. Today, Jim not only continues to educate and inform, but he also films his own workouts and gives them away for free on his website as "Train with Jim" sessions. Episode Highlights - Revolutionary, science-led insight into exercise. This episode will make you question everything you know about fitness. Why a lot of medical professionals can't speak professionally about supplements, and why many fear them. Why the understanding of weight training and muscle growth is such a new field from a scientific perspective. How strength training is critical as you get older and lose muscle tissue, and how this form of exercise can benefit older adults. The difference in benefit between education through published studies or anecdotal evidence, and why official papers don't always provide real results. Join Matthew Januszek in conversation with Jim Stoppani…

Always growing and inspiring others on their paths to success, Frank Napolitano is passionate about personal development, new experiences and sharing knowledge with his peers for the betterment of everyone. In this episode, he gives us insight into how to survive and thrive as the president of the world's largest fitness chain. Watch the full episode on YouTube – https://youtu.be/uQ2JRZvLm7Q Frank Napolitano isn't your typical fitpro. He started his career in public accounting before becoming a lawyer and then pivoting into real estate. It wasn't until 1984 that he ended up owning a single gym almost by accident. From here, he began acquiring and adapting larger facilities previously used for tennis that had become unprofitable. Growing this network with his business partner, Frank also developed a chain of hotels. However, it was the fitness industry he fell in love with. Frank has developed an understanding to know what both employees and customers need. He also appreciates the differences between what people want at different times in their lives. He's seen the fitness industry evolve and has implemented so much in the way of trend setting and decisions that have influenced business around the world. Today, with experience around the world in and out of the industry, he's perfectly placed to observe patterns of business, create culture underneath him in 24 Hour Fitness and continue to push the boundaries for both his own career and the success of others. Almost four decades of 24 Hour Fitness has seen the business nurture the career of countless fitpros. Many have gone on to build empires of their own around the world. This alumni is testament to the insight of founder Mark Mastrov and the ways of working that he created. Following the company's sale, Frank has been in 24 Hour Fitness for four and a half years, continuing the original journey of improving lives through fitness. With over 400 clubs in 13 states 24 Hour Fitness is showing no signs of slowing down, and Frank Napolitano explains why in this episode. Highlights include - Corporate lifecycles and how your position on a curve will affect your success if you don't act now. How to grow the industry on the back of fitness professionals. What clients need in order to keep motivation when personal circumstances change. Building the bones of a business, implementing the structure and identifying where you need to focus to lead your team to success. Why a good leader should lose the ego and be able to encourage and empower employees, making it possible for people under them to succeed. The importance of collaboration. Expand your circle of influence, surrounding yourself with good people and sharing ideas to continue to improve your business and that of others. Join Matthew Januszek in conversation with Frank Napolitano…

In this episode of the Escape Your Limits podcast, we're invited to experience a party on a bike with president of CycleBar franchising, Ryan Junk. Ambitious, intelligent and experienced, Ryan takes us all on a ride to further our personal growth and understanding of what makes a great entrepreneur. Watch the full episode on YouTube – https://youtu.be/hRY8AxHXHig Bob Marley fan Ryan Junk grew up in a small town in Hawaii. While he didn't graduate from college, his success has come following an original goal of becoming a district manager – Ryan has far surpassed that. He's passionate about educating employees to sell in the right way, embracing historical approaches and adapting them to the modern fitness space and needs of clients. Through understanding and intuition, Ryan has implemented his logic and quick reaction times to go from success to success in 24 Hour Fitness, UFC GYM and more before joining another one of the most successful companies around today. He explains the challenges and benefits of franchisee models, along with a revolutionary look at the evolution of customer experience, exploring how its link with sales is no bad thing. CycleBar is the world's first premium indoor cycling franchise, operating in over 400 territories around the world. Since being bought by fitness empire Xponential Fitness in 2017, the brand has seen mounting success, selling 365 studios in its first year under new ownership. Xponential is made up of eight different brands, and each one is run independently. Every CycleBar member knows it's more than just a spin class. The excitement and entertainment in the studio is backed by supportive stats delivered straight to their inbox afterwards. Episode highlights : The importance of implementing as many touch points as possible to service members or clients and enhance their experience. How to educate first-time members and provide a premium service at the same time. What members are going to the gym and to classes for, and why it's not information that they're after anymore. The difference between an entrepreneur and a franchisee, and how this can affect anyone's suitability at holding a franchise. How to hire and keep the right trainers that can provide the best instruction experiences and learn the ways of the business approach. Hear why business in the fitness space can easily descend into a downward spiral before closure, and how any boutique can avoid it. Join Matthew Januszek in conversation with Ryan Junk…

Host of the Escape Your Limits podcast, Matthew Januszek, looks back on the year and gives valuable insight on how to start a podcast, how to overcome challenges, and how to always keep improving in anything you do. It's been an incredible first year for the Escape Your Limits podcast. Across 60 episodes, guests range from Mr Olympia bodybuilding legends and UFC fighters to exciting new fitness entrepreneurs and veterans of the industry. Thanks to you, we've clocked up well over one million minutes of viewing time on YouTube alone. This final episode of 2018 aims to give a reflection on a successful year and more. Host Matthew Januszek will talk through how we got started, how we overcame challenges, what we've learned and how you can use the most important lessons to better your own life. Thanks for your support over the past year and thank you for listening. Watch the video – https://youtu.be/5L2pI4mUjXc Episode highlights Lessons we've learned about patterns within the fitness industry from key entrepreneurs worldwide. The most common advice that we've heard from CEOs, PTs, celebrities and other fitness icons; how this has benefitted their businesses and how it can help yours. Behind the scenes explanations of the challenges faced and overcome at the start of creating a podcast, and how to use these lessons to improve. Why anything you do needs to add value to the audience, customer or client, and how it can't just be about what you want or your business needs. The importance of goal setting and the real reason why so many successful entrepreneurs do it. How to overcome nerves in front of a camera for the first time, whether on a vidcast or on social media. Discover the importance and appreciation of feedback, and how it's vital for the continuation of improvement with anything. Join Matthew Januszek to look back on the Escape Your Limits podcast and what lessons we've all learned…

A world leader in both physical and digital fitness, Rasmus Ingerslev has founded innovative club chains, built business brands and successfully sold ventures to move onto the next entrepreneurial opportunity time and time again. Watch the full episode on YouTube - https://youtu.be/UgaOg8bxm3g Driven by looking after loved ones, Rasmus Ingerslev grew up with a single mother of three. He's always had a desire to create a safe environment around his family. His mother passed away from cancer when he was 16. One source of inspiration to succeed was a promise Rasmus made to himself that he will never be in the position where he can't afford to pay for any treatment relating to the health of his family. Aside from entrepreneurial ventures, he's also been a martial arts athlete – a heavyweight in the national karate team, winning a national team title as payback for all the hard work he put in. Alongside every great man is a great woman; in the case of Rasmus Ingerslev he stands beside his medical doctor and neuroscientist wife, Mouna Esmaeilzadeh. This performance power couple has gone on to rise above and beyond competition in either of their respective fields. Once a fighter, always a fighter – Rasmus Ingerslev's martial arts success has only been matched by a fighting spirit on his entrepreneurial journey. He holds many senior positions as chairman of Barry's Bootcamp Nordic, urban fitness chain REPEAT, investment group Stockholm Leisure Partners, and he's also Executive Vice Chairman of Wexer Virtual. Rasmus is a global leading businessman, forging the new path in digital fitness and sharing as many of his experiences with others along the way. Episode highlights - Understand determination and how a fighting mentality will set you up for success and help you overcome when times are tough. Knowing when to rest, both mentally and physically, so that you don't burn yourself out in business or in fitness. The same goes for the business itself – realising the timing of when to invest and add resources, or when to let productivity rest to find better timing in any market. The importance of written goals and how they'll fuel you to achieve your long term plans as well as celebrating the quicker wins, too. How Rasmus believes that martial arts is the best education in the world, thanks to the discipline and patience needed to succeed and progress. Why leadership, your location and your people are the three most important things to surviving any market trends and changes in the industry. Join Matthew Januszek in conversation with Rasmus Ingerslev…

Overcoming her own challenges and pushing herself at every possibility, Pauline Nordin knows the importance of physical wellbeing and mental health. As a competitive bodybuilder, top fitness model and television personality, she used her experiences to create Fighter Diet and prove that fitness is more about your mindset than the shape of your body. Defining both mental and physical strength, Pauline now runs her multi-million dollar fitness company, inspiring women to be the best versions of themselves. Watch the full episode on YouTube – https://youtu.be/plSTV53PzAc Pauline Nordin travelled to the USA from Sweden in Europe after saving up to start a new life. To begin with while learning a whole new culture, she lived off a 99c store as that's all she could afford. However, that wasn't the start of her struggles. Pauline had been starving herself through anorexia between 12 and 17 in order to change her physical appearance based around a want for the contemporary skinny chic body. She would only eat one serving of beans a day. It was Arnold Schwarzenegger on the cover of a magazine that inspired her to learn more about diet, discipline and bodybuilding. That started a journey to success that has seen Pauline inspiring millions of others herself. Pauline launched Fighter Diet in 2015, to help people ignite the fight within, finding strength to push past the comfort zone. Fitness is an uphill battle that's worth fighting for! With a range of workouts, supplements, books and more, the Fighter Diet resource pool is full of inspirational information and education to change the lives of millions. Pauline hosts challenges every three months to drive progress and performance for her clients to reach their goals. Her social media engagement is second to none, and followers are keen to share their incredible results. Over a range of platforms, Pauline is driving people to make a real difference, whether they want to lose fat, improve nutrition, build muscle learn more or all of the above. For more information visit fighterdiet.com Episode highlights - Hear how some of the current trends in what is perceived by many to be attractive, such as the "thigh gap," directly contradict what fitness is all about. Find out how you can decipher the differences between diets, and how impatience is the driver of falling off the nutritional wagon. Why you need to think about fitness as a lifestyle rather than a project for an outcome, and how the industry can sell the benefits of fitness with much more longevity. How people are addicted to the extreme, thinking that a tougher workout will counteract bad behaviour when it comes to nutrition. How to overcome health issues, low metabolism, hyperthyroidism, and many other issues of wellbeing to improve your mind, body and life overall. Join Matthew Januszek in conversation with Pauline Nordin…

CEO of LiveFit, Randall Pich has been in the tshirt game since he was 14 years old. Today, he's implementing his years of knowledge, experience and lessons learned to build and expand on a brand that's heading for great things. LiveFit's lean machine of employees having been in business for six years. Through this efficient set-up, Randall and his team can turn brand assets around incredibly quickly, but it's not just about clothing. In this video, we discover the corporate side, including a first-look into LiveFit's new supplements line. Within LiveFit's premises, Randall also heads up a side project of his – Skylab Prints – for luxury printing services that's been scaled and made into a business of its own. Customers even include celebrities such as Sylvester Stallone. CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness. Join Randall and host Matthew Januszek on this tour of LiveFit and more. Watch the full podcast episode on YouTube – https://youtu.be/cp1zMUQ_Nek

CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness. Watch the full episode on YouTube – https://youtu.be/cp1zMUQ_Nek Randall was born and raised in the mix of poverty and gang activity in Long Beach, California. His parents had survived the genocide in Cambodia and came to the USA, making him a first generation citizen. Randall started his entrepreneurial journey making t-shirts for his band at school. Along with taking an interest in bodybuilding, he graduated high school and got into college – discovering its kinesiology department before getting certified as a personal trainer. Following a PT career, he grew his business while still at college. It didn't take long for orders to come in, business to increase, and the decision to leave a six-figure business and education for the life of a successful entrepreneur. The mission of LiveFit is to help people lead healthier and more fulfilling lives through active lifestyles. The brand represents a movement of empowering individuals to better themselves physically and mentally. Randall saw how the skate industry always created a team around products and talent, and spun that off into the fitness industry, leveraging on social media. For a long time he felt uncomfortable in front of camera until he knew it was key to scaling and growing his brand. He has since grown the social media following of LiveFit to over 500k followers, while also building his personal brand to 300k+ followers, both on Instagram alone. Episode Highlights - How vital it is to have a support network, whether it's growing up or in business, for personal or professional help. Ways to inspire trust from clients and find the need for your business. How a small business goes from popular products and restocking based on supply and demand before suddenly developing a clothing line out of almost nowhere. How deprived areas can provide a sense of hope and a seemingly endless source of success in multiple industries. How easy it is to waste time creating content that doesn't work, and how important it is to try, test, and react accordingly. Join Matthew Januszek in conversation with Randall Pich…

International speaker and founder of Retention Guru, Paul Bedford, knows the importance of behaviour, because he knows what we all do. Through continuous research, he's evaluated the effect of four million fitness space and gym member records across 40 countries. He's led data studies that change the way we think in the fitness industry, such as research from 357,000 customers over a four-year period from 100 different operators in a single retention report. This is how to get to know your customer. Watch the full episode on YouTube – https://youtu.be/wudEgTwffaM Paul Bedford started in the fitness industry working in a YMCA as a gym instructor. He couldn't understand why members would come into the gym full of enthusiasm but then either stop doing the programme or stop coming in altogether. Paul realised the need for a better understanding of psychology over kinesiology when it came to keeping people in the gym. He undertook a Master's degree in exercise and health behaviour before following that up with a second one in research behaviour and finishing with a PhD. Paul Bedford and Retention Guru specialise in big scale studies over long periods of time, looking at member behaviour. In addition to industry benefit, he does a lot of work for individual companies such as Anytime Fitness, Mariott Hotels, The Gym Group, Lifestyle Fitness and more. It's all about traditional, statistical analysis to increase the lifetime of each customer in regards to retention. He uses this data to develop strategies, predict trends, and split members into groups based on behaviour. For example, he splits gym users into three groups – savvy, yo-yos or new – and understands how their needs greatly differ in what will keep them interested. For more info visit retentionguru.com or follow Paul Bedford's activity on the company's social platforms. On LinkedIn and Twitter, you'll find "lunchtime lessons" – a short point of information to help you better understand your members. You can also attend the Retention Convention in Birmingham, UK. Episode highlights : The difference between retention and attrition, and why many gym owners have probably been measuring statistics incorrectly until now. How to measure the activity of members to determine its effect on the business, and how you can interpret this information to decide how you need to react. Why physiological changes don't keep every member on board all the time, and how a psychological approach is needed to grow the industry and benefit more people. Learn the difference between member types, how much support they need and how they use fitness spaces. How to mitigate risk through multiple products, but also why you should brand them separately. How behaviour influences thought processes and not the other way around as many had previously assumed. Join Matthew Januszek in conversation with Dr Paul Bedford…

Joseph McClendon III is an ultimate performance specialist that has impacted millions of people to change their lives for the better. In this open and moving episode he explains how to overcome fear, attract positivity, and dare to make your life magnificent. Watch the full episode on YouTube –https://youtu.be/RYOq6AAOCZc Joseph McClendon III used to be homeless, living in a cardboard box after being the victim of a racial attack by three men. It made Joseph feel worthless and he blamed himself. During that time, he was given a book called Think and Grow Rich that changed his life. He turned everything around thanks to a new look and approach before adapting these ideas for himself and sharing them with others. Joseph went back to thank the person that gave him the book in the first place to say thank you, and was inspired to help as many people as possible in the same way. His path to success was borne from his lowest point. Today, with a doctorate in neuropsychology Joseph McClendon III has changed the lives of over three million people in 40 countries. His belief system helps individuals and audiences overcome fear and inhibitions to really get results. In this episode he explains how the beliefs about ourselves, other people, and the world around us are what make up our psychology. We learn about how every living thing puts out electromagnetic energy, captured by Kirlian photography, and how another goal of Joseph's was to become a successful musician, which he has also achieved through his passion for music. Episode Highlights - The importance of literally moving your ass to change your attitude – asstitude. Why you need to drink more water in order to hydrate yourself as often as possible; the effect of this on your motivation, and other simple hacks for positive impact in your life. How to overcome adversity, fear or anxiety to rebuild your life for the better. If your outcome in life is to go out and offer as much value to as many people as possible, then it will come back to benefit you in ways you can't imagine. Join Matthew Januszek in conversation with Joseph McClendon III…

Eitan Kramer is a world record holding vert ramp inline skater. He has travelled the world with Matt Hoffman, Tony Hawk and other action sports stars to lead a movement before putting his experience into effect with a whole new way of skating – the Morfboard. Watch the full episode on YouTube – https://youtu.be/kWqToAira8E Eitan grew up in a time where action sports were growing with every street meet, every event and every competition. At 12 years old, he noticed that rollerblading was getting more popular. He wanted to be a part of it. Throughout his youth, skating went from being a hobby, to a passion, to a profession. Alongside other skaters, Eitan began innovating in an industry that had evolved from other sports to become its own market and movement. He set a Guinness World Record for the highest air in a half pipe at an MTV festival in 1999, while continuously travelling the world, skating with communities and sharing the mutual love for movement, regardless of any language barriers. Action sports have continued to evolve, led by approaches that Eitan and his friends put in place. Today, it's been taken to a new level with the 30ft air ramps that we see at events. Since skating, Eitan tried a stint in entertainment and acting before realising that show business wasn't for him and moving on to another pathway to success – the Morfboard. As a multisport introduction to numerous platforms, the Morfboard is a cost effective way to keep fitness and fun going no matter what you enjoy at any age. It's a modular system, with accessories that can attach and detach for skateboarding, scooting, balancing, commuting and more. Not only is Eitan and his team addressing movement in an exciting way to combine fitness and fun, but the Morfboard is forever adapting, with new boards, new colours and new accessories. Check out morfboard.com for more info. Episode highlights - How brands can be influenced by the consumer's influence vertically, as with the rollerblading community making improvements to their skates. The origins of influencers. The importance of providing for a consumer's needs, rather than promoting a product or message that you want to get out for any other reason. How creativity and talent in sports breaks down all other barriers of age, demographics and other interest. Discovering how much of a baseline of education is required in order to inspire comfort with a product and remove the fear of looking stupid. How you could be ruining your own control group when you present ideas through market research. Instead of a product's reality, you could be pushing your own enthusiasm across feedback instead of it being organic and reliable. Join Matthew Januszek in conversation with Eitan Kramer…

As if being a super heavyweight world champion powerlifter wasn't enough, Big Boy of Strength Cartel heads up an apparel and nutrition line that's leading the way with genuine passion, little ego and plenty of respect. Watch the full episode on YouTube – https://youtu.be/8wi8hQrecvg Middle child of his siblings, Big Boy grew up in Pasadena, LA. He always liked sports and always loved working out. He took part in baseball, basketball, soccer, fighting, boxing, and more, but it was football that he was truly passionate about. Big Boy played on defence and had dreams of playing in the NFL. That's how he originally got into lifting. By 17 years old, he'd dropped out of school, lived on his own and got in trouble. However, his explosive power and agility from a sports background and fast-twitch fitness meant that he had something to fall back on and develop into the business we see today. Big Boy's come from a place where he didn't like to put himself out there. He wasn't a fan of social media and didn't want his details in the public eye. He's grown and escaped his own limits, starting out scared in front of a camera to become one of the biggest names on many platforms with over 100k followers. Whether it's through clothing, supplements or online training, Strength Cartel is home to decades of combined powerlifting experience, passion for the lifestyle and the knowledge of how to build a community. Big Boy has created something original and against the grain, taking advantage of being in his own category when it came to starting a business. With Strength Cartel, he brings everything back to his roots, and engages with his audience to show them respect and appreciation at every opportunity. Expos are huge for SC, with people queueing for hours to meet Big Boy. Today, he's looking to grow the brand with goals to go overseas. Strength Cartel is all about promoting workouts as ways of generating positivity and changing lives. Big Boy continues to influence and grow, standing strong at the helm and leading by example. Episode Highlights: Learn about the mental process behind success; how confidence can give you super strength or a weak mind can destroy your performance. How you can let your body run on muscle memory to take over and ignore the mental aspect at the most vital time of taking on your physical goals. The difference between testing your strength and building your strength, and how lifting your max weight will lead to injury rather than growth long term. Why social media is so important for building many modern businesses, regardless of who you're looking to include in your audience. Find out the inspiration behind the Strength Cartel brand, and how everything relates to Big Boy's life. Join Matthew Januszek in conversation with Big Boy of Strength Cartel…

An icon of MMA and keystone to the success of the Ultimate Fighting Championship, Tito Ortiz overcame a tough upbringing to not only hold a UFC belt, but build business after business through hard work and dedication. Watch the full episode on YouTube – https://youtu.be/Ixs6ovUUmxg Born to drug addicted parents, Tito Ortiz began life living in motels, cars, and other people's garages. He started hanging out with gangs before his conscience kicked in. He ditched the life of crime to earn money fishing. It didn't take long at school for physicality to get his attention. A successful school wrestling record saw him starting out as a wrestling partner for UFC fighter Tank Abbott. At the time because of his education, if Tito got paid to fight, he'd lose his scholarship. So he fought for free, twice in one night at UFC 13, beating one Wes Albritton in under a minute, before getting caught in a submission by Guy Mezger in the finals. Tito Ortiz's career saw him win a world title after one year of competition, before he held on to it for over four years, fighting to defend it five times. Tito's mixed martial arts record is a list of UFC royalty and more. With wins over Wanderlei Silva, Ken Shamrock, Vitor Belford, Forrest Griffin, Ryan Bader and more, he knows what it takes to succeed through dedication and commitment. Now set to take on Chuck Liddell, who came out of retirement to challenge Tito, he'll have one last chance at redemption. Away from the Octagon, Tito started Punishment Athletics clothing company in 1999. He's also heading up Primetime 360, a fighter management company that's doing right by athletes, with a roster including 20-1 women's featherweight champion, Cris Cyborg. Away from the sport, TO Auto Group – a wholesale car business, is another passion of the UFC legend's. His goal is to change the stereotype of a used car salesman. As if that wasn't enough, Tito is also enthusiastic about pursuing a career in acting. It's dedication that's seen him do right by himself and others, diversifying what he sets his mind to but keeping the commitment level high at all times, whether in or out of the cage. Episode Highlights : How instinct kicks in for anyone to survive, whether that's in a fight or making money in business. With Tito, his start was selling fish on the pier, aged nine years old. The importance of picking the right road when you're faced with options. For Tito, the choices were prison, death, or where he is today. While passion is priority, it's important to have an exit plan. How priorities and aims change, particularly when you become a parent. Find your metaphor for motivation, whether it's something that happened in your past or an experience of someone else you can draw from. Join Matthew Januszek in conversation with UFC light heavyweight and entrepreneur, Tito Ortiz…

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer. Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he's learnt the importance of sticking to what you know and doing it well. He's been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client's needs. Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed. Niched back down into fitness, and now Mike's company is responsible for the success of fitness and wellness companies worldwide. He's also the host of video podcasts, The GOAT Show and The GSD Show, featuring some of the most influential people in the fitness business, sales, social media, SEO, funnel hacking, scaling and more. Loud Rumor is a seven-figure advertising agency that's responsible for 1000 fitness studios, independent gyms and boutiques around the world. The company helps dramatically increase membership using a tailored programme, or helps smaller businesses with marketing and sales strategies through consultation. As well as financial and business success for both company and client, Loud Rumor has a target to help 100,000 people jumpstart a healthy lifestyle through fitness, too. Episode Highlights : Why the right time for you to launch a business could be seen as a terrible time for anyone else. It all depends on circumstance. The importance of finding your niche and how to make your business easier to scale. How to use internet advertising and brand awareness in the long game rather than just for quick wins. Ways that you can get lower click costs an better ratios for web leads and ad spend online. How to use feelings and perceptions to your advantage and avoid losing customers to competitors. Think about your customers like you think about your family. Suddenly, it's not about the money and your efforts will be a lot more focused on how to benefit any client. Join Matthew Januszek in conversation with Mike Arce…

Chris Luera has spent a lot of time behind bars, but now he swings from them. From gang life and drug abuse to competing for glory in fitness, he's not only turned his life around to influence others with his positive change, but he's also risen to the top of his fitness game as a world champion in calisthenics. It all starts with hope. Born into a family of drug addicted parents, Chris Luera was surrounded by social services and abuse from day one. His birth mother died when he was 18 months old, and he went into foster care aged two and a half. His biological father couldn't cope. Chris' great aunt, aged 56, adopted Chris and took him in. His aunt and uncle became his mother and father. Despite this new loving environment, he'd began to experimented with drugs and was arrested by the age 11. He was smoking crack cocaine by 13, and descended into a life of gangs, crime and meth addiction between multiple prison sentences. What followed was an incredible turn around of positivity and giving back to the world through fitness. After many failed attempts, Chris got clean when he returned from prison and dedicated his time to positivity. He found a job and started to do his parents proud. Tragically, his mother passed away, and in a desperate attempt to get some sleep at this time, Chris used the gym as a way to exhaust his body. It was here he discovered a new passion of calisthenics. From humble beginnings in the gym and working out at Venice Beach, Chris is now 3x Middleweight World Champion and WCO Master Trainer. His Tatted Strength brand is followed by thousands, while his book and motivational speaking is showing the world how anyone can turn their life around. Episode Highlights : The importance of a strong support network, full of people that will stand by you no matter what and guide you in making the right decisions. Why you need to look at the people you're around if you're in a bad mindset. How a positive outlook is all about perspective, and why it's so important to always be working towards something so that you counteract any negative thoughts with activity. How to keep yourself busy and avoid apathy in times of great stress, depression or distraction. Why you should share your knowledge through as many outlets as possible, and how you can make a start in publishing to further your influence. Join Matthew Januszek in conversation with Chris Luera…

Investment is more than just about the stock market. Money makes the world go round, but it's education, fitness and wellness where private equity investor Gregg Wilson is placing his bets for the future. Watch the full episode on YouTube – https://youtu.be/qbbP-2UUEKE In his own words, Gregg Wilson has always valued the dollar. He grew up in a family-held business and got to grips with the highs and lows before wanting to get involved more with the finance side. From there, he took a further interest in banking, starting as a generalist before finding his passion for entrepreneurialism in wellness and education. Gregg has had continued success throughout his career, having founded two private equity firms, worked with CIVIC Partners, which managed over $1 billion of capital for Bank of America, invested in LA Fitness at a time when profitability had soared to $40m due to revenue growth, and more. Gregg is no stranger to this world, as he has 40 years of investing under his belt. His company, Maxim Partners, supplies capital and industry-specific resources to management partners in two focused sectors – wellness and education. In 2016, Gregg oversaw the acquisition of Cybex by Life Fitness – a $195 million move that saw an already-impressive portfolio of Hammer Strength, SCIFIT and more, bolstered with additional quality fitness equipment under the umbrella of the Brunswick Corporation. Episode Highlights : The importance of passion when it comes to entrepreneurialism and why that passion needs to be shared by investors also. How to find advice and experience when making a big business move such as expanding abroad. The importance of knowing your customer, knowing their fitness needs and evolving with these aspects in mind. How investment groups in fitness changed the landscape for funding and buyout options for entrepreneurs. Join Matthew Januszek in conversation with Gregg Wilson…

Change is hard. Storyteller, speaker and coach, Bobby Cappuccio, educates us on how to roll with resistance and be objective in order to bring out the best, whether personally or professionally. Watch the full episode on YouTube – https://youtu.be/6P4iuKGrdPA Overcoming a number of hardships in an abusive Brooklyn upbringing, Bobby took to fitness as a way of not getting noticed. It was something he could do by himself. With Tourette's and physical disfiguration as a child, the limelight was the last thing he wanted at the time. He's passionate about both performance and movement, but also communication, empathy and training people to make the world a better place. Bobby has a rich history within the fitness industry. As co-founder of PT Academy Global and through his work as a presenter and author, he's leading change from the front and educating the industry with every seminar or publication. Prior to that, he's worked in influential positions at 24 Hour Fitness, FitPro and the National Academy of Sports Medicine. He's spent the last two decades pushing for both an industry-wide and individual shift in perspective, for a new holistic approach to behavioural change. Today, he's coaching a lot of health and wellness professionals, other coaches and managers – some of the top leaders in the industry. Bobby helps audiences understand the accountability of a client and how trainers must relate to every need, belief and behaviour of who they train, rather than using a hierarchical system of what's worked in their own lives. He's making the fitness space a better place for everyone. Highlights - While most people use fitness as a way of getting more attention, hear how Bobby started out trying to escape the eyes of others by concentrating on getting healthy. Interpretation of events is important to understanding that everyone is right in any situation. Bobby explains why internal responses and self fulfilling prophecies lead to people seeing opportunity, instruction or insult, all from the same occurrence. What's a trainer's journey, what's their focus, and how does a client's perception affect who they choose to workout with? How group exercise and tribal fitness brings a payoff in the process that reflects who you have become on your personal fitness journey. How a conversation with which you may disagree, can lead to finding a bridge of commonality, using empathy and understanding to benefit both parties. How to be effective in communicating and transferring skillsets. Using inquiry over advocacy to help you move through challenges and towards the outcome that you want most. Join Matthew Januszek in conversation with Bobby Cappuccio…

Lee Haney has had an incredible career of repeat Mr Olympia success along with the greats – Arnold Schwarzenegger, Frank Zane, Dorian Yates – the difference is that he's won the bodybuilding competition eight times! It's a record that's only matched by fellow physical hero, Ronnie Coleman. Today, a mentor, author, motivational speaker and devout Christian, Lee uses his experience and understanding to better the lives of others in every way possible, whether that's helping people stay fit at any age, keep injury free, or get a foot up in life after an unfortunate start. Lee Haney first entered a bodybuilding competition aged 16 years old – Mr South Carolina. He didn't know what posing trunks were at the time, so he bought a pair of standard underpants from Kmart. While Lee didn't win the competition, it was a humble beginning that gave him the bug for competing. Years of inspiration followed, pushed harder by the incredible physiques of muscle icons such as Robbie Robertson, Arnold Schwarzenegger, Frank Zane, Dorian Yates and more. Whether he was appreciating their symmetry, or studying their nutrition, Lee Haney has admired others putting the hard work in both before and after him. It's not just about the physical for Lee, either, as he references the effect of Muhammad Ali and the power of words, backing up what your dreams are and putting your potential into action. Lee Haney's bodybuilding dominance in Mr Olympia spanned between 1984 and 1991. Although, his success is not just about bodybuilding… As a boxing trainer, he managed to get Evander Holyfield from cruiserweight to heavyweight through workout and nutrition advice – 192 to 214lbs in five weeks! Since competing, Lee has started International Association of Fitness Science – a certification programme that teaches correct training, how to match workouts to body parts, nutrition and blending it all together. Then there's Lee's selflessness that's spanned his life, helping others to be their best. Haney's Harvest House started as a retreat centre. It has developed over time and even been forced to move location due to expansion of a nearby airport, but today the charity organization is all about giving vulnerable kids directions and life skills. As well as raising money through the Lee Haney Games event each year, you can also donate at haneyharvesthouse.com For more information visit leehaney.com Episode Highlights - Hear about how one of the greatest bodybuilders in history started out – his inspiration, encouragement, advice and who he looked up to. Realising your aha moment when it hits and you discover that you've got something special to offer the world. How to take the people around you to great places by imparting wisdom and sharing your journey or experience with them for mutual benefit. Learn the importance of positivity and how important it is to encourage your children from an early age. How understanding the science of fitness can lead to ways of stimulating muscle growth that doesn't require lifting heavy and damaging your joints. Why Lee Haney believes negative reps will damage your body, despite the popularity rise of slow movement on the negative. Join Matthew Januszek in conversation with Lee Haney…

As CEO of BRICK, Jarett Perelmutter is king of innovating on and adapting original ideas. He believes not only in the family of fitness, but also that a rising tide lifts all boats. Developing communities, his selfless sharing of knowledge has brought benefits to members' bodies, minds and even other businesses, all for the greater good. Watch the full episode on YouTube – https://youtu.be/rrq2COjAtY8 Spiritual and passionate, Jarett came from a martial arts background. As a child, martial arts taught him discipline and he quickly discovered the difference between having fun and stepping out of line. He's a lifelong student of the fight game, whether he's actively fighting, training relentlessly for fitness and enjoyment, or setting up business. Seeing trends emerging, JP got into the fitness industry at the right time to use his foresight for the benefit of bringing something new to the masses. JP wanted his company to be different. Since learning about the "what's your why" questions, he realised he was putting a lot of those approaches in place even before knowing what they were. In this episode, JP tells us the background of BRICK and how it overcame people's ignorance to prove it's so much more than just 'a fancy CrossFit gym'. Established in LA and now with locations all around the world, BRICK is a driving force for performance and support in the world of health and wellness. Today, on top of training, scaling his business and continuing his quest for excellence, JP is building and engaging in respectful relationships with industry counterparts for mutual business benefit. Complementing his own originality and experience, he has created a community in BRICK that goes beyond just business and fitness – it's family. Episode Highlights - Why you should keep the core of what you're passionate about at the heart of your business, no matter how it changes over the years. How to get into a market, take what you've been doing, and do it better each time around. Why the "legal dictatorship" approach of a martial arts environment can be beneficial to a hierarchy within any fitness space. Learn how JP compares the fight game to CrossFit, where you're no longer fighting a person, but fighting the barbell, the clock, or yourself. Join Matthew Januszek in conversation with Jarett Perelmutter …

Lee Haney has had an incredible career of repeat Mr Olympia success along with the greats – Arnold Schwarzenegger, Frank Zane, Dorian Yates – the difference is that he's won the bodybuilding competition eight times! It's a record that's only matched by fellow physical hero, Ronnie Coleman. Today, a mentor, author, motivational speaker and devout Christian, Lee uses his experience and understanding to better the lives of others in every way possible, whether that's helping people stay fit at any age, keep injury free, or get a foot up in life after an unfortunate start. Watch the full episode on YouTube – https://youtu.be/p3wPtgxjs7A Lee Haney first entered a bodybuilding competition aged 16 years old – Mr South Carolina. He didn't know what posing trunks were at the time, so he bought a pair of standard underpants from Kmart. While Lee didn't win the competition, it was a humble beginning that gave him the bug for competing. Years of inspiration followed, pushed harder by the incredible physiques of muscle icons such as Robbie Robertson, Arnold Schwarzenegger, Frank Zane, Dorian Yates and more. Whether he was appreciating their symmetry, or studying their nutrition, Lee Haney has admired others putting the hard work in both before and after him. It's not just about the physical for Lee, either, as he references the effect of Muhammad Ali and the power of words, backing up what your dreams are and putting your potential into action. Lee Haney's bodybuilding dominance in Mr Olympia spanned between 1984 and 1991. Although, his success is not just about bodybuilding… As a boxing trainer, he managed to get Evander Holyfield from cruiserweight to heavyweight through workout and nutrition advice – 192 to 214lbs in five weeks! Since competing, Lee has started International Association of Fitness Science – a certification programme that teaches correct training, how to match workouts to body parts, nutrition and blending it all together. Then there's Lee's selflessness that's spanned his life, helping others to be their best. Haney's Harvest House started as a retreat centre. It has developed over time and even been forced to move location due to expansion of a nearby airport, but today the charity organization is all about giving vulnerable kids directions and life skills. As well as raising money through the Lee Haney Games event each year, you can also donate at haneyharvesthouse.com For more information visit leehaney.com Episode Highlights - Hear about how one of the greatest bodybuilders in history started out – his inspiration, encouragement, advice and who he looked up to. Realising your aha moment when it hits and you discover that you've got something special to offer the world. How to take the people around you to great places by imparting wisdom and sharing your journey or experience with them for mutual benefit. Learn the importance of positivity and how important it is to encourage your children from an early age. How understanding the science of fitness can lead to ways of stimulating muscle growth that doesn't require lifting heavy and damaging your joints. Why Lee Haney believes negative reps will damage your body, despite the popularity rise of slow movement on the negative. Join Matthew Januszek in conversation with Lee Haney…

Steven Ward is a man who knows the route to the top, from intern to CEO, through dedication and continued personal growth. Today, with ukactive, he's tackling real issues that will save a population's future by getting more people, more active, more often. Like many children, Steve had dreams of being a professional footballer. While this didn't work out, his huge passion for sport has stuck with him. Combined with a university degree in international policy and strategy, he's created a specialism for sport and policy that will improve communities through communication and knowledge shares. With over a decade of industry experience, his time at every hierarchal stage within ukactive means he knows the company inside out like no other. He was the second employee in the public affairs and policy team, which has now grown to support members in understanding the stakeholder and policy landscape, and maximise the opportunities presented by the national debate around physical activity to get more people moving. In Steve's own words: "ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal." Set up in 1991 by some of the founders that went on to set up Fitness First, Esporta, LA Fitness and more, these entrepreneurs had a vision for changing the industry. ukactive evolved, with a mission of more people, more active, more often. Today, as a campaigning movement it serves its 4000 members through not only creative new initiatives and innovations, but with a research team that's bringing data to life for the benefit of everyone. ukactive is all about building bigger partnerships, becoming a bigger influence on government, and having a bigger impact on the nation. Episode Highlights - Ways of creating a vibrant, energetic sector that's full of opportunity in order to give members the chance to grow. How ukative has grown as a movement to receive backing from a breadth of organisations that share the vision to get more people, more active, more often. How to decide where to start in business and where you can have the biggest impact, whether through opportunity, identity or integrity. Why the private sector can step up and invest in fitness across the nation, when the public sector can't. Join Matthew Januszek in conversation with Steve Ward…

Steven Ward is a man who knows the route to the top, from intern to CEO, through dedication and continued personal growth. Today, with ukactive, he's tackling real issues that will save a population's future by getting more people, more active, more often. Watch the full episode on YouTube – https://youtu.be/4ZK3BWQcDJA Like many children, Steve had dreams of being a professional footballer. While this didn't work out, his huge passion for sport has stuck with him. Combined with a university degree in international policy and strategy, he's created a specialism for sport and policy that will improve communities through communication and knowledge shares. With over a decade of industry experience, his time at every hierarchal stage within ukactive means he knows the company inside out like no other. He was the second employee in the public affairs and policy team, which has now grown to support members in understanding the stakeholder and policy landscape, and maximise the opportunities presented by the national debate around physical activity to get more people moving. In Steve's own words: "ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal." Set up in 1991 by some of the founders that went on to set up Fitness First, Esporta, LA Fitness and more, these entrepreneurs had a vision for changing the industry. ukactive evolved, with a mission of more people, more active, more often. Today, as a campaigning movement it serves its 4000 members through not only creative new initiatives and innovations, but with a research team that's bringing data to life for the benefit of everyone. ukactive is all about building bigger partnerships, becoming a bigger influence on government, and having a bigger impact on the nation. Episode Highlights - Ways of creating a vibrant, energetic sector that's full of opportunity in order to give members the chance to grow. How ukative has grown as a movement to receive backing from a breadth of organisations that share the vision to get more people, more active, more often. How to decide where to start in business and where you can have the biggest impact, whether through opportunity, identity or integrity. Why the private sector can step up and invest in fitness across the nation, when the public sector can't. Join Matthew Januszek in conversation with Steve Ward…

Chris Long doesn't work in his own gym – it belongs to his members. He may own the business, but this episode is all about what his work does for his clients. Chris' business focuses on the importance of impacting people and benefitting others. While his training takes an incredibly practical approach, he's also able to pivot in order to roll with the punches and deal with any challenges that may arise. Watch the full episode on YouTube – https://youtu.be/lDPv0mgYUVc From a young age, Chris was always active, even having held a baseball bat from the age of two and a half years old. He'd played basketball and took to the track throughout school, but it was football that he fell in love with for its high energy and impact. Success followed his passion, although an injury called an end to his sporting career in arena football and Chris became a PT, working for a few companies before going it alone. One of these roles was a job with industry giant 24 Hour Fitness, where he was fast-tracked into management and grew his skills from there. Chris is a perfectionist with a competitive streak. He's confident and driven, but he's humble enough to know it's all about the members. Through mentoring, he developed an appreciation of periodisation, strength and conditioning, all of which contributed to his work preventing overtraining and benefiting everyone he trains through his own life lessons. Chris has a career and a business built on helping people. Creative in his training, Chris ensures that every client is motivated by meeting their needs, whether simple or complex. Introductory or advanced, Chris keeps his movements simple in approach: push, pull, squat, hinge, rotate. At the same time as these fundamental movement patterns, his methodologies are based around an acronym of core principles: SPACE (speed, power, agility, strength and endurance). This is all about avoiding injuries through workouts based in scientific research. His training is about getting clients to believe in themselves more when they leave the session than when they arrive. Episode Highlights - The importance of being creative with programming and why you always have to be at the top of your game when training any client. How to achieve a mindset that enables you to overcome anything through fitness. Why any trainer needs to inspire confidence and self-belief in a client, and how they can use science to promote the right kind of movement with any workout. Learn what mentorship can do for your future, bouncing ideas off someone instead of concentrating on the past. Join Matthew Januszek in conversation with Chris Long…

Eric Leija is the Primal Swoledier, Onnit's senior kettlebell coach. From a background passion for MMA and UFC fighting, his workouts now bring fitness through flows, complexes and flair, mastering a tool that's often overlooked for full body programmes. Inspired by former UFC commentator and podcast pro, Joe Rogan, Eric tells his story of mastering movement, mind-altering substances, and how Dragon Ball Z led him to taking up martial arts. Watch the full episode on YouTube – https://youtu.be/1e59PokgnJQ At school, Eric Leija ate junk food and enjoyed being fat. However, it was the teasing that caused him to initially take up bodybuilding, informed and inspired by Arnold Schwarzenegger's Encyclopedia of Modern Bodybuilding book. Developing his interest in fitness, discovering the UFC's mixed martial arts disciplines and even watching Dragon Ball Z led to Eric taking up Jiu Jitsu. However, he still kept his head down, before realising that his education had come at the expense of his social skills development. Especially as he wasn't interested in drinking, Eric found it difficult to connect with classmates. He dropped out of college and drove to Minnesota to experience the fighter's lifestyle through a mutual UFC fighter friend of his brother. Immersing himself in this world, while also experimenting with other ways of expanding his mind, Eric found a new confidence in how to dedicate his efforts. This turning point led Eric to doing his own thing, but he had to make money. Here, his journey with Onnit began, as an interest shared with CEO Aubrey Marcus led Eric to start work in the factory, packing products and embracing all things Onnit. When Onnit went from a product manufacturer to educating clients and customers by opening its own gym, the company offered Eric the opportunity to become a trainer. His hard work and dedication to Onnit's values and lifestyle, staying in shape and always taking an interest in MMA, meant that he was ideally placed to teach others how to use the training tools. Today, Eric stands alongside Joe Rogan, UFC champ Tyron Woodley, and serial entrepreneur Gary Vaynerchuk as a representative and member of the Onnit family. Through his social media following, Eric demonstrates his value by giving out free workouts regularly, rather than teasing audiences and putting up a paywall. This even extends to a four-week programme that can be found on his website, ericleija.com Episode Highlights - How important it is to pick a brand name that stands out and is memorable, even if your original idea for it may have come from a different point of inspiration. The effect of smashing preconceptions and doing your own thing, and how this motivation can come from the most unlikely experiences. What, other than fitness, brought Aubrey Marcus (founder and CEO of Onnit), Joe Rogan, UFC fighters and more together as a vested interest in their social lives. How putting in the hard graft and removing any entitlement from your actions will bring incredible opportunities. Join Matthew Januszek in conversation with Eric Leija…

Previously a stand-up comic, Tony Horton has always been used to proving that he's worth the limelight. He was there at the birth of personal training as we know it and has since motivated millions, including Bruce Springsteen, Tom Petty and Billy Idol, through fitness, personal training and his exercise regimens with Beachbody.com and P90X. Watch the full episode on YouTube – https://youtu.be/xt-ZW5C_JZY Born into a military family, Tony had moved a lot as a child with his father serving in the army. His first notable ventures into fitness came when he provided personal training to a professional at 20thCentury Fox, before offering PT services to movie stars and musicians, or representing fitness giants Thighmaster and NordicTrack. Originally Tony moved to California thinking he'd become an actor. He'd wanted to be a cross between Jim Carreyand Brad Pitt, but has since said things turned out better for him, creating some of the most famous and effective workout programmes available. Today, Tony Horton is still one of the biggest personalities in fitness. He puts his level of motivation down to loving what he does. At 60 years old, he's still training and surrounds himself with people equally as passionate in his life. A world-class motivational speaker, Tony is incredibly active on social media, inspiring others and teaching us all about how to live the best life. Through his books, programmes and events, Tony's passion and philosophy, combined with his humour, make his message one that not only benefits the world's future, but entertains us all, too. Episode Highlights - What it's like training celebrities such as Billy Idol, Tom Petty, Annie Lennox, Stephen Stills and Bruce Springsteen regularly, and whether there's a difference in pressure. Why you need to walk the walk if you want people to believe that you're genuine about what you're selling. Why you should be chasing your passion and not just the money. How you can stay motivated, even after you've succeeded and achieved your original goals, or if you're facing a business venture failing. Learn the biggest reasons for sticking to what you know, from Tony Horton's advice after undertaking a variety of business ventures. Join Matthew Januszek in conversation with Tony Horton…

Co-founder of Fit Freaks and Fit In 5, Marvin Ambrosius set up Fit Freaks to inspire people to live an active lifestyle, no matter what time schedule they're on. After reaching the heights of success in basketball and having his sporting career stopped abruptly by injury, Marvin struggled with his own weight until venturing on his own fitness and weight loss journey. Now he's teaching others to lose weight, five minutes at a time. Watch the full episode on YouTube – https://youtu.be/fkqKi2n5Hxs Growing up on a diet of music and basketball, Marvin was taught to work hard and put the dedication in to everything that he does, whether the workload is a marathon or a sprint. Hi basketball career saw him reach the top five players in the country. However, five ankle injuries before he was 17 meant that doctors advised against the sport. Despite returning back to full health, the straw that broke the camel's back was another final injury that brought the end to Marvin's NBA dreams. Marvin also embarked on a successful music career, even working with Angie Stone and Alesha Dixon. Although, while his calorie intake balanced his basketball activity, it didn't take long before he gained weight when he stopped exercising. Having put on around 4-5 stone in a year, he decided to do something about it. When his music career went quiet, Marvin started working for Sky TV's sales team. It was here that he began developing Fit In 5, which originally started as an app before evolving into a TV show. Whether on your smartphone or on your television, Fit Freaks' Fit In 5 is a high intensity workout programme that's aimed at providing a challenge to every muscle group while still being convenient for any busy lifestyle. Marvin also still writes music, too, incorporating it into his workouts to drive the effort of every participant. Episode Highlights - How to redefine your career or approach when you're forced to follow a new path through injury. Why yo-yo diets are a bad idea and will only show results in the short term before further weight gain is inevitable. The importance of stability in nutrition is paramount. The importance of timing in business, and how your end goal will certainly change as success comes. How building confidence for kids when it comes to exercise will bring benefits for their future in every respect, including keeping fitness as a part of their life forever. Why having complementary revenue streams or abilities will do nothing but bolster the benefits of every offering and opportunity you undertake. Join Matthew Januszek in conversation with Marvin Ambrosius

Mike Rashid has spent years of dedication on growth, collectively in his physical appearance, social media following of around four million people and multiple businesses. Mike loves a challenge, whether that be workout-based or in the boxing ring having turned pro at 41 years old. Through brands such as IMSOALPHA and Ambrosia Nutraceuticals, Mike continually provides science-backed benefits for body and mind, which parallels his personality and appearance – the result of when extreme power meets serene eloquence. Mike Rashid is someone that always has to have the edge. Competitive nature aside, he's not just all about full-on fitness and physicality, either. A huge part of his daily life is about instilling family values and staying true to his word despite a tough upbringing. Growing up, Mike's mother married to biggest drug dealer in New York. With that came a high-rolling lifestyle. However, in Mike's own words, that doesn't last, and his mother's partner was murdered. Following the killing, Mike moved in with his grandparents. Always top of his class, Mike started out life at school as a nerdy kid, interested in science and a fan of playing the piano; he even took up tap dancing. Mike's father instilled a lot of core values in him, and it was this relationship that spawned the first trainer-boxer relationship. When it comes to competition, he told Mike "You gotta do what they're not doing." So began the dedication to doing better than everyone else. Mike started personal training and learned the business through working at a corporate gym for a year before going independent. Success followed and Mike Rashid got to the point where he couldn't take on any more clients. He developed personal relationships with each of them and only took on clients that really needed his help, whether obese, blind or struggling in some other way. In 2012, Mike's YouTube channel began to take-off, having been started as progress videos for clients. Here he applied the same sincere approach to advice, information and entertainment, constantly creating content and making every video about more than just fitness. Today, with 700,000 subscribers on the channel, his hard work is paying off and the momentum of mind and muscle is something that's not set to stop any time soon. Mike's company, Ambrosia Nutraceuticals (teaming up with industry leaders Marc Lobliner and Sean Torbati), is continuing to develop, innovate and progress supplementation for the benefit of all-round wellness. Through passion, research and bio-hacking, these products are much more than just a pre-workout formula. Discover more at ambrosianutraceuticals.com Episode Highlights - Why being an influencer and leader can make anyone feel the need to qualify themselves or, as Mike Rashid calls it, give yourself a gut check. How you can push yourself past what people perceive to be your limits in order to perform or be as big as anybody else, whether that's physically or in business. Win or lose, you never know what's going to happen. Mike explains why it's always worth taking a huge risk and seeing what's around any corner. How to cope with injury and manage expectations of those around you when it comes to what you can physically achieve. The difference and similarities between being a role model for family and fans. How to develop incredibly deep relationships with clients, taking pride in your work and your positive impact on their lives. What the trade-off is between business and pleasure, and what you have to sacrifice for success. The benefits of direct to consumer over wholesale or other business models, and why Mike's margins make for greater net profit figures than some huge companies. The downsides of popularity and the negative attention that comes with putting your work in front of so many people. Join Matthew Januszek in conversation with Mike Rashid…

A huge location with its gym, swimming pools, tennis, basketball and badminton courts, along with a football pitch for an all-inclusive approach to training for every member, Tera Wellness doesn't disappoint. CEO Terry Woo knows what he's providing to members, and this value is what's important when it comes to getting new people through the door. Watch the full episode on YouTube – https://youtu.be/p-2JY-j69qY Terry started off as a personal trainer for California Fitness before a succession of roles and promotions saw him moving all over Asia, from Hong Kong to Taipei, to Singapore, and back to Hong Kong. Here he found out what benefits come with being out of your comfort zone, as he was asked to head up a yoga project that meant he was taking on every aspect of running the business from front to back end. This level of pushing personal boundaries for further growth is something that's stayed with him to this day in his current venture. Now in Shanghai with Tera Wellness, Terry wants to bring energy into every club for a party atmosphere that spans across staff and members alike. He leads by example, working out every day and taking the classes himself. Despite the responsibilities of being a CEO, Terry lives his job so that he's not only enthusiastic but genuine when talking to staff and members. Episode Highlights - The difference between American culture in fitness to an Asian approach, where location and business mindset are very different things, and whether these evolve separately or follow trends from each other. Why passion is the most important aspect of creating a club and leading by example with any fitness offering. Why business isn't about price wars, and more about quality of service and different offerings. The importance of managing growth and not opening new locations before you're ready as a business. Join Matthew Januszek in conversation with Terry Woo…

Petra Kolber is not only an author and motivational speaker, but also so much more. She's an innovator of fitness trends in the days before social media that have been built upon for boutique popularity today. In this episode, you'll hear from one of the most genuine, open and emotive guests we've had on the Escape Your Limits podcast. Through work with Reebok, Equinox and more, she's built her brand and become the voice of positivity and overcoming anxiety for anyone, documenting her insight in keynote speeches and books such as The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy. Watch the full episode on YouTube – https://youtu.be/OGbOG0UZG-E From growing up in West Kirby, near Liverpool, Petra found freedom to get out of the house in developing a dance background that would serve as a profession before her move into fitness. While working as a cruise ship dancer, her responsibilities also included teaching Jane Fonda classes on the side. These were the days before step had taken off, and Petra followed her passion for movement to the US. Petra created organic step workouts to live drumming – a class that she named "London Beat." Her exciting, risk-taking experiences drew international attention and paved the way for the birth of the boutique classes that we know today. She was taken on by Reebok to star in video workouts and television appearances until moving on to build her own brand with a similar approach of instruction. Through this, Petra has won countless awards including Fitness Instructor of the Year, Best Female Presenter of the Year, Most Likely to Succeed, and more. With the trends of HIIT and tabata coming in, Petra pivoted in her career to step off the stage and figure out how to do things she loved while still staying relevant to the needs of her audience. Today, Petra's approach is all about finding healthy pride and positivity; being aware of your own accomplishments without the ago, while still nurturing your own personal growth. Her purpose is to guide you on what she calls the longest distance you will ever travel: from your head to your heart. Petra's book, The Perfection Detox, is available from http://petrakolber.com/book-the-perfection-detox Episode Highlights - How to stay relevant throughout your career, and pivot your position to align with your truth at any stage of your life. The importance of mindset when it comes to setting goals and achieving your dream, without losing happiness and joy. Why anyone can still not feel successful even if they've reached professional heights they would have never previously dreamed of. How to deal with failure, what failure is and how to dig down to a granular level in order to find out what you've learned along the way. Discover what your pain points are and how to overcome them, whether it's through coaching, mental processes or enlightenment by reading about the experiences of others. How negativity bias affects us long term, while others will have more likely than not forgotten about the point we're concerned about. Join Matthew Januszek in conversation with Petra Kolber…

A lesson in opportunity and finding out whether you sink or swim under pressure, here's another success story stemming from the 24 Hour Fitness, Mark Mastrov leadership machine. Randy Dobson and Dane Fort, chairman and CEO of CMG.ASIA respectively have revolutionised how gyms work in Vietnam, and continue to set trends with multiple brands in the East. Watch the full episode on YouTube – https://youtu.be/PvHpdoyqie0 Randy came from a family business in agriculture before finding a job the travel industry, looking for a career path with longevity and opportunity. With a strong ethos of taking charge of his own life, he joined fitness industry in Seattle in a company that was soon acquired by 24 Hour Fitness, where he developed his profession and migrated to Asia. Dane was an athlete at school. Following a financial struggle throughout education, he joined 24 Hour Fitness in sales, before joining Randy in the journey to Hong Kong and Malaysia and eventually starting the business together in Vietnam. Together, they've risen the ranks in fitness under the mentorship of Mark Mastrov, and continue to benefit the industry with forward thinking and incredible understanding of the market's needs. A combined 40 years of experience along with the insight of the highest-level investors means that it's no surprise Dane and Randy make such great business partners. They opened up their first club in Vietnam in 2007 and it's been a multiple brand success story ever since. Culture is key, and the low staff turnover compliments the hard work that the two have put into staff onboarding and ensuring that everyone in the company shares the same vision, knows the benefits, and enjoys the same lifestyle benefits to improving the wellness of clients and customers in every sector. For the future, CMG.ASIA is ready for further change to the business model that leads on what the market needs, rather than what the company wants. It's a futureproofing approach that will see them not only breaking into new markets but developing business opportunities ahead of the trends for maximum gains throughout the industry. Episode Highlights - Why it's important to deliver, even under stress and pressure. How you can approach your current boss and explain that you want to start your own entrepreneurial journey, and why it's not always a bad thing that they find out. The importance of trust with investors, building a relationship so that they know they can rely on your experience, insight and opinion. How to deal with failure and how to know whether it's down to location, overheads, appealing to the wrong market or a combination of a lot of things. What leads to a company becoming a loss-making business, especially as this happens more often than not in Asia. Short-term thinking compared to planning for 10 or 15 years. The benefits of emerging markets are obvious, but what effect does not having other business to learn from in the market have on your own entrepreneurial learning? How Asia, and Vietnam in particular, has had a Gatsby era of excitement and popularity in fitness, and how companies positioned themselves to make people's lives better. Join Matthew Januszek in conversation with Randy Dobson and Dane Fort…

Marco Ferdinandi, director of fitness operations at Pure Fitness in Hong Kong has spent over 25 years in the industry, listening to communities and drawing on experience to develop the best philosophies for anyone's fitness journey. Watch the full episode on YouTube – https://youtu.be/_bwxldHI6F8 On top of his graduation from Hong Kong University, Marco has gone on to receive further degrees in sports science, performance and management to bring an incredible background of knowledge and experience to everything he does. He joined the fitness industry in New York, but found its direction and approach falling by the wayside around the time of the financial crisis. Wanting to get out into the world, Marco originally looked for openings in Europe before work in Asia appeared as the perfect opportunity with Pure. In his current role as director of fitness operations, Marco is always pushing the boundaries and trying new things with the support of the clientele, through community research and continual feedback. Whether in studio or outside, his programming at Pure offers solo workouts, PT, Group X experiences and more, implementing a passionate approach that's driving fitness in the East. Since joining Pure, Marco has been responsible for installing the world's first 270-degree immersive fitness studio, helped gain over 75,000 clients and employed 1900 staff. It's incredible progress for the premium lifestyle brand that has cemented its place in premium locations and, with Marco's influence, they're in it for the long term. For more information visit pure-fitness.com Episode Highlights - How the Asia market differs from the west in its approach to staffing, education and how companies connect with clients. Why someone would want to pack up and work in the other side of the world, and how to take advantage of any exciting opportunity. How space and demand may prohibit certain models that are familiar in the west from operating in Asia, what's popular with the Asian demographic at present and what future trends are on the horizon. Hear about the origins and history of Pure Fitness, and how it became a premium lifestyle brand in fitness, nutrition and more. Why an innovation lab is the perfect way to trial products and get feedback from both sides, with minimal risk. Join Matthew Januszek in conversation with Marco Ferdinandi …

A founding member of Les Mills International, self-titled observer and catalyst, Emma Barry is known for delivering fitness magic both in terms of workout delivery with icons such as Equinox and also through business advice and knowledge shares. Since the birth and growth of high intensity workouts, she's travelled the world to teach, learn and love life. Watch the full episode on YouTube – https://youtu.be/OYHP4xNYGU4 Born in London and brought up in New Zealand before moving abroad yet again, Emma is no stranger to the fitness industry on any continent. She began teaching and personal training as a student, before joining the industry professionally in the early '90s during the original days of step and circuit training popularity. Changing the history of fitness, she was part of launching Les Mills International and helped lead the exercise giant on its growth journey through the rise of pre-choreographed classes such as Pump, which later became Bodypump. After weighing up the pros and cons of the decision, Emma decided to move to America and joined Equinox as director of group fitness programming, and she's continued to influence, inspire, educate and inform ever since. Today, in California, Emma spends her time speaking at conferences and fitness shows, taking on research and learning around the world, contributing to publications and forums, as well as mentoring and helping people clarify what they're doing or getting clear on project goals and putting energy behind them. Her clients range from boutique spaces in value markets and high end, to equipment manufacturers and anyone looking for feedback on the pros or cons of a particular product in group exercise. With over two decades in fitness, her invaluable levels of knowledge and market history can benefit any interest with a depth that few people can match. Episode Highlights - Hear why gender representation isn't coming into the fitness industry yet when it comes to the standard models of conventions and promotion. Learn about what lifestyling means in fitness and how the influence of different market sectors affect trends, actions, opportunities and offerings. The origins of Les Mills, and what brought the popularity of the company's programming at the perfect time for serious growth and longevity. How you can get clients and members to think like your brand, and why it's important to integrate your brand's values with lifestyles and mindspace. Join Matthew Januszek in conversation with Emma Barry…