Escape Your Limits & LIFTS

Sam Bakhtiar escaped the bombs of Saddam Hussein to become a serial entrepreneur in the USA, providing for his children and helping thousands of people achieve their fitness goals. In this honest and emotional interview, we can all learn a lot from the founder of The Camp Transformation Center and One Percent Nutrition. Watch the full episode on YouTube – https://youtu.be/MvEnYLsA82Y Born in Iran, Sam lived there until he was 11 years old. He grew up in conflict, hearing bombs and sirens throughout attacks by the Saddam Hussein regime. To avoid Sam being recruited for the military, his family left for the USA via France as refugees of war, with bag of luggage and $500 to their name. It was a culture shock. In America, Sam's passion for fitness developed from a little room full of bodybuilders, with an atmosphere of chalk, rusty weights and sweat. Working out improved his confidence and gave him a sense of belonging. It didn't take long for Sam to start finding new ways of improving other people's lives, as he had his own. Sam Bakhtiar started his first business through a passion for body transformation. Camp Transformation Center is a franchise business dedicated to changing thousands of people's lives, empowering communities through health and fitness. It's also home of the free six-week weight loss challenge, and has 100+ locations with group training to inspire no-gimmick transformations. One Percent Nutrition offers supplements for people who accept no compromise. With science-based ingredients and high standards, Sam Bakhtiar surrounds the business with the values of faith, family, fitness and finance to bring out the best in everything he does. Episode Highlights - How the evolution of a business can flourish into an entirely new entrepreneurial journey bringing more success than you can ever imagine. The importance of mentorship and how other people's experience can benefit whatever you do. Never work in an insular environment. This is the ultimate story of overcoming adversity, both in a war torn upbringing and dealing with credit mistakes and financial struggles. Why negative self-thought will do nothing for progress, and how to overcome stress. How to scale and 10x a fitness business from a small PT set up to further success. The importance of understanding when you're not equipped to provide a particular service, and how you can better suit a customer by referring them to another partner or offering. Join Matthew Januszek in conversation with Sam Bakhtiar…

David Stalker pioneered change in the country's not-for-profit health body for the physical activity sector, bringing a fresh face to its thousands of members. Today, he's joined the Myzone team as CEO of EMEA, passionate about saving communities with fitness technology, experience and understanding. Watch the full episode on YouTube – https://youtu.be/kMG-_n7f6D0 Born and brought up in Kenya, David Stalker has been in the UK since 1988, after falling in love. He joined the fitness industry on a YMCA fitness instructor course and started out as a PT before transitioning to eventually become an award-winning fitness manager. David's continued success saw him rise through the ranks of the UK fitness industry in successful chains on both sides of the corporate and local authority fences. As CEO of ukactive, he led the fight against the nation's obesity epidemic, while pioneering change from the Fitness Industry Association through its rebrand. Even after his time at ukactive, David's enthusiasm to get more people, more active, more often is at his the heart of everything he does. He's passionate about sharing his core values about wellbeing with the Myzone team and beyond. Myzone is an innovative wearable heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It is successful due to its accuracy at 99.4%. This is the tool for anyone who wants an accurate, gamified and motivating wearable. Myzone monitors heart rate, calories and time exercising that convert into Myzone Effort Points (MEPs), with a focus on rewarding effort rather than fitness. Episode Highlights: Differences between fitness business in the corporate world and local authorities, and how the challenges of each can change. How the fitness industry overall has changed and what all the advances have left behind. The ways in which a new generation shifts how the industry needs to react, what benefits it provides and how customer education affects business. Why boutiques may be perfect for bigger cities and continue to grow, but how their growth into smaller cities may not be as successful. How we can learn from past mistakes in order to benefit the health of the nation. The effect of the pharmaceutical companies and other companies on why fitness isn't more available to nations when it comes to accessibility. How businesses based around junk food and sugar have changed their models to parallel healthier options with their own products. How best of breed insights have been implemented in fitness equipment, and how the standards of training and facilities has improved dramatically through industry communication. Join Matthew Januszek in conversation with David Stalker…

As founder director at The Gym Group, John Treharne is on the brink of one million members since starting it in 2007. He knows how to build innovative and inclusive initiatives that work for the people, and this episode will help you improve and develop any business. Watch the full episode on YouTube – https://youtu.be/1s-Bfsuo0Rk John is no stranger to the demands of fitness and working out, as he used to play squash for England. In business, his ability to meet and exceed the needs of members and his team has seen him win awards and continue a career of triumph after triumph. He's floated a company on the stock market twice and explains how learning to run a business properly and managing private equity investors is key to success, sometimes even over a passion for the market itself. John knows the customer well, and has implemented his knowledge in both improving the experience of gym goers and staff alike over decades. To start with, John borrowed money against his house to open his first concept. His growth success level reached 22 clubs at around one a year, whereas now that figure has risen to 20 per year. Today, The Gym is the largest low-cost gym operator in London, and has recently opened a new location in Monument with other locations all over the UK. It's owned predominantly by large city institutions that have a long-term view on investment. Put simply, John is all about the people. The Gym is the only business in the sector with a Gold Investors in People award, and continues its understanding and inclusive approach to fitness around the UK. Episode highlights : Learn how the equipment found in gyms and the behavior of gym-goers have both changed over the past decades, and how The Gym has evolved with these changes. How staying open all of the time expands your customer base into a whole new market such as shift workers. The difference between investment set-ups and how funding decisions ultimately affect the longevity of your business. How to break down barriers to fitness, such as the fear that you need to be fit before you even go through the doors to become a member. Join Matthew Januszek in conversation with John Treharne …

From workouts and training advice to supplements and meal plans, Jim Stoppani's goal is to provide the most complete system of fitness information – all backed by science – that delivers life-changing results. Passionate and professional, with an exhaustive level of knowledge, his self-imposed responsibility to educate, drives Jim to continue growing what he's created and sharing it with as many people as possible. Watch the full episode on YouTube – https://youtu.be/8hSboI6xZew Jim Stoppani grew up in the shadow of a very fit family – his dad was a professional boxer and his cousin was a US Olympic weightlifter. He'd always aspired to have strength. As well as being into bodybuilding, Jim was active playing baseball, racing motorcross and involved in other sports. He decided to study sports medicine and soon saw the transition between an industry concentration on cardio to the rise of weights and resistance training through new research and studies. From here, Jim took more of an interest in exercise physiology, gaining a PhD and undertaking research of his own for the betterment of the fitness industry. He'd always loved to write and had a passion for fitness magazines. It only took one phone call before one publication offered Jim a job, so he left academia. Following his graduation and time at Yale University School of Medicine, Jim served as senior science editor for Muscle & Fitness, FLEX and Muscle & Fitness Hers magazines for over a decade. Even before his work became a business proposition, Jim was an early adopter of the internet, leading the way before fitness magazines in hosting workout information and video content online. He wanted to share his knowledge with as many people as possible. His JYM supplement line launched in 2013, providing the trusted nutrition he needed for his own performance and offering transparency about ingredients and propriety blends for his customers. Jim has authored and co-authored multiple books, as well as working as personal nutrition and health consultant for celebrities such as Dwayne "The Rock" Johnson,LL Cool J, Dr. Dre and Mario Lopez. Today, Jim not only continues to educate and inform, but he also films his own workouts and gives them away for free on his website as "Train with Jim" sessions. Episode Highlights - Revolutionary, science-led insight into exercise. This episode will make you question everything you know about fitness. Why a lot of medical professionals can't speak professionally about supplements, and why many fear them. Why the understanding of weight training and muscle growth is such a new field from a scientific perspective. How strength training is critical as you get older and lose muscle tissue, and how this form of exercise can benefit older adults. The difference in benefit between education through published studies or anecdotal evidence, and why official papers don't always provide real results. Join Matthew Januszek in conversation with Jim Stoppani…

Always growing and inspiring others on their paths to success, Frank Napolitano is passionate about personal development, new experiences and sharing knowledge with his peers for the betterment of everyone. In this episode, he gives us insight into how to survive and thrive as the president of the world's largest fitness chain. Watch the full episode on YouTube – https://youtu.be/uQ2JRZvLm7Q Frank Napolitano isn't your typical fitpro. He started his career in public accounting before becoming a lawyer and then pivoting into real estate. It wasn't until 1984 that he ended up owning a single gym almost by accident. From here, he began acquiring and adapting larger facilities previously used for tennis that had become unprofitable. Growing this network with his business partner, Frank also developed a chain of hotels. However, it was the fitness industry he fell in love with. Frank has developed an understanding to know what both employees and customers need. He also appreciates the differences between what people want at different times in their lives. He's seen the fitness industry evolve and has implemented so much in the way of trend setting and decisions that have influenced business around the world. Today, with experience around the world in and out of the industry, he's perfectly placed to observe patterns of business, create culture underneath him in 24 Hour Fitness and continue to push the boundaries for both his own career and the success of others. Almost four decades of 24 Hour Fitness has seen the business nurture the career of countless fitpros. Many have gone on to build empires of their own around the world. This alumni is testament to the insight of founder Mark Mastrov and the ways of working that he created. Following the company's sale, Frank has been in 24 Hour Fitness for four and a half years, continuing the original journey of improving lives through fitness. With over 400 clubs in 13 states 24 Hour Fitness is showing no signs of slowing down, and Frank Napolitano explains why in this episode. Highlights include - Corporate lifecycles and how your position on a curve will affect your success if you don't act now. How to grow the industry on the back of fitness professionals. What clients need in order to keep motivation when personal circumstances change. Building the bones of a business, implementing the structure and identifying where you need to focus to lead your team to success. Why a good leader should lose the ego and be able to encourage and empower employees, making it possible for people under them to succeed. The importance of collaboration. Expand your circle of influence, surrounding yourself with good people and sharing ideas to continue to improve your business and that of others. Join Matthew Januszek in conversation with Frank Napolitano…

In this episode of the Escape Your Limits podcast, we're invited to experience a party on a bike with president of CycleBar franchising, Ryan Junk. Ambitious, intelligent and experienced, Ryan takes us all on a ride to further our personal growth and understanding of what makes a great entrepreneur. Watch the full episode on YouTube – https://youtu.be/hRY8AxHXHig Bob Marley fan Ryan Junk grew up in a small town in Hawaii. While he didn't graduate from college, his success has come following an original goal of becoming a district manager – Ryan has far surpassed that. He's passionate about educating employees to sell in the right way, embracing historical approaches and adapting them to the modern fitness space and needs of clients. Through understanding and intuition, Ryan has implemented his logic and quick reaction times to go from success to success in 24 Hour Fitness, UFC GYM and more before joining another one of the most successful companies around today. He explains the challenges and benefits of franchisee models, along with a revolutionary look at the evolution of customer experience, exploring how its link with sales is no bad thing. CycleBar is the world's first premium indoor cycling franchise, operating in over 400 territories around the world. Since being bought by fitness empire Xponential Fitness in 2017, the brand has seen mounting success, selling 365 studios in its first year under new ownership. Xponential is made up of eight different brands, and each one is run independently. Every CycleBar member knows it's more than just a spin class. The excitement and entertainment in the studio is backed by supportive stats delivered straight to their inbox afterwards. Episode highlights : The importance of implementing as many touch points as possible to service members or clients and enhance their experience. How to educate first-time members and provide a premium service at the same time. What members are going to the gym and to classes for, and why it's not information that they're after anymore. The difference between an entrepreneur and a franchisee, and how this can affect anyone's suitability at holding a franchise. How to hire and keep the right trainers that can provide the best instruction experiences and learn the ways of the business approach. Hear why business in the fitness space can easily descend into a downward spiral before closure, and how any boutique can avoid it. Join Matthew Januszek in conversation with Ryan Junk…

Host of the Escape Your Limits podcast, Matthew Januszek, looks back on the year and gives valuable insight on how to start a podcast, how to overcome challenges, and how to always keep improving in anything you do. It's been an incredible first year for the Escape Your Limits podcast. Across 60 episodes, guests range from Mr Olympia bodybuilding legends and UFC fighters to exciting new fitness entrepreneurs and veterans of the industry. Thanks to you, we've clocked up well over one million minutes of viewing time on YouTube alone. This final episode of 2018 aims to give a reflection on a successful year and more. Host Matthew Januszek will talk through how we got started, how we overcame challenges, what we've learned and how you can use the most important lessons to better your own life. Thanks for your support over the past year and thank you for listening. Watch the video – https://youtu.be/5L2pI4mUjXc Episode highlights Lessons we've learned about patterns within the fitness industry from key entrepreneurs worldwide. The most common advice that we've heard from CEOs, PTs, celebrities and other fitness icons; how this has benefitted their businesses and how it can help yours. Behind the scenes explanations of the challenges faced and overcome at the start of creating a podcast, and how to use these lessons to improve. Why anything you do needs to add value to the audience, customer or client, and how it can't just be about what you want or your business needs. The importance of goal setting and the real reason why so many successful entrepreneurs do it. How to overcome nerves in front of a camera for the first time, whether on a vidcast or on social media. Discover the importance and appreciation of feedback, and how it's vital for the continuation of improvement with anything. Join Matthew Januszek to look back on the Escape Your Limits podcast and what lessons we've all learned…

A world leader in both physical and digital fitness, Rasmus Ingerslev has founded innovative club chains, built business brands and successfully sold ventures to move onto the next entrepreneurial opportunity time and time again. Watch the full episode on YouTube - https://youtu.be/UgaOg8bxm3g Driven by looking after loved ones, Rasmus Ingerslev grew up with a single mother of three. He's always had a desire to create a safe environment around his family. His mother passed away from cancer when he was 16. One source of inspiration to succeed was a promise Rasmus made to himself that he will never be in the position where he can't afford to pay for any treatment relating to the health of his family. Aside from entrepreneurial ventures, he's also been a martial arts athlete – a heavyweight in the national karate team, winning a national team title as payback for all the hard work he put in. Alongside every great man is a great woman; in the case of Rasmus Ingerslev he stands beside his medical doctor and neuroscientist wife, Mouna Esmaeilzadeh. This performance power couple has gone on to rise above and beyond competition in either of their respective fields. Once a fighter, always a fighter – Rasmus Ingerslev's martial arts success has only been matched by a fighting spirit on his entrepreneurial journey. He holds many senior positions as chairman of Barry's Bootcamp Nordic, urban fitness chain REPEAT, investment group Stockholm Leisure Partners, and he's also Executive Vice Chairman of Wexer Virtual. Rasmus is a global leading businessman, forging the new path in digital fitness and sharing as many of his experiences with others along the way. Episode highlights - Understand determination and how a fighting mentality will set you up for success and help you overcome when times are tough. Knowing when to rest, both mentally and physically, so that you don't burn yourself out in business or in fitness. The same goes for the business itself – realising the timing of when to invest and add resources, or when to let productivity rest to find better timing in any market. The importance of written goals and how they'll fuel you to achieve your long term plans as well as celebrating the quicker wins, too. How Rasmus believes that martial arts is the best education in the world, thanks to the discipline and patience needed to succeed and progress. Why leadership, your location and your people are the three most important things to surviving any market trends and changes in the industry. Join Matthew Januszek in conversation with Rasmus Ingerslev…

Overcoming her own challenges and pushing herself at every possibility, Pauline Nordin knows the importance of physical wellbeing and mental health. As a competitive bodybuilder, top fitness model and television personality, she used her experiences to create Fighter Diet and prove that fitness is more about your mindset than the shape of your body. Defining both mental and physical strength, Pauline now runs her multi-million dollar fitness company, inspiring women to be the best versions of themselves. Watch the full episode on YouTube – https://youtu.be/plSTV53PzAc Pauline Nordin travelled to the USA from Sweden in Europe after saving up to start a new life. To begin with while learning a whole new culture, she lived off a 99c store as that's all she could afford. However, that wasn't the start of her struggles. Pauline had been starving herself through anorexia between 12 and 17 in order to change her physical appearance based around a want for the contemporary skinny chic body. She would only eat one serving of beans a day. It was Arnold Schwarzenegger on the cover of a magazine that inspired her to learn more about diet, discipline and bodybuilding. That started a journey to success that has seen Pauline inspiring millions of others herself. Pauline launched Fighter Diet in 2015, to help people ignite the fight within, finding strength to push past the comfort zone. Fitness is an uphill battle that's worth fighting for! With a range of workouts, supplements, books and more, the Fighter Diet resource pool is full of inspirational information and education to change the lives of millions. Pauline hosts challenges every three months to drive progress and performance for her clients to reach their goals. Her social media engagement is second to none, and followers are keen to share their incredible results. Over a range of platforms, Pauline is driving people to make a real difference, whether they want to lose fat, improve nutrition, build muscle learn more or all of the above. For more information visit fighterdiet.com Episode highlights - Hear how some of the current trends in what is perceived by many to be attractive, such as the "thigh gap," directly contradict what fitness is all about. Find out how you can decipher the differences between diets, and how impatience is the driver of falling off the nutritional wagon. Why you need to think about fitness as a lifestyle rather than a project for an outcome, and how the industry can sell the benefits of fitness with much more longevity. How people are addicted to the extreme, thinking that a tougher workout will counteract bad behaviour when it comes to nutrition. How to overcome health issues, low metabolism, hyperthyroidism, and many other issues of wellbeing to improve your mind, body and life overall. Join Matthew Januszek in conversation with Pauline Nordin…

CEO of LiveFit, Randall Pich has been in the tshirt game since he was 14 years old. Today, he's implementing his years of knowledge, experience and lessons learned to build and expand on a brand that's heading for great things. LiveFit's lean machine of employees having been in business for six years. Through this efficient set-up, Randall and his team can turn brand assets around incredibly quickly, but it's not just about clothing. In this video, we discover the corporate side, including a first-look into LiveFit's new supplements line. Within LiveFit's premises, Randall also heads up a side project of his – Skylab Prints – for luxury printing services that's been scaled and made into a business of its own. Customers even include celebrities such as Sylvester Stallone. CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness. Join Randall and host Matthew Januszek on this tour of LiveFit and more. Watch the full podcast episode on YouTube – https://youtu.be/cp1zMUQ_Nek

CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness. Watch the full episode on YouTube – https://youtu.be/cp1zMUQ_Nek Randall was born and raised in the mix of poverty and gang activity in Long Beach, California. His parents had survived the genocide in Cambodia and came to the USA, making him a first generation citizen. Randall started his entrepreneurial journey making t-shirts for his band at school. Along with taking an interest in bodybuilding, he graduated high school and got into college – discovering its kinesiology department before getting certified as a personal trainer. Following a PT career, he grew his business while still at college. It didn't take long for orders to come in, business to increase, and the decision to leave a six-figure business and education for the life of a successful entrepreneur. The mission of LiveFit is to help people lead healthier and more fulfilling lives through active lifestyles. The brand represents a movement of empowering individuals to better themselves physically and mentally. Randall saw how the skate industry always created a team around products and talent, and spun that off into the fitness industry, leveraging on social media. For a long time he felt uncomfortable in front of camera until he knew it was key to scaling and growing his brand. He has since grown the social media following of LiveFit to over 500k followers, while also building his personal brand to 300k+ followers, both on Instagram alone. Episode Highlights - How vital it is to have a support network, whether it's growing up or in business, for personal or professional help. Ways to inspire trust from clients and find the need for your business. How a small business goes from popular products and restocking based on supply and demand before suddenly developing a clothing line out of almost nowhere. How deprived areas can provide a sense of hope and a seemingly endless source of success in multiple industries. How easy it is to waste time creating content that doesn't work, and how important it is to try, test, and react accordingly. Join Matthew Januszek in conversation with Randall Pich…

International speaker and founder of Retention Guru, Paul Bedford, knows the importance of behaviour, because he knows what we all do. Through continuous research, he's evaluated the effect of four million fitness space and gym member records across 40 countries. He's led data studies that change the way we think in the fitness industry, such as research from 357,000 customers over a four-year period from 100 different operators in a single retention report. This is how to get to know your customer. Watch the full episode on YouTube – https://youtu.be/wudEgTwffaM Paul Bedford started in the fitness industry working in a YMCA as a gym instructor. He couldn't understand why members would come into the gym full of enthusiasm but then either stop doing the programme or stop coming in altogether. Paul realised the need for a better understanding of psychology over kinesiology when it came to keeping people in the gym. He undertook a Master's degree in exercise and health behaviour before following that up with a second one in research behaviour and finishing with a PhD. Paul Bedford and Retention Guru specialise in big scale studies over long periods of time, looking at member behaviour. In addition to industry benefit, he does a lot of work for individual companies such as Anytime Fitness, Mariott Hotels, The Gym Group, Lifestyle Fitness and more. It's all about traditional, statistical analysis to increase the lifetime of each customer in regards to retention. He uses this data to develop strategies, predict trends, and split members into groups based on behaviour. For example, he splits gym users into three groups – savvy, yo-yos or new – and understands how their needs greatly differ in what will keep them interested. For more info visit retentionguru.com or follow Paul Bedford's activity on the company's social platforms. On LinkedIn and Twitter, you'll find "lunchtime lessons" – a short point of information to help you better understand your members. You can also attend the Retention Convention in Birmingham, UK. Episode highlights : The difference between retention and attrition, and why many gym owners have probably been measuring statistics incorrectly until now. How to measure the activity of members to determine its effect on the business, and how you can interpret this information to decide how you need to react. Why physiological changes don't keep every member on board all the time, and how a psychological approach is needed to grow the industry and benefit more people. Learn the difference between member types, how much support they need and how they use fitness spaces. How to mitigate risk through multiple products, but also why you should brand them separately. How behaviour influences thought processes and not the other way around as many had previously assumed. Join Matthew Januszek in conversation with Dr Paul Bedford…

Joseph McClendon III is an ultimate performance specialist that has impacted millions of people to change their lives for the better. In this open and moving episode he explains how to overcome fear, attract positivity, and dare to make your life magnificent. Watch the full episode on YouTube –https://youtu.be/RYOq6AAOCZc Joseph McClendon III used to be homeless, living in a cardboard box after being the victim of a racial attack by three men. It made Joseph feel worthless and he blamed himself. During that time, he was given a book called Think and Grow Rich that changed his life. He turned everything around thanks to a new look and approach before adapting these ideas for himself and sharing them with others. Joseph went back to thank the person that gave him the book in the first place to say thank you, and was inspired to help as many people as possible in the same way. His path to success was borne from his lowest point. Today, with a doctorate in neuropsychology Joseph McClendon III has changed the lives of over three million people in 40 countries. His belief system helps individuals and audiences overcome fear and inhibitions to really get results. In this episode he explains how the beliefs about ourselves, other people, and the world around us are what make up our psychology. We learn about how every living thing puts out electromagnetic energy, captured by Kirlian photography, and how another goal of Joseph's was to become a successful musician, which he has also achieved through his passion for music. Episode Highlights - The importance of literally moving your ass to change your attitude – asstitude. Why you need to drink more water in order to hydrate yourself as often as possible; the effect of this on your motivation, and other simple hacks for positive impact in your life. How to overcome adversity, fear or anxiety to rebuild your life for the better. If your outcome in life is to go out and offer as much value to as many people as possible, then it will come back to benefit you in ways you can't imagine. Join Matthew Januszek in conversation with Joseph McClendon III…

Eitan Kramer is a world record holding vert ramp inline skater. He has travelled the world with Matt Hoffman, Tony Hawk and other action sports stars to lead a movement before putting his experience into effect with a whole new way of skating – the Morfboard. Watch the full episode on YouTube – https://youtu.be/kWqToAira8E Eitan grew up in a time where action sports were growing with every street meet, every event and every competition. At 12 years old, he noticed that rollerblading was getting more popular. He wanted to be a part of it. Throughout his youth, skating went from being a hobby, to a passion, to a profession. Alongside other skaters, Eitan began innovating in an industry that had evolved from other sports to become its own market and movement. He set a Guinness World Record for the highest air in a half pipe at an MTV festival in 1999, while continuously travelling the world, skating with communities and sharing the mutual love for movement, regardless of any language barriers. Action sports have continued to evolve, led by approaches that Eitan and his friends put in place. Today, it's been taken to a new level with the 30ft air ramps that we see at events. Since skating, Eitan tried a stint in entertainment and acting before realising that show business wasn't for him and moving on to another pathway to success – the Morfboard. As a multisport introduction to numerous platforms, the Morfboard is a cost effective way to keep fitness and fun going no matter what you enjoy at any age. It's a modular system, with accessories that can attach and detach for skateboarding, scooting, balancing, commuting and more. Not only is Eitan and his team addressing movement in an exciting way to combine fitness and fun, but the Morfboard is forever adapting, with new boards, new colours and new accessories. Check out morfboard.com for more info. Episode highlights - How brands can be influenced by the consumer's influence vertically, as with the rollerblading community making improvements to their skates. The origins of influencers. The importance of providing for a consumer's needs, rather than promoting a product or message that you want to get out for any other reason. How creativity and talent in sports breaks down all other barriers of age, demographics and other interest. Discovering how much of a baseline of education is required in order to inspire comfort with a product and remove the fear of looking stupid. How you could be ruining your own control group when you present ideas through market research. Instead of a product's reality, you could be pushing your own enthusiasm across feedback instead of it being organic and reliable. Join Matthew Januszek in conversation with Eitan Kramer…

As if being a super heavyweight world champion powerlifter wasn't enough, Big Boy of Strength Cartel heads up an apparel and nutrition line that's leading the way with genuine passion, little ego and plenty of respect. Watch the full episode on YouTube – https://youtu.be/8wi8hQrecvg Middle child of his siblings, Big Boy grew up in Pasadena, LA. He always liked sports and always loved working out. He took part in baseball, basketball, soccer, fighting, boxing, and more, but it was football that he was truly passionate about. Big Boy played on defence and had dreams of playing in the NFL. That's how he originally got into lifting. By 17 years old, he'd dropped out of school, lived on his own and got in trouble. However, his explosive power and agility from a sports background and fast-twitch fitness meant that he had something to fall back on and develop into the business we see today. Big Boy's come from a place where he didn't like to put himself out there. He wasn't a fan of social media and didn't want his details in the public eye. He's grown and escaped his own limits, starting out scared in front of a camera to become one of the biggest names on many platforms with over 100k followers. Whether it's through clothing, supplements or online training, Strength Cartel is home to decades of combined powerlifting experience, passion for the lifestyle and the knowledge of how to build a community. Big Boy has created something original and against the grain, taking advantage of being in his own category when it came to starting a business. With Strength Cartel, he brings everything back to his roots, and engages with his audience to show them respect and appreciation at every opportunity. Expos are huge for SC, with people queueing for hours to meet Big Boy. Today, he's looking to grow the brand with goals to go overseas. Strength Cartel is all about promoting workouts as ways of generating positivity and changing lives. Big Boy continues to influence and grow, standing strong at the helm and leading by example. Episode Highlights: Learn about the mental process behind success; how confidence can give you super strength or a weak mind can destroy your performance. How you can let your body run on muscle memory to take over and ignore the mental aspect at the most vital time of taking on your physical goals. The difference between testing your strength and building your strength, and how lifting your max weight will lead to injury rather than growth long term. Why social media is so important for building many modern businesses, regardless of who you're looking to include in your audience. Find out the inspiration behind the Strength Cartel brand, and how everything relates to Big Boy's life. Join Matthew Januszek in conversation with Big Boy of Strength Cartel…

An icon of MMA and keystone to the success of the Ultimate Fighting Championship, Tito Ortiz overcame a tough upbringing to not only hold a UFC belt, but build business after business through hard work and dedication. Watch the full episode on YouTube – https://youtu.be/Ixs6ovUUmxg Born to drug addicted parents, Tito Ortiz began life living in motels, cars, and other people's garages. He started hanging out with gangs before his conscience kicked in. He ditched the life of crime to earn money fishing. It didn't take long at school for physicality to get his attention. A successful school wrestling record saw him starting out as a wrestling partner for UFC fighter Tank Abbott. At the time because of his education, if Tito got paid to fight, he'd lose his scholarship. So he fought for free, twice in one night at UFC 13, beating one Wes Albritton in under a minute, before getting caught in a submission by Guy Mezger in the finals. Tito Ortiz's career saw him win a world title after one year of competition, before he held on to it for over four years, fighting to defend it five times. Tito's mixed martial arts record is a list of UFC royalty and more. With wins over Wanderlei Silva, Ken Shamrock, Vitor Belford, Forrest Griffin, Ryan Bader and more, he knows what it takes to succeed through dedication and commitment. Now set to take on Chuck Liddell, who came out of retirement to challenge Tito, he'll have one last chance at redemption. Away from the Octagon, Tito started Punishment Athletics clothing company in 1999. He's also heading up Primetime 360, a fighter management company that's doing right by athletes, with a roster including 20-1 women's featherweight champion, Cris Cyborg. Away from the sport, TO Auto Group – a wholesale car business, is another passion of the UFC legend's. His goal is to change the stereotype of a used car salesman. As if that wasn't enough, Tito is also enthusiastic about pursuing a career in acting. It's dedication that's seen him do right by himself and others, diversifying what he sets his mind to but keeping the commitment level high at all times, whether in or out of the cage. Episode Highlights : How instinct kicks in for anyone to survive, whether that's in a fight or making money in business. With Tito, his start was selling fish on the pier, aged nine years old. The importance of picking the right road when you're faced with options. For Tito, the choices were prison, death, or where he is today. While passion is priority, it's important to have an exit plan. How priorities and aims change, particularly when you become a parent. Find your metaphor for motivation, whether it's something that happened in your past or an experience of someone else you can draw from. Join Matthew Januszek in conversation with UFC light heavyweight and entrepreneur, Tito Ortiz…

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer. Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he's learnt the importance of sticking to what you know and doing it well. He's been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client's needs. Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed. Niched back down into fitness, and now Mike's company is responsible for the success of fitness and wellness companies worldwide. He's also the host of video podcasts, The GOAT Show and The GSD Show, featuring some of the most influential people in the fitness business, sales, social media, SEO, funnel hacking, scaling and more. Loud Rumor is a seven-figure advertising agency that's responsible for 1000 fitness studios, independent gyms and boutiques around the world. The company helps dramatically increase membership using a tailored programme, or helps smaller businesses with marketing and sales strategies through consultation. As well as financial and business success for both company and client, Loud Rumor has a target to help 100,000 people jumpstart a healthy lifestyle through fitness, too. Episode Highlights : Why the right time for you to launch a business could be seen as a terrible time for anyone else. It all depends on circumstance. The importance of finding your niche and how to make your business easier to scale. How to use internet advertising and brand awareness in the long game rather than just for quick wins. Ways that you can get lower click costs an better ratios for web leads and ad spend online. How to use feelings and perceptions to your advantage and avoid losing customers to competitors. Think about your customers like you think about your family. Suddenly, it's not about the money and your efforts will be a lot more focused on how to benefit any client. Join Matthew Januszek in conversation with Mike Arce…

Chris Luera has spent a lot of time behind bars, but now he swings from them. From gang life and drug abuse to competing for glory in fitness, he's not only turned his life around to influence others with his positive change, but he's also risen to the top of his fitness game as a world champion in calisthenics. It all starts with hope. Born into a family of drug addicted parents, Chris Luera was surrounded by social services and abuse from day one. His birth mother died when he was 18 months old, and he went into foster care aged two and a half. His biological father couldn't cope. Chris' great aunt, aged 56, adopted Chris and took him in. His aunt and uncle became his mother and father. Despite this new loving environment, he'd began to experimented with drugs and was arrested by the age 11. He was smoking crack cocaine by 13, and descended into a life of gangs, crime and meth addiction between multiple prison sentences. What followed was an incredible turn around of positivity and giving back to the world through fitness. After many failed attempts, Chris got clean when he returned from prison and dedicated his time to positivity. He found a job and started to do his parents proud. Tragically, his mother passed away, and in a desperate attempt to get some sleep at this time, Chris used the gym as a way to exhaust his body. It was here he discovered a new passion of calisthenics. From humble beginnings in the gym and working out at Venice Beach, Chris is now 3x Middleweight World Champion and WCO Master Trainer. His Tatted Strength brand is followed by thousands, while his book and motivational speaking is showing the world how anyone can turn their life around. Episode Highlights : The importance of a strong support network, full of people that will stand by you no matter what and guide you in making the right decisions. Why you need to look at the people you're around if you're in a bad mindset. How a positive outlook is all about perspective, and why it's so important to always be working towards something so that you counteract any negative thoughts with activity. How to keep yourself busy and avoid apathy in times of great stress, depression or distraction. Why you should share your knowledge through as many outlets as possible, and how you can make a start in publishing to further your influence. Join Matthew Januszek in conversation with Chris Luera…

Investment is more than just about the stock market. Money makes the world go round, but it's education, fitness and wellness where private equity investor Gregg Wilson is placing his bets for the future. Watch the full episode on YouTube – https://youtu.be/qbbP-2UUEKE In his own words, Gregg Wilson has always valued the dollar. He grew up in a family-held business and got to grips with the highs and lows before wanting to get involved more with the finance side. From there, he took a further interest in banking, starting as a generalist before finding his passion for entrepreneurialism in wellness and education. Gregg has had continued success throughout his career, having founded two private equity firms, worked with CIVIC Partners, which managed over $1 billion of capital for Bank of America, invested in LA Fitness at a time when profitability had soared to $40m due to revenue growth, and more. Gregg is no stranger to this world, as he has 40 years of investing under his belt. His company, Maxim Partners, supplies capital and industry-specific resources to management partners in two focused sectors – wellness and education. In 2016, Gregg oversaw the acquisition of Cybex by Life Fitness – a $195 million move that saw an already-impressive portfolio of Hammer Strength, SCIFIT and more, bolstered with additional quality fitness equipment under the umbrella of the Brunswick Corporation. Episode Highlights : The importance of passion when it comes to entrepreneurialism and why that passion needs to be shared by investors also. How to find advice and experience when making a big business move such as expanding abroad. The importance of knowing your customer, knowing their fitness needs and evolving with these aspects in mind. How investment groups in fitness changed the landscape for funding and buyout options for entrepreneurs. Join Matthew Januszek in conversation with Gregg Wilson…

Change is hard. Storyteller, speaker and coach, Bobby Cappuccio, educates us on how to roll with resistance and be objective in order to bring out the best, whether personally or professionally. Watch the full episode on YouTube – https://youtu.be/6P4iuKGrdPA Overcoming a number of hardships in an abusive Brooklyn upbringing, Bobby took to fitness as a way of not getting noticed. It was something he could do by himself. With Tourette's and physical disfiguration as a child, the limelight was the last thing he wanted at the time. He's passionate about both performance and movement, but also communication, empathy and training people to make the world a better place. Bobby has a rich history within the fitness industry. As co-founder of PT Academy Global and through his work as a presenter and author, he's leading change from the front and educating the industry with every seminar or publication. Prior to that, he's worked in influential positions at 24 Hour Fitness, FitPro and the National Academy of Sports Medicine. He's spent the last two decades pushing for both an industry-wide and individual shift in perspective, for a new holistic approach to behavioural change. Today, he's coaching a lot of health and wellness professionals, other coaches and managers – some of the top leaders in the industry. Bobby helps audiences understand the accountability of a client and how trainers must relate to every need, belief and behaviour of who they train, rather than using a hierarchical system of what's worked in their own lives. He's making the fitness space a better place for everyone. Highlights - While most people use fitness as a way of getting more attention, hear how Bobby started out trying to escape the eyes of others by concentrating on getting healthy. Interpretation of events is important to understanding that everyone is right in any situation. Bobby explains why internal responses and self fulfilling prophecies lead to people seeing opportunity, instruction or insult, all from the same occurrence. What's a trainer's journey, what's their focus, and how does a client's perception affect who they choose to workout with? How group exercise and tribal fitness brings a payoff in the process that reflects who you have become on your personal fitness journey. How a conversation with which you may disagree, can lead to finding a bridge of commonality, using empathy and understanding to benefit both parties. How to be effective in communicating and transferring skillsets. Using inquiry over advocacy to help you move through challenges and towards the outcome that you want most. Join Matthew Januszek in conversation with Bobby Cappuccio…

Lee Haney has had an incredible career of repeat Mr Olympia success along with the greats – Arnold Schwarzenegger, Frank Zane, Dorian Yates – the difference is that he's won the bodybuilding competition eight times! It's a record that's only matched by fellow physical hero, Ronnie Coleman. Today, a mentor, author, motivational speaker and devout Christian, Lee uses his experience and understanding to better the lives of others in every way possible, whether that's helping people stay fit at any age, keep injury free, or get a foot up in life after an unfortunate start. Lee Haney first entered a bodybuilding competition aged 16 years old – Mr South Carolina. He didn't know what posing trunks were at the time, so he bought a pair of standard underpants from Kmart. While Lee didn't win the competition, it was a humble beginning that gave him the bug for competing. Years of inspiration followed, pushed harder by the incredible physiques of muscle icons such as Robbie Robertson, Arnold Schwarzenegger, Frank Zane, Dorian Yates and more. Whether he was appreciating their symmetry, or studying their nutrition, Lee Haney has admired others putting the hard work in both before and after him. It's not just about the physical for Lee, either, as he references the effect of Muhammad Ali and the power of words, backing up what your dreams are and putting your potential into action. Lee Haney's bodybuilding dominance in Mr Olympia spanned between 1984 and 1991. Although, his success is not just about bodybuilding… As a boxing trainer, he managed to get Evander Holyfield from cruiserweight to heavyweight through workout and nutrition advice – 192 to 214lbs in five weeks! Since competing, Lee has started International Association of Fitness Science – a certification programme that teaches correct training, how to match workouts to body parts, nutrition and blending it all together. Then there's Lee's selflessness that's spanned his life, helping others to be their best. Haney's Harvest House started as a retreat centre. It has developed over time and even been forced to move location due to expansion of a nearby airport, but today the charity organization is all about giving vulnerable kids directions and life skills. As well as raising money through the Lee Haney Games event each year, you can also donate at haneyharvesthouse.com For more information visit leehaney.com Episode Highlights - Hear about how one of the greatest bodybuilders in history started out – his inspiration, encouragement, advice and who he looked up to. Realising your aha moment when it hits and you discover that you've got something special to offer the world. How to take the people around you to great places by imparting wisdom and sharing your journey or experience with them for mutual benefit. Learn the importance of positivity and how important it is to encourage your children from an early age. How understanding the science of fitness can lead to ways of stimulating muscle growth that doesn't require lifting heavy and damaging your joints. Why Lee Haney believes negative reps will damage your body, despite the popularity rise of slow movement on the negative. Join Matthew Januszek in conversation with Lee Haney…

As CEO of BRICK, Jarett Perelmutter is king of innovating on and adapting original ideas. He believes not only in the family of fitness, but also that a rising tide lifts all boats. Developing communities, his selfless sharing of knowledge has brought benefits to members' bodies, minds and even other businesses, all for the greater good. Watch the full episode on YouTube – https://youtu.be/rrq2COjAtY8 Spiritual and passionate, Jarett came from a martial arts background. As a child, martial arts taught him discipline and he quickly discovered the difference between having fun and stepping out of line. He's a lifelong student of the fight game, whether he's actively fighting, training relentlessly for fitness and enjoyment, or setting up business. Seeing trends emerging, JP got into the fitness industry at the right time to use his foresight for the benefit of bringing something new to the masses. JP wanted his company to be different. Since learning about the "what's your why" questions, he realised he was putting a lot of those approaches in place even before knowing what they were. In this episode, JP tells us the background of BRICK and how it overcame people's ignorance to prove it's so much more than just 'a fancy CrossFit gym'. Established in LA and now with locations all around the world, BRICK is a driving force for performance and support in the world of health and wellness. Today, on top of training, scaling his business and continuing his quest for excellence, JP is building and engaging in respectful relationships with industry counterparts for mutual business benefit. Complementing his own originality and experience, he has created a community in BRICK that goes beyond just business and fitness – it's family. Episode Highlights - Why you should keep the core of what you're passionate about at the heart of your business, no matter how it changes over the years. How to get into a market, take what you've been doing, and do it better each time around. Why the "legal dictatorship" approach of a martial arts environment can be beneficial to a hierarchy within any fitness space. Learn how JP compares the fight game to CrossFit, where you're no longer fighting a person, but fighting the barbell, the clock, or yourself. Join Matthew Januszek in conversation with Jarett Perelmutter …

Lee Haney has had an incredible career of repeat Mr Olympia success along with the greats – Arnold Schwarzenegger, Frank Zane, Dorian Yates – the difference is that he's won the bodybuilding competition eight times! It's a record that's only matched by fellow physical hero, Ronnie Coleman. Today, a mentor, author, motivational speaker and devout Christian, Lee uses his experience and understanding to better the lives of others in every way possible, whether that's helping people stay fit at any age, keep injury free, or get a foot up in life after an unfortunate start. Watch the full episode on YouTube – https://youtu.be/p3wPtgxjs7A Lee Haney first entered a bodybuilding competition aged 16 years old – Mr South Carolina. He didn't know what posing trunks were at the time, so he bought a pair of standard underpants from Kmart. While Lee didn't win the competition, it was a humble beginning that gave him the bug for competing. Years of inspiration followed, pushed harder by the incredible physiques of muscle icons such as Robbie Robertson, Arnold Schwarzenegger, Frank Zane, Dorian Yates and more. Whether he was appreciating their symmetry, or studying their nutrition, Lee Haney has admired others putting the hard work in both before and after him. It's not just about the physical for Lee, either, as he references the effect of Muhammad Ali and the power of words, backing up what your dreams are and putting your potential into action. Lee Haney's bodybuilding dominance in Mr Olympia spanned between 1984 and 1991. Although, his success is not just about bodybuilding… As a boxing trainer, he managed to get Evander Holyfield from cruiserweight to heavyweight through workout and nutrition advice – 192 to 214lbs in five weeks! Since competing, Lee has started International Association of Fitness Science – a certification programme that teaches correct training, how to match workouts to body parts, nutrition and blending it all together. Then there's Lee's selflessness that's spanned his life, helping others to be their best. Haney's Harvest House started as a retreat centre. It has developed over time and even been forced to move location due to expansion of a nearby airport, but today the charity organization is all about giving vulnerable kids directions and life skills. As well as raising money through the Lee Haney Games event each year, you can also donate at haneyharvesthouse.com For more information visit leehaney.com Episode Highlights - Hear about how one of the greatest bodybuilders in history started out – his inspiration, encouragement, advice and who he looked up to. Realising your aha moment when it hits and you discover that you've got something special to offer the world. How to take the people around you to great places by imparting wisdom and sharing your journey or experience with them for mutual benefit. Learn the importance of positivity and how important it is to encourage your children from an early age. How understanding the science of fitness can lead to ways of stimulating muscle growth that doesn't require lifting heavy and damaging your joints. Why Lee Haney believes negative reps will damage your body, despite the popularity rise of slow movement on the negative. Join Matthew Januszek in conversation with Lee Haney…

Steven Ward is a man who knows the route to the top, from intern to CEO, through dedication and continued personal growth. Today, with ukactive, he's tackling real issues that will save a population's future by getting more people, more active, more often. Like many children, Steve had dreams of being a professional footballer. While this didn't work out, his huge passion for sport has stuck with him. Combined with a university degree in international policy and strategy, he's created a specialism for sport and policy that will improve communities through communication and knowledge shares. With over a decade of industry experience, his time at every hierarchal stage within ukactive means he knows the company inside out like no other. He was the second employee in the public affairs and policy team, which has now grown to support members in understanding the stakeholder and policy landscape, and maximise the opportunities presented by the national debate around physical activity to get more people moving. In Steve's own words: "ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal." Set up in 1991 by some of the founders that went on to set up Fitness First, Esporta, LA Fitness and more, these entrepreneurs had a vision for changing the industry. ukactive evolved, with a mission of more people, more active, more often. Today, as a campaigning movement it serves its 4000 members through not only creative new initiatives and innovations, but with a research team that's bringing data to life for the benefit of everyone. ukactive is all about building bigger partnerships, becoming a bigger influence on government, and having a bigger impact on the nation. Episode Highlights - Ways of creating a vibrant, energetic sector that's full of opportunity in order to give members the chance to grow. How ukative has grown as a movement to receive backing from a breadth of organisations that share the vision to get more people, more active, more often. How to decide where to start in business and where you can have the biggest impact, whether through opportunity, identity or integrity. Why the private sector can step up and invest in fitness across the nation, when the public sector can't. Join Matthew Januszek in conversation with Steve Ward…

Steven Ward is a man who knows the route to the top, from intern to CEO, through dedication and continued personal growth. Today, with ukactive, he's tackling real issues that will save a population's future by getting more people, more active, more often. Watch the full episode on YouTube – https://youtu.be/4ZK3BWQcDJA Like many children, Steve had dreams of being a professional footballer. While this didn't work out, his huge passion for sport has stuck with him. Combined with a university degree in international policy and strategy, he's created a specialism for sport and policy that will improve communities through communication and knowledge shares. With over a decade of industry experience, his time at every hierarchal stage within ukactive means he knows the company inside out like no other. He was the second employee in the public affairs and policy team, which has now grown to support members in understanding the stakeholder and policy landscape, and maximise the opportunities presented by the national debate around physical activity to get more people moving. In Steve's own words: "ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal." Set up in 1991 by some of the founders that went on to set up Fitness First, Esporta, LA Fitness and more, these entrepreneurs had a vision for changing the industry. ukactive evolved, with a mission of more people, more active, more often. Today, as a campaigning movement it serves its 4000 members through not only creative new initiatives and innovations, but with a research team that's bringing data to life for the benefit of everyone. ukactive is all about building bigger partnerships, becoming a bigger influence on government, and having a bigger impact on the nation. Episode Highlights - Ways of creating a vibrant, energetic sector that's full of opportunity in order to give members the chance to grow. How ukative has grown as a movement to receive backing from a breadth of organisations that share the vision to get more people, more active, more often. How to decide where to start in business and where you can have the biggest impact, whether through opportunity, identity or integrity. Why the private sector can step up and invest in fitness across the nation, when the public sector can't. Join Matthew Januszek in conversation with Steve Ward…

Chris Long doesn't work in his own gym – it belongs to his members. He may own the business, but this episode is all about what his work does for his clients. Chris' business focuses on the importance of impacting people and benefitting others. While his training takes an incredibly practical approach, he's also able to pivot in order to roll with the punches and deal with any challenges that may arise. Watch the full episode on YouTube – https://youtu.be/lDPv0mgYUVc From a young age, Chris was always active, even having held a baseball bat from the age of two and a half years old. He'd played basketball and took to the track throughout school, but it was football that he fell in love with for its high energy and impact. Success followed his passion, although an injury called an end to his sporting career in arena football and Chris became a PT, working for a few companies before going it alone. One of these roles was a job with industry giant 24 Hour Fitness, where he was fast-tracked into management and grew his skills from there. Chris is a perfectionist with a competitive streak. He's confident and driven, but he's humble enough to know it's all about the members. Through mentoring, he developed an appreciation of periodisation, strength and conditioning, all of which contributed to his work preventing overtraining and benefiting everyone he trains through his own life lessons. Chris has a career and a business built on helping people. Creative in his training, Chris ensures that every client is motivated by meeting their needs, whether simple or complex. Introductory or advanced, Chris keeps his movements simple in approach: push, pull, squat, hinge, rotate. At the same time as these fundamental movement patterns, his methodologies are based around an acronym of core principles: SPACE (speed, power, agility, strength and endurance). This is all about avoiding injuries through workouts based in scientific research. His training is about getting clients to believe in themselves more when they leave the session than when they arrive. Episode Highlights - The importance of being creative with programming and why you always have to be at the top of your game when training any client. How to achieve a mindset that enables you to overcome anything through fitness. Why any trainer needs to inspire confidence and self-belief in a client, and how they can use science to promote the right kind of movement with any workout. Learn what mentorship can do for your future, bouncing ideas off someone instead of concentrating on the past. Join Matthew Januszek in conversation with Chris Long…

Eric Leija is the Primal Swoledier, Onnit's senior kettlebell coach. From a background passion for MMA and UFC fighting, his workouts now bring fitness through flows, complexes and flair, mastering a tool that's often overlooked for full body programmes. Inspired by former UFC commentator and podcast pro, Joe Rogan, Eric tells his story of mastering movement, mind-altering substances, and how Dragon Ball Z led him to taking up martial arts. Watch the full episode on YouTube – https://youtu.be/1e59PokgnJQ At school, Eric Leija ate junk food and enjoyed being fat. However, it was the teasing that caused him to initially take up bodybuilding, informed and inspired by Arnold Schwarzenegger's Encyclopedia of Modern Bodybuilding book. Developing his interest in fitness, discovering the UFC's mixed martial arts disciplines and even watching Dragon Ball Z led to Eric taking up Jiu Jitsu. However, he still kept his head down, before realising that his education had come at the expense of his social skills development. Especially as he wasn't interested in drinking, Eric found it difficult to connect with classmates. He dropped out of college and drove to Minnesota to experience the fighter's lifestyle through a mutual UFC fighter friend of his brother. Immersing himself in this world, while also experimenting with other ways of expanding his mind, Eric found a new confidence in how to dedicate his efforts. This turning point led Eric to doing his own thing, but he had to make money. Here, his journey with Onnit began, as an interest shared with CEO Aubrey Marcus led Eric to start work in the factory, packing products and embracing all things Onnit. When Onnit went from a product manufacturer to educating clients and customers by opening its own gym, the company offered Eric the opportunity to become a trainer. His hard work and dedication to Onnit's values and lifestyle, staying in shape and always taking an interest in MMA, meant that he was ideally placed to teach others how to use the training tools. Today, Eric stands alongside Joe Rogan, UFC champ Tyron Woodley, and serial entrepreneur Gary Vaynerchuk as a representative and member of the Onnit family. Through his social media following, Eric demonstrates his value by giving out free workouts regularly, rather than teasing audiences and putting up a paywall. This even extends to a four-week programme that can be found on his website, ericleija.com Episode Highlights - How important it is to pick a brand name that stands out and is memorable, even if your original idea for it may have come from a different point of inspiration. The effect of smashing preconceptions and doing your own thing, and how this motivation can come from the most unlikely experiences. What, other than fitness, brought Aubrey Marcus (founder and CEO of Onnit), Joe Rogan, UFC fighters and more together as a vested interest in their social lives. How putting in the hard graft and removing any entitlement from your actions will bring incredible opportunities. Join Matthew Januszek in conversation with Eric Leija…

Previously a stand-up comic, Tony Horton has always been used to proving that he's worth the limelight. He was there at the birth of personal training as we know it and has since motivated millions, including Bruce Springsteen, Tom Petty and Billy Idol, through fitness, personal training and his exercise regimens with Beachbody.com and P90X. Watch the full episode on YouTube – https://youtu.be/xt-ZW5C_JZY Born into a military family, Tony had moved a lot as a child with his father serving in the army. His first notable ventures into fitness came when he provided personal training to a professional at 20thCentury Fox, before offering PT services to movie stars and musicians, or representing fitness giants Thighmaster and NordicTrack. Originally Tony moved to California thinking he'd become an actor. He'd wanted to be a cross between Jim Carreyand Brad Pitt, but has since said things turned out better for him, creating some of the most famous and effective workout programmes available. Today, Tony Horton is still one of the biggest personalities in fitness. He puts his level of motivation down to loving what he does. At 60 years old, he's still training and surrounds himself with people equally as passionate in his life. A world-class motivational speaker, Tony is incredibly active on social media, inspiring others and teaching us all about how to live the best life. Through his books, programmes and events, Tony's passion and philosophy, combined with his humour, make his message one that not only benefits the world's future, but entertains us all, too. Episode Highlights - What it's like training celebrities such as Billy Idol, Tom Petty, Annie Lennox, Stephen Stills and Bruce Springsteen regularly, and whether there's a difference in pressure. Why you need to walk the walk if you want people to believe that you're genuine about what you're selling. Why you should be chasing your passion and not just the money. How you can stay motivated, even after you've succeeded and achieved your original goals, or if you're facing a business venture failing. Learn the biggest reasons for sticking to what you know, from Tony Horton's advice after undertaking a variety of business ventures. Join Matthew Januszek in conversation with Tony Horton…

Co-founder of Fit Freaks and Fit In 5, Marvin Ambrosius set up Fit Freaks to inspire people to live an active lifestyle, no matter what time schedule they're on. After reaching the heights of success in basketball and having his sporting career stopped abruptly by injury, Marvin struggled with his own weight until venturing on his own fitness and weight loss journey. Now he's teaching others to lose weight, five minutes at a time. Watch the full episode on YouTube – https://youtu.be/fkqKi2n5Hxs Growing up on a diet of music and basketball, Marvin was taught to work hard and put the dedication in to everything that he does, whether the workload is a marathon or a sprint. Hi basketball career saw him reach the top five players in the country. However, five ankle injuries before he was 17 meant that doctors advised against the sport. Despite returning back to full health, the straw that broke the camel's back was another final injury that brought the end to Marvin's NBA dreams. Marvin also embarked on a successful music career, even working with Angie Stone and Alesha Dixon. Although, while his calorie intake balanced his basketball activity, it didn't take long before he gained weight when he stopped exercising. Having put on around 4-5 stone in a year, he decided to do something about it. When his music career went quiet, Marvin started working for Sky TV's sales team. It was here that he began developing Fit In 5, which originally started as an app before evolving into a TV show. Whether on your smartphone or on your television, Fit Freaks' Fit In 5 is a high intensity workout programme that's aimed at providing a challenge to every muscle group while still being convenient for any busy lifestyle. Marvin also still writes music, too, incorporating it into his workouts to drive the effort of every participant. Episode Highlights - How to redefine your career or approach when you're forced to follow a new path through injury. Why yo-yo diets are a bad idea and will only show results in the short term before further weight gain is inevitable. The importance of stability in nutrition is paramount. The importance of timing in business, and how your end goal will certainly change as success comes. How building confidence for kids when it comes to exercise will bring benefits for their future in every respect, including keeping fitness as a part of their life forever. Why having complementary revenue streams or abilities will do nothing but bolster the benefits of every offering and opportunity you undertake. Join Matthew Januszek in conversation with Marvin Ambrosius

Mike Rashid has spent years of dedication on growth, collectively in his physical appearance, social media following of around four million people and multiple businesses. Mike loves a challenge, whether that be workout-based or in the boxing ring having turned pro at 41 years old. Through brands such as IMSOALPHA and Ambrosia Nutraceuticals, Mike continually provides science-backed benefits for body and mind, which parallels his personality and appearance – the result of when extreme power meets serene eloquence. Mike Rashid is someone that always has to have the edge. Competitive nature aside, he's not just all about full-on fitness and physicality, either. A huge part of his daily life is about instilling family values and staying true to his word despite a tough upbringing. Growing up, Mike's mother married to biggest drug dealer in New York. With that came a high-rolling lifestyle. However, in Mike's own words, that doesn't last, and his mother's partner was murdered. Following the killing, Mike moved in with his grandparents. Always top of his class, Mike started out life at school as a nerdy kid, interested in science and a fan of playing the piano; he even took up tap dancing. Mike's father instilled a lot of core values in him, and it was this relationship that spawned the first trainer-boxer relationship. When it comes to competition, he told Mike "You gotta do what they're not doing." So began the dedication to doing better than everyone else. Mike started personal training and learned the business through working at a corporate gym for a year before going independent. Success followed and Mike Rashid got to the point where he couldn't take on any more clients. He developed personal relationships with each of them and only took on clients that really needed his help, whether obese, blind or struggling in some other way. In 2012, Mike's YouTube channel began to take-off, having been started as progress videos for clients. Here he applied the same sincere approach to advice, information and entertainment, constantly creating content and making every video about more than just fitness. Today, with 700,000 subscribers on the channel, his hard work is paying off and the momentum of mind and muscle is something that's not set to stop any time soon. Mike's company, Ambrosia Nutraceuticals (teaming up with industry leaders Marc Lobliner and Sean Torbati), is continuing to develop, innovate and progress supplementation for the benefit of all-round wellness. Through passion, research and bio-hacking, these products are much more than just a pre-workout formula. Discover more at ambrosianutraceuticals.com Episode Highlights - Why being an influencer and leader can make anyone feel the need to qualify themselves or, as Mike Rashid calls it, give yourself a gut check. How you can push yourself past what people perceive to be your limits in order to perform or be as big as anybody else, whether that's physically or in business. Win or lose, you never know what's going to happen. Mike explains why it's always worth taking a huge risk and seeing what's around any corner. How to cope with injury and manage expectations of those around you when it comes to what you can physically achieve. The difference and similarities between being a role model for family and fans. How to develop incredibly deep relationships with clients, taking pride in your work and your positive impact on their lives. What the trade-off is between business and pleasure, and what you have to sacrifice for success. The benefits of direct to consumer over wholesale or other business models, and why Mike's margins make for greater net profit figures than some huge companies. The downsides of popularity and the negative attention that comes with putting your work in front of so many people. Join Matthew Januszek in conversation with Mike Rashid…

A huge location with its gym, swimming pools, tennis, basketball and badminton courts, along with a football pitch for an all-inclusive approach to training for every member, Tera Wellness doesn't disappoint. CEO Terry Woo knows what he's providing to members, and this value is what's important when it comes to getting new people through the door. Watch the full episode on YouTube – https://youtu.be/p-2JY-j69qY Terry started off as a personal trainer for California Fitness before a succession of roles and promotions saw him moving all over Asia, from Hong Kong to Taipei, to Singapore, and back to Hong Kong. Here he found out what benefits come with being out of your comfort zone, as he was asked to head up a yoga project that meant he was taking on every aspect of running the business from front to back end. This level of pushing personal boundaries for further growth is something that's stayed with him to this day in his current venture. Now in Shanghai with Tera Wellness, Terry wants to bring energy into every club for a party atmosphere that spans across staff and members alike. He leads by example, working out every day and taking the classes himself. Despite the responsibilities of being a CEO, Terry lives his job so that he's not only enthusiastic but genuine when talking to staff and members. Episode Highlights - The difference between American culture in fitness to an Asian approach, where location and business mindset are very different things, and whether these evolve separately or follow trends from each other. Why passion is the most important aspect of creating a club and leading by example with any fitness offering. Why business isn't about price wars, and more about quality of service and different offerings. The importance of managing growth and not opening new locations before you're ready as a business. Join Matthew Januszek in conversation with Terry Woo…

Petra Kolber is not only an author and motivational speaker, but also so much more. She's an innovator of fitness trends in the days before social media that have been built upon for boutique popularity today. In this episode, you'll hear from one of the most genuine, open and emotive guests we've had on the Escape Your Limits podcast. Through work with Reebok, Equinox and more, she's built her brand and become the voice of positivity and overcoming anxiety for anyone, documenting her insight in keynote speeches and books such as The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy. Watch the full episode on YouTube – https://youtu.be/OGbOG0UZG-E From growing up in West Kirby, near Liverpool, Petra found freedom to get out of the house in developing a dance background that would serve as a profession before her move into fitness. While working as a cruise ship dancer, her responsibilities also included teaching Jane Fonda classes on the side. These were the days before step had taken off, and Petra followed her passion for movement to the US. Petra created organic step workouts to live drumming – a class that she named "London Beat." Her exciting, risk-taking experiences drew international attention and paved the way for the birth of the boutique classes that we know today. She was taken on by Reebok to star in video workouts and television appearances until moving on to build her own brand with a similar approach of instruction. Through this, Petra has won countless awards including Fitness Instructor of the Year, Best Female Presenter of the Year, Most Likely to Succeed, and more. With the trends of HIIT and tabata coming in, Petra pivoted in her career to step off the stage and figure out how to do things she loved while still staying relevant to the needs of her audience. Today, Petra's approach is all about finding healthy pride and positivity; being aware of your own accomplishments without the ago, while still nurturing your own personal growth. Her purpose is to guide you on what she calls the longest distance you will ever travel: from your head to your heart. Petra's book, The Perfection Detox, is available from http://petrakolber.com/book-the-perfection-detox Episode Highlights - How to stay relevant throughout your career, and pivot your position to align with your truth at any stage of your life. The importance of mindset when it comes to setting goals and achieving your dream, without losing happiness and joy. Why anyone can still not feel successful even if they've reached professional heights they would have never previously dreamed of. How to deal with failure, what failure is and how to dig down to a granular level in order to find out what you've learned along the way. Discover what your pain points are and how to overcome them, whether it's through coaching, mental processes or enlightenment by reading about the experiences of others. How negativity bias affects us long term, while others will have more likely than not forgotten about the point we're concerned about. Join Matthew Januszek in conversation with Petra Kolber…

A lesson in opportunity and finding out whether you sink or swim under pressure, here's another success story stemming from the 24 Hour Fitness, Mark Mastrov leadership machine. Randy Dobson and Dane Fort, chairman and CEO of CMG.ASIA respectively have revolutionised how gyms work in Vietnam, and continue to set trends with multiple brands in the East. Watch the full episode on YouTube – https://youtu.be/PvHpdoyqie0 Randy came from a family business in agriculture before finding a job the travel industry, looking for a career path with longevity and opportunity. With a strong ethos of taking charge of his own life, he joined fitness industry in Seattle in a company that was soon acquired by 24 Hour Fitness, where he developed his profession and migrated to Asia. Dane was an athlete at school. Following a financial struggle throughout education, he joined 24 Hour Fitness in sales, before joining Randy in the journey to Hong Kong and Malaysia and eventually starting the business together in Vietnam. Together, they've risen the ranks in fitness under the mentorship of Mark Mastrov, and continue to benefit the industry with forward thinking and incredible understanding of the market's needs. A combined 40 years of experience along with the insight of the highest-level investors means that it's no surprise Dane and Randy make such great business partners. They opened up their first club in Vietnam in 2007 and it's been a multiple brand success story ever since. Culture is key, and the low staff turnover compliments the hard work that the two have put into staff onboarding and ensuring that everyone in the company shares the same vision, knows the benefits, and enjoys the same lifestyle benefits to improving the wellness of clients and customers in every sector. For the future, CMG.ASIA is ready for further change to the business model that leads on what the market needs, rather than what the company wants. It's a futureproofing approach that will see them not only breaking into new markets but developing business opportunities ahead of the trends for maximum gains throughout the industry. Episode Highlights - Why it's important to deliver, even under stress and pressure. How you can approach your current boss and explain that you want to start your own entrepreneurial journey, and why it's not always a bad thing that they find out. The importance of trust with investors, building a relationship so that they know they can rely on your experience, insight and opinion. How to deal with failure and how to know whether it's down to location, overheads, appealing to the wrong market or a combination of a lot of things. What leads to a company becoming a loss-making business, especially as this happens more often than not in Asia. Short-term thinking compared to planning for 10 or 15 years. The benefits of emerging markets are obvious, but what effect does not having other business to learn from in the market have on your own entrepreneurial learning? How Asia, and Vietnam in particular, has had a Gatsby era of excitement and popularity in fitness, and how companies positioned themselves to make people's lives better. Join Matthew Januszek in conversation with Randy Dobson and Dane Fort…

Marco Ferdinandi, director of fitness operations at Pure Fitness in Hong Kong has spent over 25 years in the industry, listening to communities and drawing on experience to develop the best philosophies for anyone's fitness journey. Watch the full episode on YouTube – https://youtu.be/_bwxldHI6F8 On top of his graduation from Hong Kong University, Marco has gone on to receive further degrees in sports science, performance and management to bring an incredible background of knowledge and experience to everything he does. He joined the fitness industry in New York, but found its direction and approach falling by the wayside around the time of the financial crisis. Wanting to get out into the world, Marco originally looked for openings in Europe before work in Asia appeared as the perfect opportunity with Pure. In his current role as director of fitness operations, Marco is always pushing the boundaries and trying new things with the support of the clientele, through community research and continual feedback. Whether in studio or outside, his programming at Pure offers solo workouts, PT, Group X experiences and more, implementing a passionate approach that's driving fitness in the East. Since joining Pure, Marco has been responsible for installing the world's first 270-degree immersive fitness studio, helped gain over 75,000 clients and employed 1900 staff. It's incredible progress for the premium lifestyle brand that has cemented its place in premium locations and, with Marco's influence, they're in it for the long term. For more information visit pure-fitness.com Episode Highlights - How the Asia market differs from the west in its approach to staffing, education and how companies connect with clients. Why someone would want to pack up and work in the other side of the world, and how to take advantage of any exciting opportunity. How space and demand may prohibit certain models that are familiar in the west from operating in Asia, what's popular with the Asian demographic at present and what future trends are on the horizon. Hear about the origins and history of Pure Fitness, and how it became a premium lifestyle brand in fitness, nutrition and more. Why an innovation lab is the perfect way to trial products and get feedback from both sides, with minimal risk. Join Matthew Januszek in conversation with Marco Ferdinandi …

A founding member of Les Mills International, self-titled observer and catalyst, Emma Barry is known for delivering fitness magic both in terms of workout delivery with icons such as Equinox and also through business advice and knowledge shares. Since the birth and growth of high intensity workouts, she's travelled the world to teach, learn and love life. Watch the full episode on YouTube – https://youtu.be/OYHP4xNYGU4 Born in London and brought up in New Zealand before moving abroad yet again, Emma is no stranger to the fitness industry on any continent. She began teaching and personal training as a student, before joining the industry professionally in the early '90s during the original days of step and circuit training popularity. Changing the history of fitness, she was part of launching Les Mills International and helped lead the exercise giant on its growth journey through the rise of pre-choreographed classes such as Pump, which later became Bodypump. After weighing up the pros and cons of the decision, Emma decided to move to America and joined Equinox as director of group fitness programming, and she's continued to influence, inspire, educate and inform ever since. Today, in California, Emma spends her time speaking at conferences and fitness shows, taking on research and learning around the world, contributing to publications and forums, as well as mentoring and helping people clarify what they're doing or getting clear on project goals and putting energy behind them. Her clients range from boutique spaces in value markets and high end, to equipment manufacturers and anyone looking for feedback on the pros or cons of a particular product in group exercise. With over two decades in fitness, her invaluable levels of knowledge and market history can benefit any interest with a depth that few people can match. Episode Highlights - Hear why gender representation isn't coming into the fitness industry yet when it comes to the standard models of conventions and promotion. Learn about what lifestyling means in fitness and how the influence of different market sectors affect trends, actions, opportunities and offerings. The origins of Les Mills, and what brought the popularity of the company's programming at the perfect time for serious growth and longevity. How you can get clients and members to think like your brand, and why it's important to integrate your brand's values with lifestyles and mindspace. Join Matthew Januszek in conversation with Emma Barry…

Whether instructing, training, encouraging, recruiting or developing business, Barry Ennis has cemented his place in a niche of international fitness consultants. His meditative yoga background and business acumen brings a mindset to China that's inspiring enthusiasm and growth in all things fitness. Watch the full episode on YouTube – https://youtu.be/5cyug8kpQ7A Born in LA, Barry grew up playing baseball through college, making it far enough to play on professional scouting teams. His progressive coaches in baseball led Barry to undertake yoga. Not only was this the start of a new passion but, through shared interests, he ended up teaching his fellow students at college before becoming popular enough where it was time to get certified. Barry travelled to India to further study the discipline where it first originated. From Mumbai, he moved to Dubai where he helped create a bootcamp class business, and then moved on to work with the Flywheel Sports franchise, training the instructors before finding his new home in Shanghai. Since college, as well as an almost endless list of yoga disciplines, Barry's taught indoor cycling, HIIT, strength, barre, and more. He's now a master trainer / instructor at SpaceCycle in China. Training aside, Barry's also facilitating growth through focus on instructor education as well as bringing in masters from all over the world to teach – aiding fitness for the whole country As a trainer, ensuring a welcoming atmosphere is key. As a podcast host for Fitness Career Mastery, he provides a source for personal trainers, group fitness instructors or gym owners all over the world to share secrets to success in order to achieve mastery in their careers. Episode Highlights - How cities new to modern fitness facilities can draw on experience from industry-developed locations to grow efficiently and offer more to their memberships. What kind of progressive coaching in meditative disciplines can benefit other sports. How to combat the first job vs experience dilemma and rebrand yourself to grow your career anywhere in the world. Why knowledge sharing is more beneficial for a whole industry, rather than holding secrets to success and trying to keep information to yourself. Join Matthew Januszek in conversation with Barry Ennis… Please like and subscribe.

A hero of health education, Jeff Kreil is an expert in both fitness knowledge and business nous. He guides and enlightens the fitpros of tomorrow to not only reach their potential academically but go above and beyond to forge relationships with the industry, too. Through a holistic approach, he's helping to build the fitness world of tomorrow, student by student. Watch the full episode on YouTube – https://youtu.be/gg20jZgaopo Jeff started his professional fitness journey as a personal trainer, with a view to becoming a strength and conditioning coach for athletes. Soon, he fell in love with working with all kinds of people before joining 24 Hour Fitness. There for 10 years, he found a passion for teaching, so became part of 24 Hour Fitness University, developing talents through programmes before transitioning to APEX Fitness and working under nutrition guru, Neil Spruce. It took a while, but Jeff realised his life goal: To teach at a community college, helping employers find quality candidates and helping candidates find employment. With 20 years in the fitness industry under his belt, Jeff is now instructing kinesiology courses that prepare students for NASM CPT, NSCA CPT, and ACE GFI accreditation – all requirements for the Associates Degree in Exercise Science and Fitness Specialist Certificate of Achievement programme. Evolving the curriculum through industry feedback and employment opportunities, Jeff's approach teaches intention in programming. For example, how a particular movement aligns with the client assessments and how a fitpro should find reasoning behind every decision. There may be no wrong answer, but there does need to be justification, and that's what Jeff is a master of teaching. Episode Highlights - How to overcome misalignment in the education world to discover which certifications will get you where you want to be. How to best benefit the needs of any hiring manager with the most sought after skills. How a fitpro should dig deeper to know what it is in a client's life that's leading to their condition, whether it be pain-related or goal focused. Discovering the best ways to up retention rates and why some gyms are losing the relationship with members as soon as they walk out the doors. How do you modify your fitness offering as a PT to accommodate different types of class interest, injury, or any market segmentation? Ways that you can build a following through individualisation and how you conduct yourself in order to increase interest in your classes or sessions. Join Matthew Januszek in conversation with Jeff Kreil of Moorpark College. Please like and subscribe.

Heralded by the press as creating of some of the hardest and best boutique workouts, Kevin Yates of TRIB3 has been there since the beginning of the fitness industry's growth in the UK. His community-led work and welcoming attitude accompanies everything he does, driving for further success with some of the biggest operators around the world. Watch the full episode on YouTube – https://youtu.be/P0KsBPPT3ec Before becoming a man of influence for multiple fitness businesses, Kevin's profession spanned everything from playing football for Barnsley and Scunthorpe to undertaking a successful army career. In relation to the world of health and wellbeing, he worked for free for Fitness First to occupy his time and passion, as the army was still paying him, before being offered a paid job with the company later. There for 11 years, Kevin ended up as national fitness manager with 174 clubs under his belt. Along with many other big industry names, he also joined 1Rebel for three years before making his own boutique break as CEO of TRIB3. TRIB3 (pronounced "tribe," for the record), both in the boutique studio setting and behind the scenes, it's all about innovation and hard work. TRIB3's tagline of "more than just a workout" couldn't ring any more true, as it provides something new and exciting for every member. Whether pushing for a PB through your MyZone readings, trying one of the pre and post-workout nutrition treats for all, or joining every other member on a wall of fame after your first session, the community spirit and each club is something that's only bettered by the exercise offering. Episode Highlights - Discover how a successful business within any industry needs to stay on the move to adapt to unforeseen and uncontrollable circumstances. Importance of the spread of your customer base. Can you build your business for the right amount of people, is it scalable when the time is right? Learn how the boutique market is divided, how each part of the market is progressed and what the opportunities are for the future. How franchising can expand internationally and grow the business in different markets around the world. Join Matthew Januszek in conversation with Kevin Yates of TRIB3… Please like and subscribe.

In a one-two punch combo to the fitness industry, Andre Huseman and Vanessa Bourne are bringing customisation for combat sports to the masses, with BoxHaus. If you're a fan of boxing, or even muay thai and kickboxing, you need to know about this place. Watch the full episode on YouTube – https://youtu.be/lUTRhvIKIHE Mutual friends and an Ecuadorian background brought these two heavy hitters together to build their Newport Beach business. Vanessa has been in fitness for over a decade, having opened a successful Pilates studio and always had a passion for yoga, both personally and professionally. Andre was the source of a lot of hype within Orange County, having also been in the industry for over a decade with gym employment before a passion for boxing took over. His own training for fights and fitness began to seep into the service of training sessions for clients. An innovative approach along with merging previous business with BoxHaus meant that success was already ensured for both Andre and Vanessa. Their existing following and experience brought pre-launch marketing to a viral level, with tangible excitement and commitment that's often not seen within a start-up scenario. This custom combat offering is something that's only going to get more popular with these two driving progress. BoxHaus is Orange County's first boutique boxing studio, driven by passion, incredible visual branding throughout the location and a community spirit that involves all. Building a business through previous contacts, collaboration and creating unbelievable hype on social media meant that BoxHaus surpassed its projections even before the doors opened. With an incredible calorie burn and fun way to raise your heart rate at the base of the business, it's an offering that also thrives on quality and customisation that brings every benefit possible to members. Episode Highlights - The importance of knowing who you're appealing to and how to go all-in with the look, message and delivery of design. How to anticipate extra costs you may not have thought of, such as soundproofing, and which other areas of the market you can look for efficiency inspiration. Discover why it's so important to be genuine with your staffing team and trainers, and why real experience suited to the subject material is vital. You can't pull the wool over clients' and members' eyes. How can you find the balance to present an inviting environment and avoid intimidation with a combat sports service provision? Join Matthew Januszek in conversation with Andre Huseman and Vanessa Bourne of BoxHaus … Please like and subscribe.

Adam Sedlack of UFC GYM has pioneered worldwide fitness with the biggest name in MMA to help people create, accomplish and win through fighting spirit. Watch the full episode on YouTube – https://youtu.be/UmMS7--wxws Adam started out in a summer job straight out of college with Family Fitness that was later acquired by 24 Hour Fitness. From there, he stayed on board and rose through the ranks to move across three or four different clubs and become a general manager; then started travelling the USA as district manager, regional director, and eventually divisional vice president of the company. Through this loyalty and dedication, Adam benefitted from mentorship opportunities under the likes of Mark Mastrov and Jim Rowley to become a better version of himself within the industry. Not only did this give him the skills and understanding of what it takes to be successful and, more importantly, what members need, but it also forged the relationships that have led to his current achievement. Today, as president of UFC GYM, Adam helps people train different to discover the benefits of a mental and physical approach that surpasses anything else in the fight game. As the name suggests, UFC GYM locations are places where people can train like an athlete in the Ultimate Fighting Championship. Between those walls and in the Octagon, it's all about integrity, character, discipline and dedication. UFC GYM's signature model has a core of classes that make each location offering great, including boxing, Brazilian jiu jitsu, conditioning, and daily ultimate training (DUT) to teach a safe way for members to become functionally fit. This approach with the right content and UFC DNA enables franchisees to better execute what UFC GYM is all about. On top of this, a boutique model within the gyms allow consistency in brand communication across the business, whether for employees or franchisees. Episode Highlights - How to stay humble with great success and continual achievement. Circle of association – how to use influence and mentorship to better yourself and your business. How to look at your industry in different ways by working with different people, and making the most of relocation to boost your career. In Adam's case, he's moved 20 times with 24 Hour Fitness. That's loyalty and dedication. Discover the differences between corporate business compared with a franchise opportunity. What are the challenges and how can you overcome them? How to appeal to an audience or customer base that wouldn't traditionally be of interest to your brand's origins and expectations. Join Matthew Januszek in conversation with Adam Sedlack of UFC GYM… Please like and subscribe.

Paul Chek of the C.H.E.K Institute has done it all. He's not only served in the military but got to the point of being invited to join Delta Force. Today, his thirst for knowledge and imparting what he's learned will leave you with the understanding of how to work with definitive and abstract ideas, appreciate values, and weigh up opportunity with financial benefit on a much bigger scale. That's just the start… Watch the full episode on YouTube –https://youtu.be/_w1boV_cLrk From a background of sheep farming and manufacturing produce from wool in the family business, Paul juxtaposed the physical with the mental, training in meditation with monks following his mother's influence as a yogi from an early age. Using this as the foundation of his developmental life, his close-to-the-earth, holistic upbringing set in motion a life of constantly having more energy than anyone around him. He started boxing at 12 before fighting competitively; it all started from there. Following his introduction to the ring, his work ethic and need for competition led him to become a kickboxer, motorcross racer, stock car driver, drag racer, rodeo rider, and played every sport he could play in high school. Later on, logging, working on drilling rigs, working in the fishing industry, and also learning about engineering and mechanics through practical application gave him skillset after skillset that pushed him to another level of challenge. Paul joined the army as a paratrooper. Aside from repairing weapons systems on Cobra helicopters, it also enabled him to join their boxing team, eventually becoming the team's trainer. From his nutrition knowledge and practicality, he taught even the elite soldiers how to have more energy and application of their incredible abilities in physical combat. Competitive edge is something that has stayed with him throughout his life. In his own words, Paul's work in the C.H.E.K Institute is a synthesis of the best minds in any profession, integrated into his own findings and developed into new concepts through online education, over 400 exhaustive articles, over 100 videos, 11 books along with audio books, meditation tools and more. As an athlete, author, inventor, speaker, educator, Paul Chek's skills are paramount in thought leadership and taking people on their own hero's journey. Internationally renowned, it's his insight and evidenced opinions that change the lives of countless people around the world. Episode Highlights - Learning business from unlikely industries, in the case sheep farming and wool production, and how this can lead to a life of endless achievement through application of the fundamentals. Eat the way you would on a farm. Paul's diet enabled him to cycle 250 miles a week, run 40 miles a week, swimming an average of a mile a day on top of six to eight hours a day of boxing training. Although it's not as straightforward as you think… The importance of surrounding yourself with the best. Paul's friendship group included a world kickboxing champion sparring partner, bodybuilding's Mr Canada with the biggest gym in town, two nationally ranked motorcross racers, elite skiers, black belt holders in various different martial arts… A melting pot of badass athletes. Learn the difference between people that know what to think and people that know how to think. How billions of people all damaging themselves through poor nutrition, and not in the ways you think. Join Matthew Januszek in conversation with Paul Chek of the C.H.E.K Institute… Please like and subscribe.

Few people know the importance of tailoring your offering to a customer base better than Colin Waggett, CEO of Third Space. He's the master of grasping opportunities at the ideal time to bring growth and new offerings to members interested in London luxury. Watch the full episode on YouTube – https://youtu.be/fsHuhNOddj4 Colin's professional background in hospitality, finance and casinos brought him to realise his passion for fitness is only matched by his ability to drive progress, implementing this wealth of experience. Since joining the industry, he's headed up a £500m company to thrive in over 20 countries and, today, provides outstanding fitness spaces that members feel are their own. Following seven years at Fitness First as CEO, Colin went on to co-found a venture into the boutique market with Psycle. This enabled the entrepreneur of opulence to continue to learn about himself in a smaller, premium offering, including discovering the different challenges that every business goes through during growth trajectories. Of course, the work is never done, with behind the scenes propositions in his current venture, Third Space, ever expanding – evolution is always on the cards. While the focus is on London, listen to find out where the next direction is heading. Third Space bills its locations as London's luxury health clubs, providing outstanding fitness spaces that members feel are their own, and the description doesn't disappoint. Another_Space offers three class concepts: yoga, cycle, and HIIT. These are pay-as-you-go offerings in two London locations. Colin and his team have found the magic ingredients of theatre, community and innovation, fulfilling members' love of the "new." This implemented in fitness offerings, whether group sessions, climbing, cardio or any aspect of functional fitness, ensures that this is a best-in-class business compared to the competition, complemented by every other facility in the clubs to ensure the highest quality of experience. Episode Highlights: How you can use the benefit of hindsight to implement lessons learnt for future opportunities. The importance of differentiation and how to stand out with a fitness offering and great service that brings balance to any member's life. Design is vital. How can you inspire your members or customers through ambiance alone, to complement everything else your business offers. What is the future of the boutique? Will people leave traditional clubs and migrate? Will they stay in full service gyms? Will members continue choose between the two? Join Matthew Januszek in conversation with Colin Waggett of Third Space…. Please like and subscribe.

Former US Marine, Jim Rowley, set up New Evolution Ventures with Mark Mastrov to act as an umbrella for brands including Crunch Fitness, UFC GYMS, Madonna's Hardcandy Fitness, YogaWorks and more. Even after initial accomplishment, reaching his professional goals and working with some of the biggest names in fitness, Jim was responsible for evolving a business that was doing $90 million and took it to $300 million. Hear his success story, experience insights, predictions on the future of fitness and more in this inspiring episode. Watch the full episode on YouTube – https://youtu.be/QF_pk-XIMlk Born in Nappa Valley, Jim and his identical twin brother were raised by teenage parents in a family with strong lineage in the military. Due to this influence and aspirational approach, he graduated high school and immediately enlisted as a US Marine. After his service, Jim's future was to be filled with creating a fitness legacy that is stronger than ever. His 15 years in 24 Hour Fitness and expansive list of senior roles within the industry have built on success after success. In the early days in sales, Jim told himself: 'I want to be the youngest vice president promoted in the history of this company' at 24 Hour Fitness. It wasn't long before he reached his goal and was VP before he was 30, with 33 clubs under his belt. The US Marines gave Jim discipline, responsibility, courage and the philosophy to put in the hours. On top of that, Jim broke his approach down to what it was like to be a member, instead of making it all about sales. This was met well with both staff and prospective clients alike from his early days in the industry. Today, Jim is reaping the rewards of risking it all with a mortgage, three kids in private school and family responsibilities at 40 years old to go in his own direction in a joint venture with Mark Mastrov. The evolution of fitness is what inspired the name of New Evolution Ventures. Instead of having one brand with a huge presence, NeV is about aggregating multiple brands and learning from each of them simultaneously. This spawned the beginning of the UFC GYMs, the introduction of YogaWorks, and more. Episode Highlights: How to get over the apprehension of dramatically changing careers, especially when transitioning from the military to civilian life. Going from calling in every favour in order to get his first job to becoming a pioneer of the fitness industry and how you can achieve anything through hard work. The reasons you need to be accountable and responsible while persevering with your passion. It's a case of working hard andworking smart. How to achieve and deal with massive expansion through acquisition thanks to celebrity endorsement and efficient ad campaigns; the benefits of creating a lifestyle. Finding the balance to be there for your children while still staying successful in business. Join Matthew Januszek in conversation with Jim Rowley of New Evolution Ventures. Please like and subscribe.

Facing physical battles or business challenges, few fighters have more impressive UFC news headlines than featherweight legend, "Killer" Cub Swanson. Watch the full episode on YouTube – https://youtu.be/KPI66yyeQOU One of the most exciting fighters in UFC history, Cub Swanson has 25 wins to his name, but has also been awarded fight of the night, knockout of the night, fight of the year and more on multiple occasions. Despite his explosive actions in the cage, this mild-mannered family man leads a very different life day-to-day, but his fighting spirit and hunger for success still drives everything he does in every aspect of his business life. Dealing with family issues from as young as three years old when his father passed away, Cub is no stranger to coping with a challenge and overcoming adversity, but wholesomely appreciates the love and support he's received from those close to him. Cub started martial arts at 19, but felt anxious about confrontation at first. Never wanting to fight, he soon got the taste for combat as the ultimate test of him being a man, or discovering whether particular martial arts work against others or in a practical sense. Rough around the edges to begin with, Cub explains how his UFC journey has expanded his horizons, humbled him and allowed him to grow into who he is today with so much on his shoulders. Today, Cub's business is not just in the cage, but in his Killer Cub clothing line and looking to the future to implement his retirement plan post-Octagon. Episode Highlights: Cub is king of balancing business and personal life. In his case, it's how to channel aggression in the cage but stay relaxed and polite out of it. Learn how you can develop who you are on both sides of life, whatever you do. Hear how being stubborn can be a positive trait and used as motivation or determination to achieve anything. When's the best time to step out of your comfort zone and put everything into following your passion and becoming the best at what you do? Take inspiration from everywhere, and help it drive you to success and achievement. Join Matthew Januszek in conversation with UFC featherweight legend, Cub Swanson… Please like and subscribe.

Three-time Mr Olympia, Frank Zane, is not only known as the bodybuilding champion to beat Arnold Schwarzenegger, but many believe him to have had the best-looking physique ever. Today, he's passing on his tips for physical perfection and a lot more to benefit others in every way. Watch the full episode on YouTube – https://youtu.be/QLMJqQQZTNA Frank started out as a bit of a scrapper by circumstance, finishing fights for his younger brother before his bodybuilding journey began and the sight of his physique, even at an early age, warded off trouble. Having won Mr Olympia in 1977, 1978, and 1979, his focus was not on getting huge as we know bodybuilding today, but to concentrate on symmetry and proportion. It's this meticulous attention to detail and determined focus that has dominated his continuous life of achievement and brought success time after time, both physically and in business. Since his competition accomplishments, he's studied psychology in the '90s and got a master's degree to coincide with a fascination of meditation mantras and the importance of clearing one's mind. In his spare time, Frank enjoys endless opportunities for education and personal growth, studying spiritual approaches as well as continuing to pioneer fitness. If that's not enough, he also enjoys playing up to 20 instruments during each day. From training origins to his passion for teaching, Frank is not only one of the biggest names in bodybuilding, he's an incredible source of knowledge for personal growth and enlightenment, too. Frank puts a lot of his success down to a simple comment given to him by weightlifting legend and entrepreneur, Bob Hoffman, who said: "Young man, if I had a physique like yours, I'd be walking around with my shirt off all the time." It was this that created much of Frank's motivation for life. Frank is one of the greatest sources of knowledge when it comes to the business of bodybuilding because he's lived it for decades. In this episode of Escape Your Limits, he explains how he's learned a lot over the years, including how to apply his methodologies and lessons to the work of others, transferring his passion from self-improvement to bettering the lives of others. Today, Frank spends his time helping others, keeping in both mental and physical shape, and writing – whether that be music or contributing to his new book, a volume of everything he's done. The 400+ pages of the Zane Bodybuilding Manual are a background to Frank's career, spanning from his early days of training at 14 years old right up to now, with all the lessons he's learned. The book is available from frankzane.com Episode Highlights: How to decide what area of business to concentrate on at any one time and how this changes over your career and life. With Frank, this was which body part to concentrate on and what goals to pursue. Learn all about injuries when lifting: how you get them, how to avoid them and how to treat them. How you can overcome damaging comments from others to succeed and avoid the self-fulfilling prophecy of negativity. Ways that you can cope when you get to the point that it's not about you any more to see the bigger picture, whether in business or bodybuilding. Join Matthew Januszek in conversation with physique legend, Frank Zane…. Please like and subscribe.

Business partners Brian Blacher and Brian Blacher , co-founders of Brian Blacher , San Diego, have a combined experience that's perfect to instill an ethos of not only a welcome atmosphere, but enabling people to make friends through fitness in their club. Inviting anyone to experience the next step in fitness culture, Workout Bar is disrupting the industry through detail, whether it's lighting, technology, music, or the programming itself. Watch the full episode on YouTube – https://youtu.be/-RRL-EiPu0s Brian Blacher has been a fitpro for around 30 years, starting out in nutrition consultation and personal training before moving into management. His passion is based in sports science and nutrition, grounded in functional fitness. Steve Vlchek was intrigued by the world of fitness after retiring from the drilling/exploration industry early and getting into running. Just as many new members do, he found crossing the threshold of walking into a new gym intimidating. It's this that has driven him to create the benefits that Workout Bar brings to all members. Through this combination of incredibly varied approaches when it comes to design, programming, service offering and opinion, Workout Bar is something new. Whether welcoming, stimulating, soothing or relaxing, even Workout Bar's visuals throughout the facility follow their approach where every detail has a purpose. They want to be different and give something new to the social side of working out. Forget negative reinforcement when it comes to fitness, Workout Bar is all about positive experience, with three main focus points showing why it works so well. At first, traditionally you feel like you 'should' go to the gym. Once finally in the habit, you then 'need' to go to the gym. However, the difference comes in the 'want' to go to the gym – Workout Bar has created desire. Through a concierge level service and welcoming atmosphere – both in terms of offering and facility – the Workout Bar team breaks down the barriers and insecurities of first time gym inductees for circuit style training with a sports science backing, while creating a home for longstanding members through social appeal and more. On top of this, it's the location's tech and heart rate monitors that not only display a forward-thinking approach, but also provide relationship-building interactions with members new and loyal, young and old. Episode Highlights: How you can avoid the wasted space of traditional big box gyms by building a 'box within a box'. Making sure that the people aren't just welcomed, but ensuring the comfort of members continues throughout their gym experience by using technology and a pre-emptive approach. How a partner with no experience in the industry can bring new insight and a different understanding of what the customer actually needs, with no assumed knowledge. What gyms need to do to start overcoming the intimidation barriers for first time members. How you can bring the biggest benefits for investors before franchising a business model and enabling growth. Join Matthew Januszek in conversation with Brian Blacher and Steve Vlchek, co-founders of Workout Bar. Please like and subscribe.

With a pro fight career of 19 wins including 11 KO/TKO victories, Rob McCullough, senior MMA director at UFC GYM, is no stranger to overcoming a challenge. Hear how he made a career of punching people in the face to win a championship before going for gold in business, too. Watch the full episode on YouTube – https://youtu.be/2RkwvZdGeAM The dedication of making weight and facing a different competitive challenge with every fight is something Rob was born for. Youngest of seven children, with his dad in the military, Rob was destined to a life in service to follow in his father's footsteps. However, his parents' divorce and a move to Alaska changed his outcome, resulting in Rob struggling to keep up with classes and not graduating high school. In his early teens, Rob travelled back to Huntingdon Beach and met UFC Hall of Famer Tito Ortiz – a relationship that would eventually lead to a further UFC link through President Dana White. It didn't take long for Rob to discover gym life and try kickboxing at LA Boxing, before progressing to Brazilian jiu jitsu. The passion for the fight game had been born and only bigger things were to come. Working with his BJJ instructor, Rob progressed a career teaching combat classes from basic burpees, jumping jacks and bag work to the robust programming hub he implements in UFC GYMs today. From sparring unknowingly with a kickboxing champion, Rob's second ever pro am fight was at the Four Queens on Freemont Street in Las Vegas. His first found stoppage of his opponent preceded a night of celebration and a desire to fight as a career. Early on, Rob received advice from Bill Goldberg of WWE and WCW wrestling fame. He said: "Just remember… Potential. It means you haven't done shit yet." What followed was Rob's championship win in World Extreme Cagefighting, before returning to his roots. After getting a job at LA Boxing – Rob's first fight gym – as director of instructor training, the chain was acquired by Mark Mastrov and UFC GYMs. Today, UFC GYM is the result of a partnership between the Ultimate Fighting Championship and New Evolution Ventures, in an expanding initiative urging people to TRAIN DIFFERENT. Episode Highlights: Positive thoughts and clear mind through perfect preparation. Laughed at early in his career when he filled out his boxing license, hear how Rob silences the doubters through dedication and hard work. How mindset affects people in business, whether commercial or the fight game. How does family affect your killer-instinct and how you can use personal developments to evolve your motivation and inspiration. Hear why it's important to get a different perspective through research and collaboration with peers, even if you're not a studious person at heart. Join Matthew Januszek in conversation with Rob McCullough of UFC GYM… Please like and subscribe.

Having acquired business after business, seamlessly integrating staff and suitable skillsets, DW Sports now has over 3000 employees and a dual brand platform that's getting stronger nationwide. Escape Your Limits talks to DW Sports director, Scott Best, about managing growth, momentum and more. Watch the full episode on YouTube – https://youtu.be/LMt44nK3EnQ Starting out as a contractor working on an oil refinery, the taste of earning money meant Scott put off university, instead concentrating on revolutionising the company, rising to success before heading up the business 12 years later. Scott's father-in-law and DW CEO, Dave Whelan,built 450 stores under the JJB brand – a fitness giant of retail space. On the back of this sports venture, he expanded into a portfolio of gym and health clubs. Scott joined Dave in buying back the health clubs side of JJB to form DW Sports after Dave left the company. JJB was subsequently bought by Sports Direct and went into administration. Between them, Scott and Dave built this portfolio to 71 health clubs before buying another seven old LA Fitness locations following their acquisition by PureGym. Then followed DW Sports' acquisition of Fitness First. Gaining strength and experience with every acquisition, DW Sports is now in the position of putting the best of every outfit into practice for the ultimate in exercise experience. Most recently, Scott has been paramount in the process of DW Sports acquiring Fitness First UK. In this new evolution, Scott's ability of establishing a sense of community through fitness makes it an acquisition supergroup that can do no wrong. With 55 joint sites with retail and leisure club, 123 clubs, and stand alone retail locations, DW Sports knows the power of dual branding benefits and offering tailored experiences in the right locations. On top of these acquisitions and developments, Scott has also set up a successful boutique offering in Best's Bootcamp – a 50-minute full-body workout with treadmills and functional fitness equipment, and Best Cycle – a 45-minute low impact calorie burn spin cycle session. Episode Highlights: How to balance business with education, what you can learn on the job and through experience, where to follow particular career paths and how to deal with the regrets of missing either option available. Why merging business opportunities together is much more beneficial than multiple production / process silos in leveraging customer experience and opportunities. How to recover after overexpansion and when you need to consolidate your business for the greater good. The ways in which you can benefit from a consolidated middle market through maintaining quality service and investment. Learn the importance of integration when bringing two cultures and management styles together, as opposed to dictating one overriding plan. Join Matthew Januszek in conversation with Scott Best of DW Sports… Please like and subscribe.

Building the biggest organisations on a mission to save the world, CEO of dotFIT Neal Spruce has few people that can match his passion. From a tough background, his journey has led him to success through huge names such as 24 Hour Fitness, Gold's Gym, NASM and more, all in a bid to bring fitness to every household. Watch the full episode on YouTube – https://youtu.be/gsNjTYfIskY Sports and fitness saved Neal Spruce from an outlaw life of motorcycle gangs. Once on the right path, he turned his life around by winning bodybuilding competitions, where he expanded on his nutrition knowledge and developed the correlation of how nutrition is 100% responsible for what you can do for your body. To fund his bodybuilding passion, Neal worked as a mechanic before he was spotted during a Mr Western America competition and offered a job at Gold's Gym under a sponsorship deal. Here, Neal would hand write a diet plan for new members before they even joined – pioneering the importance of nutrition and selling it at point of sale. All of this was based on the fact that members wouldn't stay members without a diet plan because, in practice, they wouldn't see the results they wanted. It was a groundbreaking approach. By the time Neal left his position, the programme had been progressed through 535 gyms. Already on a profitable path but not feeling fulfilled, Neal's success story took an even bigger upturn upon him meeting lifelong business partner Mark Mastrov, who bought many successful Gold's Gym locations, leading to the famous franchising of Gold's. Between them, they launched 24 Hour Fitness, one of the first big box gyms that dominated the industry. With Mark, Neal built the business to bring in $400m a year in personal training and $100m a year in nutrition. When 24 Hour Fitness was sold in 2005, it went for $1.68 billion, with the nutrition component valued at $700m. Nutrition had never been more valuable. It was a unique model, with both partners putting together the perfect package that had nutrition at its heart. This has been the case with every venture they've been a part of since. Whether talking about Gold's Gym (Neal's initiative named Nutritionalysis), Apex Fitness, NASM personal trainer certification, 24 Hour Fitness or more – there's a lot more – nutrition has been at the heart of every opportunity and output. Today, dotFIT is Neal's research development company specialising in fitness and nutrition programmes and products for health, weight control, sports and fitness professionals. Neal argues that nobody is qualified to buy a dietary supplement on their own unless they've gone through particular schooling that's a requirement for dotFIT employees. On top of that, all the raw ingredients in dotFIT products are required to pass rigorous third-party screening to validate purity and potency. Unlike many suppliers, all of Neal's ventures integrate products with exercise and programming. He's also passionate about battling competitors that are cheating the system with protein spiking, and teaching the difference between mass market supplements and practitioner products. Everything he does is nutrition-centric from years of experience and education that he's always building on further. Episode Highlights: With two professional sportsman sons, Neal has found the secret to passing on his knowledge and incredible work ethic to his family as well as living the life of hard work and fitness himself. Discover how Neal found just how important nutrition is when it comes to performance and endurance, and how he pioneered nutrition at point of sale when it comes to gym memberships. If you're going to do something, aim to be the best at it. It's advice that's served Neal well throughout his life, and also the reason why he doesn't ski… Learning the history of how some of the biggest fitness chains such as Gold's Gym and 24 Hour Fitness came about and what caused the developments and success of each brand. Find out an innovative approach that works for the trainer, works for the business and works for the client, and how you can implement a strategy that lasts. How does someone so successful define success? And how arrogance can lead to regret, regardless of finance. Join Matthew Januszek in conversation with Neal Spruce, nutrition guru and CEO of dotFIT…. Please like and subscribe.

In this special episode of the Escape Your Limits podcast, we hear from nine industry experts on what they think of the future of fitness and how you can make a difference. Watch the full episode on YouTube – https://youtu.be/UEsOvz5BtI4 Our expert panel for this entrepreneur leadership quotes compilation covers every aspect of fitness, with secrets to success for now and the future. The panel includes… Donovan Green, personal trainer to Dr Oz, founder of My Green Living and author. David Weck, inventor of the BOSU ball and founder of WeckMethod (hear more from David Weck at https://itunes.apple.com/gb/podcast/ep-20-david-weck-of-weckmethod/id1321349827?i=1000408473637&mt=2). Tamer El-Guindy, senior vice president of global franchising and head of UFC GYM University. Richard Earney, national program director at Midtown Athletic Clubs (hear more from Richard Earney at https://itunes.apple.com/gb/podcast/ep-3-richard-earney-national-programme-director-for/id1321349827?i=1000397637246&mt=2). Brad Houx, general manager at Midtown Athletic Clubs. Michol Dalcourt, founder and director of the Institute of Motion, and creator of the ViPR (hear more from Michol Dalcourt at https://itunes.apple.com/gb/podcast/ep-5-michol-dalcourt-of-the-institute-of-motion/id1321349827?i=1000398831155&mt=2). Brian Blacher, co-founder of Workout Bar, San Diego. Irina Kutina, CEO and founder of ENCOREfitness, Russia. Derek Gallup, executive vice president of fitness for New Evolution Ventures and chairman of IHRSA. With business located around the world from personal training, innovation and invention to the fight game, social fitness, and investment, this episode brings a wealth of insight in the form of answers to three questions… What brings you to IHRSA? What gaps have yet to be filled in the industry? What emerging trends do you see in the industry right now? Episode highlights - What approaches should you be implementing to grow your mind and pass that knowledge onto your clients? How these questions related to the reversal of the global physical inactivity epidemic, and what can be done to forward progress on this important issue. Discover the future of fitness and how trade shows can take your business to another level. How can you appeal to other groups in society such as the younger generation and the elderly; not just focussing on fitness for adults? How to encourage people to live their lives with integrated fitness for improved health and betterment on a personal level, too. How technology and the virtual world is set to expand and will data take over in importance? Join Matthew Januszek in conversation with the thought leading experts of fitness at IHRSA….