Ep 324 - The Raw Truth Behind Building a Fitness Franchise | Kevin Yates

On this week's episode of the Escape Your Limits podcast, our guest is Kevin Yates. With a wealth of industry experience, Yates was COO at 1Rebel, the CEO & Founder of TRIB3, a 2022 Great British Entrepreneur of the Year winner and has recently been appointed by Lifts Brands to its EMEA Leadership team as COO, tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

Kevin is known for being an innovative trailblazer, responsible for helping drive the big boutique fitness boom in the UK. He is experienced in business turnaround and development, both in the UK and in emerging markets and is a specialist in bringing creativity, discipline, efficiency and focus to business with his hands-on approach and strategic outlook.

In this episode of the Escape your Limits Podcast, Kevin talks about:

• Facing mistakes head-on and taking learnings from them.

• Differences between owned and franchised businesses.

• The massive push on boutique fitness growth.

• Opportunities that the European market still has to offer.

• Riding the rollercoaster of a post CV-19 comeback.

• The legacy of the UK fitness market.

• Removing complexity for business success.

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