Ep 237 - Hybrid Celebrity Business Model to Disrupt the Fitness Industry | FitLab CEO | Brian Kirkbride

Escape Your Limits & LIFTS · Wendy de Knoop

May 1, 20221h 29m

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Show Notes

On this week's Escape Your Limits Podcast, we got to sit down with the founder & GM of the Nike+ Lab and the Nike+ Accelerator who oversaw business development and partnerships, has spent nearly two decades building and scaling companies in sport, fitness and wellness- Brian Kirkbride.

He is the co-founder and co-CEO of FitLab, the first fitness platform to connect every aspect of fitness lifestyle, from training to equipment to nutrition to clothing. The brands seen in FitLab Electric, Ragnar, Fitplan, McGregor FAST & XPT Life.

Brian clarifies how there needs to be a reinvention of the old business model into a tech-centric model while also describing what it takes to be successful in an integrated experiential fitness & retail model, and why brand partnerships are vital to global expansion within the business realm.

To learn more about FitLab visit here! https://www.fitlab.com

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