The Most Overlooked Profit Lever in Your Business: Your Digital Ecosystem with Paige Wiese

Today, Kami Guildner is joined by Paige Wiese, the founder of Tree Ring Digital and one of Kami’s go-to experts when it comes to websites, digital marketing and keeping your online world running like an actual business asset, not just a pretty brochure.

In this conversation, they unpack what is really working in digital marketing now, why so many businesses are leaving money on the table with their websites and why your digital assets and logins are as important as your bank accounts if you want to grow and eventually scale or sell.

In This Episode:

• Why a “pretty website” is not enough and what actually makes a site a working business asset
• The most common gaps she sees in digital marketing including unclear calls to action and not using analytics or form tracking
• How she grew Tree Ring Digital by hiring to her team’s strengths instead of forcing everyone into one role
• Why digital asset management is now a critical part of your business and how access, logins and 2FA can halt a company when they are not tracked
• What is changing in marketing today, including the noise of AI content and the rise of relationship-focused marketing
• How Paige has navigated confidence, leadership and imposter syndrome in a male dominated industry

Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies. During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leading her to develop a proprietary service that tracks and protects a company’s crucial data points. Paige regularly leads workshops, speaks at industry events, and mentors entrepreneurs. She runs an NGLCC-certified LGBT-owned business and is a member of the Women’s Business Enterprise National Council.

About the Host:

Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

“It’s not just about having a pretty site. It has to be a tool and an asset, not a brochure.” ~Paige Wiese

To learn more about Paige, visit her website and connect with her on Instagram, LinkedIn, and Facebook.

Paige Wiese’s Show Notes

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