Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt
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Show Notes
Michael Brandt is the CEO and Co-Founder of HVMN.com, creators of Ketone-IQ. Bringing ketones "nature's superfuel" from elite performers to the mainstream. Backed by a16z and $6MM from the US Military.
1. Be un-busy. A little secret that most successful people have is that they have dead time.
2. You'd rather have a niche of people that buy your product everyday and you can spread out from there.
3. Don't litter in your temple.
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