Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer
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Show Notes
Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business.
Top 3 Value Bombs
1. SES is the best way to simplify and be effective in digital marketing.
2. It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media.
3. As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business.
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