Season 1 · Episode 171

Geoff Livingston on Entrepreneurship and The Future of Marketing and AI

Entrepreneur's Enigma · Seth Goldstein & Goldstein Media LLC

September 26, 202323m 20s

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Original episode page

Show Notes

Geoff Livingston helps corporations and associations adapt AI initiatives into their marketing departments. His company Generative Buzz helps organizations generate insights and new content from their existing content and create new forms of engaging, innovative communications with AI.

He has served numerous top brand marketing departments, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter, and Gamble, SAIC, USPS, Verizon, and Yum! Brands. Industry recognition for these programs includes an IABC Gold Quill Award, multiple AMA awards, Cvent, MarketingProfs, the Society of New Communications Research, and Axiom. He has helped several brands successfully navigate brand reputation and cybersecurity crises. Geoff has authored three books on social media and marketing, including Welcome to the Fifth Estate.

Key Moments

[00:08:42] Leadership agility is vital for entrepreneurship success. Evaluate Serve exposed the author to large-scale AI projects with major banks and Fortune 500 companies. AI can revolutionize marketing strategies, generating significantly more leads. The author is enthusiastic about AI's potential in the enterprise market.

[00:11:26] Loving Castmagic IO, but Momento's AI sucks.

[00:14:55] Revenue is the scariest and most important.

[00:19:41] Potential for growth through federation with Mastodon.

Find Geoff Online

https://generativebuzz.com/

https://www.linkedin.com/in/geoffliving/

https://geofflivingston.medium.com/

https://www.tiktok.com/@generativebuzz

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