Season 10 · Episode 7
Tina Wells (Buzz Marketing Group) - Consumers and Brands in the Digital Age
Entrepreneurial Thought Leaders (ETL) · STVP
November 12, 201457m 19s
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Show Notes
Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing, and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.
Topics
brandsjourneycreativitymarketingculturethought leadershiplife lessonsentrepreneurshipmessagingtrendsmarket researchstartupsstrategybrandingchallengesinnovationconsumersleadershipfoundersETLstanford university