Season 12 · Episode 10
Brendan Boyle (IDEO) - Playing With Purpose
Entrepreneurial Thought Leaders (ETL) · STVP
January 25, 201756m 15s
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Show Notes
It may not be rocket science, but there’s still much to consider when inventing children's toys, starting with all the ideas for what to build. Within the famous design firm IDEO, a small team toils away in a toy lab founded by Brendan Boyle, who also teaches design thinking at Stanford University. In conversation with Professor of the Practice Tina Seelig, Boyle discusses the importance of playfulness, divergent thinking and creativity in making toys.
Topics
innovationdesign thinkingfoundersiterationplayfulnesslife lessonsgamescreativitychallengesprototypingentrepreneurshipstartupstoysstrategythought leadershipjourneyehaviorleadershipculturedesignideationbrainstormingETLstanford university