PLAY PODCASTS
Alberto Savoia (Google) - Build the Right It
Season 14 · Episode 16

Alberto Savoia (Google) - Build the Right It

Entrepreneurial Thought Leaders (ETL) · STVP

March 13, 201946m 15s

Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator,” developing trainings and workshops to catalyze smart, impactful creation within the company. Drawing on his book "The Right It," he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping.”

--------------------

Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

 

CONNECT WITH US

Twitter: https://twitter.com/ECorner 

LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ 

Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ 

YouTube: https://www.youtube.com/user/ecorner 

 

LEARN MORE

eCorner Website: https://ecorner.stanford.edu/

STVP Website: https://stvp.stanford.edu/

 

Support our mission of providing students and educators around the world with free access to Stanford University's network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Topics

learningfailureleadershipFoundersculturechallengeslife lessonsJourneyStartupsCreativitystrategyInnovationthought leadershipEntrepreneurshipSTANFORDmarketproduct developmentriskETLstanford university