Entrepreneur School (In the AI Era)

I didn't sleep last night.My brain wouldn't shut off—and it wasn't my kids, my snoring husband, or even my senior dog waking me up at 2 a.m. It was the relentless pace of AI news, the fear of falling behind, and the pressure of building in this space while trying to make sense of it all.So I figured if I'm feeling it, you probably are too.In this episode, I'm getting real about what it actually feels like to be a business owner right now—when AI is moving faster than most of us can process, when the headlines are loud, and when you're trying to figure out what actually matters versus what's just noise.I'm sharing:How to filter out the AI noise without missing what's actually importantThe difference between excitement and overwhelm—and how to move forward with intention instead of panicWhy chasing every shiny object means building nothing sustainableMy own struggle with staying focused while building a platform in the AI space (spoiler: I'm figuring it out in real time too)The mantra that's keeping me sane: What am I protecting? What am I building toward? What's one step forward right now?A sneak peek at our platform reveal happening April 16th (and why I'm nervous and excited in equal measure)If you've ever felt that low-level hum of "Am I keeping up? Is this going to change everything? What am I even supposed to do with this?"—this episode is for you.Because here's the truth: Your expertise is real. Your relationships with your clients are real. And the value you create is real. AI doesn't change that. It just changes how you deliver it, scale it, and protect your time while doing it.So let's take a breath together and figure out how to move forward with clarity instead of chaos.>>Your next steps📋Get on the waitlist for our new platform🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Today, I sat down with Prerna Malik, an AI strategist, sales expert, and conversion copywriter behind multiple seven-figure launches for clients like Pat Flynn, Amy Porterfield, and Copyhackers. Prerna is co-founder of Content Bistro (soon to be Profitably Yours), and she blends AI, buyer psychology, and conversion science to help entrepreneurs build people-first, profit-rich sales systems.This conversation is a masterclass in using AI intentionally and keeping the "you" in your business.In this episode, you'll discover:The two things Prerna will never let AI do—and why her boundaries might surprise you (especially if you think AI can do "everything")How to know if your AI output is actually good enough to send—hint: it's not about the tool, it's about what you know before you hit generateWhy people are paying more for certain kinds of tools right now—and what that means for how you position your expertise in an AI-saturated marketThe sneaky way Prerna stress-tests her copy before it goes live—and how it's saved launches from floppingThe question every entrepreneur needs to ask before using AI for anything—because "faster" doesn't always mean "better"Why some clients are still paying full price for human-written copy—and what that tells us about where this is all headingThe one thing that makes an AI tool worth buying—and it's not the tech itself>>CONNECT WITH PRERNA<<Free Skeptic Buyer Bot: https://contentbistro.com/skepticClaude for Conversions Workshop (recorded): https://contentbistro.com/claude>>Your next steps📋Get on the waitlist for our new platform🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

We're living through another gold rush moment in the online space, and most people don't even realize it yet.Between 2019 and 2021, the online course market exploded from $45 billion to $165 billion. Early movers captured 70% of that market just by being first. But by 2022? The market hit saturation. Course completion rates dropped to 20%. Content fatigue set in. And honestly? I've got my own course graveyard collecting dust on Google Drive. (I know I'm not alone!)But here's what's happening now: Expert-backed AI is creating an entirely new category and it's not just a trend. It's a fundamental shift in how we deliver transformation.In this episode, I'm breaking down what expert-backed AI actually is, why it's different from just using ChatGPT, and how it's changing the monetization game for coaches, course creators, and service providers.This isn't about replacing you. It's about extending your brain into tools your clients can access 24/7 so they get faster results, you have deeper conversations, and everyone wins.In this episode, you'll learn:Why expert-backed AI is NOT the same as a generic large language modelThe shocking stats behind the online course boom—and bustHow AI completion rates are 3–5x higher than traditional coursesWhy "time to first result" has dropped from 4–6 weeks to 2–5 daysThe difference between teaching people how to think vs. letting them use your thinkingHow supplementary AI tools are elevating coaching sessions (not replacing them)Why your old worksheets should probably become interactive botsWhat the $50 billion AI Education Tools Market means for creators in 2025How to pair your expertise with AI without losing the human touchA sneak peek at Project Vault and what we're building for expert-backed AI monetizationThe Big Idea:Courses teach others how to think.Expert-backed AI tools allow others to use your thinking.It's like having a little clone of you—or a brain extension—that your clients can access whenever they want. And that? That's a game-changer for implementation, impact and income.>>Your next steps📋Get on the waitlist for our new platform🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Check out my Interactive AI Starter Kit to see how worksheets can become bots🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

I couldn't stay silent on this one.If you've been watching the drama unfold between OpenAI, Anthropic, and the U.S. Department of Defense and seen the uprise in the #QuitGPT momevent… yeah, it's a lot. And if you're feeling stuck, confused, or even a little trapped by your AI tools right now? You're not alone.I think we need to talk about what's actually happening, what it means for online business owners like us, and what your real options are when it comes to using AI tools that align with your values.I'm not here to tell you what to think about the whole situation. I'm here to help you navigate what it means for your business—especially if you've been building custom GPTs or relying heavily on ChatGPT to run your content, your programs, or your client delivery.Here's what we're unpacking:A neutral recap of the OpenAI vs. Anthropic conflictWhy so many creators feel "trapped" by ChatGPT right now—and what's really keeping you thereWhat it actually takes to migrate from one AI platform to another (spoiler: it's way easier than you think)How I experimented with Claude this week—and what I learned about switching toolsWhy you DON'T need to port over 3 years of ChatGPT conversations to use a different model effectivelyI’m also announcing we are opening our waitlist for our AI Creator Platform (name to be released at launch). It’s a place where you can build AI bots and multi-agent squads, choose your own models (OpenAI, Claude, Gemini, Perplexity, and more), and share tools with clients without being locked into one provider.If you've been wrestling with this decision, feeling stuck, or just wanting more control over how you use AI in your business, this episode is for you.>> Mentioned in this Episode:New AI Creator Platform Waitlist (brought to you by my new company, Gravia Studio)The Artificial Intelligence Show Podcast. Catch up on the “Pentagon vs Anthropic” issue in episodes 200&201.>> Your Next Steps:🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

You've got AI tools that are more powerful than entire creative teams from a few years ago… and yet you're still doing manual labor.I'm talking about the endless copy-paste shuffle. The re-explaining your business to every new bot. The feeling that you're supposed to be the one stitching all your tools together when they should be working for you.If that hits home, this episode is for you.I'm introducing you to the Bot Squad—and no, it's not a metaphor or a productivity hack. It's a fundamentally different way of using AI where your tools actually collaborate instead of working in isolation.I walk you through:What a Bot Squad is and why it changes everythingThe frustration of using custom GPTs that don't talk to each other (hello, copy-paste hell)How I built my own "Pod Squad" to plan, promote, and produce my podcast—without losing contextWhy this matters for both your internal workflows and your client deliveryA real-time example of how I'm using this system to launch our new platform (yep, this episode was created WITH my Bot Squad)If you've been feeling like you're close to something powerful with AI but still doing too much heavy lifting, you're right. And you're exactly who we're building this for.This is recorded in real-time on March 5th, 2026, as we're heading into our beta launch. Translation: this tech is happening now, and I can't wait for you to see what becomes possible when AI stops being a collection of disconnected tools and starts being an actual system.🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

There's this moment in your AI journey when everything shifts.You stop thinking, "I should run this through AI," and start thinking, "How can I co-create with AI?"That shift—from AI as an assistant to AI as a collaborator—is your competitive advantage. It changes how you work, how you lead, and how you help your clients get better results.In this episode, I'm unpacking that exact moment of recognition. I'll walk you through what it looks like when you've made the shift, what it unlocks for you, and how you can help your clients make the same leap so they can truly leverage the tools you're building for them.I share a real example from my own week: building a launch marketing plan for our new platform (coming soon!).Old me? Would've opened a Google Doc and started writing goals, objectives, milestones, strategies, tactics, timelines—all the things.New me? I opened my AI tool and verbally dumped all my ideas: launch party details, mystery clues in emails, podcast roadmaps, collaboration timelines. Within an hour, I had a fully fleshed-out marketing plan that didn't just tell me what to do—it started writing the emails, outlining the podcast episodes, and structuring the launch event.That's not just efficiency. That's a fundamental shift in how I think and create.And if you're building AI tools for your clients, this shift is everything.Here's what we're covering:✅ The two distinct phases of AI use (and why most people don't realize when they've crossed from one to the other)✅ How to recognize you've made the shift—and why it matters✅ The 3 key advantages of becoming an "AI-first thinker"✅ Why this isn't about replacing your expertise—it's about multiplying it✅ How to help your clients make the same shift so they get exponentially better results from your tools🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

After running the Year of the Bot Bundle with 57 experts who are integrating AI in unique ways, I realized something huge.We're all sitting here asking the same questions: Do I need to sell AI now? How does this fit into my business? Am I behind if I'm not teaching it?And honestly? It's giving me 2020 digital course energy all over again.So I created this episode to give you some actual clarity. I'm breaking down the 5 levels of AI adoption—from using it internally to building it as your core product—so you can figure out where YOU belong on the spectrum (and stop feeling like you have to do all the things).Spoiler: There's no right or wrong way. There's just your way.In this episode, I walk you through:Level 1: AI as an internal tool (think: ChatGPT for emails, research, admin stuff)Level 2: AI-enhanced services (using AI to free up YOUR capacity and add more value)Level 3: AI-enabled programs or products (custom GPTs, bots, tools that support your clients)Level 4: AI tools as a standalone product (like my BrandCalibrator™ or a bot you sell)Level 5: Teaching AI strategy (you're now the AI expert in your niche)I also share real examples from collaborators like Holly Haynes, Kinsey Soderberg, Carly Clark Zimmer, and Monica Froese—so you can see what's actually working right now.If you've been overwhelmed by all the AI noise or wondering if you have to pivot your whole business to stay relevant, this episode will help you breathe, get clear, and move forward with intention.🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess.Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be.That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI.We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one!In this episode, you'll learn:What ChatGPT Projects actually are (and why they're different from custom GPTs)The #1 problem most people have with AI—and how projects solve itHow to set up project-specific memory so your contexts stay clean and separatedMy exact workaround for retroactively fixing memory settings in existing projectsWhen to use a project vs. a custom GPT (with real examples from my business)How I use projects for business strategy, speaking prep, and even personal stuff (like my husband's 40th birthday Jeopardy game)Pro tips for managing, naming, and auditing your projects over timeWhy pulling bots into projects is a secret weapon for chaining tasks togetherReal-world examples I share:🔹 My Business Strategist Project—where I upload accelerator frameworks and literally tell ChatGPT to push back on my thinking🔹 My Speaking Prep Project—for refining talk titles, writing pitches, and constantly refreshing my speaker bio🔹 My Personal-Private Project—so vacation planning doesn't bleed into my business memory🔹 How I used one project to run two entire bundles—and saved hours by having AI convert all my templates in secondsKey Takeaway:If you're using ChatGPT and you're not using projects, you're making AI way harder than it needs to be. Projects solve this. They're like having different team members with different strategic backgrounds. Clean. Contained. Relevant.🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

I can't remember what work was like before AI. And honestly? I don't want to go back.This episode is a little different—I'm pulling back the curtain and showing you exactly how AI showed up in my business this week. Not in theory. Not aspirationally. But in real time, messy and strategic and ridiculously helpful.Because here's the thing: AI isn't showing up in just one way for me anymore. Sometimes it's a thinking partner, helping me clarify what I actually need before I talk to a human. Sometimes it's a task doer, handling the stuff that used to drain my brain. And sometimes? It's just making my personal life easier—like planning a Vegas trip to see the Backstreet Boys without spending three hours Googling speakeasies.I'm sharing five real examples from my week—some played out over multiple days like a diary I kept coming back to, and others were quick, one-and-done moments that saved me hours.If you've ever wondered how to integrate AI into your business in a way that feels aligned and not robotic, this is for you.In this episode, I walk you through:How I used AI to draft a legal briefing note for my lawyers (without it actually writing the agreement—because that's not the point)The way I filled out a collaboration form by voice-to-texting my way through it with AI translating my thoughts into polished written responsesMy behind-the-scenes travel planning process with AI as my personal conciergeHow my "Pod Squad" of bots (yes, I named them) helps me script, produce, and promote podcast episodes—including Sophie, the Script SorcererThe email hack I use to convert generic swipe copy into my brand voice using my Brand CalibratorHere's what I want you to walk away with:AI doesn't have to be an afterthought. It doesn't have to be the thing you use to "polish" what you've already created. It can be part of your entire creation process—from thinking to doing to delivering.🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

I just got off a panel talking about AI for experts who don’t want to sound like robots, and the conversation was so good I had to bring it straight to you.Let’s be real: there’s a lot of pressure to go all-in on AI. But there's also this voice in the back of our heads asking, "Am I about to automate myself out of a job?" After spending years honing our craft, the idea that a robot could do it in seconds feels… well, a little offensive.I’m a firm believer in keeping a human in the loop. But that doesn't mean we should ignore AI. It means we have to be intentional and draw our own lines in the sand. This episode is your guide to figuring out exactly where those lines are for YOU.Forget the hype and the “shoulds.” We’re talking about how to use AI to free up your time for the deep, human work that only you can do—the stuff that makes you truly valuable.In this episode, we’ll unpack:The critical difference between a task that needs your unique lens and one that’s just a supporting function (and how to tell them apart).My “redeployment of capacity” concept—a mindset shift to see AI as a tool that enhances your human touch, not erases it.The 4 questions you MUST ask yourself before outsourcing any task to AI.Why emotional intelligence is still your greatest asset (and something a robot can’t replicate… yet).The mic-drop line my own AI came up with that perfectly summarizes where your true value lies.This isn’t about becoming a tech wizard. It’s about creating your own rulebook for the AI era so you can stay in control, protect your expertise, and get a strategic edge.🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

The Year of the Bot Bundle is available for FREE until Feb.15!____________________________________________________________________________BIG NEWS: Entrepreneur School is officially stepping into the AI era!I know, I know. I’m a PR and branding person, not a tech bro. Stepping into this role has been a journey full of imposter syndrome and "what the hell am I doing?" moments. But after diving deep into AI, co-founding an AI platform, and seeing its power to give us back our time and humanity… I knew I couldn't ignore it. And neither can you.This episode is your official orientation to the new Entrepreneur School. I’m pulling back the curtain on why this change is happening now, what it means for you, and how we’re going to navigate this new world together—without the hype, hustle, or losing ourselves in the process.If you’re ready to build a business that feels like you in a world that’s changing faster than we can keep up, you’re in the right place.In this episode, we’re unpacking:The new mission: How we’re using AI to build more human-centered businesses, not less.What you can expect from the show moving forward (think real-time strategy, AI-forward guests, and behind-the-scenes looks at my own founder journey).My personal story of going from a communicator to co-founding a tech company (it’s a wild ride).Why this isn't a pivot away from the show's core values, but a deeper commitment to them in a new context.The one belief that’s guiding this entire next chapter: avoiding AI doesn't protect you, but being intentional about it does.>>Your Next Steps🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

What if the key to your next level of success wasn't hustling harder, but quitting the one thing you think your business can't survive without?This conversation with Ash McDonald is one for the books. She’s a therapist and business mentor who came on the show and dropped so many truth bombs I’m still cleaning up the mess. We start with her "soapbox" moment—why she permanently quit social media—and the immediate, visceral impact it had on her energy and well-being. (Spoiler: After just two days back for a quarterly check-in, she felt like crap. Relatable.)But this isn't just a chat about logging off. Ash takes us on her incredible journey of selling everything she owned to travel the world with her three young kids. We get into how this radical leap redefined her as a mother, an entrepreneur, and a woman. She gets brutally honest about the trauma that surfaced after her most successful year in business—a half-a-million-dollar year on less than 10 hours a week—and how it led to total burnout.This episode is a masterclass in untangling your worth from your work, chasing the feeling instead of the metric, and building a life that is deeply, personally, and unapologetically yours.In This Episode, We Unpack:The Real Cost of Social Media: How the apps are designed to drain your energy, hijack your emotions, and train your brain for distraction.Permission to Quit: The data-backed audit that proved Ash didn't actually need social media for her business.Alignment vs. Time Management: Why managing your energy—not your schedule—is the key to sustainable success.From Burnout to Barefoot: Ash’s raw story of selling everything to travel the world and redefine her life.The Surprising Trauma of Success: Why a half-million-dollar year can trigger a perfectionism spiral and burnout.How to Avoid the Crash: The secret to building a life you love by chasing the feeling, not the metric.>>CONNECT WITH ASH<<https://ashmcdonaldmentoring.com/Grab Ashley’s FREE 15 minute training on preventing burnout.Shamelessly Ambitious Podcast: https://ashmcdonaldmentoring.com/podcastpage🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Have you ever left a meeting with your accountant feeling… kind of dumb? Like you should know more, do more, or just be better with your money? Yeah, me too. It’s this weird, quiet shame that so many of us carry, and we rarely talk about it.My guest today, Serena Shoup, a CPA and bookkeeping CEO, gets on her soapbox about this within the first five minutes—and I was HERE for it. She calls out the condescending, shaming B.S. that can happen in the financial industry and gives us all permission to expect better. (And yes, that includes firing people who make you feel like crap about your business. Mic drop.)This conversation is about so much more than just numbers. We get into Serena’s incredible story of building her firm as a “side hustle to motherhood,” how she accidentally created a second business teaching other bookkeepers, and the market shifts she’s seeing firsthand in her clients’ financials. If you started your business around the 2020 online gold rush, you NEED to hear her insights on what’s actually working now.This episode is a masterclass in stripping away the fear around your finances and learning to see your numbers not as a report card on your worth, but as a powerful tool to help you build a business—and a life—that you actually love.What You'll Learn in This Episode:The #1 reason you feel shame around your numbers (and why it might not be your fault).Why mixing business and personal funds is killing your clarity.How a $27 PDF pre-sold to 50 people launched a whole new business.What's really working in the post-2020 course market (from a CPA who sees the data).Using your P&L as a tool, not a report card, to build a business you actually love.>>CONNECT WITH SERENA<<FREE DIY Bookkeeping Guide!Website: https://www.ambitiousbookkeeper.com/ Instagram: https://www.instagram.com/ofcoursefinancial Podcast: The Ambitious Bookkeeper Podcast >>YOUR NEXT STEPS<<🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™  🔹Let’s talk Bots for your business! Book a coffee chat🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! 

I started 2025 with one rule: “Only if it's a hell yes.” I ended it as the co-founder of an AI company. I didn’t see it coming!This episode is a little nerve-wracking to share, but it’s the real, unfiltered story of my wild ride through 2025. I ditched the 12-month goals, the rigid launch calendars, and all the “shoulds” I’d been forcing for years. As an Enneagram 8 who loves control, this was… uncomfortable.Instead, I followed alignment, curiosity and relationships. The result? A year that was messy, non-linear and more transformative than any I could have meticulously planned. I went from feeling fed up and stuck to building something entirely new that feels more aligned than anything I’ve ever done.In this episode, I’m breaking down the five biggest themes that shaped my year—from micro-experiments that actually worked to the scary-as-hell identity shift I'm still navigating. This isn't a highlight reel; it's a roadmap for your own reflection.What's in this episode for you:The "Hell Yes" Compass: How I ditched control and used alignment to guide every decision, even when it led to some big, scary “no’s.”Micro-Experiments > Master Plans: The power of small, curious tests—including the $1 workshop that sold 135 spots and taking the entire summer off social media.Relationship-Led Visibility: Why deepening connections and collaborating in shared rooms will always beat chasing followers or sending cold pitches.When the Universe Screams, Listen: How I recognized the repeating patterns that pointed toward partnership and finally stopped trying to do everything alone.Becoming Before You Declare: The vulnerable truth about the lag between your growth and your identity, and why it’s so damn hard to publicly claim the next version of yourself (I’m right there with you!).Ready for your own reflection?If your year felt non-linear, you’re not behind. Ask yourself this: **What did this year teach me about how I want to move forward?**To help you get started, here are the 5 journaling prompts from the episode. Grab your journal (or your favorite AI tool) and give yourself the space to explore what your year taught you.1.  Where did I choose alignment over expectation this year?2.  What did I try this year that gave me clarity (even if it wasn't a huge win)?3.  Which relationships quietly opened doors for me this year?4.  What keeps showing up in my business that I might be meant to approach differently (and not abandon)?5.  What version of myself am I already living, but not fully claiming yet?Here's to a 2026 that's led by you, not your to-do list. Happy New Year>>Your Next Steps:🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™  🔹 Done for you visibility plan by Valerie the Visibility Auditor🔹 Let’s work together: https://ksco.ca/🔹 Get visible without social media🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Today, we’re talking about the other B-word… Budgeting — but before you roll your eyes, stick with me, because my guests Shana and Vanessa (aka the Budget Besties) are flipping everything you think you know about budgets on its head.These two are best friends turned financial coaches who teach ambitious women how to automate their money without shame, spreadsheets, or sacrifice. Honestly? Sign me up. Those are all things I actively avoid.In this episode, we unpack their simple, stunningly effective system that turns your bank into your own personal assistant — so you can pay your bills, enjoy your life, and still splurge on the bougie things without relying on credit cards.They break down why most women believe they’re “bad with money” (spoiler: you aren’t), how modern financial life has become way too complicated, and how a budget — done their way — actually gives you permission to spend.We get into:Why money problems aren’t about overspending… they’re about disorganizationHow to set up a one-page budget that mimics your real lifeWhy separating accounts is the key to reducing stressHow automation replaces willpowerWhat entrepreneurs especially need to understand about stabilizing incomeThe mindset shift that helps you drop shame and start dreaming againIf money has ever felt overwhelming, guilt-inducing, or chaotic, this conversation is going to breathe oxygen back into your confidence.👉 Guest Bio & LinksBudget Besties — Shana & VanessaMaster financial coaches and founders of Budget Besties, helping women automate their money and ditch shame-filled budgeting forever. Their signature method teaches you how to create a simple, separate, automated system so you can enjoy life now and build wealth for the future — without burnout, sacrifice, or spreadsheets.>>CONNECT WITH THE BUDGET BESTIES<<🔗 Podcast: Financial Coaching for Women🔗 Bootcamp: https://budgetbesties.com/bootcamp🔗 Instagram: https://www.instagram.com/mybudgetbesties 🔗 Website: https://budgetbesties.com 🔗Simplified Budget System (affiliate link)>>Your Next Steps:🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ 🔹Done for you visibility plan by Valerie the Visibility Auditor🔹 Let’s work together: https://ksco.ca/🔹 Get visible without social media🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Ever felt the itch to change everything — but also felt paralyzed because you’ve built a community, payroll, and a reputation on the “old thing”?I sat down with Tracy Matthews,  a serial reinventer who’s survived bankruptcy, built and rebuilt seven-figure creative businesses, and now runs a program called The Art of Reinvention.This episode is a masterclass in doing the pivot work without burning it all down (unless you actually want to). We get honest about the messy middle: burnout, descaling, the loneliness of leadership, and the brutal clarity that hit after 2008 when Tracy’s jewelry company imploded.If you’re tired of launching the same thing in different packaging, or you’re stuck between keeping a legacy brand alive and chasing a new north star, this episode will give you permission, structure and a shove.What we unpacked Why reinvention is not flaky — it’s how you stay relevant, wealthy, and inspired.  How Tracy rebuilt after bankruptcy and turned custom relationships into a new, profitable model.  The emotional and financial reasons founders resist “hard pivots,” and how to descale with dignity.  When community becomes the thing that holds you back and how to bring people along ethically.  The 3-step Art of Reinvention framework: Clarity → Create → Cultivate (and what each step actually looks like).  How to write a vibrant, visual vision (not a boring sentence) that consistently pulls you forward.  Why creativity is the business life force — and how to find it again when you’re burned out.  Practical product strategy: one core offer that serves beginners through scale-ups.  You’ll walk away withA clear first action if you think you need a reinvention but don’t know where to start.  Language to explain a pivot to your team and community without sounding flaky.  A refresh checklist for deciding what to keep, what to kill, and what to consolidate.  The emotional permission to “work yourself out of the business”  and why that might be the boldest move you make.>>MEET TRACY<<Tracy Matthews — founder, speaker, author, and creative reinvention expert. Tracy launched and scaled multiple jewelry brands, survived a market crash and bankruptcy in 2008, built Flourish & Thrive Academy (14 years, multiple seven figures, 9,500+ creatives served), authored The Desire Brand Effect, and now teaches founders how to reconnect with their creative life force and pivot with strategy. She’s launched The Art of Reinvention program and a private podcast called Reinvention Season to help founders navigating change.>>CONNECT WITH TRACY<<https://reinvent.tracymatthews.com/next-chapter Instagram LinkedIn>>Your Next Steps:🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™  🔹Done for you visibility plan by Valerie the Visibility Auditor🔹 Let’s work together: https://ksco.ca/🔹 Get visible without social media🔹 Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast