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Selena Gomez's Rare Beauty Launch: 48 Shades, $2.7B Valuation

Selena Gomez's Rare Beauty Launch: 48 Shades, $2.7B Valuation

Entertainment & Celebrity News Today | 2 Min News | The Daily News Now! · The Daily News Now!

April 3, 20261m 7s

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Show Notes

Selena Gomez unveils Rare Beautys True To Myself Natural Matte Longwear foundation, priced at $38 with 48 shades, at West Hollywood EDITION hotel launch. The brand, valued at $2.7B, promotes inclusivity with clean, cruelty-free, paraben-free, and vegan products.

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