CTV IRL: The New Frontier for Advertisers
Entertainment & Celebrity News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
CTV IRL: The New Frontier for Advertisers - Advertisers are shifting focus from traditional living room ads to connected TV in real-life spots like restaurants, gyms, bars, and airports. Gen Z, prioritizing real-world experiences, is driving this trend. New visual content, akin to TikTok and YouTube, is capturing 12% more attention than linear TV and boosting brand recall. This marks a shift towards in-person hangs, shared screen time in public, and smarter content that engages anywhere.
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