Leading with Values, Building with Intention

Kristen Armstrong, CFO of Cheree Berry Paper & Design, shares how she and Cheree scaled the company from a wedding stationery startup into a nationally recognized design firm by aligning team culture with clearly defined values. In this episode, she offers insights on leadership, operational strategy and the power of relationship-driven business growth.

“Every day in a small business and [in anything] entrepreneurial is going to be a challenge in one way or another. And so learn to love it, learn to embrace it, and learn how to learn from your challenges and change and evolve as a leader.”

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