Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385
Enterprise Security Weekly (Video) · Adrian Sanabria
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Show Notes
This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Show Notes: https://securityweekly.com/esw-385