Season 1 · Episode 8
How Michael Houlihan and Bonnie Harvey Built America’s #1 Wine Brand - Barefoot Wine
November 20, 201947m 31s
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Show Notes
This episode features Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of best seller book, “The Barefoot Spirit.” In this episode, Michael and Bonnie share the details of how they turned a collections nightmare into America’s #1 wine brand.
Click here to get free access to the first chapter of "The Barefoot Spirit."
Key Words: Branding, Supply Chain, Business Partners, Pivoting.