Empire Flippers Podcast

Amazon Seller Support is notoriously tedious. Many sellers find themselves wasting hours dealing with support tickets, only to end up stuck in the same cycle of slow responses and unresolved issues. Dealing with Seller Support is a necessary evil, but what if someone could handle all of that for you? This is where John Cavendish spotted an opportunity. John is the co-founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers. Whether it's handling emergencies like suspended accounts, fixing listing problems, managing flat files, or securing reimbursements, Seller Candy shoulders that workload so that you to focus on what you do best: growing your business. In this episode, John shares his expert tips on how to handle the most common challenges Amazon sellers face. He walks us through how to keep your account in good health and why it's key to long-term success on the platform. Plus, with the holiday season fast approaching, John offers advice on how to get your business ready for the seasonal rush. But the conversation doesn't just stop at FBA sellers. If you run an eCommerce agency or are thinking about starting one, John's experience building Seller Candy offers valuable lessons. He talks about the challenges he faced, how he built a remote team, and what it takes to scale an agency in the fast-paced world of e-commerce. Whether you're an Amazon FBA seller bogged down by support issues or an agency owner looking for growth strategies, this episode is full of useful advice to help you move forward. Topics Discussed in this episode: Seller Candy's origins and how it helps Amazon sellers (02:00) Common Seller Support challenges and how Seller Candy solves these (06:35) What is Amazon account health and why is it so important? (10:10) John's tips to ensure smooth operations during the holiday season rush (15:30) How to forecast your holiday season inventory (17:15) The common characteristics that successful Amazon businesses share (19:26) What John wishes he'd known when he first started his Amazon business (23:48) Why John decided to pivot and start his own agency (29:31) How John built out his remote team and created a good team culture (36:10) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Seller Candy Refundify Magnet VA Sit back, grab a coffee, and discover an easier way to navigate Amazon Seller Support.

Choosing the right eCommerce platform can be a game-changer for your business. With so many options available, it's important to find the platform that sets you up for success. In this episode, we chat with Kurt Elster, an expert who believes Shopify is the go-to platform for any eCommerce entrepreneur. Kurt has been running a Shopify services agency for over a decade, helping store owners with theme development, migrations, and support. He's also the host of The Unofficial Shopify Podcast and has interviewed more than 500 eCommerce entrepreneurs. Kurt shares why Shopify is not just a software company but a champion for entrepreneurs. He dives into everything you need to know about selling on Shopify—from funding your store through Kickstarter-style campaigns to building an audience and optimizing conversions to boost sales. Driving traffic to a Shopify store is often a lot harder than attracting customers on Amazon. To combat this, eCommerce entrepreneurs need to think outside the box and keep their eyes open for hidden opportunities. According to Kurt, "People are ignoring SEO because they think AI is going to destroy it, which means a lot of people are not investing in SEO right now. But where are these AI tools getting the answers from? They're still doing Google searches! So, building content like long-form, ultimate guide content is a missed opportunity for a lot of folks. And, it's easier than ever to create the content because ChatGPT and other tools can help you write it." Kurt also discusses the advantages of expanding into the Amazon marketplace and gives tips for Amazon FBA sellers looking to diversify with Shopify. Whether you're thinking about starting a Shopify business or looking to grow your current one, this episode is packed with insights to help you succeed! Topics Discussed in this episode: How eCommerce stores have evolved over the last decade (06:38) The most common mistakes eCommerce sellers make (10:23) The pros and cons of Kickstart-style campaigns (14:06) How to build an audience for a Shopify store (22:28) How to build an audience for your eCommerce business on Reddit (27:06) The benefits of expanding into the Amazon marketplace (30:18) Tips for Amazon FBA sellers looking to diversify with Shopify (34:25) The core pillars of good conversion rate optimization (38:02) Personal vs professional brands (42:32) Kurt's advice for entrepreneurs looking to build an agency (47:54) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Kurt's website The Unofficial Shopify Podcast Matrixify Sit back, grab a coffee, and learn Shopify tools and tactics to skyrocket your sales!

Many entrepreneurs think selling their business is a one-time event. But there's another way to get a big payday and continue growing your business. Instead of selling everything, you can sell a portion of your business to a private equity firm. This reduces your financial risk by allowing you to cash out a large sum of money from your business. Plus you now have a powerful new partner with deep pockets to help you grow your business even further. With this strategy, you can sell the same business multiple times, earning you far more money than you would by simply selling 100% of your business once-off. Adam Coffey, a private equity expert and CEO of The Chairman Group, has successfully used this strategy many times. In fact, his personal record is selling the same company five times in thirteen years! In this episode, Adam joins us to demystify the world of private equity for online business owners. He explains how private equity works, what a typical private equity deal structure looks like, and of course, the many benefits of partnering with a private equity firm. According to Adam, "The two biggest mistakes entrepreneurs make are overestimating their importance in their business, and struggling to decide when to sell their business. As they get older, they become more conservative, which slows growth. By partnering with private equity, they can reduce their risk, access more capital, and keep growing aggressively, ultimately maximizing their business's value." Becoming a minority shareholder in your own business opens up avenues of growth many entrepreneurs didn't even know existed. Done right, it is an excellent way to accelerate your personal wealth. Download this episode to learn more! Topics Discussed in this episode: Adam's background and what motivates him today (02:31) The difference between private equity and other forms of investments (06:29) A typical private equity deal structure (13:50) The benefits of becoming a minority shareholder in your own company (20:00) How to attract private equity investments (32:17) Common private equity mistakes entrepreneurs make (44:49) The best professional advice Adam has ever been given or heard (52:11) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Adam's Books Adam's LinkedIn Sit back, grab a coffee, and learn how partnering with private equity can accelerate your business's growth!

Many people view SEO as art. It involves creativity, engagement, and out-of-the-box thinking. However, at its core, effective SEO is a science, grounded in measurable, data-driven strategies. Embracing this scientific approach is the key to SEO success.This is an area where Manick Bhan thrives. Manick is the founder of Search Atlas, an SEO software suite designed to automate your SEO with just one click.In this episode, Manick joins us to share his data-driven approach to SEO, and how he leveraged this expertise to build and scale his own SEO software business.Manick believes that holistic SEO, a combination of user experience, authority, content, and technical SEO, is the future. By understanding the formulas behind how Google ranks traffic and sites, you can unlock the secrets to SEO success. As Manick explains: "Google wants high-quality content, and how Google calculates this is essentially:Organic Traffic = Ranking Potential x Ranking Signals Ranking potential comes from having web pages and content that are indexable in search. Ranking signals come from authority and the UX / behavior signals that tell Google whether our content is good or not. Mastering these two factors through holistic SEO is the ultimate goal." Manick also explores the role of AI in modern SEO, explaining how it can help agencies automate their services, delivering high-quality results more efficiently and cost-effectively. If you're looking for a deeper understanding of the science behind SEO, then don't miss a minute of this fascinating episode! Topics Discussed in This Episode: The current state of SEO and the emerging opportunities (04:21) The four pillars of holistic SEO (05:56) How to create AI content that actually ranks (07:35) Why automation is the key to modern-day SEO success (15:58) Why you should embrace AI or get left behind (20:14) The most common SEO mistakes that business owners make (25:23) How to recover from a Google penalty on your affiliate site (29:15) The problems that Search Altas solves that other SEO software doesn't (38:16) How Manick's Otto AI system identifies technical SEO issues (44:48) How Manick innovates and stays ahead in the industry (50:36) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Search Atlas Mike King's Google algorithm leak exposé SEO Theory Facebook community Sit back, grab a coffee, and learn how to use a data-driven approach to master SEO!

Shopify is a powerhouse in the eCommerce industry, with merchants running more than 1,000,000 businesses on the platform. But Shopify is more than just a product listing tool. It offers thousands of apps and integrations to help you build a profitable eCommerce business. In this episode, we're joined by Chris Singleton, the founder of Style Factory Productions, a site that provides in-depth reviews and comparisons of key business apps to hundreds of thousands of readers. Chris reveals the 'hidden' Shopify features that many merchants overlook. From Shopify's SEO tools and blogging features to its free email marketing tool and abandon cart feature, Shopify has a full toolkit to help you grow your business beyond a simple eCommerce store. Chris also highlights the power of YouTube for eCommerce sellers. According to Chris, "YouTube is a key SEO strategy for Shopify merchants. The benefit is that you're dealing with two search engines because your video appears in the Google search results and on YouTube. The quickest SEO win at the moment is publishing content on third-party platforms like YouTube, Pinterest, LinkedIn, etc, and using that platform to drive traffic back to your store." If you're an eCommerce seller, then this is an episode you don't want to miss! Topics Discussed in This Episode: The most common pain points Shopify merchants face (02:15) Why Shopify merchants tend to focus on paid ads over traditional SEO (03:40) Why eCommerce SEO is easier than affiliate SEO (05:43) Quick SEO wins for Shopify (09:45) Hidden Shopify features that many merchants aren't aware of (12:23) Shopify's free email marketing tool (18:18) Creating an effective abandon cart structure in Shopify (22:25) Integrating apps into your Shopify store and which apps you should use (27:03) Why merchants should choose Shopify over other eCommerce platforms (29:44) How Chris has seen eCommerce evolve in the last 10 years (31:47) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Style Factory Chris's LinkedIn Podcast about scarcity and behavioral marketing Sit back, grab a coffee, and learn how to take your eCommerce business to the next level with Shopify's integrated apps and tools.

Selling a business for millions of dollars is a dream that many entrepreneurs chase, but only a lucky few ever achieve.Oliver Palmer is one of those entrepreneurs. He founded a mobile technology business and sold it for an impressive $85 million.In this episode, Oliver takes us behind the scenes of his multi-million dollar exit. From the disappointments of a failed acquisition to the high of finding the perfect buyer. He also explains the many benefits of using an advisor during an exit. According to Oliver, "The best thing we did when selling our business was engage an advisor. It allowed us to position ourselves in front of acquirers we'd never even heard of. An advisor also brings legal advice and puts the sale together in a way that's ideal for a buyer. If everything's all lined up, it's so much easier to get to a yes. You can't put a price on that." Oliver also reveals the common problem his new firm, DQ Ventures solves by helping entrepreneurs build sustainable businesses from scratch without risking their day jobs.Whether you're a budding entrepreneur with a big idea or an experienced business owner aiming for a major exit, this episode has something for you. Enjoy! Topics Discussed in This Episode: Oliver's background and how he founded his venture studio (02:19) A behind-the-scenes look at Oliver's $85 million exit (03:48) The benefits of using an advisor or broker when exiting a business (14:59) The big thing that surprises entrepreneurs when exiting a business (19:53) How Oliver's life changed after his multi-million dollar exit (24:31) What Oliver's venture studio offers to startup entrepreneurs (28:13) The criteria Oliver looks for in a business to fund (37:50) The deal structure that Oliver offers startup companies he helps build (42:19) Oliver's take on the secret to starting a successful business (51:20) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter DQ Ventures Oliver's LinkedIn Profile James Green's LinkedIn Profile Sit back, grab a coffee, and get a behind-the-scenes look at what it's like to sell an $85 million business!

Expanding into omnichannel sales is a great way to grow your eCommerce business, but it also results in a more complicated supply chain. That's why working with a logistics partner who has their finger on the pulse of the industry is so important. In this episode, we chat with Taylor Smits, co-founder of MyFBAPrep, the largest Amazon prep and eCommerce fulfillment network in the US. Taylor joins us to explain how to optimize your supply chain without hindering growth and expansion. He outlines the common logistics pain points Amazon sellers face, how to ace your inventory forecasting, and how to remove redundancies in your supply chain to boost your bottom line. Taylor also reveals the best growth opportunities emerging in the eCommerce industry today. According to Taylor, "We're seeing a halo effect from TikTok shop. For every sale you make on TikTok shop, you can assume two or three increased sales on Amazon, because people go to Amazon to check if the brand is legitimate. Now, you can use your FBA inventory to fulfill TikTok. That's one more reason to get on TikTok as a seller and get that halo effect." Whether you sell on one platform or many, this episode is packed with practical tips to help you streamline your logistics and grow your eCommerce business. Topics Discussed in This Episode: A brief overview of MyFBAPrep and its origins (01:58) How the Airbnb model of logistics works (05:39) The common supply chain bottlenecks for Amazon sellers (15:20) The current state of Amazon fees (19:48) How TikTok Shop is shaking up the eCommerce industry (25:26) The core pillars of an optimized supply chain (31:29) The best approach to inventory forecasting (36:53) The easiest way to boost your bottom line (42:21) An inside look at Taylor's Preptopia platform (47:09) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter MyFBAPrep Podcast with Roland Frazier Sit back, grab a coffee, and learn how to optimize your eCommerce logistics to boost your bottom line!

Most digital agency owners start their own businesses to be their own bosses and have more control over their time. However, they often find themselves overwhelmed with sales calls and meetings, working harder than ever. After falling prey to this pitfall himself, Frankie Fihn noticed that most sales calls and meetings follow the same script, with clients asking the same questions over and over. To solve the problem, Frankie created a system of pre-recorded videos that address common questions and issues that clients raise, eliminating the need for most meetings. In this episode, Frankie joins us to explain his framework for a phoneless, meetingless digital agency. Frankie highlights common obstacles agency owners face and shares the key steps they need to take to stop trading time for money. According to Frankie, "A common pain point agency owners struggle with is being too wide. They believe anybody with a credit card is a good fit. This dilutes both your messaging and your ability to deliver at scale because you're just doing too much. Just because you can do it for everybody doesn't mean you should." By renting out their services, most agency owners are the product. Instead, they should create leverageable assets out of their existing tools and systems. This mindset shift will save you time and allow you to grow your agency exponentially. If you want to learn how to create a streamlined and profitable digital agency without being tethered to a phone, then this episode is for you. Topics Discussed in This Episode: Frankie's background and his approach to building an agency (02:00) The common pain points agency owners experience (04:00) The importance of streamlining your work and building repeatable systems (10:27) How Frankie automates sales calls (13:41) Frankie's tips on tasks that should and shouldn't take up your time in an agency (27:07) Identifying when to use white-label partners to help you grow (32:57) When to outsource and when to bring services in-house (39:19) The key to not trading time for money (48:10) The best piece of business advice Frankie has ever received (1:01:29) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Beyond the Agency Box (Frankie's book) Beyond Agency Profits Facebook Community Sit back, grab a coffee, and learn how to build a phoneless, meetingless digital marketing agency!

When running an online business it's easy to fall prey to the mindset that everything should happen online. But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face. Take Steven Khanna, for example. He's the Head of English Markets at White Press, a global link-building and marketing agency. Steven used in-person networking to skyrocket his success, generating over $500K per month for White Press.In this episode, Steven shares how attending conferences and actively networking played a crucial role in his success. Attending just one conference helped Steven grow his monthly recurring revenue (MRR) from $5K to $50K!Steven also dives into the important role that link-building plays in a modern SEO strategy. According to Steven, "People keep saying that links are not an important ranking factor, but if you look at the backlink profiles of big, successful websites, they're still building links. Even in troubled times, link-building will never lose its value. Links will always be one of the most important ranking factors for driving traffic and leads." Steven goes on to provide useful tips, tricks, and advice on how to optimize your link-building to ensure you are generating the right kind of traffic. This conversation with Steven shows the power of adaptability and perseverance in online business. It's a reminder that it's never too late to make your mark! Topics Discussed in This Episode: An introduction to White Press and its rapid growth (02:46) Steven's background and how he ended up in SEO (05:49) The benefits of international expansion (12:26) Behavioral differences across different countries and cultures (17:33) How Steven builds trust with his clients (22:04) The important role conferences play in Steven's acquisition strategy (29:23) How Steven uses affiliates to grow White Press (41:50) The most common myths people believe about link building (50:53) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter White Press Senuto Steven's LinkedIn Sit back, grab a coffee, and learn the power of in-person networking and the importance of link-building in modern SEO!

There are roughly 88,000 digital marketing agencies in the US and Hawke Media is the fastest-growing amongst them. What is the secret sauce to this kind of growth? Well, according to Erik Huberman, Hawke's founder and CEO, it all boils down to working harder than everyone else and actually delivering on your promises. In this episode, Erik walks us through the origin story of Hawke Media, from its almost accidental beginnings, to how he scaled the business to its current value of over $150 million. He reveals the challenges he faced while growing the business, how he sustains Hawke's rapid growth, and how he motivates his team to keep innovating. According to Erik, "Most people won't push themselves to the limit versus getting pushed. That's why every major athlete wants a coach and trainer. It's not like Kobe didn't know how to do a workout. But having that outside push and that outside perspective is really helpful. And as the owner of the business, that extra push has to come from you." Erik also sheds light on one of his key growth strategies; acquiring other agencies. He explains the benefits of this strategy, and how he integrates those agencies and their owners into Hawke's existing ecosystem. If you're looking for first-hand knowledge on how to scale an agency to a 9-figure valuation, then look no further. Topics Discussed in This Episode: Erik's background and what led him to create Hawke Media (02:05) What Erik did to help Hawke Media become the fastest-growing consultancy (10:02) How Erik sustains his agency's rapid growth (14:30) The biggest challenges Erik faced when growing Hawke Media (16:23) Why Erik started acquiring other agencies (20:11) There's always a deal to be made (27:46) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Hawke Media Sit back, grab a coffee, and learn what it takes to scale your digital agency to the moon.

Why start from scratch when you can leverage an existing business's traction and capitalize on its untapped potential? That is the power of entrepreneurship through acquisition. Mike Swigunski, a skilled entrepreneur and globe-trotting author, discovered this for himself while building his portfolio of profitable online businesses. In this episode, he walks us through one of his most profitable acquisitions, a SaaS business that he grew to 4x in revenue in just a year. Mike walks us through the acquisition from start to finish, from uncovering the business's rare potential to the creative deal structure he negotiated and seizing low-hanging fruits for post-acquisition growth. Mike also shares his expert insights into the online business industry, including the lucrative gap in the market he spotted when it comes to acquisitions. According to Mike, "The 500K - 750K range of online businesses seems to be like no man's land. It's often too big for solopreneurs, and too small for portfolio buyers. It's a sweet spot that can offer buyers a bit of strategic leverage to negotiate a good deal. Sellers are often more motivated and more open to seller financing and creative deal structures." Mike's firsthand experience and expert knowledge offer a roadmap to successfully acquiring and scaling online businesses. Don't miss a minute of this insightful episode! Topics Discussed in This Episode: Mike shares his background and his entrepreneurial journey (02:17) A look at of one Mike's most successful acquisitions - a $500K SaaS business (07:47) The creative deal structure that Mike negotiated (13:57) The dynamics of buying a business in partnership with another entrepreneur (16:36) Finding the right developer to work on a new SaaS acquisition (18:22) Mike's unique due diligence process for this acquisition (24:42) How Mike 4x'd his revenue by capitalizing on low-hanging fruit post-acquisition (26:59) Mike's growth strategies and future goals for his SaaS acquisition (37:57) An overview of Mike's business portfolio (45:52) Mike's productivity tips for digital entrepreneurs (51:06) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Mike's site (with links to his socials) Copy Sharks Fast Food Spaghetti blog post Rize productivity app Trello Sit back, grab a coffee, and get the inside scoop on how to source and scale a SaaS acquisition!

Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head of Corporate Development at Hawke Media, a powerhouse marketing agency.Josh specializes in acquiring other agencies and merging them into Hawke's existing ecosystem. This not only enhances Hawke's services but also brings in a ready-made customer base overnight. Now they have a more powerful team and a larger pool of clients. In this episode, Josh joins us to explain his approach to acquisitions, from sourcing potential targets to sealing the deal. He explains the different types of deal structures he negotiates, his growth strategies post-acquisition, and the key to smoothly merging a new agency into Hawke Media's framework.One of the key areas that Josh prioritizes is employee retention. According to Josh, "The value behind an agency is the people that it comes with. If you start cutting people, you start losing clients, you start messing with culture, then all of a sudden you're left with a shell that doesn't really resemble what you were trying to buy in the first place." If you're hungry for rapid business expansion, this episode lays out the blueprint for scaling up through strategic bolt-on acquisitions. Don't miss it! Topics Discussed in This Episode: Josh's background and how he ended up working in M&A (02:26) Assessing the right time to acquire a new agency as a growth play (05:10) The key to employee retention during an acquisition (08:15) How Josh integrates acquisitions into Hawke Media's existing structure (10:46) How Josh sources his acquisitions (14:36) The profit margins agencies should aim for at different valuation levels (23:36) The quick growth levers that Josh has learned to pull on his agency acquisitions (25:48) The types of deals Josh negotiates and structures (30:03) How Josh measures the success of his acquisitions (38:38) The lessons Josh has learned from all of the acquisitions he has overseen (42:55) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Hawke Media Josh's LinkedIn Sit back, grab a coffee, and learn how to scale your business through mergers and bolt-on acquisitions!

The customer is always right. If this is true, then understanding consumer's opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback?That's where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while trying to get feedback for their own business. Being savvy software developers, they created PickFu – a market research and consumer feedback platform that allows businesses to gather in-depth feedback from real people in minutes. In this episode, John joins us to discuss how conducting meaningful consumer feedback can drastically improve your business. He explains that it is never too early to start communicating with your audience. Gathering feedback can help you pre-validate your products before they've even launched by testing logos, packaging, mottos, etc. This can be the difference between a lukewarm introduction to the market, and a rocket-fueled burst onto the scene. In fact, John helped a business 10x their profits by doing just this. But collecting feedback isn't all you should be doing. According to John, "It's so important to connect with and listen to your audience. Run surveys, bounce ideas, have conversations, etc. But it's also important to do market research. There might be a whole different set of people that you aren't targeting that could open up an entirely new area of the market for you. So it's important to get feedback from both sides." Of course, there's an art to asking for feedback. John explains which types of questions you should ask, the different types of experiments you can conduct, and the ideal audience size for collecting usable feedback. You don't have to fly blind. This episode will light the way and teach you how to use feedback to fuel your business growth. Topics Discussed in This Episode: John's background and the origins of PickFu (02:20) The importance of market research and collecting consumer feedback (06:03) How often should you be doing market research? (10:31) The different types of consumer research experiments you can run on PickFu (15:54) How to encourage feedback and gather the best feedback from consumers (18:05) The most common myths about consumer feedback (25:28) The ideal audience size for meaningful consumer feedback (27:34) Managing negative feedback from consumers (30:23) How consumer feedback can save a business from failure (35:18) John's goals for PickFu moving forward (37:44) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter PickFu Sit back, grab a coffee, and learn how to gather consumer feedback that will elevate your business to new heights.

Buying an existing online business is great in theory, but what is the experience actually like in reality?In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business.Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doing his due diligence to identifying and pouncing on post-acquisition growth opportunities. Landon sheds light on common pitfalls that often catch first-time buyers off guard, such as fixating on the 'perfect' opportunity or overlooking the value of existing employees. According to Landon, "You can make or break an acquisition by how you treat the [existing] employees. If you come in with a 'my way or the highway' type mentality, it can ruin a lot of what made that company great. Humility, and recognizing that the employees probably know way more about the company than you do, is a very important aspect of an acquisition." The journey from acquiring an existing business to turning it into a thriving brand isn't just for the Bransons and Musks of the world. As Landon's story shows, everyday people like him – and like you – can achieve remarkable success in the online business arena by simply purchasing a scalable business. Topics Discussed in This Episode: Landon shares his background and entrepreneurial journey (01:42) Why Landon decided to purchase an existing eCommerce business (03:09) Landon's due diligence tips for first-time buyers (09:29) Alerting existing employees about the acquisition (15:37) How Landon has capitalized on growth opportunities in his acquisition (19:39) Landon explains how his high-ticket business model works (22:32) The top strategies that have helped Landon grow his brand (24:15) Time management and avoiding burning out (30:18) Landon's supply chain and forecasting demand (32:15) Landon's take on the future of eCommerce (36:28) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Landon's LinkedIn page Sit back, grab a coffee, and learn what it takes to buy and scale an existing eCommerce business.

Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It's an art. A magic that only a few Facebook advertising wizards know how to truly unlock.Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He works his magic on a carefully selected group of clients, having breathed life back into three seemingly doomed multi-million dollar ad campaigns in just the past few months alone. In this episode, Vincent joins us to reveal the secrets to crafting Facebook ads that can catapult your business to new heights. He shares some interesting case studies from his client, busts common advertising myths, and breaks down the anatomy of a successful Facebook advertising campaign. He also explains the rookie mistakes that many people make when setting up their campaigns. According to Vincent, "Step one when setting up your Facebook ads is to set up some sort of attribution system because Facebook ads reporting is not very accurate. If you can't trust your data, then you shouldn't spend money at all. That's just throwing money away and you're going to scale things that shouldn't be scaled." If transforming your Facebook ads from average to utterly ad-dictive is your goal, then every moment of this episode is a must-listen! Topics Discussed in This Episode: Vincent's background and how he grew his own Facebook Ad agency (01:56) How Vincent successfully revived and scaled a million-dollar ad campaign (07:17) The anatomy of a high-converting sales page (13:55) Why Vincent is selective about his clients as a solopreneur (17:32) Vincent's go-to formula for ad campaign success (29:30) Adding the right images, copy, and create elements to ad campaigns (35:38) Common Facebook Ad myths that people still fall for (45:11) Vincent's winning bidding strategies (56:01) Why this metric is the most important measurement of your success (57:42) Vincent's predictions for the future of Facebook advertising (1:05:33) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth Ninja Sit back, grab a coffee, and learn how to create Facebook ads that actually convert!

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week's episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023. Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators.Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller.Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers. This episode is jam-packed with all the information you need to elevate your FBA business in 2024! Topics Discussed in This Episode: A quick overview of Mina's entrepreneurial journey (02:24) A look into Mina's recent first-ever business exit (03:35) A snapshot of the FBA industry today vs the 202-2021 bubble (05:51) What caused the demise of the FBA aggregators (12:14) Clever new advertising strategies Mina has spotted in the last year (25:00) Gathering customer data as an FBA seller (31:21) How to stand out in the crowded Amazon marketplace as a new seller (36:59) Mina's predictions on the future of the FBA industry (45:00) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Trivium Group Sit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!

We are back with a brand new episode! __________________________________________ Nothing is certain except death and taxes.As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that's set to change your life when you sell it, only to watch taxes eat away at your profits. Thankfully, there are savvy tricks entrepreneurs can use to shrink taxes and pump up profits when selling their businesses. That's where Crystal Stranger comes in. Crystal is the Partner & COO of Cleer Tax, a company that helps US businesses and entrepreneurs navigate their taxes. In this episode, Crystal joins us to discuss the various strategies entrepreneurs can use to reduce the amount of tax incurred when building and selling their online business. She unpacks the most common types of taxes that businesses encounter and how to structure your business to cut down on the taxes you have to pay. Crystal also exposes the big tax blunders many business owners make—like skipping tax filings or setting up shop in high-tax states. According to Crystal, "A big mistake I see entrepreneurs make is using state addresses for vanity reasons, like having a California or New York address to make their business look established or cool. Some entrepreneurs also sign up for mailing addresses without specifying the location. Putting these addresses on your website, invoices or communications can create large tax liabilities in those states." We also dissect the differences between an asset sale and a stock sale, with Crystal explaining how a stock sale can save non-US business owners massive amounts of money! You might not dodge taxes completely, but armed with the insights from this episode, you can certainly trim your tax bill and safeguard your hard-earned profits! Topics Discussed in This Episode: Crystal's background and how she ended up helping entrepreneurs with tax (02:23) The most common types of taxes that businesses encounter (06:08) The differences between LLC and C corp (09:45) Structuring your exit as an eCommerce business owner (12:23) How the Nexus tax system works for sales tax (19:26) The common tax mistakes entrepreneurs make when selling their business (31:09) Stock sale vs asset purchase (36:14) The best way to use the proceeds of your sale to grow another business (45:49) How tax applies to Holdco businesses (51:14) How sellers can make their business more attractive from a tax perspective (54:46) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Cleer Tax Sit back, grab a coffee, and learn how to reduce your tax liability and maximize your profits!

How do you integrate your business into consumers' lives and have your products playing on their minds, even when they're not online? Today's guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads. Kate has a unique take on Pinterest, believing that it doesn't fit in with the likes of Instagram and Facebook. She has often stated: "Pinterest is very much like Google. It is not a social media platform, it is a search and discovery network." In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform – which can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness. Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come. If you feel like your Pinterest marketing is lacking that extra oomph, you don't want to miss out on this episode! Topics Discussed in this episode: How Kate got started on Pinterest and the birth of Simple Pin Media (02:04) Why Pinterest is a search and discovery network, not a social media platform (07:52) How Pinterest can supplement your SEO to bring in floods of traffic to your site (09:19) How the Pinterest ecosystem has evolved over the years (14:18) What it takes to be successful and the trends driving Pinterest today (17:27) The Pinterest Verified Merchant Program and buying intent on Pinterest (21:58) Is Pinterest the right platform for Amazon sellers? (29:03) The steps to starting a successful Pinterest marketing strategy (35:46) Kate's biggest success story growing client's businesses through Pinterest (44:12) The biggest challenges that businesses encounter when using Pinterest (47:03) How Kate built her Simple Pin Media team by training women in her community (51:25) What Kate's podcast has shown her about the power of the Pinterest community (54:18) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Simple Pin Media Canva Sit back, grab a coffee, and learn how to create a Pinterest marketing strategy that will shine a spotlight on your business!

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales. Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years. We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, "When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don't have traffic, you don't have anything else. It's too soon to be focusing on things like email and SMS marketing if you don't have any idea how you're going to drive traffic to your site." If you're ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co ReallyGoodEmails.com Mailed.com Mailcharts.com Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, "If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table." In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can't fill. He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners. If your list of email subscribers is simply gathering dust, you don't want to miss out on Greg's valuable insights! Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Onmisend Sit back, grab a coffee, and learn how to leverage the power of email marketing!

How important is SEO to your business? Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition. Topics Discussed in this episode: The biggest SEO misconceptions and mistakes to avoid How to get started with SEO How to get your site to rank What to do when there's a search engine algorithm update and how to protect your site against it Kyle's advice for more advanced SEO practitioners Why testing is key to developing your SEO skills What the future of SEO looks like Mentions: Empire Flippers Podcast Empire Flippers Marketplace High Voltage SEO PageOptimizer Pro Internet Margeting Gold (IMG) Ahrefs Moz Discover more SEO insights and find out how to apply them to your site by listening to the full interview with Kyle.

What if I told you that there's a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I'm not referring to huge discounts or expert-level negotiation tactics. I'm talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buyer-seller trust the central focus of deals. In this week's episode, Doron shares how transparency and trust helped him sell a content site at a full listing price to a first-time buyer in just one day! He explains how this tactic not only preserves your reputation as a seller but also equips the buyer with the necessary information to take your business to the next level. Doron also dives into the key focus areas for building a successful content site and reveals how to prepare your site for a speedy and profitable sale. According to Doron, "Before you sell your site, make sure that you fix any faults from a technical standpoint. When buyers look at your site, they look at things like page speed. So even though it's not a huge ranking factor, if buyers see your site has a low score, it might turn them down a bit." If you're looking for ways to scale your content site or tips on how to market your site to sellers, this is the episode for you! Topics Discussed in this episode: How Doron got his start in the online business world (01:58) Doron breaks down the sites in his portfolio and his current projects (03:11) The benefits of being in the content site industry (04:12) Details about the business Doron recently sold on Empire Flippers (06:08) The importance of seller transparency during an acquisition (11:54) How to market a flawed business fairly (16:09) A common factor that buyers neglect to think of during the sales process (19:22) Why quality should be the core focus for content site owners in 2022 (22:03) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Cliverse Sit back, grab a coffee, and learn how to set your content site up for a profitable, and fair, sale.

Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortly after Onfolio went public, the company's revenue has surged from $1.2 million to nearly $6 million. In this episode, Dom returns to discuss how his acquisition strategy has evolved. He's shifted away from content sites and instead focused on acquiring agencies, WordPress plugins, and digital courses. Why the change? Content sites are excellent traffic assets, great for cultivating audiences and communities, but they come with a notable drawback—the vulnerability to AI and algorithm shake-ups. To mitigate this risk, Dom advises content site owners to pivot beyond SEO and affiliate revenue. They should explore innovative ways to build their audience and convert it into a thriving community or media brand. One effective approach is to channel traffic toward additional revenue streams like newsletters, digital courses, or eCommerce stores. Dom also walks us through how he goes about acquiring businesses, from the characteristics he looks for in a business to his preferred deal structure and how he sources CEOs to run those businesses. Finally, Dom shares his insights on current market conditions for sellers. He believes the market is unlikely to return to the high valuations of 2020/2021 any time soon. Therefore, entrepreneurs who have a large chunk of their net worth invested in their businesses are shouldering enormous risk by delaying selling their businesses in the hopes of waiting out the market. Don't miss this episode packed with valuable insights into the world of acquisitions and the evolving landscape of online business! Topics Discussed in This Episode: A brief breakdown of Onfolio's business model and history (02:26) The characteristics Dom looks for when acquiring businesses (05:05) Mitigating the risks of running a content site through diversification (08:37) The benefits of buying an agency (17:00) The metrics Dom looks at when valuing an agency (22:45) How Dom sources quality CEOs to run his businesses (29:13) Dom's approach to CEO onboarding (37:20) The characteristics of a good CEO (41:00) Dom's ideal deal structure when acquiring businesses (45:34) Dom shares his outlook on the current sellers' market (47:53) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Dom's previous Opportunity podcast interview Onfolio Dom's X (Twitter) Greg Eisenberg's X (Twitter) Sit back, grab a coffee, and learn how an acquisition pro approaches growing his portfolio!

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to. In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains, "The best investment I've made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you." James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James, "Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic." If you're thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don't want to miss! Topics Discussed in This Episode: James briefly touches on how he has elevated the rank and rent model (04:06) A look at James' background and how he got into the world of SEO (06:03) The importance of R&D and how James's team is structured (12:12) James debunks common SEO myths and mistakes (15:02) How James acquires and maintains clients for his rank and rent business (20:24) James explains how he uses directories to attract leads (29:00) Building trust in a pay-per-performance business model (37:18) Why James decided to invest in many of the businesses he works with (43:46) How James attracts and retains talented employees (49:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter James Dooley.com Screaming Frog MarketMuse Surfer SEO AutoBlogging Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity. Blair is the founder of AMZ Prep, an end-to-end fulfillment solution for Amazon FBA sellers. AMZ Prep stores, preps, packs, and ships inventory to Amazon on behalf of sellers, saving them precious time and resources. In this episode, Blair joins us to discuss the common logistical pitfalls that FBA sellers experience and outlines the various ways FBA sellers can optimize their logistics. According to Blair, "A lot of businesses have a fragmented approach to logistics, which is often why they don't get the valuation that they want, or why they're not able to scale. What turns a good seller into a great seller is optimizing their fulfillment with a solid partner that has multiple warehouses, and can expand you to other marketplaces like Shopify and Walmart." Blair also shares insights into how he juggled starting and scaling a business while being a full-time student, and the various lessons he has learned along the way. If you want to learn how to structure your logistics and inventory management like an FBA all-star, then this is the episode for you! Topics Discussed in This Episode: Blair walks us through his entrepreneurial journey so far (03:55) How Blair juggled running a business and being a full-time student (14:30) The gap in the market that inspired Blair to create AMZ Prep (18:28) Some common pain points Amazon Sellers are experiencing today (22:17) How to streamline your Amazon logistics (29:16) The common mistakes FBA sellers make when it comes to logistics (36:50) The secret to Blair's success (46:20) Mentions: Empire Flippers Podcast Empire Flippers Marketplace AMZ Prep Notion Minimalist journaling article Sit back, grab a coffee, and learn how to create a logistics strategy that will set you up for future success.

Sometimes, it's an entrepreneur's ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren't skilled at or simply don't like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. But Lauren didn't stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries. This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights. In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren, "As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person." Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School. Topics Discussed in This Episode: How Lauren helps people detach their personal brand from their business (05:06) Lauren walks us through her origin story as an entrepreneur (07:55) Hiring people who compliment your weaknesses (13:48) How systemization can benefit entrepreneurs (15:10) The right time to implement systemization in your business's lifecycle (18:03) The V.I.L.E. system Lauren uses to prioritize tasks (24:33) The bad advice Lauren has heard floating around the industry (29:41) How Lauren plans to diversify her income streams moving forward (39:35) How Lauren avoids shiny object syndrome when acquiring businesses (44:05) Why Lauren decided to exclude investors from her own business (50:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Impact School Notion Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.

While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS businesses. In this episode, Marvin joins us to discuss everything early-stage SaaS founders should be doing. He provides actionable tips and advice including focusing on a narrowed-down, niche audience, remembering to listen to your gut instead of relying solely on data, and waiting until your business is more established before raising growth capital. According to Marvin, "I've found that, in general, bootstrap founders are better at running businesses. Money can be a crutch. You figure out business basics faster when you don't have a lot of money. It forces you to not waste time. So, bootstrap first, and then once you've gained traction and have a better sense of what you're building and who you're targeting – that's the time to raise funding." Marvin also touches on the common mistakes that SaaS founders make, like modeling themselves after industry giants, spreading their focus too thin instead of doubling down on what works, and undercharging for their software while it's still a work in progress. If your SaaS business is still in its infancy, then you can't afford to miss out on Marvin's expert insights to help your business reach its full potential. Topics Discussed in This Episode: Why startups shouldn't model themselves after business giants (02:00) Marvin explains why he's the Forest Gump of Silicon Valley (15:04) Why early-stage SaaS founders should focus on bootstrapping instead of VC funding (20:55) How to balance data-driven decisions with creative "gut-driven" decisions (28:58) What SaaS founders get wrong when pricing their products (31:26) The benefits of focusing on a narrow, niche audience as a startup (35:34) The common mistakes SaaS founders make when trying to scale (38:54) The criteria Marvin looks at when investing in a business (40:20) It's easier than ever to create a successful SaaS startup (45:37) The best professional advice Marvin has ever been given or heard (50:38) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors The Hard Fork by Marvin Liao The Next Big Blue-Collar Job Is Coding Conversion Crimes Wayback Machine Justine Musk's Quora post Sit back, grab a coffee, and listen in as we pick the brain of an early-stage SaaS expert!

Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, growing from zero to more than $1,000,000 a month in only 18 months. Matt hasn't looked back since.In this episode, Matt gives us a behind-the-scenes look at what it's like to run an affiliate program. We dive into Matt's war stories from years in the industry, the foundations of a good affiliate program, and why Matt has chosen to stay in the affiliate world for so many years. Matt explains, "The thing I love about affiliate marketing is it's relatively risk-free because you don't pay affiliates until you make money. Whereas you have to pay Facebook before you make any money from your Facebook ads." Matt also sets the story straight on the difficulties of creating an affiliate program, explaining that it takes time to build up a steady flow of revenue and that attracting the right breed of affiliate partners can be a trial-and-error process. If you're thinking of joining the affiliate industry, then don't miss out on this peek behind the curtain from an affiliate program veteran. Topics Discussed in This Episode: Matt's background and how he got involved in the affiliate industry (02:52) The importance of having a good relationship with your affiliate partners (10:55) The type of affiliates Matt has served (23:03) The 3-5 core elements a beginner should focus on when building their affiliate site (28:08) AI in affiliate marketing (30:29) Should every business have an affiliate program? (37:33) How to set up an affiliate program for a small business (38:05) Matt's funniest moment in internet marketing (53:15) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter MattMcwilliams.com/empire Plot & Structure by James Scott Bell Sit back, grab a coffee, and get a behind-the-scenes peek into the inner workings of the affiliate program industry!

There's a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can't take businesses at face value. There's a lot going on below the surface that you need to uncover. That's where due diligence comes in. Few people know more about the due diligence process than Elliott Holland. Elliott is the Co-Founder and CEO of Guardian Due Diligence, a diligence solution for first-time buyers and self-funded searchers. In this episode, Elliott takes us on a deep dive into the due diligence process. He highlights red flags buyers should look out for, the common mistakes buyers make, and he breaks down the due diligence process, step by step. According to Elliott, "There are four main buckets of due diligence in online business. Financial, Operational, Commercial, and Online metrics. In online business, 70 to 80% of due diligence is focused on financials. Financials are created through the operations of a business, and so they are a great way to really understand the story of the business." Elliott also shared his top due diligence war stories and the lessons buyers can learn from them.If you're in the market to buy an online business, this episode is jam-packed with useful information that could make or break your acquisition! Topics Discussed in This Episode: Elliott's background and how he became involved in business acquisitions (02:22) What is Quality of Earnings? (14:13) The best time to hire a due diligence service (21:50) The different areas of due diligence (23:09) What Elliott looks at when examining a business's financials (25:37) How Elliott examines a business's operations (32:19) The classic due diligence mistake experienced entrepreneurs make (41:54) Top due diligence questions buyers should ask (44:50) Elliott's favorite due diligence war stories (53:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Guardian Due Diligence 10 best practices doc War Stories hub Elliott's Twitter Elliott's YouTube channel Sit back, grab a coffee, and learn how the due diligence process really works!

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren't always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn't rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions. In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy, "Behavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying "Take advantage of", try saying "Don't miss out on". That's what people really pay attention to because people hate to lose out." Don't risk missing out on any more sales! Use Nancy's expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?) Topics Discussed in This Episode: Nancy's entrepreneurial background and the origins of HBT Marketing (03:45) Neuromarketing and behavioral science and how it applies to marketing (08:43) The topics Nancy's book covers and how it can help marketers (15:40) How Nancy created a 13% increase in purchase intent for one of her clients (17:41) Top techniques to trigger emotional responses in your customers (20:54) How different demographics respond to neuromarketing techniques (31:17) Common mistakes people make when attempting to use neuromarketing (35:01) Cringy marketing techniques you should avoid (37:47) What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38) Changes and trends that have influenced marketing over the last few years (48:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors HBT Marketing Using Behavioural Science in Marketing by Nancy Harhut The Believing Brain by Michael Shermer Sit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.

This week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You'll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg's top takeaways includes, "If you want to build wealth, don't focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you're going to create a snowball effect that'll carry you far into the future." Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we'll continue to uncover all of the hidden growth opportunities in the online business industry. Topics Discussed in This Episode: Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07) Lesson 2: Learning to Love Risk to Create Wealth (10:30) Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07) Lesson 4: Creating Value While Respecting Your Audience's Time (26:33) Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43) Lesson 6: Why the Best Marketing Isn't a Tactic, It's an Experience (39:45) Lesson 7: Persistence Through Adversarial Wins (44:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Jobs to be Done Framework Featured Guests: Kevin Espiritu (Ep #87) Matt Diggity (Ep #23) Sushee Nzeutem (Ep #59) John Hefter (Ep #19) Emma Shermer Tamir (Ep #49) Doron Wolffberg (Ep #41) Perrin Carrell (Ep #79) Alexis Grant (Ep #84) Chelsea Cohen (Ep #42) Fabricio Miranda (Ep #91) Chelsea Jones and Rachel Saul (Ep #74) Nicole Baqcai (Ep #55) Ben Donovan (Ep #71) Bill Szabrak (Ep #6) Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.

In an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Among the numerous gems in this treasure trove of opportunities, the Dutch affiliate market stands out for its unexplored potential. This is where Niels Zee, a seasoned SEO and affiliate marketer comes into play. Niels has not only navigated the complexities of affiliate marketing but has also mastered the Dutch affiliate market's distinctive characteristics. In this episode, Niels shares his journey from inception to expertise. We dive into the differences between the US and Dutch affiliate markets, and Niels highlights how language and cultural nuances play a pivotal role in shaping strategies for success. From monetization options for Dutch sites to the importance of backlinks in Dutch affiliate marketing, we explored the critical elements that set this market apart. Niels explains, "The most important metric for the Dutch market is the amount of incoming links versus outgoing links. Some websites just link out to 10,000 websites and they only get 100 links in. That's not quality. And Google knows that. So really try to shy away from those sites if you're looking to buy a Dutch affiliate site." Moreover, Niels took us through his playbook for nurturing and expanding affiliate sites, sharing his secrets for sustainable growth. He also shares the secret sauce behind structuring acquisition deals that work like a charm as well as the pros and cons of building from scratch versus acquiring established affiliate sites. According to Niels, "I always prefer to buy a site over building one from scratch. There's always a sandbox period where you create a domain and then for the next three to six months, nothing happens. That's very frustrating. It's less risky to start with a domain that's already ranking and bringing in some traffic." Listen to this episode to unlock the door to a new realm of possibilities in the world of affiliate marketing. Topics Discussed in This Episode: How Niels ended up in the affiliate and SEO world (03:16) Overcoming language barriers and the key differences in US vs Dutch affiliate markets (10:58) Monetization options for Dutch sites (14:24) Why backlinks are so important in the Dutch affiliate marketing (17:02) Niels's advice to aspiring affiliates who want to get into the Dutch affiliate market (22:11) Niels's experience in building vs buying affiliate sites (24:58) How Niels structured his acquisition deals and what he looks for in a site (29:10) Niels playbook for growing his sites (35:21) How Niels uses AI in his workflow and his views on how it will affect the industry (39:45) The growth trends Niels has seen in the Dutch affiliate market (46:10) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sign up for our referral program Neils's LinkedIn profile Bol.com affiliate program Sitedeals.nl Matt Diggity's affiliate course Authority Hacker courses Sit back, grab a coffee, and learn how to navigate the exciting world of Dutch affiliate marketing!

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you rise above the noise and claim your spot in this highly competitive arena? In this episode, we sit down with two entrepreneurs who've walked the talk—David Kauzlaric and Erich Schaefer, the minds behind Agency Elevation. This full-service, white-label agency offers a suite of digital solutions, including SEO, PPC, Facebook Ads, and TikTok Ads. Join us as they pull back the curtain on their journey to agency success.Diving into their strategy, David and Erich unveil the blueprint of Agency Elevation's triumph. One standout element? Transparent pricing. While many agencies play the hidden-cost game, David and Erich defy the norm by showcasing their pricing upfront, fostering trust and transparency. With a 100% US-based team, Agency Elevation eliminates the hurdles of time zones and communication, ensuring swift turnarounds and effective collaboration. They also walk us through the common characteristics that successful agencies share. The most important ingredient of success? Focusing on a specific niche. According to David and Erich, "Niche-focused agencies are the easiest to scale because you can get instant credibility with just good branding. All you need is a good offer, good branding, and experience or results in that industry. We see guys going from zero to multiple seven figures in three or four years because they're niche focused." So, whether you're a budding entrepreneur with dreams of agency ownership or a seasoned player aiming to amplify your agency's performance, this episode holds the key. Enjoy! Topics Discussed in This Episode: David and Erich's entrepreneurial journey and how they started their agency (02:09) Why Agency Elevation is 100% US based (05:02) How David and Erich manage to serve a high variety of niches and services (09:03) How the agency is structured in order to scale and stand out from the crowd (18:11) The service hierarchy that David and Erich recommend to their customers ( 22:22) Why David and Erich prioritize being transparent about their pricing (25:12) The common traits of successful agencies (33:24) The benefits of niching down vs building a general agency (37:18) David and Erich's approach to scaling sustainably (42:06) Top advice for agency owners who are looking to start and grow (46:55) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Subscribe to the This Week in M&A newsletter Agency Elevation GoHighLevel David's Facebook page Sit back, grab a coffee, and peek behind the curtain of a successful white-label agency!

With the content marketing industry constantly evolving, it's easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week's guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. He has not only lit up the stage as the charismatic host of the Affiliate Worlds conferences, but he is also the pioneer behind Reals, a service that repurposes your existing video content into engaging clips that boost your brand's authority. Philipp sits down with Greg to explain why marketers need to avoid shiny object syndrome and instead focus on the core ingredients of marketing mastery. Before you can expect to successfully market to your audience, you need to understand what drives them. What makes them tick? What keeps them up at night? Armed with this knowledge, you can create attractive offers and impactful content that really resonates with consumers and keeps them coming back for more. The good news is that creating powerful content doesn't have to be a grueling process. With the right structure in place and a little help from AI, creating high-quality content at scale is easy as pie. Another way to save time and money on content creation is to lean into the power of user-generated content. According to Philipp, "User-generated content is definitely the way to go. In general, you can expect your traffic to be maybe a fourth in terms of cost. CPMs are a lot lower. Engagement rates are four or five times higher. And you just build up a lot of trust. So user-generated content gets you better buyers at a cheaper cost." If your marketing feels tired and lackluster, listen in to Philipp's top-notch advice on how to create content that really packs a punch!As an added bonus, Philipp is offering our podcast listeners a 20% discount on his Reals service. Head over to the Reals website (linked below) to learn more! Topics Discussed in This Episode: Philipp walks us through his 20-year journey in online business (04:22) How the marketing industry has changed over the last 20 years (09:30) How to create value in your marketing (12:59) Why content is still king in 2023 (19:30) How to structure your content so that it is not a time killer (26:29) The anatomy of what makes a good short video (36:18) How brands can encourage the creation of user-generated content(49:27) How Phillipp uses AI to create content (53:33) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Subscribe to the This Week in M&A newsletter Reals $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi ElevenLabs Descript Sit back, grab a coffee, and learn the secret to mastering content marketing in 2023 and beyond!

Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week's guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales.Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify brands through SEO. In this episode, Benjamin explains that while paid ads might offer instant gratification, they are no match for the steady and sustainable stream of traffic that SEO can bring to your Shopify store. He walks us through the first steps to kickstart a thriving Shopify SEO strategy, the crucial role the backlinks play in eCommerce SEO, and how to strike the perfect balance between paid ads and organic traffic.Benjamin also shares his views on how AI will affect the eCommerce and SEO industries, explaining, "I think AI will affect every single business, but not in the way that people think. I like to compare it to the gold rush. It wasn't everyone that was digging up and mining gold that got rich. It was the people selling the shovels. The same thing will happen with AI. Everyone is rushing into building the next AI tool, and some of those businesses will succeed and do well, but that's going to get very saturated, very fast. The people that will really benefit from AI are the ones that learn how to properly integrate AI into their business.' Finally, Benjamin explains the unique advantages of buying online businesses as an agency owner, using the resources, internal processes, and industry connections the agency has developed to fast-track growth. If you're an eCommerce store owner then listen up, because this episode is filled with actionable insights and expert tips that will supercharge your store's SEO and sales. Topics Discussed in This Episode: Benjamin's background and how he became involved in SEO (03:08) Why Benjamin chose to focus on SEO specifically for Shopify stores (05:27) How eCommerce SEO differs from affiliate SEO (09:38) The first steps of a successful Shopify SEO strategy (14:47) The crucial role backlinks play in eCommerce SEO (20:17) How to allocate your marketing budget between paid ads and SEO (27:34) Common SEO mistakes that eCommerce store owners make (32:37) Why Benjamin believes AI is like the gold rush (37:48) The reason Benjamin decided to diversify his income by buying a SaaS business (46:55) The benefits of buying online businesses as an agency owner (50:37) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Subscribe to the This Week in M&A newsletter GoldenWeb Ahrefs Sit back, grab a coffee, and learn how to propel your Shopify store to unparalleled heights using the power of SEO!

The entrepreneurial journey is an adventure filled with twists and turns. It's normal to try different paths before discovering what brings out the best in you – be it the right niche, a lucrative business model, or a monetization strategy. Yet, the allure of rapid growth can tempt entrepreneurs to abandon their hard-earned lessons and happiness for the sake of expansion. Aware of this common pitfall, Jesse Hanley has prioritized calm over growth when building his new business, Bento. Bento was born out of Jesse's desire to learn how to code and to solve common problems he saw firsthand through his marketing agency. What began as analytics and ad tracking software soon morphed into an email automation platform as Jesse pulled threads, experimented, and refined his vision. As the business grew, Jesse sold his agency so that he could devote all of his time and energy to Bento. In this episode, we explore the organic growth of Bento and dive deeper into Jesse's desire to keep his business small. Jesse explains the dangers of a growth-at-all-costs mentality and walks us through how he has structured Bento to remain small but powerful in a competitive niche. Lastly, Jesse explains that his "keep it simple" philosophy also extends to email marketing. According to Jesse, "If you want to grow your business, send more emails. The people who make the most money are those who are sending emails every single day with simple, well-communicated offers. Just send more emails, run your ads, and keep it simple." This episode goes beyond the usual business and marketing techniques, taking a closer look at the entrepreneurial mindset and how goals and ideologies shift over the course of your business journey. This no holds barred, honest discussion is one for the books. Enjoy! Topics Discussed in This Episode: Jesse's background and entrepreneurial journey so far (02:40) How the sale of Jesse's agency spurred on the growth of Bento (03:17) Building a "calm" business that doesn't chase growth at all costs (10:20) The origins of Bento and how it stands out from the crowd (21:09) How Jesse structured Bento's pricing as the company grew (33:55) The marketing techniques Jesse uses to brow Bento's brand awareness (43:17) Why Jesse wants to keep Bento small (45:17) How to get better at email marketing (57:14) Jesse's advice to aspiring digital entrepreneurs (59:44) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Subscribe to the This Week in M&A newsletter Bento Sit back, grab a coffee, and learn the benefits of growing your business at a sustainable and steady pace.

Wouldn't it be great to travel back 10 years into the past and take advantage of a younger SEO market with all the knowledge you have now? Well, as it turns out, Azedine Djedid has figured out how to do exactly that. Azedine is an SEO expert who has built and grown more than 20 successful websites in Italian, French, and Spanish. According to Azedine, "The non-English SEO market is 10 years behind the English market in many cases, so it's easier to get into and it's easier to rank for keywords or rank for topics, even when it comes to eCommerce." In this episode, Azedine joins us to reveal the blueprints for success when it comes to creating a foreign language content strategy. He explains how consumer habits differ in various parts of the world, and how to adapt your content strategy to suit these cultural differences. He also reveals the best emerging markets for foreign SEO, including Brazil, Mexico, and Saudi Arabia. Azedine explains why he chooses to build many of his sites on expired domains, and why he focuses on strong branding and a high DR when shopping for these domains. Azedine has also sold five of his foreign language sites so far and sheds light on the process of selling a non-English site and the benefits of using a broker to help you sell your online business. With the SEO market becoming more saturated and competitive by the day, foreign language sites present a unique opportunity to enter emerging SEO markets and take advantage of their future growth. If you're searching for ways to get ahead in the world of SEO, then don't miss a minute of this informative episode! Topics Discussed in This Episode: Azedine's background and the opportunities in foreign SEO (02:16) Azedines advice for starting a site in a foreign language (08:50) How to maximize CTAs on a foreign language site (17:00) How different consumer habits impact monetization and strategy (21:02) The challenges of foreign SEO (25:07) The characteristics Azedine looks for in an aged domain (28:50) Where foreign audiences go to search for products to purchase (37:58) How to use AI to grow your foreign language site (40:25) The process of selling a foreign language site (46:40) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Azedine's LinkedIn Ahrefs Awin Google Keyword Planner Sit back, grab a coffee, and learn how to create high-performing content for foreign language websites!

Entrepreneurship can be a lonely journey. Many business owners feel like it's them against the world, and that they alone should have all the answers. But as the saying goes, "many hands make light work", and partnerships are often an overlooked secret to success when it comes to growing your business. As promised Ace Chapman is back, and this time he joins us to discuss the many benefits of joint ventures. According to Ace, "Everything you want for your business, somebody else already has. They've got customers that you want, they have talent that you want, they have the technology, the income, whatever that thing is. By structuring partnerships with those people or buying their business from them, you can gain access to the things you want without having to create them from scratch yourself." Ace shares how he has used joint ventures to reduce costs in his businesses. He explains how to identify and build relationships with valuable investors and partners, and how to establish trust when negotiating a partnership. We discuss how strategic alliances can help business owners buy and own important resources like traffic sources and audience data, instead of simply "renting" them from a third party. Ace also gives us a behind-the-scenes look at what he has been up to in the private equity space and his goal of "investing like the wealthy." Ace Chapman is a wizard when it comes to business acquisitions and strategic growth partnerships, so don't miss a second of this insightful interview! Topics Discussed in This Episode: The hidden benefits of joint ventures (04:45) The differences between joint ventures and affiliate/ referral programs (15:20) How to establish trust in a joint venture (18:15) What Ace has been up to in the fundraising and private equity space (21:07) How Ace has structured his private equity fund (29:57) Ace walks us through an example of reducing costs through joint ventures (40:53) Ace's advice to beginners who want to start their own private equity fund (43:15) The bigger the business the bigger the opportunity (46:09) The average hold length for the businesses in Ace's fund (50:40) How to source investors for your own private equity fund (1:00:08) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account SoloConglomerate.com Predator's Ball by Connie Bruck Killing the Sacred Cows of Publishing by Dean Wesley Smith Sit back, grab a coffee, and learn how joint ventures can accelerate your business growth!

The keyboard is mightier than the sword. AI-powered writing tools are making it easier than ever to create quality content at scale. Yet, with the market flooded by a deluge of AI-backed software, finding the perfect tool for your needs can be tough. Plus, once you discover a tool that suits your needs, mastering how to use it effectively is often a roadblock to success. It was while he was learning the ins and outs of one of these tools that Matt Zimmerman was inspired to create an AI writer of his own. Matt is the founder of ZimmWriter, a unique, AI-powered tool that allows you to harness the power of AI in thousands of applications and websites, whether it be WordPress, LinkedIn, or Google Docs. In this episode, Matt gives us a behind-the-scenes look at what it's like to create an AI writer from scratch. He discusses the difficulties he ran into with backend prompting, and what separates ZimmWriter from all of the other tools on the market. Matt has built a strong community around ZimmWriter, and this open line of communication has shaped the tool's evolution. Through the community, he receives invaluable feedback about what his audience likes and dislikes, bugs they've spotted in the software, and suggestions about new features that they would like to see added to the tool. Matt also discusses the pros and cons of using AI writers and explains the best way to use AI to enhance your content creation. According to Matt, "AI is like a hammer. It's just another tool in your toolbox. It can help you do your job faster, and you can do a lot of fine craftsmanship with it. But, like any other tool, you have to learn how to use it properly. You need the right training before you can expect good results." In a world where the keyboard reigns supreme, learning how to effectively leverage AI in your content creation is crucial, so don't miss out on a second of this episode! Topics Discussed in This Episode: Matt walks us through his background and the inspiration behind ZimmWriter (03:19) What sets ZimmWriter apart from other Ai writing tools (11:08) How community feedback influenced the development of ZimmWriter (16:55) The difficulties of backend prompting for AI tools (19:58) How Matt is slowly growing his Zimmwriter team (28:34) Marketing ZimmWriter and growing a Facebook community (30:58) Matt's plans for the future of ZimmWriter (34:07) The pros and cons of using AI writing tools (40:18) Matts's thoughts on AI replacing people's jobs (48:29) The best way to incorporate ZimmWriter into your writing workflow (51:05) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account ZimmWriter Matt's GetPrompted newsletter Sit back, grab a coffee, and peek behind the curtain to see what goes into creating an AI-powered writing tool!

As a rule of thumb, larger businesses tend to be more established, more stable, and come with better infrastructure than smaller businesses. But they also cost more, creating a barrier to entry for entrepreneurs who are looking to make the most of the benefits of buying large businesses. However, Roland Frasier discovered that the barrier can be overcome with some clever, creative financing. Roland is a serial entrepreneur who is renowned for his unique approach to leveraged buyouts and no-money-down financing. In fact, he has created 226 creative financing strategies that buyers can use to purchase a business with little or no money down. In this episode, Roland joins us to discuss the various levers buyers can pull to reduce the amount of cash they need to put into their acquisitions. He starts off by breaking down the characteristics buyers should look for in a business, and the common mistakes that often trip buyers up. He then outlines a few of his no-money-down strategies, including seller financing, supplier financing, using the business' credit card reserves, inventory consignment, asset-based lending, management financing, and many more. He also explains the importance of setting up an SPV to protect your personal assets and credit when structuring these deals. Roland also reveals how to spot a good deal and the best way to approach negotiations. According to Roland, "The biggest thing people do wrong when negotiating is that they think of it as a win or lose. I like to think of it as a collaboration. We, the buyers, are collaborating to get you, the seller, the best price we can get you. Or at least as close to the price you want in a way that also works for me. So we're on the same team." If you want to learn how to gain access to bigger business acquisitions without having to put more money down, then you've come to the right place! Topics Discussed in This Episode: Roland shares his background and entrepreneurial journey (02:34) How to identify a good business from a bad business (05:51) Remaining involved in a business that you've sold (11:43) The common mistakes people make when buying businesses (19:33) How representations and warranties are used in acquisitions ( 22:04) The strategies Roland uses for creative no-money-down deals (27:19) Why business owners shouldn't be afraid to raise their prices (39:07) How Roland juggles all of the businesses he has acquired (41:32) Buying media business to gain more leads (43:35) Roland's tips for being an effective negotiator (50:20) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Business Lunch with Roland Frasier Never Split the Difference by Chris Voss Sit back, grab a coffee, and learn how to get creative with no-money-down financing!

The early bird catches the worm. This is particularly true when it comes to investing. Early adopters often reap the biggest rewards. But if spotting a good investment before the business really takes off was that easy, everyone would do it. You need to find a business with a first-mover advantage. One that operates in a blue ocean. A business that has already established proof of concept in the short time they've been operational. A business like WebStreet. In this week's episode, we are joined by Kyle Kuderewski, the Operations Manager at WebStreet.Kyle joins us to discuss Webstreet's exciting new investment opportunity - the chance to invest directly into WebStreet itself and become an early adopter of a business at the forefront of an investing revolution. Kyle breaks down the need-to-know terms of the investment, the benefits that investors can expect to receive, and how this opportunity differs from WebStreet's normal investment rounds. According to Kyle, "The big difference between this and investing in a normal round is it's a growth play versus an income play. With the normal rounds, you receive income through quarterly cash distributions. With this new investment, you actually own an equity stake in Web Street as a company and benefit from the growth of the business. If you think about it, you're owning a piece of all those other businesses we're investing in" Kyle goes on to explain how WebStreet plans to spend the growth capital raised (growing their audience and adding all the bells and whistles to their platform). He also announces the introduction of WebStreet's WeFunder campaign, an investment opportunity that allows non-accredited investors to get in on the action. If you want to be an early adopter instead of a bystander, listen to this episode to learn how you can take advantage of this rare investment opportunity! Topics Discussed in This Episode: An update on WebStreet's progress since separating from Empire Flippers (03:34) The exciting new investment opportunities available through WebStreet (07:39) How WebStreet plans to use the growth capital raised (10:38) The investment terms for WebStreet's direct investment round (11:36) A closer look at how WebStreet's funds are operated (17:54) What a liquidity event would look like for one of the investment funds (25:43) WebStreet's WeFunder campaign- a non-accredited investor crowdfunding option (30:42) The types of people who are investing in WebStreet and its funds (33:07) The ripple effects that fractional investments may have on the industry (38:43) Trends Kyle has spotted in different monetizations throughout the industry (44:45) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account WebStreet WebStreet investor application form Sit back, grab a coffee, and learn how you can own a piece of the upcoming investing revolution!

Building an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week's episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-founder of Authority Hacker, joins us to share how he turned a simple educational website into the giant that is Authority Hacker today.He shares valuable tips on how to grow your affiliate site by branching out into different monetizations, adding profit maximizers to your offering, and using the right tone in your sales messaging. He reveals why business owners should avoid becoming the face of their brand and how he is earning back his time by training AI to manage his schedule. He also explains how to adjust your pricing as your business grows. According to Gael, "In terms of pricing, charge more than you think you could. Think about what you would charge and add 30% or 40% to that. You will make less sales, but you will probably make more profit and that's all that matters in the end. Building a loyal audience is really the key. They'll be willing to pay whatever the price is for what you're selling as long as you provide value." Finally, Geal discusses the pros and cons of building websites on expired domains, before he and Greg debate AI's impact on the future of SEO. Gael is a fountain of knowledge, so whether you are new to the affiliate marketing space, or you're searching for ways to grow your existing affiliate business, this episode is exactly what you've been looking for! Topics Discussed in This Episode: Gael shares the background story behind Authority Hackers (03:00) The obstacles Gael faced while building the Authority Hacker courses (08:38) Why business owners should avoid becoming the face of their business(10:51) Gael's new experiment: training an AI to be his new VA to gain his time back (15:44) How Authority Hacker structured their course pricing as their business grew (19:34) The effectiveness of profit maximizers and to add them to your business (25:03) Using the right tone in your sales messaging (30:04) The future of Authority Hacker (34:35) The core elements beginners should focus on when building their first affiliate site (38:30) Gael's experience building sites on fresh domains vs expired domains (45:02) Gael's view on the future of SEO (54:15) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Authority Hacker Buy Back Your Time by Dan Martell BrandSnap.ai Sit back, grab a coffee, and learn how to expand your website beyond affiliate revenue!

Did you know there are over 31 million active bloggers in the United States alone? With the growing popularity of monetizing content sites, the SEO market is becoming increasingly saturated, making it harder to achieve success. However, outside the borders of the intense competition in English language SEO, there lies a treasure trove of opportunities in foreign markets. Enter Taylor Kimball, an SEO expert who has taken full advantage of this untapped potential. Taylor operates sites in both Thai and Portuguese - two languages that he does not speak. In this episode, Taylor guides us through the process of operating foreign language sites. We dive into the differences in audience behavior, the accessibility of reliable affiliate and display advertising partners, and why Taylor thinks backlinks are less important in foreign language sites. Taylor shares the secret to successfully operating a site in a language you don't speak: assembling a stellar team to handle site operations and content production. According to Taylor, "In my experience, buying a foreign language site isn't so much about the site itself, but rather the team behind it. You'll need to find people who are fluent in that language and familiar with the culture. Foreign SEO is about partnerships with key people." With this team structure in place, Taylor can concentrate on creating growth strategies. Speaking of strategies, Taylor reveals that non-English SEO often lags behind the English-speaking market, presenting SEO professionals with access to competitive niches and the opportunity to implement techniques that might not be effective in the English-speaking realm. There's a whole world of SEO success just waiting to be tapped into! If you want to capitalize on this opportunity, then don't miss a minute of this episode. It is jam-packed with useful tips and tricks that you can use to replicate Taylor's success in foreign language SEO. Topics Discussed in This Episode: Taylor's background and how he ended up in foreign SEO (02:55) Why foreign SEO gives you access to often competitive niches (07:24) How Taylor finds operators for his foreign language sites (09:39) The differences in audience behavior on foreign language sites (13:59) Affiliate opportunities and conversions on foreign vs English languages sites (17:21) How Taylor uses AI to help him write his content (21:41) The importance of backlinks in foreign SEO and how Taylor constructs his backlink profile (25:219) Taylor's advice to anyone starting or buying their own foreign language site (31:21) How to analyze a foreign SEO site (35:49) The trends Taylor sees taking place in the foreign SEO market (42:50) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Koala Writer Julian Goldie video Zimmwriter Will Tribe Foreign SEO article Sit back, grab a coffee, and learn how to successfully operate a foreign language content site!

Private equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit. This doesn't give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That's why Brent Beshore decided to turn the concept of private equity on its head. Brent is the founder of Permanent Equity, a PE firm that invests in family-held businesses. The twist? Brent has no intention of selling the businesses. Forget two to five years, he works with a 30-year time horizon. He also uses no debt in his acquisitions and takes zero fees or reimbursements. Instead, he splits the cash flow that the business earns, putting his firm, the investors, and the family that owns the business on equal footing. This almost indefinite timeline, and the fact that he doesn't have a debt looming over his head, means Brent has the freedom to grow the businesses sustainably and with everyone's best interests at heart. In this episode, Brent joins us to share his unique take on private equity. He explains how he built his funds with longevity in mind, and why he steered away from the traditional private equity approach to debt. According to Brent, "Buying a business with debt means you have to sacrifice cash flow every month to repay that debt. That gives you less flexibility to reinvest back in the business. Less flexibility to grow. And when things get hard, which they will, it forces you to make decisions that are not in the long-term best interest of the company." Brent also explains why he has chosen to be industry agnostic, focusing instead on "adolescent businesses" that offer lots of opportunities to make improvements. Finally, Brent shares advice on how entrepreneurs can replicate his success, explaining, "There's a lot of opportunity in the private equity space. But it's gonna be a lot of hard work and a lot of stress. You need to prepare yourself for that and give yourself enough lead time to be choosy. If you're starting from a dead stop, you should give yourself three years of runway full-time to find the right business, buy it, and start to operate it." If you want to build a portfolio of business but are put off by the traditional private equity model, then Brent's unconventional approach may be just what you are looking for! Topics Discussed in This Episode: Brent shares how he accidentally stumbled into business ownership (02:45) The obstacles Brent faced when acquiring his initial business (09:28) How buying that first business inspired Brent to grow his portfolio (12:13) The story behind Brent's unique fund structure (15:22) The makeup of Brent's business portfolio (20:10) How Brent calculates the value of a business (31:01) Brent's due diligence process (33:51) Why Brent chooses to purchase businesses without debt (36:07) How Brent approaches growing a business after acquisition (39:59) How Brent structured his team to manage such a large portfolio of businesses (43:13) Brent's advice on how entrepreneurs can replicate his success (48:31) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Permanent Equity The Messy Marketplace Brent's Twitter Sit back, grab a coffee, and learn how to reap the benefits of private equity without the traditional constraints!

Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a "set and forget" addition to their site.Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block invalid traffic. In this episode, Kean joins us to shed light on the state of the display advertising industry in 2023. We discuss the challenges publishers are currently facing, including how market changes have impacted RPMS, and how AI will affect organic traffic. Kean also dives into some of the pitfalls that many publishers are unaware of. He reveals the dangers of bot traffic attacks and explains how invalid traffic can be a silent killer for your site. Kean also explains how many black box companies gatekeep your ad inventory, and how owning that inventory is the key to unlocking exponential growth for your site. According to Kean, "Your ad inventory is a wealth of data that you can use to sell directly to advertisers, access premium RPMS, or create brand partnerships. So If you really want to grow your site to ambitious levels, it's vital to partner with companies that believe in transparency and ad inventory ownership." If you want to take control of your ad revenues and propel your site to new heights, then don't miss a minute of this episode! Topics Discussed in This Episode: Kean's background and info about MonetizeMore(02:33) How MonetizeMore uses AI tech to detect bots and invalid traffic (04:07) How competitors use bots traffic attacks and how to protect yourself (08:44) The challenges that publishers are currently facing (17:25) Strategies publishers can use to grow their revenue (22:33) The data points you can gain access to by owning your ad inventory (30:50) How large publishers diversify their traffic sources (33:29) Kean's take on the effect AI will have on Google Search (36:13) The stepping stones for growth in 2023 (41:05) How Kean keeps innovating after so long in the industry (46:00) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account MonetizeMore ChatGPT Kean's LinkedIn Sit back, grab a coffee, and learn how to accelerate your site's growth using your display advertising inventory.

Buying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn't cheap. But what if there was a way to buy a business by leveraging the business's assets and cash flow to fund the acquisition? This clever approach is how Jonathan Jay buys businesses with no money down. Jonathan is a serial business buyer and the founder of Dealmakers.co.uk where he teaches people to buy businesses without risking their own capital. In this episode, Jonathan joins us to explain his approach to no-money-down financing, diving into the types of businesses that are ideal for this strategy and how to structure the acquisition using the business' cash flow. He reveals the common mistakes buyers make and explains which characteristics first-time buyers should look for in a business. According to Jonathan, "I encourage everyone to make your first acquisition a multimillion revenue acquisition. Go for the bigger businesses because you'll make more money. They're easier to finance, they're easier to buy. They run themselves better. They don't need you because bigger businesses have management in place already." Jonathan also shares behind-the-scenes details of his pandemic buying spree, where he purchased 48 nursery school businesses in 37 months. He shares the challenges that he encountered along the way as well as the important lessons he learned, including: "Buying a business is not about the business that you will own, but the person that you become in the process. You become a far more confident person. You become a better business person. You become a better negotiator. You become a more creative thinker when you buy a business. So don't just think about the business, think about the person you'll become in the process." If you'd like to learn an alternative way of buying a profitable business that doesn't require millions of dollars, then look no further. This episode is packed full of useful no-money-down acquisition knowledge and tips from a seasoned business buyer! Topics Discussed in This Episode: Jonathan gives us a brief look into his entrepreneurial background (02:30) The mistakes Jonathan made buying 48 businesses during the pandemic (04:56) The characteristics Jonathan looks for in a business (07:13) The types of businesses that are ideal for no-money-down financing (09:55) Buying a business with a positive cash flow is key for no-money-down financing (12:48) How Jonathan structured his acquisitions using the business' cash flow (17:23) Why Jonathan uses direct mail to source his acquisitions (26:54) The common mistakes business buyers make (30:42) The types of businesses that are difficult to finance (34:03) The best piece of professional advice Jonathan has ever been given or heard (36:41) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Jonathan's YouTube channel Jonathan's podcast Jonathan's workshop Sit back, grab a coffee, and learn how to buy a business without spending a large lump sum of money!

Success is not final. This is particularly true in business where failure is all too common. It's an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successfully grew it to where he was receiving 7-figure purchase offers from interested buyers. Then the business collapsed as a result of the dot-com crash. He was ready to brand himself a failure when a mentor reminded him that simply owning a business isn't the endgame. Businesses are disposable assets that you can leverage to build wealth and your ideal lifestyle. This revelation ignited Ace's passion for buying businesses, and 20 years later he has been involved in more than 200 acquisitions. In this episode, Ace sheds light on his entrepreneurial journey and explains why your business should always be for sale. According to Ace, "There are two ways to approach a business. You can give your life to the business or the business can give you life. Instead of thinking of your business as your legacy, think of it as a tool. Your business should always be for sale because it's really just inventory. It's a means to an end that you can use to create the life you want." Ace goes on to explain how he pairs online and offline business acquisitions to leverage the unique strengths of each asset and how he tackles buying businesses in unfamiliar industries. We also discuss why Ace chose to create his own fund, how he uses that fund as a form of no-money-down financing, as well as the pros and cons of no-money-down deals. Finally, Ace hints at the hidden benefits of joint ventures, a topic we'll dive deeper into when Ace returns in a few weeks for a follow-up interview. If you want to learn how to grow your wealth through acquisitions, then don't miss out on a minute of this episode! Topics Discussed in This Episode: Ace Chapman shares his zero-to-hero entrepreneurial journey (02:07) Why your business should always be for sale (10:23) Online business vs offline businesses and how to leverage them against each other (12:43) How Ace approaches growing businesses in industries he is not familiar with (25:17) The pros and cons of no-money-down deals (29:06) How Ace uses funds as a form of no-money-down financing (34:40) Why joint ventures are a big untapped opportunity for entrepreneurs (44:25) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Acechapman.com Ace Formula by Ace Chapman Sit back, grab a coffee, and learn the tricks of the trade from an expert business buyer!

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain's existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains. In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success. He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don't when it comes to 301 redirects. He also highlights the red flags you should steer clear of, including ensuring that the domain isn't trademarked and checking the backlink profile for spammy links. Building a site off of a quality aged domain isn't the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex, "Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that's a huge opportunity for you to become a domain investor." Whether you're looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs. Topics Discussed in This Episode: What the Odys marketplace offers to domain buyers (02:45) The different types of domains buyers should be aware of (08:58) The best way to recreate content for an aged domain (10:55) The proper use of 301 redirects and how to use 301s in your growth strategy (14:14) How to migrate content over to a new domain (21:21) The characteristics buyers should look for in a good domain (23:12) The ROI you can make on buying a premium aged domain (32:46) The common mistakes people make after buying an aged domain (36:27) A look into the Odys tailored domain search service (40:36) Alex walks us through what the Odys domain sales process looks like (44:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Odys Global Alex Drew's LinkedIn Ahrefs GoDaddy Auctions Dan.com Archive.org Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!

There's no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money. But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills and needs, which can be challenging. That's where David C. Barnett comes in. David is a former business broker who now works with buyers and sellers of small businesses, helping them navigate the sales process and ensuring they walk away with a good deal. In this episode, David walks us through the intricacies of identifying the right business to buy. He explains why buyers should narrow down their search criteria instead of being industry agnostic, and reveals how to make the best return on your investment. According to David, "Find a business that makes money and has problems that you know how to address. That's the best opportunity because it's already profitable, so you've got this unending runway. Then you can start to fix those problems and create something of greater value. That's when you end up with a good deal." David sheds light on the realities of being a business owner, including why many businesses require a long period of hands-on work before they can become passive. Finally, David reveals the truth behind "no-money-down" financing, explaining how in many cases, this means leveraging your assets and owing massive debts to alternative lenders. These debts take years to pay off and counteract the perceived freedom that buying an online business gives you. If you're thinking of buying an online business, then you can't afford to miss out on the expert knowledge David shares in this episode! Topics Discussed in This Episode: David introduces himself and his history as a business broker (02:13) Things that often take buyers by surprise and how buyers can protect themselves (20:05) The realities of running an online business that people often underestimate (27:31) Why there's no such thing as a "hands-of" online business (36:39) How to buy a local business and successfully run it remotely (39:20) The business models that lend themselves to being run remotely (44:39) The truth behind "no-money-down" financing (45:25) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account David's YouTube Channel David's website Sit back, grab a coffee, and learn how to identify the right business to buy to help you level up!

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and business research. Shawna joined us on this episode to discuss her methods for building a niche site portfolio, what to look out for when buying and selling sites, how to scale newly acquired sites, and much, much more. Topics Discussed in this episode: How to build an SEO site portfolio from scratch How long it takes to make $1,000/month from a niche site How to buy and sell sites as part of an SEO portfolio How to diversify your revenue streams, grow your sites, and run an email list When to monetize your site How Shawna developed a successful system to acquire aged and expired domains Shawna's monthly growth and selling plan How to bounce back from an algorithm update The misconceptions about monetizing and "dripping out" your content The future of building niche sites Mentions: Empire Flippers Podcast Empire Flippers Marketplace Skipblast Copyhackers Authority Hacker Google Trends Influence: The Psychology of Persuasion by Robert B. Cialdini Cashvertising by Drew Eric Whitman Sit back, grab a coffee, and learn the secrets to building a portfolio of high-performing niche sites.