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Why Paperclipmaxx When You Can Looksmaxx? with Blake Anderson
Season 1 · Episode 6

Why Paperclipmaxx When You Can Looksmaxx? with Blake Anderson

Blake Anderson is the founder of Umax, a popular iPhone app with over 3.5 million downloads that allows a user to "glow up" or looksmax.

Emergent Behavior

April 16, 202458m 32s

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Show Notes

Blake Anderson is the founder of Umax, a popular iPhone app with over 3.5 million downloads that allows a user to "glow up" or looksmaxx.

Recommended Podcast: Company Breakdowns

Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,

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(00:00) Introduction to Umax

(04:35) Understanding looksmaxxing

(07:09) App launch and initial success

(22:08) On building something truly novel

(26:09) Effective app marketing

(29:17) Umax audience demographics

(37:33) Transition from Plug AI to Umax

(44:02) Moderation barriers in AI applications

(51:53) Experience at HF0

(56:30) Message to future self