Weekend Conversations: Catching Lightning In A Bottle
Elevate with Robert Glazer · Robert Glazer | YAP Media
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On a new episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of catching lightning in a bottle--big successes that come from perfect timing or luck and cannot be replicated. They use the example of Dollar Shave Club's viral debut ad from 2012, which many companies tried and failed to emulate, and talk about how leaders should approach recreating their biggest hits.
Episode Links
Learn more about your ad choices. Visit megaphone.fm/adchoices