Should We Be Using Pain Point Marketing?
Elevate With Jack Delosa · Elevate With Jack Delosa
July 3, 20165m 40s
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Show Notes
So many businesses focus on the frustrations and fears of their audience, rather than to their hopes and heart. Should you do the same? My answer today is probably the opposite of what you've been told for the last 20 or 30 years, but it’s been working for me so listen up. This is why pain point marketing doesn't always work.