Electronic Propaganda Society
Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to h
Mathew Sweezey
Show overview
Electronic Propaganda Society has published 7 episodes during 2019. That works out to roughly 3 hours of audio in total. Releases follow a near-daily cadence.
Episodes typically run twenty to thirty-five minutes — most land between 21 min and 24 min — and the run-time is fairly consistent across the catalogue. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Business show.
The catalogue appears to be on hiatus or wound down — the most recent episode landed 7 years ago, with no new episodes in over a year. Published by Mathew Sweezey.
From the publisher
**Winner of (2) 2019 Hermes Platinum Awards for Best Podcast, and (2) DotComm Awards** This nine part mini-series takes a deep look at the failure of current marketing ideas and the future of what marketing must become. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through.
Latest Episodes
Episode 1 - Marketing Has Failed
EMarketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.
Episode 2 - Welcome To The Infinite Era
EThe world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far surpass the effects of the printing press, the internet, and social media. This is the a world.
Episode 3 - The Fault In Our Stars
EMarketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.
Episode 4 - Context Replaces Attention
EIn the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
Episode 5 - Breaking Out For Big Wins
EIn this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.
Episode 6 - The Power of Purpose
EBreaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.
Episode 7 - All Consumers Are Changed
EThe new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.