Season 4 · Episode 6
Winning Yield Season with Video with John Azoni
Education Marketing Leader with Chris Rapozo · Chris Rapozo
March 19, 202642m 12s
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Show Notes
John Azoni (Founder, Unveild) breaks down how higher ed teams should be using video during yield season.
Not more content. Better placement.
What we cover:
- Where video actually impacts admits → deposits
- Why most schools fall off after inquiry
- The “random acts of video” problem
- How to use 1:1 video from counselors
- Why student voices outperform leadership
- Simple ways to reduce friction (FAFSA, apps, next steps)
- What metrics actually matter (hint: not views)
If your yield strategy is still email-heavy and text-driven, this will challenge it.
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