Season 4 · Episode 2
This School Tripled Enrollment by Breaking Higher Ed “Best Practices”
Education Marketing Leader with Chris Rapozo · Chris Rapozo
January 22, 202637m 20s
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Show Notes
How does a university triple freshman enrollment while others struggle to break even?
In this episode, I talk with James Steen, Ph.D., VP for Enrollment Management & Marketing at Houston Christian University, about what actually drove HCU’s growth.
We get into:
- Why removing friction mattered more than better messaging
- How direct admission and guaranteed offers changed behavior
- The role marketing played once the value proposition was clear
- What “next practice” looks like when operations and enrollment align
This is a real case study. No theory. No platitudes.
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