Higher Ed Storytelling Beyond the Ordinary - A Conversation with Voltaire Santos Miran
Education Marketing Leader with Chris Rapozo ยท Chris Rapozo
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Show Notes
๐๏ธ ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐๐๐: Full-Circle Moment with Voltaire Santos Miran on Storytelling in Higher Ed.
In this milestone episode, I welcome Voltaire Santos Miran, Executive Vice President, Creative at Carnegie, the guest who unknowingly inspired this podcastโs creation and helped shape my approach to higher ed marketing.
Our conversation explores some powerful storytelling principles, here are a few:
๐ฏ ๐๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ ๐๐ฌ ๐๐๐ซ๐จ๐๐ฌ, ๐๐จ๐ญ ๐ญ๐ก๐ ๐๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ข๐จ๐ง
Voltaire stresses that while universities often focus on their own accolades, itโs the students who should be the true heroes of their storytelling.
Positioning the institution as the โguideโ in each studentโs journey resonates more deeply and creates lasting connections.
๐ฏ ๐๐๐ฒ๐จ๐ง๐ ๐ญ๐ก๐ โ๐๐๐ฆ๐ ๐ ๐๐ซ๐จ๐ฆ๐ข๐ฌ๐๐ฌโ
Most universities share the same selling pointsโgreat faculty, strong alumni, and global opportunitiesโbut Voltaire challenges us to go further.
Authentic, unique stories about real student experiences reveal what makes an institution genuinely distinct.
Want to elevate your storytelling?
๐ง Listen to the full episode for Voltaireโs insights, and connect with him on LinkedIn for more on human-centered higher-ed marketing!
#HigherEducation #Marketing #Storytelling