EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Faton Sopa, the co-founder and CEO of Manaferra, to unravel how the prospective student journey has been completely transformed. Faton shares groundbreaking insights from his agency's latest research, revealing that prospective students no longer get their information from single sources, but are instead "cross-checking" information across a vast digital ecosystem—from Google and Reddit to TikTok and AI tools like ChatGPT. We dive into why nearly 90% of students find AI-generated answers helpful, how Reddit has become an unexpected powerhouse for influencing college decisions, and why authenticity now trumps polished advertising. Faton provides actionable strategies for institutions to navigate this new reality, including the importance of optimizing for AI search engines, engaging authentically on platforms like Reddit, and balancing paid ads with organic, trust-building content. This is a must-listen for any enrollment leader or marketer in higher education looking to connect with students where they are today. Key Takeaways The College Search Journey is No Longer Linear: The college search process has evolved from a simple Google-based path to a complex, multi-platform journey. Students now fluidly move between search engines, social media (TikTok, Instagram, YouTube), community forums (Reddit), and AI tools. The Rise of "Cross-Checking": A staggering 88% of students cross-check the information they find on one platform by visiting another. They are actively searching for truth and consistency, making a cohesive digital presence more critical than ever. AI is a Major Player: AI search engines like ChatGPT and Perplexity are being used consistently across all stages of the student journey. To be visible, institutions must ensure their public information is consistent, fresh, and widespread across the "AI ecosystem," as these tools synthesize data from many sources. Reddit's Surprising Influence: One of the most surprising findings was that 1 in 5 students visit Reddit during their search. They go there for authentic, unfiltered voices from current students and alumni. Institutions are advised to conduct sentiment analysis and empower their community to engage authentically on the platform, not promotionally. Authenticity Beats Polish: Across all segments, students prefer authentic content over polished advertising. They skip sponsored results and are more influenced by organic content that feels genuine, such as college life videos and admission tips on social media. Don't Abandon Paid Ads, But Balance Them: While students trust organic content more, paid ads are still crucial for building awareness at the beginning of the student journey. The key is to find the right balance, using paid ads to capture attention and authentic content to build trust and drive the final decision. Different Segments, Different Journeys: Undergraduates are highly influenced by social media and are looking for "fit" and college life. Graduate Students are more precise, searching for specific programs and how they balance with work/life. Adult Learners are the heaviest users of AI, seeking fast, efficient answers to balance their busy lives. The Core Challenge for Institutions: The fundamental gap in higher ed marketing is a disconnect between how students behave online (searching for trust signals) and how institutions manage their online presence (often focused on brand control). Closing this gap requires a shift towards authenticity and a multi-platform strategy. Find Faton Sopa: LinkedIn Chapters (00:00:00) - How to SEO your way through college life(00:00:47) - EdTechConnect: How to Sell Your College Online(00:01:58) - LinkedIn Icebreaker(00:03:12) - What inspired your transition from being a developer and a marketing officer to(00:04:34) - How to Close the Visibility Gap in College Search(00:08:03) - The Impact of AI on Student Decision(00:09:50) - How should universities engage on Reddit?(00:12:56) - How to Optimize for AI-based Search(00:16:00) - How to Balance Authenticity & Brand Consistency on Social Media(00:22:30) - Manifera: Future Plans(00:24:06) - Interviewing EdTech Connect Host Jeff Manifa

How can universities create a seamless, safe, and connected experience that meets the soaring expectations of today's students? In this episode of Edtech Connect, host Jeff Dillon sits down with Rasheed Behrooznia, Executive Vice President and General Manager at Transact+ CBORD, who leads a $250 million business serving over 1,500 institutions. Drawing from his unique background in defense systems engineering and transportation tech, Rasheed explains why the modern campus is like a "smart city" and how mission-critical technology—from mobile credentials in digital wallets to AI-powered dining—is the key to navigating it. They dive into the explosive 90% adoption rate of mobile student IDs, how his team balances massive scale with rapid innovation, and why the convergence of FinTech and EdTech is creating powerful new insights. For any leader looking to reduce friction and build a truly integrated campus ecosystem, this conversation is a masterclass in leveraging technology to put the student experience first. Key Takeaways The Campus is a "Smart City": Modern campuses are complex ecosystems where students navigate numerous daily use cases—from residential access and dining to parcel pickup and makerspaces. The goal is to integrate these into one seamless, safe, and efficient experience, much like a smart city, rather than treating them as disjointed, one-off tasks. Mobile Credentials are Now Table Stakes: The digital student ID, housed in the secure element of a phone or watch, has moved from a novelty to an expectation. With a 90% adoption rate at deployed institutions, it's the foundational layer for a frictionless campus experience, and the innovation now focuses on what can be built on top of this platform. Balance Innovation and Scale with a Portfolio Mindset: Managing a vast product portfolio requires strategic prioritization. The key is to assess where each solution is in its lifecycle—heavy innovation, growth, or maturity—and use continuous client feedback and data to weigh the "hundreds of good ideas" against mission-critical reliability and security needs. AI is an Operational Streamliner and Future Disruptor: In the short term, AI is being applied to solve immediate operational pains, such as using machine learning to predict food order ready-times or natural language interfaces for system queries. Long-term, AI is expected to be a disruptive force that will fundamentally change campus operations. The Rate of Innovation Must Match Student Expectations: Student expectations evolve as fast as technology does. What was once a cutting-edge feature quickly becomes a baseline requirement. To keep pace, EdTech providers must continuously increase their own rate of innovation, leveraging cloud architectures to deliver updates to all clients simultaneously. Success is a Team Sport: In an era of accelerated change and pressure to do more with less, impactful transformation cannot happen in silos. Rasheed's central message to university leaders is to "work as a team," leaning on trusted partners and fostering collaboration to navigate the future successfully and safely. Find Rasheed Behrooznia: LinkedIn https://www.linkedin.com/in/rbehrooznia/ Transact + CBORD https://www.transactcampus.com/home And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - The pace of innovation in the United States(00:00:42) - Interview(00:01:59) - How My College Experience Shaped My Career(00:05:14) - Transact Seaboard(00:07:25) - Six Rules for a Connected Campus(00:10:30) - What innovations in Mobile Credentials are most exciting to students?(00:13:30) - How System Engineering Helped Me Lead the EdTech Team(00:15:51) - How Do You Balance Innovation and Safety?(00:19:53) - WSJDLive: How Close Do You Stay to Your Clients(00:21:20) - Transact Seaboard: Student Experience and Fintech(00:25:26) - Immersive: AI's Role on Campus(00:27:20) - Teamwork for the Next Decade(00:28:45) - EdTech Connect

Why is coordinating family dinner surprisingly similar to managing complex university processes? In this episode of Edtech Connect, host Jeff Dillon sits down with Ricardo Rengifo, President and CEO of DBS Software and Services, a pioneer in digitizing campus operations. Ricardo pulls back the curtain on the "document chaos" that plagues so many institutions—the siloed systems, fillable PDFs, and endless email chains—and reveals the path to a streamlined, paperless future. They discuss how smart forms and e-signatures transform user experience, why the biggest ROI often comes from overlooked operational areas like HR and facilities, and how to overcome the twin roadblocks of fear and perceived lack of IT resources. For any campus leader drowning in paperwork or looking to launch a digital transformation, this conversation is a practical guide to eliminating friction, boosting efficiency, and finally creating that single, seamless digital experience for students and staff. Key Takeaways Start with the Painful, Overlooked Processes: Don't try to boil the ocean. The biggest ROI for digital transformation often comes not from student-facing applications, but from internal operational areas like HR, facilities, and faculty contracting, where cumbersome, paper-based processes create significant hidden costs and inefficiencies. "Smart Forms" are a Game Changer, Not Just Digital Paper: Moving from a fillable PDF (a "dumb" container) to an interactive smart form transforms the user experience. Smart forms guide users with logic and validation, reduce errors, and automatically kick off workflows, moving information seamlessly from user to stakeholder. A Partnership Model is Key to Successful Change Management: Successful implementation isn't just about installing software; it's about partnership. By starting with a few key use cases to prove value, building internal champions, and providing "concierge-level" support, schools can socialize success and drive organic adoption across departments. The Right Tool for the Job Saves Money: Many schools use the wrong tools for their needs, such as trying to model complex workflows in e-signature platforms like DocuSign, which causes costs to skyrocket. A dedicated forms and workflow solution can handle signatures at a much lower total cost. The Future is Intelligent and Accessible Automation: The next wave of innovation is moving beyond simple digitization to intelligent automation. Integrating AI (like using ChatGPT to generate code for form logic) empowers non-technical staff to create complex, rich digital experiences without needing to be programmers. Sign up for the Webinar and find out how to transform your college and save money: https://us06web.zoom.us/webinar/register/1617603826973/WN_JUrajEQBT0mys3qU5Ibk_w Find Ricardo Rengifohere: LinkedIn https://www.linkedin.com/in/rrengifo/ DBS Software and Services https://www.dbsgroup.net/ Sign up for the November 19th webinar here: Web: https://edtechconnect.com/ Chapters (00:00:00) - PODCAST: Ricardo Renjifo(00:01:34) - If You Could Automate Any Everyday Task, What Would You Do(00:02:23) - EdTech Connect: Finding efficiencies in higher ed(00:03:46) - The Before and After of a Campus IT Transformation(00:04:59) - What are the biggest roadblocks to fully going fully digital?(00:05:59) - How Do Smart Forms Change the Game for Colleges and Universities?(00:10:44) - Breaking Down the Silos(00:11:30) - How to Manage the Change Process for the Platform(00:12:54) - Real-World Success Stories(00:15:05) - What is Software as a Service (SaaS) for institutions(00:16:11) - Are Small Schools More Successful?(00:16:48) - E-Forms: The Future of Workflow Automation(00:19:25) - What's the One Actionable Step for Digital Transformation on Campus?(00:20:49) - EdTech Connect

What does training for one of the world's hardest Ironman races have in common with leading AI transformation in business education? Host Jeff Dillon sits down with Matt Seitz, Director of the AI Hub for Business at the University of Wisconsin-Madison. A veteran of Google, Abbott, and McDonald's, Matt brings 30 years of tech leadership to his mission of preparing students for an AI-driven world. He draws powerful parallels between overcoming the fear of the triathlon swim and the misconceptions holding businesses back from AI adoption. They tackle the critical questions: How can universities balance genuine learning with the need for AI skills that employers demand? What's the "barbell effect" of prompting and verification that students must master? And why is using AI today like having a pair of carbon-plated running shoes in a race? For anyone looking to understand the practical, human-centric future of AI in education and business, this conversation is packed with actionable insights and a healthy dose of motivation. Key Takeaways AI is Like the Ironman Swim—The Fear is Worse Than the Reality: The biggest barrier to AI adoption is often misconception and fear, just like how many avoid triathlons due to the swim. In reality, the swim is the shortest part, and AI's perceived challenges are often more manageable than they seem when you start engaging with them. Future-Proof with a "Barbell" Skill Set: The most valuable professionals will be strong at both ends of a "barbell": deeply knowing their core domain (e.g., marketing, finance) and mastering AI skills (prompting, verification), with the crucial connector being adaptability to continuous technological change. The Education Paradox: "Cheating" vs. "Job-Ready": There's a fundamental tension in education where what a teacher might consider "cheating" (e.g., using AI to write an essay) is exactly what a company expects a new hire to be able to do productively. Institutions must find ways to preserve genuine learning while equipping students to be "AI superheroes." Use AI Now to Gain a "Carbon Shoe" Advantage: Just as carbon-plated running shoes gave early adopters a significant speed advantage, using AI tools today provides a competitive edge. Being an early and proficient user makes you more effective ("superhuman") and puts you ahead of peers who are slower to adopt. Human + AI is the Winning Combination: AI is not a magic bullet for replacing humans. Its greatest power is in augmenting human capability. The most impactful business outcomes come from a human defining the goal, strategy, and creative direction, and then working with AI to execute and optimize. Authenticity Will Become a Premium Value: As AI generates a flood of content, there will be an increasing premium on genuine, human authenticity. The MIT "Your Brain on ChatGPT" study showed that over-reliance on AI can lead to "anodyne" work and less ownership, highlighting the enduring value of original thought and human connection. Find Matthew Seitz here: LinkedIn https://www.linkedin.com/in/mattseitz/ University of Wisconsin - Madison https://www.wisc.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - The Future of Fashion Is AI(00:00:54) - EdTech Connect Podcast(00:02:37) - Jeff Greene on His First Ironman(00:06:04) - Getting it out there: The science of AI(00:07:11) - The AI Hub for Business at the University(00:12:03) - AI Will Not Replace Our Jobs(00:13:19) - The AI Hub at the UW(00:17:23) - WSJDLive: Integrating AI into the Workforce(00:21:47) - In the Elevator With AI: Authenticity(00:23:32) - The Future of Writing Essays With AI(00:28:34) - Future Proof Your Career with AI(00:30:32) - EdTech Connect

How can universities overcome their unique challenges to create amazing digital experiences in an AI-driven world? In this episode of Edtech Connect, host Jeff Dillon sits down with Nick Cawthon, a seasoned UX strategist with over two decades of experience working with giants like Adobe and Visa, and a professor at the California College of the Arts. Nick pulls from his rich background in the first dot-com boom to draw powerful parallels between then and now, arguing that we are in a similar era of transformative potential with AI. He offers a candid look at why higher ed struggles with UX—citing complexity, siloed departments, and slow-moving governance—and provides a fresh perspective on how to navigate it. They dive into the ethical integration of AI, the irreplaceable value of human creativity, and why mastering the humble spreadsheet is more important than ever. For any leader, educator, or designer looking to build more intuitive and impactful digital products, this conversation is packed with practical wisdom and strategic insight. Key Takeaways Design Thinking is a Personal Productivity Tool: The principles of design thinking are not just for work. They can be applied to manage personal life, transforming scattered thoughts into a tangible, actionable plan. Higher Ed's UX Problem is a Governance Problem: The struggle to create great digital experiences isn't due to a lack of ideas, but often because of organizational complexity, siloed departments, and a lack of trust that prevents unbiased user research and streamlined decision-making. AI Resets the Starting Line for Everyone: Just as the internet and tools like QuarkXPress once leveled the playing field, AI is doing the same today. It’s not about replacing skills but augmenting them, allowing those who embrace it to move from idea to deployed application at an unprecedented speed. Embrace AI with Amnesty and Transparency in Education: Instead of treating AI as "cheating," educators should grant "amnesty" and encourage its use, with the requirement that students document their process and prompts. This fosters mentorship and transparency, turning AI into a collaborative learning tool. Ethical AI Considers More Than Output: Ethical integration requires looking beyond the "magic" of the output. Consider the human labor used to train models, the intellectual property sourced, the mental health of content moderators, and the environmental impact (carbon footprint) of running AI processes. Foundational Data Skills Are Still Critical: In an age of sleek SaaS interfaces, the fundamental skill of manipulating data in a spreadsheet (e.g., pivot tables, VLOOKUPs) is more important than ever. It teaches the crucial process of normalizing and analyzing data, which is the bedrock of any data-driven narrative or AI application. Prototype and Validate AI Ideas Rapidly: The speed of AI tools allows teams to prototype and test complex product ideas quickly. This enables rapid iteration and "failing fast," helping to validate usability and refine the target user profile before making significant investments. Find Nick Cawthorn here: LinkedIn https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/ Gauge https://gauge.io/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - PODCAST: Nick Cawthon(00:01:48) - Jeff Wilcox: My Daily Life Outside Work(00:04:44) - Tim Ferriss on User Experience(00:08:59) - The Touchy Question of Human Centered Design(00:10:36) - Why is it so hard for higher ed to create amazing digital experiences(00:12:45) - Why Higher Ed Is So Complex(00:20:31) - What excites you the most about the current state of AI in(00:24:12) - What does it mean to integrate AI ethically into curriculum and enterprise(00:26:35) - Beyond Excel: The Art of the Excel(00:28:58) - How to Prototyp & Validate AI

What does it take to create digital learning that is truly for everyone? In this episode of Edtech Connect, host Jeff Dillon sits down with Dipesh Jain, Vice President of Revenue at Magic EdTech, a company with a 35-year mission to make learning accessible and transformative. Dipesh shares his unique journey from physical therapist to tech leader and how that background shapes his empathetic, partner-first approach to client relationships. They dive into the critical challenges facing education today—from boosting student retention with modern platforms to navigating the urgent demands of accessibility compliance. Dipesh offers a clear-eyed view on implementing ethical AI that serves real student needs, not just parlor tricks, and explains how his team is making static video content interactive and on-demand. For anyone invested in the future of inclusive, global education, this conversation is a masterclass in mission-driven innovation. Key Takeaways Mission Over Transaction: The key to long-term partnerships (some lasting 15-20 years) is treating clients as true partners, not customers. This means acting as an extension of their team, understanding their deepest challenges with empathy, and focusing on delivering results that advance their educational mission. Accessibility and Ethical AI are Non-Negotiable Pillars: Digital learning must be built accessibly from the start, not retrofitted later due to compliance mandates. Similarly, AI implementation in education must prioritize safety, security, and reliability over being "cutting-edge," ensuring it serves the core mission of learning without bias. Innovation Must Be Incremental and Inclusive: Disruptive, large-scale innovation can leave learners behind. Effective change in education is slow, sequential, and designed to bring all students along, regardless of their resources or digital literacy. This ensures equity and prevents a wider digital divide. Solve Real Friction Points, Don't Just Chase AI Hype: The best AI applications solve specific, high-friction problems in the user journey. Examples include providing 24/7 academic support for adult learners or using AI to audit and remediate content for accessibility deadlines, moving beyond "parlor tricks" to tools with substantial impact. Understand the "Why" Behind the User: Deeply understanding the user persona—including their daily frustrations, life circumstances, and goals—is the foundation for aligning sales, marketing, and product development. This user-centric focus is crucial for creating solutions that genuinely improve engagement and retention for both traditional and non-traditional students. AI is Making Learning Bidirectional and Personalizable at Scale: Two of AI's most transformative roles are turning passive, unidirectional content (like videos) into interactive learning experiences and finally enabling true personalization for each individual learner, a feat that was impossible to achieve at scale in a traditional classroom setting. Find Dipesh Jain here: LinkedIn https://www.linkedin.com/in/dj17/ Magic Edtech https://www.magicedtech.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: A Wealth of Knowledge in EdTech(00:02:27) - Jeff Smith on His Diversity of Career(00:03:26) - How Magic Edtech Works With Its Customers(00:05:20) - How Magic Leap helps clients navigate the shift towards AI and accessible digital(00:08:12) - What is MagicBox(00:09:37) - In the Elevator With Universities(00:11:39) - What is Inclusivity in Education?(00:14:30) - How are we building AI into our product?(00:16:01) - How Can Tech Companies Tackle Digital Transformation Challenges?(00:17:26) - How To Align Sales and Marketing Functions(00:18:30) - WSJD.com Understanding the University Customer(00:20:15) - How has your previous experience at Tally Solutions and other companies shaped(00:21:08) - The future of digital learning(00:22:34) - Magic EdTech: Tailoring Our Strategy for International Markets(00:24:06) - What Excites and Scares You About the Future of Learning(00:25:58) - EdTech Connect

Student interest in studying abroad is at an all-time high, but so are the challenges of cost, safety, and accessibility. In this episode of Edtech Connect, host Jeff Dillon sits down with David Nelson, Director of Study Abroad at Terra Dotta and a veteran international education leader. David breaks down the findings from Terra Dotta's latest survey, revealing why 76% of students want to study abroad and how their motivations are shifting from personal growth to resume building. They explore the "clustering effect" of social media, why students are choosing "safe" destinations like the UK, and the critical role parents play in the decision-making process. David also shares how technology—from AI-driven data analysis to automation—is helping understaffed offices meet student expectations and make global experiences more affordable and impactful. For anyone involved in international education, this is a deep dive into the data shaping the future of study abroad. Key Takeaways: Student Interest is High, But Destinations are Concentrating: While 76% of students express a desire to study abroad, post-pandemic trends show them clustering in perceived "safe," English-speaking destinations (like the UK) rather than spreading out globally. This creates logistical challenges for universities and limits the diversity of experiences. The "Why" Has Shifted from Personal to Professional Growth: Students now view study abroad primarily as a critical differentiator for their resumes and future careers in a globally competitive job market, moving beyond just the goal of personal enrichment. Parents are a Critical (and Often Anxious) Audience: Recruitment must start as early as high school, but universities must also address the "helicopter parent" factor. Parents are a major influence and often need reassurance about safety and structure, making faculty-led programs a key selling point. Technology is Essential for Scaling and Affordability: With tight budgets and no new staff, offices must leverage existing tech (like Microsoft Power Automate) and AI to automate processes, provide instant student communication, and use data to negotiate better, more affordable program options with providers. AI is a Powerful Tool for Data-Driven Decision Making: AI can analyze thousands of student feedback points (surveys, emails, reviews) to perform sentiment analysis and identify program value. This allows universities to make concrete, data-backed decisions about which programs to keep, cut, or improve to better serve students. Virtual Experiences are Bridging the Cost Gap: For students who cannot afford a traditional $10,000 program, virtual internships with major global companies (Netflix, Nike, Airbnb) offer a lower-cost alternative that still provides prestigious resume-building and professional experience. Find David Nelson here: LinkedIn https://www.linkedin.com/in/denelson123/ Terra Dotta https://terradotta.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: David Nelson(00:01:48) - The Teradata Director of Study Abroad(00:03:21) - The Importance of Study Abroad(00:04:18) - Study Abroad: More Secure, More Global(00:06:17) - Study Abroad: Important to Personal Growth(00:08:57) - The UK remains the top student destination(00:11:15) - How to Automate Student Aid Formations(00:13:12) - Can Colleges and Institutions Improve Affordability?(00:15:14) - What's the College Student Travel Plan?(00:17:15) - Education and AI: The Future of Student Experience(00:19:43) - The Parent Involvement in Study Abroad(00:22:14) - Diversifying the message about study abroad(00:23:38) - The Study Abroad Experience: Peer Influence(00:28:16) - EdTech Connect

How can universities break free from outdated systems and siloed data to create a seamless, modern experience for students and staff? In this episode of Edtech Connect, host Jeff Dillon sits down with Joshua Meredith, JD, a Client Relationship Executive at Deloitte Consulting with over 12 years of experience inside higher ed. Joshua brings a unique perspective from his roles at Georgetown and Yeshiva University, and now from the consulting side, where he helps institutions navigate their biggest tech challenges. They dive into the urgent need to replace aging ERPs and SIS systems, the transformative power of unifying data, and the practical applications of AI from the classroom to the athletic field. Joshua offers a clear-eyed view of the budget realities schools face and provides crucial advice for leaders looking to future-proof their institutions. This is a must-listen for any university leader, CIO, or administrator invested in building a more connected, data-driven campus. Key Takeaways: The End of the ERP Era is Here: The enterprise systems (like PeopleSoft) implemented in the early 2000s have reached the end of their life cycle. Institutions must now upgrade to modern, mobile-friendly platforms that allow for true data interconnectivity to meet today's user expectations. Data is a Cavernous (But Solvable) Problem: Campuses generate vast amounts of data (from key card swipes to LMS logins), but it's often siloed and unusable. The next revolution in higher ed will be about unifying this data to generate actionable insights for everything from space utilization to student mental health. The "Integrated Experience" is Non-Negotiable: Students expect a seamless, app-like experience, not 20 different links to manage their academic life. Creating a unified Digital Experience Platform (DXP) is critical for student satisfaction and institutional success, especially for decentralized schools. AI is a Practical Tool, Not Just a Buzzword: The most immediate benefits of AI lie in augmenting human roles, such as providing advisors with tools to manage larger caseloads more effectively. It can also analyze disparate data points (dining hall use, gym attendance, LMS activity) to proactively identify and support at-risk students. Change Requires a Dedicated "Band" of Investment: University leaders must consciously earmark a specific portion of their budget for technological change and innovation, separate from maintenance costs. Waiting for immediate ROI or trying to fit transformation into an already-baked budget is a recipe for falling behind. Leaders need to plan and fund this journey years in advance. Your Network is Your Net Worth: A recurring lesson from Joshua's diverse career is that the people you meet are never transactional. Relationships built along the way will often circle back and become integral to your career and life, underscoring the importance of not burning bridges. Find Joshua Meredith here: LinkedIn https://www.linkedin.com/in/joshuameredithjd/ Deloitte https://www.deloitte.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - Higher Ed Expert Joshua Meredith on Deloitte(00:02:03) - Unexpected Lessons From Your Career(00:03:34) - What Draws Deloitte to Higher Ed?(00:05:47) - Floyd Higher Ed: In the Elevator With Universities(00:07:34) - How Deloitte is helping colleges and universities adapt to the digital(00:14:27) - What kind of higher ed is thriving?(00:15:37) - How data affects higher ed strategic decisions(00:18:18) - Academic Faculty and Tech Adoption(00:20:46) - Tim Mackie: Higher Ed Athletics and AI(00:26:02) - How Hoya Hacks Changed Higher Ed(00:27:54) - What aspect of AI in higher ed?(00:31:12) - How to Transform Your University's Tech Ecosystem(00:33:30) - Deloitte Fast Talk: Joshua(00:33:44) - EdTech Connect

Join host Jeff Dillon for a conversation with Jenny Li Fowler, the Director of Social Media Strategy at MIT. In this episode, Jenny pulls back the curtain on what it's really like to manage the social presence for one of the world's most innovative universities. She discusses her journey from TV journalism to leading MIT's digital strategy, growing their following to over 6 million. Jenny gets real about the lack of a "secret sauce," the surprising misconceptions about her job, and the challenges of being a one-person team. They also dive into platform strategies, the evolving role of AI, and how to handle a social media crisis. For anyone in higher ed marketing, this is a masterclass in intentionality, community building, and trusting your gut in the fast-paced world of social media. Key Takeaways: There is No "Secret Sauce": Massive growth (like MIT's 6M+ followers) isn't achieved through a single trick. It's the result of being intensely intentional with every post, caption, and image, ensuring everything ties back to core goals. Social Media is Not a Side Hustle: A common misconception is that managing social media is simple and quick. In reality, it requires meticulous planning, strategy, and can take significant time for a single, well-crafted post. Platforms Are Not Created Equal: Audiences on different platforms expect different content. TikTok demands a different style than Instagram Reels. It's crucial to optimize content for how each specific audience prefers to consume it. Your Superpower is Listening, Not Just Talking: Especially during a crisis, the primary role of social media is to monitor, listen, and serve as a critical ear to the ground for leadership, providing them with real-time intelligence to inform decisions. Focus on Public Engagement Metrics: Relying on public metrics like engagements (likes, comments, shares) provides a consistent and reliable feedback loop that tells you what your community wants to see more of, without depending on proprietary platform analytics that could disappear. Paid vs. Organic is an Audience Decision: Paid media makes sense for competitive, specific goals (e.g., business school programs), but proven organic content is often the best foundation for a successful paid campaign. Embrace AI as a Tool, Not a Replacement: AI won't take your job, but someone using AI effectively might. Use it for analysis, tone adaptation, and brainstorming—not for copying and pasting content directly to your channels. Trust Your Gut and Don't Be Reactive: In a volatile, fast-moving medium, your intuition is a superpower. Avoid reactive posting; take a beat to assess situations and bring in the right people before responding. Find Jenny Li Fowler here: LinkedIn https://www.linkedin.com/in/jennylifowler/ Podcast - Confessions of a Higher Ed Social Media Manager https://www.enrollify.org/podcasts/confessions-of-a-higher-ed-social-media-manager MIT https://mit.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - "Don't Be Reactive to Any Situation"(00:00:29) - Interviewing Jenny Lee Fowler(00:01:37) - Jeff Rosenfeld on MIT's Social Media Strategy(00:05:04) - How to Tell a Higher Ed Story on Social Media(00:07:38) - How to manage social media in academia(00:08:52) - How to Build a Content Management System.(00:10:05) - The role of a social media manager(00:13:47) - How to Build a Strategic Community on Social Media(00:16:15) - What metrics do you consider most important?(00:19:15) - When Should Business Schools Consider Paid Media?(00:20:48) - Post-Post-Social Media: How to Write compelling stories(00:22:15) - Social Media: The Million-Dollar Question(00:23:18) - Is Reddit a Social Media Channel?(00:25:12) - How do you view AI being a part of a social media strategy

In this episode of EdTech Connect, host Jeff Dillon sits down with Melanie Lindahl, Senior UX Designer at UT Austin and winner of the Red Stapler Award for her groundbreaking conference talks on user experience. With a unique background in fine arts and web development, Melanie breaks down how higher ed institutions can implement powerful UX strategies—even on a shoestring budget. From debunking myths about cost and complexity to sharing practical, no-cost tactics like user interviews and “donut diplomacy,” this conversation is a masterclass in making digital experiences more intuitive and impactful. Tune in to learn why skipping UX is like shoving chocolate chips into baked cookies—and how to avoid crumbling user trust. Key Takeaways: UX Doesn’t Require Fancy Tools or Big Budgets: Melanie’s “toolkit” is her brain, empathy, and low-cost methods like surveys, user interviews, and casual feedback sessions (often fueled by donuts!). Success hinges on understanding user pain points—not expensive software or eye-tracking tech. Start Small, Start Now: You don’t need permission or a dedicated UX title to begin. Simply talking to users about their frustrations can uncover actionable insights. Small, consistent efforts (e.g., observing “spicy clicks” or testing navigation) compound into significant improvements over time. UX Is Cheaper Early—Not as an Afterthought: Skipping UX until post-launch is like “shoving chocolate chips into already-baked cookies”—it’s messy, ineffective, and erodes trust. Integrating user feedback throughout the project lifecycle saves time, money, and reputation. AI Is a Helper, Not a Replacement: Melanie uses AI for ideation and summarizing findings but remains cautious about synthetic personas (risk of “sycophantic” feedback). Human nuance and observation are irreplaceable—especially for noting subtle behaviors during testing. Fight Assumptions with Data: UX research provides evidence to challenge internal biases (e.g., “But we’ve always done it this way!”). Even simple data (e.g., students defaulting to search bars) can redirect resources and priorities effectively. Personalization Requires Purpose: Don’t personalize for its own sake. Align it with clear goals—e.g., streamlining tasks for current students vs. avoiding “creepiness” for prospects. Start with low-hanging fruit (e.g., displaying exam dates instead of general finals week) for high impact. Culture Change Through “Donut Diplomacy”: Build bridges across silos by inviting dialogue (and snacks!). UX is everyone’s job—not just a single department. Momentum builds as leadership sees results from user-centered decisions. You Are the UX Advocate Your Institution Needs: You don’t need a title to champion user experience. Be feisty, start conversations, and bake UX into every project—no permission required. Ready to start your UX journey? Follow Melanie’s work and remember: the best UX strategy begins with a single question—“What’s frustrating you?” Find Melanie Lindahl here: LinkedIn https://www.linkedin.com/in/melanie-lindahl/ The University of Texas at Austin https://www.utexas.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - When a Product Loses Its Trust(00:00:26) - Meet Melanie Lindahl(00:01:52) - One quirky or unexpected thing about you(00:02:55) - Coming soon: The Art of UX Design(00:03:53) - What first drew you into higher ed? User Experience(00:08:08) - Melanie Knows How to Talk About User Experience on a Budget(00:11:32) - What's Your Go-To Toolset?(00:13:17) - How to Take Notes in the Elevator(00:16:06) - What are some myths about user experience in higher ed?(00:19:51) - What are the first small steps institutions can take to integrate UX into(00:21:45) - Small UX Changes that Have a Big Impact(00:26:44) - Does Apple Have a Competitor?(00:27:12) - How to Improve Your Website & Digital Experience?

In this episode of EdTech Connect, host Jeff Dillon sits down with Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University—and the Content Marketer of the Year—to explore how iconic academic brands cut through the noise in a crowded higher ed landscape. From his days launching billion-dollar pharma brands at Eli Lilly to transforming Purdue into a nationally recognized innovator, Ethan shares how he’s now harnessing tradition, momentum, and mission at Texas A&M to build a brand that resonates globally. Tune in for a lesson in balancing legacy with innovation, why emotion and data must work hand-in-hand, and how to create content that doesn’t just get seen—it gets remembered. Key Takeaways: Define Your “One Thing”: In a sea of 4,000+ universities, schools must be known for something specific. Avoid being a “Swiss Army knife”—focus on 1-2 core differentiators (e.g., Texas A&M’s focus on magnitude, momentum, and mission). Balance Tradition and Innovation: Honor institutional history and values, but stay relevant by evolving to meet audience needs. Great brands (like Disney or Yeti) stay true to their core while adapting to the future. Invest in Both Art and Science: Art: Emotion-driven storytelling and authentic content (e.g., Texas A&M’s viral videos). Science: Data-driven distribution, testing, and platform mastery (e.g., YouTube ABCs, paid amplification). Lead with Courage and Curiosity: Foster a culture where teams can take risks and fail forward. “I’d rather pull you back than have to push you forward.” Hire for AI curiosity and seriousness—it’s a strategic partner, not a replacement. Leverage AI for Insight and Efficiency: Use synthetic market research to test ideas faster/cheaper (e.g., video scripts, naming). AI augments human creativity but doesn’t replace authenticity—stay in control. Measure What Matters: Look beyond views to engagement, watch time, brand equity, and national conversation. Track whether content resonates (e.g., 95% average view duration) and drives perception shifts. Portfolio Thinking Wins: Unify under a master brand (e.g., “Texas A&M”) while allowing localized expression—consistency ≠ uniformity. Storytelling Is Your Superpower: Higher ed is rich with untold stories. Be curious—find the “clay” and mold it into something beautiful that the world needs to hear. Ready to rethink your brand strategy? Follow Ethan’s work at Texas A&M and learn how to blend heart, data, and daring to build a brand that matters. Check out the moving Google Search: Reunion ad here: https://www.youtube.com/watch?v=gHGDN9-oFJE Find Ethan Braden here: LinkedIn https://www.linkedin.com/in/robertethanbraden/ Texas A&M University https://tamu.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - The Future of Brands(00:00:29) - Ethan Braden on EdTech Connect Podcast(00:02:13) - If You Had a Different Career, What Would You Do?(00:02:58) - The Mission of Texas A&M(00:06:00) - Building a national brand in higher education(00:09:51) - Texas A&M University's Branding(00:15:57) - Texas A&M University Graduation Ring Day(00:16:45) - What's The Secret to Creating Content With Million-Viewers?(00:19:49) - Marketing's Culture of Risk(00:22:55) - Are You Using AI in Your Company's Strategy?(00:25:09) - Vox 2 for University Marketing(00:27:10) - What Commercial Brands Inspire Your Work?(00:29:18) - What metrics matter most to you in determining whether your positioning is truly(00:30:55) - Ethan on Higher Ed Branding(00:32:45) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Jenny Leigh Morris, a technology strategist at Doctums who bridges the worlds of Fortune 100 innovation and higher education modernization. With a background in designing AI education programs for giants like Walmart, L’Oreal, and Microsoft, Jenny brings a unique perspective on how institutions can streamline technology adoption, improve vendor relationships, and accelerate decision-making. From dissecting the pitfalls of RFPs and pilot programs to advocating for “laser focus” in project scoping, this conversation is a masterclass in cutting through institutional complexity. Tune in to learn why communication trumps ghosting, how to avoid “kitchen sink” projects, and why the future of higher ed tech depends on courageous leadership—not just compliance. Key Takeaways: AI is Your Junior Consultant—Not Your Replacement: AI can automate tasks (e.g., configuration, documentation) but requires human oversight to avoid errors (like botched time zone conversions). The billable hour model may evolve toward value-based pricing, but expertise will remain critical. Higher Ed Can Learn from Fortune 100 Agility: Competition: Schools must identify and exploit their unique advantages in a hyper-competitive landscape. Experimentation: Embrace A/B testing, rapid iteration, and “failing fast” instead of relying on assumptions or lengthy feedback cycles. Avoid “Kitchen Sink” Scope Creep: Involving too many stakeholders leads to bloated RFPs and projects. Prioritize mission-critical features over appeasing every voice. Stay ruthlessly focused on outcomes—not just inclusivity. Communication > Ghosting: Vendors often get ghosted after lengthy RFP processes. Transparency (e.g., “We’re behind schedule”) builds trust and can reveal solvable issues (e.g., slow sandbox environments). Adopt Intuit’s “Design for Delight” approach: streamline processes and respect partners’ time. Pilot with Purpose: Unstructured sandbox trials often fail due to lack of time, context, or clear criteria. Run “together alone” sessions: schedule dedicated time for teams to test tools simultaneously with vendor support. Vendor Selection: Focus > Scale: Avoid vendors that “do it all.” Prioritize specialists over generalists, even if it means using multiple partners. Newer vendors offer leverage (e.g., pricing flexibility, influence on roadmaps) but require due diligence. Speed Up Decision-Making: Long cycles (18–24 months) stem from siloed approvals. Empower cross-functional champions (e.g., tech-savvy marketers) to drive decisions. Ensure projects have a “bleeding neck” problem, budget, and a decisive leader to avoid stagnation. Manage Vendors for Performance—Not Compliance: Hold vendors accountable to deliverables and timelines. Don’t hesitate to switch if they underperform. Embrace tough conversations: you hired them for expertise—demand it. Ready to modernize your approach? Learn more about Jenny’s work at Doctums https://doctums.com/ and follow her insights on blending enterprise rigor with higher ed mission. Find Jenny Leigh Morris here: LinkedIn https://www.linkedin.com/in/jennyleighmorris/ Doctums https://doctums.com/ And find EdTech Connect here:... Chapters (00:00:00) - Will Consulting Be More Expensive in the Future?(00:00:43) - A Taste of Higher Ed Technology: Jenny Lee Morris(00:02:07) - How AI is shaping the higher ed vendor landscape(00:03:24) - How Will AI Change the Consulting and Implementation Business?(00:04:44) - What Higher Ed Can Learn From Other Industries(00:09:34) - Better Technology Buying: Communication(00:16:06) - The Best College Vending Company(00:18:07) - Vendors: The Need to Vet Solutions(00:20:23) - How to Build a Modernization Partnership with a Vendor(00:23:29) - How to Streamline the Higher Ed Project Process(00:27:10) - How to Manage Venders for Performance(00:29:16) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Emily Chase Coleman, CEO and co-founder of HAI Analytics, to explore how data is reshaping higher education strategy. With over two decades of experience blending social psychology and statistics, Emily shares her journey from academia to entrepreneurship and how HAI’s AI-powered platform helps colleges predict enrollment, optimize financial aid, and improve retention—without overwhelming internal resources. From challenging outdated tuition models to advocating for test-optional admissions, Emily offers a candid look at the equity gaps in data, the pitfalls of "gut instinct" leadership, and why real-time metrics are non-negotiable in today’s volatile landscape. Tune in for a conversation that’s equal parts analytical and actionable, and discover how to turn campus data into a competitive advantage. Key Takeaways: Data Over Gut Instinct: Leadership often relies on intuition, but data reveals hidden patterns (e.g., dorm placement impacting retention, course selection signaling struggle). Combining quantitative analysis with qualitative insights prevents bias and creates a fuller picture of student behavior. The High-Discount Model is Unsustainable: Rising discount rates are squeezing out middle-income families and straining institutional budgets. Schools must articulate their value proposition clearly to justify costs and reduce reliance on discounts to aid enrollment. Test-Optional Isn’t a Silver Bullet for Equity: While test-optional policies reduce bias, holistic reviews can still favor affluent students (e.g., via extracurriculars). True equity requires deeper scrutiny of all admissions factors and their socioeconomic implications. Predictive Modeling Demands Transparency: HAI prioritizes open algorithms and explainable results to build trust with presidents and boards. AI and machine learning can process vast datasets but require human oversight to avoid flawed conclusions. Real-Time Data is Non-Negotiable: Pandemics and shifting demographics make historical data unreliable. Presidents should track enrollment, financial aid, and retention metrics in real time to adapt quickly. Founding Challenges for Women in EdTech: Female founders face disproportionate funding barriers. Supporting women-led startups is critical for diversifying innovation in higher ed. From Consultancy to Self-Sufficiency: HAI helps schools build internal data capabilities but remains a partner for ongoing strategy and context. The goal is empowerment, not dependency. Ready to rethink your data strategy? Learn more at https://haianalytics.com/ and follow Emily’s work at the intersection of human intuition and artificial intelligence. Find Emily here: LinkedIn https://www.linkedin.com/in/emily-chase-coleman-95062779/ HAI Analytics https://haianalytics.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - AI models have allowed us to take huge data sets(00:00:42) - Emily Chase Coleman(00:02:00) - What Inspired You to Start HAI Analytics?(00:03:03) - Advisers to Colleges and Universities Turn Campus Data Into Stories(00:06:00) - Enrollment Dashboards: Should Colleges Buy Them?(00:07:53) - Have we Found the Secret to Predicting Student Retention?(00:11:34) - Private schools' high-price tuition model(00:13:16) - Predicting Future Student Behavior with the Pandemic(00:15:06) - Race and Equity in College Admissions(00:16:34) - Can HAIS Forecasts Affect Financial Aid Awards?(00:18:49) - How do you keep institutions from becoming dependent on your analysts?(00:20:17) - WSJDLive: The Use of AI in Business(00:22:05) - What Measures Should Colleges Track to Prepare Students?(00:24:27) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon talks to Jarrett Smith, Senior VP of Strategy at Echo Delta and co-author of the groundbreaking Designing for Decisions report. Fresh from his eduWeb conference presentation, Jarrett dives into the eye-opening findings from their survey of over 1,000 prospective students, revealing what students actually want from college websites—and where institutions are missing the mark. From the overwhelming demand for cost transparency to the surprising similarities across student segments, Jarrett challenges common assumptions and shares actionable fixes for enrollment and marketing teams. Tune in to learn why payment plans are a hidden gem, how to avoid "institutionally centric" pitfalls, and why less personalization might be more effective than you think. Key Takeaways: Cost Transparency is King: Total cost of attendance emerged as the #1 priority across all student segments (traditional, non-traditional, graduate, and international). Only 17% of students said they can always find what they need on college websites, with 55% admitting they’ve abandoned a site due to frustration. Fix: Make cost information unmissable—avoid burying it under financial aid links or forcing students to manually calculate totals. Students Want Clarity, Not Jargon: Institutional language (e.g., "bursar," "baccalaureate") and org-structure navigation create barriers. Fix: Audit content for student-friendly terms and prioritize intuitive wayfinding (e.g., Missouri S&T’s program-specific cost breakdowns). Overestimated vs. Underestimated Priorities: Overestimated: Program rankings, application deadlines, and "prestige" content. Underestimated: Payment plans (a "hidden gem"), acceptance rates (critical for traditional undergrads), and student satisfaction metrics. Segment Similarities > Differences: Despite assumptions, most student groups prioritize the same core tasks (e.g., cost, academic fit). Exception: Traditional undergrads care significantly more about debt stats and confidence-building content (e.g., grad success stories). Simple Fixes for Immediate Impact: Wayfinding: Ensure cost and program info is easy to find (e.g., UND.edu’s "Find Your Program Cost" form). Content Hierarchy: Replace institutional jargon with student-centric language. Research Shortcuts: Watching 5 students navigate your site reveals more than waiting for "perfect" data. AI’s Role in Future Research: Synthetic user research (AI-generated personas) shows promise but isn’t yet reliable due to cultural biases in training data. Heuristic analysis (e.g., usability audits) may benefit from AI—but human insight remains irreplaceable. Dig deeper: Download the full Designing for Decisions report at https://echodelta.co/designing-for-decisions/ and rethink how your website serves today’s students! Find Jarrett Smith here: LinkedIn https://www.linkedin.com/in/smithjarrett/ Echo Delta https://echodelta.co/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - What Students Really Want From Their Campus Websites(00:02:04) - The Need for User Research on Website Design(00:03:35) - Interviewing 1,000 Prospective Students(00:05:35) - The College Website Sprawl(00:09:57) - Top Tasks: How to Personalize the Student Survey(00:12:00) - A Word from Our Sponsor(00:13:15) - Total Cost of Attendance(00:17:28) - 3 Ways to Enhance Student Financial Aid(00:21:10) - Surprising Differences between What Higher Ed Pros Think Students Want and What(00:22:44) - What Do Traditional Students Care About Most?(00:24:47) - What's your advice to schools paralyzed by internal debates over content hierarchy(00:27:11) - What's one simple fix any school could make to its financial aid(00:28:11) - Beyond Synthetic Research: Future of AI in the Learning Industry

Host Jeff Dillon sits down with Jennifer Beyer, VP of Product at Thesis, to explore the evolving landscape of student information systems (SIS) and the unique challenges faced by small to mid-sized colleges. With over two decades of experience spanning campus administration and EdTech leadership, Jennifer shares her mission to simplify higher education processes through cloud-based solutions. From her beginnings as a first-generation student and campus tour guide to her current role driving product strategy, Jennifer offers insights into how institutions can reduce friction, leverage technology, and prioritize the student experience. Tune in to learn how Thesis Elements is redefining the SIS space and why smaller schools are leading the charge in innovation. Key Takeaways: Access and Student-Centric Design: Jennifer emphasizes the importance of creating technology that helps students find the right fit and enables staff to focus on meaningful work. Her firsthand experience as a first-generation student informs her approach to solving institutional challenges at scale. The Shift to Cloud-Based SIS: Smaller institutions are moving faster to adopt cloud solutions for scalability, security, and resource efficiency. Thesis Elements focuses on delivering purpose-built, modern SIS solutions that can be implemented in about a year—a fraction of the time required by legacy systems. Frictionless Processes: Jennifer highlights the need for integrations, automation, and usability to reduce administrative burdens. For example, streamlining tasks like mass registrations or billing for student housing can significantly improve efficiency for understaffed offices. Lessons from Campus to EdTech: Transitioning from frontline roles in admissions and student success to EdTech taught Jennifer the value of understanding user journeys. She advocates for "purpose-driven design" and engaging directly with campus teams to build solutions that address real pain points. The Future of Higher Ed Tech: AI and partnerships with niche solutions present opportunities to enhance personalization and operational efficiency. However, Jennifer stresses the importance of balancing innovation with security and usability to avoid "shiny object" pitfalls. Leadership Philosophy: Jennifer’s leadership style centers on curiosity, empowerment, and aligning technology with institutional mission. She believes in getting out of her team’s way to let them solve problems creatively while staying focused on serving smaller colleges effectively. Meaningful Change Takes Time: For institutions driving transformation, Jennifer advises staying true to core goals and avoiding distractions. Incremental improvements—like reducing clicks in a workflow—can have an outsized impact on daily operations. Listen to the full episode for more insights on how EdTech is reshaping higher education administration! Find Jennifer Beyer here: LinkedIn https://www.linkedin.com/in/jenniferbeyer/ Thesis https://www.thesiscloud.com/elements And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - How AI is changing the way we learn about students(00:00:44) - Jennifer Beyer on Higher Ed Tech Connect Podcast(00:02:36) - How Ed Tech is reshaping the student experience(00:03:45) - In the Elevator With First-Generation Students(00:05:18) - CIO Network: The End-User Experience of Software(00:07:22) - EdTech Connect: Making higher education processes friction(00:10:11) - Small Colleges and Mid-Size Universities(00:12:40) - Thesis Elements' Product Development Process(00:18:17) - Post-Admissions: The Need for Personalization(00:20:37) - Jeff Smith: The Process of Building a Product Team(00:23:45) - President of Dean's School: Combining Business and Education(00:26:19) - AI and its impact on higher ed administration(00:27:18) - The move to the cloud and higher ed tech(00:28:29) - What's Driving Meaningful Change in Higher Ed?(00:29:36) - How to Write a Great Website for Students(00:30:56) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Eric Kim, co-founder and Chief Creative Officer of Modo Labs, to explore how mobile technology has reshaped higher ed—and where it’s headed next. From Modo’s origins at MIT (inspired by Kabuki stagehands!) to its global impact today, Eric shares how universities can break down silos, leverage AI, and design experiences students actually love. Hear how early adopters like Sacramento State pioneered mobile registration and food insecurity alerts, why personalization is no longer optional, and how TikTok-era expectations are forcing a rethink of campus apps. Eric also reveals why higher ed’s collaborative spirit hooked him for life, the surprising industries borrowing from campus tech, and his bold vision for AI-powered “conversational” interfaces. Key Takeaways: The “Kurogo” Philosophy Modo’s original name and ethos come from Kabuki theater’s unseen stagehands—making the impossible seamless for users. Mobile’s Unfinished Revolution Early wins (like Sac State’s parking heat maps) solved real pain points, but many schools still duct-tape siloed systems instead of unifying experiences. Personalization is Non-Negotiable Students expect apps to adapt like TikTok: “They assume systems know everything—so they demand value in return.” AI’s Campus Potential Modo’s AI chatbot drove 235% app usage spikes at Arkansas Pulaski by answering questions in natural language. What Higher Ed Can Learn from Banks Major financial firms copied campus apps for employee experience—proof universities pioneered workplace tech. Hackathons = Hidden Insights Student-built Modo tools (food truck trackers, mental health aids) reveal unmet needs. Digital Governance Paradox Jeff’s confession: “Sometimes progress happens before policies catch up.” Advice for Leaders “Measure engagement with life, not clicks. Did your app help someone’s day?” Listen Now for a masterclass in designing campus tech that students actually use! Find Eric Kim here: LinkedIn https://www.linkedin.com/in/ejkim/ Modo Labs https://modolabs.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - What's the value of the App?(00:00:35) - Interview: Eric Kim(00:01:50) - Moto Labs: The Way of Mobile(00:03:34) - In the Elevator With Facebook's Andrew Yu(00:04:11) - Moto: Make Mobile Awesome for Everyone(00:07:29) - What Can Tech Companies Learn From Serving Other Industries?(00:08:56) - The Common Mistake in the Digital Experience(00:10:08) - Moto Learning: The Creative Uses of the Platform(00:13:30) - How to Build a Connected Future(00:15:27) - University Apps for Personalization(00:19:54) - What trends are you watching closely(00:21:35) - What's Keeps You Connected to Higher Ed?(00:25:07) - How to Design for Students, Faculty and Staff(00:26:49) - How Modo Labs is enabling multi-platform IT(00:28:32) - How to Upgrade Your Digital Campus Experience(00:29:54) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Katie Condon, Vice President of Enrollment Management at Eastern Michigan University, to unpack the urgent challenges and innovative strategies shaping higher ed’s future. With over a decade of experience spanning West Virginia University and EMU, Katie offers a candid look at how regional publics can compete amid shrinking demographics, financial aid upheavals, and rising student demands for ROI. From her viral 4,000-handwritten-note campaign (yes, even the rowing team pitched in) to rethinking transfer student pathways, Katie shares how she balances data-driven decisions with human-centric approaches. Discover why “many” and “a lot” are her least favorite words, how AI could revolutionize financial aid transparency, and why teaching freshman communication classes made her a better leader. Tune in for actionable insights on turning enrollment crises into opportunities—without losing your authenticity. Regional vs. Flagship Realities Smaller schools face higher stakes with fewer resources: “At a flagship, risks feel small. At a regional, every risk could be existential.” Data ≠ Panic Avoid reactive decisions: “One negative food review out of 2,000 doesn’t mean overhaul the menu.” Context matters more than raw numbers. Transparency Wins Students demand clarity: “They’re asking, ‘What will my degree cost the day I start?’” EMU’s career-focused messaging highlights short-term ROI (e.g., young alumni on Wall Street). AI’s Next Frontier: Financial Aid Personalized video walkthroughs of aid packages (via tools like Notebook LM) could bridge gaps for first-gen students—but data security is non-negotiable. The Power of “All Are Welcome” EMU’s campus-wide note-card campaign (even athletes wrote 700+ cards) boosted belonging by making recruitment everyone’s job. Transfer Students Need Segmentation Articulation agreements are outdated: “Today’s transfers might have dual enrollment, a failed semester elsewhere, or 100 scattered credits—they’re not a monolith.” Leadership Hack: Teach Freshmen Katie’s 7 years teaching intro comms revealed how recruitment impacts classroom success—and vice versa. “Emailing an A student praise works like a yield campaign.” Advice for New Leaders “Ask ‘why’ relentlessly early on. Later, questions seem suspicious.” Curiosity builds trust and uncovers institutional blind spots. Listen Now to learn how to turn enrollment challenges into student-centered victories! ✨ Find Katie Condon here: LinkedIn https://www.linkedin.com/in/katie--condon/ Eastern Michigan University http://emu.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - Meet Katie Condon(00:01:59) - Enrollment Management: Small Institutions vs. Bigger Schools(00:05:07) - Enrollment Management: Data-driven Decisions(00:08:11) - What's one initiative you're most proud of?(00:10:36) - Financial aid strategies evolve to meet shifting student demographics(00:14:29) - Demographic cliff affecting schools(00:18:06) - How to Personalize Student Enrollment with AI(00:20:51) - How to Save Time by Reading Large Research Reports(00:21:55) - Have Student Ambassadors Changed Your Leadership?(00:26:26) - What's one area in enrollment or student success that feels broken?(00:28:20) - Onboarding to a Vice President's Role

In this episode of EdTech Connect, host Jeff Dillon sits down with Eytan Wurman, founder of Common Time Pathways, to explore the untapped potential of music in college admissions. A former music teacher turned entrepreneur, Eytan reveals how his platform is bridging the gap between student musicians and $5 billion in overlooked scholarships—more than athletic scholarships combined. From debunking myths about music careers (“You don’t have to be Yo-Yo Ma to succeed”) to leveraging AI for music education (without replacing human artistry), Eytan shares how Common Time Pathways is creating athlete-style recruitment pipelines for musicians. Discover why colleges are prioritizing students who retain music as part of their identity, how harmonic resonance connects cultures, and why the future of education needs more creativity—not less—in an AI-dominated world. Music Scholarships Outpace Athletics Over $5B in performing arts scholarships are awarded annually—more than D1/D2 athletic scholarships—but people are aware of this due to lack of awareness and networking opportunities. 10,000 Hours Professional musicians aren’t born; they’re made through persistence. Like doctors or engineers, mastery comes from practice, not innate talent. Why Music is Higher Ed’s Secret Retention Tool Post-COVID, musicians returned to campus fastest because ensembles gave them identity and community—key to combating student burnout. AI Can’t Replace Human Artistry (Yet) Tools like Songscription.ai automate notation, but live music’s emotional power remains irreplaceable. “AI won’t make us cry like a human playing Beethoven.” The Networking Gap Athletes are recruited at age 5; musicians are told “figure it out.” Common Time Pathways connects students directly with professors and recruiters as early as 13. Cultural Shift Needed Counselors often lack tools to guide musical students. Changing the narrative from “music is nice” to “music is economically viable” is critical. Global Harmony Music transcends language and culture. Eytan’s work with international educators aims to redefine conservatory pipelines beyond Western classical traditions. Advice for Entrepreneurs “Talk to everyone—even your third-grade teacher.” Building a business hinges on relentless networking and seizing small connection opportunities. Listen Now to learn how CommonTime Pathways is turning musicians into higher ed’s most valuable recruits! Find Eytan Wurman here: LinkedIn https://www.linkedin.com/in/eytanwurman/ CommonTime Pathways https://www.ctpathways.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: The Need for Musicians(00:01:13) - Introducing Eitan Wurman(00:02:17) - Common Time Pathways: How to Get a Scholarship(00:09:12) - Music's Key to More Human Society(00:11:33) - What Is It About Music That Makes People So Empathetic?(00:14:17) - There's 10,000 Hours of Mastery(00:15:26) - Is it nearly impossible to have a career in Music?(00:20:03) - Are college and career counseling practices failing to identify our kids?(00:22:00) - Common Time Pathways: How to Get a Music Scholarship(00:25:40) - What Does Success Look Like for Musicians?(00:27:45) - How Is Music Tech Affecting the Community?(00:29:47) - How to Start a Business With a Passion(00:31:50) - Eitan on EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Chase Williams, CEO and co-founder of Pathify, to explore how modern digital engagement platforms are transforming the fragmented student experience. Born out of Chase’s own frustrations as a student at Monash University, Pathify has grown into a global solution serving nearly 250 institutions by consolidating communication, tasks, and resources into a single, intuitive hub. Chase shares how Pathify’s middleware integration layer bridges siloed systems (from SIS to LMS to financial aid), why reducing "digital treasure hunts" boosts student success (like Pacific University’s 85% drop in financial holds), and how AI agents could soon automate tasks—if higher ed can untangle its data. Fresh off a $25 million investment, he also reveals Pathify’s expansion plans, the challenges of scaling a fully remote global team, and his hard-won advice for edtech founders: Persistence is the ultimate competitive advantage. From "Link Farms" to Engagement Hubs Traditional portals are outdated "link farms" that force students to navigate siloed systems. Pathify flips this by centralizing workflows (e.g., bill payments, advising) and personalizing content based on roles, interests, and behaviors—mirroring consumer apps like Spotify or YouTube. Integration is the Secret Sauce Pathify’s middleware layer transforms fragmented data (e.g., PeopleSoft APIs, iCal feeds) into a unified front-end experience. Example: Pacific University consolidated 29 systems into 5, slashing financial holds by 85% with targeted nudges. AI’s Promise (and Pitfalls) in Higher Ed AI agents could automate tasks (e.g., course enrollment, advisor bookings), but hallucination risks compound with complex, siloed data. Pathify’s deep integration layer positions it to lead here—when the data is ready. Community Surprises Despite commoditized tools (WhatsApp, GroupMe), Pathify’s institution-run communities drive engagement (e.g., spiking attendance at volleyball games via event groups)—proving students crave official digital spaces. Global Growth, Remote Culture Pathify’s fully remote team nurtures culture through quarterly meetups, cross-team events (like devs at EDUCAUSE), and a "marathon mindset" for scaling. Lesson: Operate remotely, strategize in person. Vendor Evaluation: Skip the Slick Demo Chase’s advice to higher ed leaders: Backchannel references. LinkedIn connections reveal more than any demo. Founder Wisdom: Persistence Pays Success is a marathon. Pathify’s decade-long journey—now with $25M funding—proves steady, focused growth beats "rocket ship" hype. Listen Now to learn how smarter tech consolidation can turn institutional "digital overload" into seamless student success! Find Chase Williams here: LinkedIn https://www.linkedin.com/in/chasewilliamspath/ Pathify https://pathify.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: Chase Williams(00:02:00) - The University of Melbourne's Student Portal(00:06:46) - How Student Engagement Hub is Preventing Digital Overload(00:08:44) - How Colleges are transforming Student Engagement with Pathfi(00:10:38) - What's been the most surprising piece of feedback from students using Path(00:12:25) - How to Integrate With SIS, LMSS and VCSS(00:15:51) - Top Higher Ed Tech Executives Discuss New Tech(00:18:58) - How Do You Build a Remote Company Culture?(00:20:47) - What early lessons have you learned from building Pathify?(00:22:12) - WSJDLive: Vendor Partnerships for Higher Ed(00:23:02) - What's the biggest lesson from your journey with Pathify?

In this episode of EdTech Connect, host Jeff Dillon sits down with Dr. Cabrini Pak—professor, interdisciplinary scholar, and systems thinker—to explore how cutting-edge concepts like stigmergy (a cybernetic coordination mechanism) and AI can transform higher education. With degrees in biology, theology, business, and cultural studies, Dr. Pak bridges gaps between disciplines, offering fresh insights into everything from classroom innovation to institutional efficiency. Discover how she’s testing AI tools like GPT and Copilot with students, why tracking error rates is critical for ethical AI adoption, and how "agentic AI" could revolutionize advising and campus operations. She also shares lessons from her corporate career, including how higher ed can adopt a "living lab" mindset to accelerate innovation. Tune in for a thought-provoking discussion on breaking down silos, designing smarter workflows, and turning "constipated dinosaurs" into agile, AI-enabled institutions. Key Takeaways: Stigmergy: Borrowing from Nature to Solve Coordination Problems Inspired by social insects (e.g., ants, bees), stigmergy uses action-trace feedback loops to improve collaboration. Dr. Pak applies this to classroom projects and consulting engagements, helping students "swarm" around problems effectively. AI as a "Fancy Hammer" AI is a tool, not a replacement. Dr. Pak’s experiments (e.g., Zoom’s AI assistant, GPT for forensic accounting) reveal its limitations (e.g., misgendering speakers, flawed summaries) and teach students critical evaluation. Agentic AI is Already Here Virtual TAs, advising bots, and automated workflows (e.g., course planning) are emerging on campuses. But trust remains a hurdle—human oversight and "undo buttons" are essential for high-stakes tasks. Error Rates Matter Testing AI error rates exposes biases (e.g., facial recognition failures) and improves training data. Higher ed must prioritize transparency, especially in areas like advising or data management. Bots for the Boring Stuff Automating tedious tasks (e.g., fixing dead links, updating web content) frees staff for meaningful work. Think "Roomba for websites"—but with human checks. Private Sector Lessons: The "Living Lab" Mindset Universities should emulate corporate agility by turning campuses into testing grounds for innovation (e.g., MIT’s sustainability labs). Scarcity demands circular, not linear, knowledge economies. The Underrated AI Use Case: Tacit Knowledge Mining AI could unearth siloed insights buried in local drives and shared folders, connecting dots across departments to solve systemic problems. Magic Wand Fix: From "Constipated Dinosaurs" to Agile Service Providers Dr. Pak’s dream AI solution? A system that anticipates needs, streamlines bureaucracy, and empowers staff—transforming higher ed into a responsive, adaptive ecosystem. Listen Now to rethink how AI, interdisciplinary thinking, and cybernetic principles can reshape higher ed! Find Dr Cabrini Pak Ph.D here: LinkedIn https://www.linkedin.com/in/cabrinipak/ The Catholic University of America https://www.catholic.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: The Living Lab(00:00:45) - Meet Cabrini Pack, Professor of Business at The Catholic University(00:02:18) - Interdisciplinary perspectives in business, theology, and science(00:04:53) - Stigmergy in IT: Learning the Collective(00:06:59) - Top Executives on AI and the Learning Process(00:09:50) - The fight for AI in the classroom(00:12:47) - WSJD Live: Agentic AI for Higher Ed(00:14:08) - What's the Evolvement of Agentic AI?(00:16:51) - What's the Real Opportunity of Bots on Campus Websites?(00:19:40) - What are the Error Rates for AI-enabled Applications?(00:23:15) - Are Student Admissions Bots Good for Advice?(00:24:57) - What Could Higher Ed Learn From the Private Sector?(00:26:17) - What is the most underrated use case for AI in a university setting(00:27:27) - What would one AI- solution for every university?(00:29:31) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Ashley Budd, Director of Digital Marketing at Cornell University, to explore the evolving landscape of university marketing and alumni engagement. With over a decade of experience at Cornell, Ashley shares insights into how digital innovation has transformed alumni outreach, the surprising power of email in fundraising, and the delicate balance between personalization and relevance. From her new book Mailed It to Cornell’s bold advocacy campaigns, Ashley offers actionable strategies for higher ed professionals looking to modernize their approach. Tune in for a conversation packed with practical advice, surprising lessons, and a glimpse into the future of higher ed marketing. Key Takeaways: Digital Alumni Engagement is the Future Cornell’s early investment in digital teams (e.g., social media, email specialists) set a precedent for meeting alumni where they are—online. Alumni engagement now requires a hybrid approach, blending digital and in-person strategies to cater to millennials and Gen Z. Email is a Powerhouse Channel Email often outperforms other channels in fundraising and engagement when done strategically. Avoid hyper-personalization; focus on relevance and timing for broader segments. Direct Mail Isn’t Dead—It’s Evolving Physical mail can feel special in an era of digital noise, but data accuracy (e.g., correct salutations) is critical to avoid alienating recipients. Reserve premium mail (e.g., alumni magazines) for high-value audiences due to rising production costs. AI’s Role in Fundraising AI can help identify giving opportunities and simplify complex donor outreach, but human judgment is still essential for authentic connections. Advocacy Campaigns Require Agility Cornell’s rapid-response advocacy campaign (launched in under two weeks) demonstrates how universities can mobilize alumni during crises. Collaboration Over Perfection To push innovation forward in higher ed, present ideas with evidence, include skeptics in discussions, and let neutral parties drive consensus. Toolkits > Tech Stacks The biggest barrier to effective marketing isn’t creativity—it’s workflows and approval processes. Teams need playbooks to streamline execution. Featured Resource: Ashley’s book Mailed It (emailbook.co) and her free custom GPT for writing effective emails. Listen Now to learn how to future-proof your institution’s marketing and engagement strategies! Find Ashley Budd here: Website https://ashleybudd.com/ LinkedIn https://www.linkedin.com/in/ashleybudd/ Cornell University http://cornell.edu/ Find Mailed It here: https://emailbook.co/buy-the-book And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - Ashley Budd on Higher Ed Marketing(00:01:30) - Senior Vice President for Advancement at Cornell University Discusses Alumni(00:04:47) - Do your colleagues feel like they're from the future?(00:05:39) - Mailed It: The Social Media Strategy Book(00:09:28) - Donor Experience in Direct Mail(00:14:16) - What advice would you give to university fundraising communications(00:19:54) - Personalization in U.S. email(00:22:52) - Tell the Story of Higher Ed(00:24:40) - An Alumni Advocacy Campaign(00:26:53) - If You Had a Magic Wand(00:28:22) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Sana Remekie, CEO of Conscia and a pioneer in composable digital experiences, to explore how universities can break free from legacy systems and embrace AI-driven agility. From her roots in enterprise search architecture to building Conscia’s "DXGraph" for unified data, Sana reveals why higher ed must adopt omni-channel strategies—or risk becoming invisible to AI-powered search tools like ChatGPT. Discover how digital experience orchestration bridges siloed CMS platforms, why personalization goes beyond "Hello, [Name]," and how agentic AI will redefine student interactions—both on and off your website The Multi-to-Multi Problem: Universities juggle legacy systems, composable tools, and countless touchpoints—orchestration layers unify them without costly migrations. AI’s Offsite Threat: If ChatGPT can’t crawl your structured content, prospective students may never find you. Beyond the Website: Conversational interfaces (like onsite chatbots) are now mandatory—users expect ChatGPT-style interactions everywhere. Personalization ≠ Just Names: Real-time intent detection (via LLMs) lets schools dynamically reshape content for admissions seekers, researchers, or donors. Start Small, Abstract Legacy: Use batch data feeds to build APIs over clunky systems—no "boil the ocean" required. Agentic AI is Non-Negotiable: Third-party AI (ChatGPT) and onsite chatbots will dominate how Gen Z engages with brands—including universities. Listen now to future-proof your institution’s digital strategy—before AI reshapes the enrollment landscape. Find Sana Remekie here: LinkedIn https://www.linkedin.com/in/sana-remekie/ Conscia https://www.conscia.ai/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - Interview(00:02:21) - Exploring the Founders' Journey at Concia(00:05:06) - What is Digital Experience Orchestration for Universities?(00:14:46) - CSM: Personalization and Contextualization(00:16:56) - What is the Digital Orchestration Platform in Higher Ed?(00:20:32) - Agentic AI and Conversational Interfaces(00:23:35) - CIO Network: Higher Ed's Digital Experience Transformation(00:26:40) - Top Higher Ed Executives: Future of Digital Experience(00:27:47) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon chats with Corey Reed, Director of Web Management at TCU, about bridging the gap between marketing and IT in higher ed’s digital landscape. From his early days designing Flash websites (RIP) to leading TCU’s search optimization and accessibility efforts, Corey shares how his hospitality tech background translates to campus—and why AI-powered analytics are revolutionizing content strategy. Discover how TCU tackles "content sprawl," balances innovation with legacy systems, and prepares for a future where generative AI reshapes student search behavior. Key Takeaways From Flash to Future: Corey’s graphic design roots taught him to adapt—now he’s applying that flexibility to AI’s rapid evolution in higher ed. Marketing-Led Web Teams: Why embedding web leadership in marketing (not IT) accelerates decision-making and aligns with institutional goals. AI as an Analytics Powerhouse: Tools like AI-enhanced search analytics help small teams "do more with less" by spotting trends faster. Content Sprawl Solutions: Weekly crawlers + workshops keep TCU’s 10K+ pages fresh, accessible, and student-focused. The "Future You" Mindset: Building today’s tech stack to make future Corey’s job easier (thank you, past Corey!). Accessibility as a Process: WCAG 2.2 readiness and remediation groups ensure compliance isn’t a one-time project. Listen now for deep insights into balancing tradition and transformation—where AI meets accessibility and every pixel has purpose. Find Corey Reed here: LinkedIn https://www.linkedin.com/in/coreyreed/ Texas Christian University https://tcu.edu/ EdTech Connect Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: Fear and Uncertainty(00:01:24) - Corey Reed(00:02:22) - Web Development in the Elevator(00:06:27) - Turnaround at Sabre: From Hospitality to Higher Ed(00:10:25) - Have We Lost Our Lead Marketing Person?(00:11:29) - Have Your Role in Technology Been Eliminated?(00:15:27) - How AI is Affecting Site Traffic and Conversion(00:17:40) - Why is generative AI so important for higher ed search?(00:22:47) - The Hardest Skill to Hire for(00:28:03) - TCU's accessibility efforts(00:30:11) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Dr. Bao Johri, CIO at Fresno State and 2025 Top Women Leader in Technology, to explore how universities can harness AI as a force for equity and transformation. From launching Fresno State’s campus-wide AI initiative (with 60+ faculty collaborators) to mentoring the next generation of IT leaders, Bao shares how her research on Hmong American women informs her approach to inclusive tech leadership. Discover how Fresno State is navigating AI governance, empowering first-gen students with tools like Grammarly, and preparing for the fall 2025 CIO’s AI Conversation Webinar Series—a platform to normalize AI in teaching and operations. Key Takeaways AI as a Strategic Partner: Fresno State’s AI initiative, co-led by faculty, has shifted from curiosity to demand—with 250+ attendees at their AI Immersion Day. Governance with Guardrails: Faculty-driven committees established ethical guidelines for AI use, enabling responsible adoption (e.g., ChatGPT provisioning). Student Success Beyond Metrics: Technology must remove barriers—like providing laptops or writing tools—to help first-gen students feel they belong. Inclusive Leadership: Bao’s dissertation on Hmong women leaders shapes her mentorship, emphasizing cultural wealth and intergenerational support. Budgeting for Impact: Prioritize projects tied to core goals (compliance, student success) through collaborative, data-informed decision-making. The Human-AI Balance: “Tech supports your journey, but people help you through it”—Bao’s advice to students navigating AI and beyond. Listen now for a lesson in leading AI initiatives with heart—where technology meets inclusion and transformation. Find Dr Bao Johri here: LinkedIn https://www.linkedin.com/in/dr-bao-johri-396a0546/ Fresno State https://www.fresnostate.edu/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - Introduction: From Private Sector to Higher Ed(00:03:55) - Fresno State’s AI Initiative: Early Wins & Faculty-Led Committees(00:09:27) - AI in Daily Work: Using Tools and the Importance of Transparency(00:13:05) - CIO’s AI Webinar Series: Redefining Learning, Teaching, and Working(00:15:57) - Student Success Stories: Equity and Accessibility(00:21:01) - Budget Realities: Separating “Must-Haves” from “Nice-to-Haves”(00:22:43) - Advice to Students: “Ask Questions, People Will Help You Through”

In this episode of Edtech Connect, host Jeff Dillon sits down with Jill Whitaker, Director of Web Services at Southern Utah University, to explore the evolving landscape of higher ed website management. With 25 years of experience, Jill shares candid insights on balancing short-term fixes with long-term strategy (inspired by her half-marathon coaching!), wrangling 100+ content editors, and championing accessibility through empathy-driven tactics. Discover how SUU’s centralized approach keeps their site student-focused, why "Don’t Make Me Think" remains a timeless mantra, and what AI’s rise means for the future of university web teams. Key Takeaways The Marathon Mindset: Website governance mirrors distance running—balance immediate tasks with long-term vision to avoid burnout or shortsighted decisions. Student-Centric Design: SUU’s homepage prioritizes recruitment/retention, with internal content redirected to portals—a battle-tested strategy. Accessibility as Empathy: Tools like Siteimprove help, but real change comes from humanizing compliance (e.g., revealing colleagues who rely on screen readers). Federated Governance: A Google Group for 100+ CMS users replaces formal committees, fostering peer support and accountability. AI’s Double-Edged Sword: Excited for code debugging but wary of zero-click searches scraping outdated content. Future-Proof Teams: Web teams of 2027 will blend marketing savvy with technical literacy—no more "coders in the dark." Listen now for a masterclass in keeping university websites human-centered—no matter how tech evolves. Find Jill Whitaker here: LinkedIn https://www.linkedin.com/in/jillow/ SSU https://suu.edu/ Recommended Reading: Don’t Make Me think – Steve Krug https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758 And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTechConnect: How to Fix Pages with a High Bounce Rate(00:01:07) - Jill Whitaker(00:02:13) - Distance Running and Website Governance(00:07:46) - A Day in the Life of CSU's Content Design and Policy(00:08:53) - What's your Digital Governance on Campus?(00:11:00) - What Tactics Have Changed the Web?(00:14:01) - Site Improve: How to Manage a Site(00:15:24) - Cascade: The Cloud-based Content Management(00:17:07) - Bounce Rates and Search Terms in the Learning Industry(00:18:59) - How Universities are using AI in their search(00:22:39) - If Every Web Content Publisher Had A 1(00:23:55) - How to bring IT and Marketing together in the future(00:26:15) - Have we had any rogue sites on campus?(00:27:56) - Web Director on the Show(00:29:08) - EdTech Connect: Ending Explained

In this episode of Edtech Connect, host Jeff Dillon chats with Jennie Wong, Global Director of Education at Slalom, about how universities can harness AI and data to drive strategic value. Jennie shares her innovative "car metaphor" framework for AI implementation, reveals surprising GenAI use cases, and explains why federated data models are the future for higher ed. From overcoming institutional overwhelm to reimagining student engagement with e-commerce tactics, this conversation is packed with actionable insights for leaders navigating the AI revolution. Key Takeaways The "Car Metaphor" Framework: AI is the engine, but you also need steering (functional expertise), integration (systems), and fuel (data) to reach strategic goals. Start Small, Scale Fast: Focus on high-impact, low-complexity projects (e.g., A/B testing AI-enhanced fundraising emails) to demonstrate quick wins. Federated Data Strategy: Centralize only what’s necessary (e.g., cloud contracts) and empower departments with domain-specific data ownership. E-Commerce Lessons for Higher Ed: Apply tactics like "comeback campaigns" for stopout students and reduce application abandonment with behavioral design. ROI Nuances in Higher Ed: Measure year-one success via efficiency gains (e.g., administrative workflows) and year-three via mission outcomes (e.g., persistence rates). Agentic AI Future: Every campus role will blend human judgment with AI assistance—escalating complex/emotional tasks to people. Chapter Headings with Time Stamps (00:01) - Introduction: Meet Jennie Wong - From Organizational Communication to AI Strategy (04:40) - Slalom’s Triple-Digit Growth: Personas and Partner Alignment (06:30) - The "Car Metaphor": AI as an Engine, Not a Silver Bullet (09:13) - Biggest Struggles: Simplifying Choices with Strategic Value Maps (11:18) - Surprising GenAI Wins: Doubling Fundraising at UCLA (13:16) - Data Strategy: Federated Models and Conversational AI (15:38) - E-Commerce Tactics: Paradox of Choice and Comeback Campaigns (18:39) - Measuring ROI: Efficiency vs. Mission Impact (21:07) - Future of Campus Jobs: Humans + AI Collaboration (22:47) - Jennie’s Inspiration: Learning from Entertainment and VR (ASU’s Dreamscape) Listen now to rethink AI strategy—and turn data into measurable impact. Find Jennie Wong here: LinkedIn https://www.linkedin.com/in/jenniewong/ Slalom https://www.slalom.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - EdTech Connect: How to Build a Compelling Learning Experience(00:01:54) - Dr. Jenny Wong(00:03:19) - How Did I Get From Studying Organizations to Leading Universities(00:04:40) - The Education Practice's Triple-digit Sales Growth(00:06:30) - The Strategic Value of Data and AI in Higher Ed(00:11:18) - Immortal Ventures: The Alumni Engagement Case(00:13:21) - How Data and AI are impacting higher ed(00:18:39) - What metrics best prove the value of AI initiatives in higher ed?(00:21:07) - What campus job will change the most because of AI?(00:22:47) - What book, podcast or practice keeps you curious and inspired outside of(00:24:28) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Dr. Alexander "Sasha" Sidorkin, Chief AI Officer at Sacramento State University, to explore the transformative impact of AI on education. From debunking myths about AI replacing teachers to discussing practical applications in the classroom, Sasha shares his insights as an "AI realist." Tune in to learn how AI is reshaping learning outcomes, the challenges of governance and equity, and why fostering relational learning remains irreplaceable. Key Takeaways AI as a Disruptive Force: AI has rendered traditional assignments like essays obsolete, forcing educators to rethink teaching methods and learning outcomes. Relational Learning is Key: Education thrives on human relationships—AI cannot replace the emotional and contextual aspects of teaching. Equity and Access: AI can level the playing field for students with disabilities or language barriers, but disparities in technology access must be addressed. Policy and Governance: Institutions should avoid rigid AI policies until consensus emerges; faculty must justify AI use (or restrictions) pedagogically. Future Skills: "Executive thinking"—orchestrating tasks between human and AI collaboration—is the emerging critical skill for students. Dig Deeper Dr. Alexander "Sasha" Sidorkin LinkedIn https://www.linkedin.com/in/gemma-garcia-336866117/ Sacramento State University https://www.csus.edu/ Explore More on EdTech Connect For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.

In this episode of EdTech Connect, host Jeff Dillon sits down with Gemma Garcia, Executive Director of Learning Technology at Arizona State University, to explore how ASU is leading the charge in scalable digital learning innovation. With over 130,000 learners worldwide, Gemma shares insights on balancing bold experimentation with practical implementation, fostering faculty adoption of new technologies, and ASU's groundbreaking AI initiatives—including their partnership with OpenAI. Discover how ASU's "principled innovation" framework guides responsible AI integration, why personalized learning pathways are the future, and how the university is breaking down silos to create a collaborative, global learning community. Whether you're an educator, administrator, or tech enthusiast, this episode offers a masterclass in scaling educational innovation while keeping student success at the core. Key Takeaways Scalable Innovation: ASU’s "principled innovation" framework ensures new tools align with student outcomes and institutional goals before adoption. AI in Action: From language-learning chatbots to faculty "AI challenges," ASU leverages AI to enhance engagement while maintaining ethical guardrails. Faculty Adoption: Meet faculty where they are—emphasizing how tools solve their problems and benefit students—to drive buy-in. Global Inclusion: Designing for cultural and linguistic diversity is key to serving ASU’s worldwide online learner population. Personalized Learning: The future of edtech lies in adaptive pathways tailored to individual learning styles (powered by AI). Dig Deeper LinkedIn https://www.linkedin.com/in/gemma-garcia-336866117/ ASU http://asu.edu/ Explore More on EdTech Connect For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.

In this episode of EdTech Connect, host Jeff Dillon sits down with Brian Piper, Director of Content Strategy at the University of Rochester and author of Epic Content Marketing for Higher Education, to explore how AI is transforming content creation and audience engagement in higher ed. Brian shares practical insights on building AI-driven personas, repurposing content at scale, and overcoming institutional resistance to AI adoption. Learn how custom GPTs can simulate student perspectives, why "audience-first" storytelling is non-negotiable, and how to leverage student ambassadors to amplify authenticity. Whether you're a marketer, administrator, or educator, this episode offers actionable strategies to harness AI while keeping human creativity at the core. Key Takeaways AI-Powered Personas: Train custom GPTs on institutional data (e.g., strategic plans, student demographics) to simulate audience perspectives and test content ideas before production. Content Repurposing: Use AI to redistribute high-performing content across channels, combating declining organic reach and maximizing ROI. Fear vs. Opportunity: Resistance to AI stems from fear of replacement and lack of time—but it’s a change management challenge, not just a tech adoption hurdle. Governance First: Clear AI usage guidelines prevent "shadow AI" and ensure ethical data practices (e.g., avoiding public ChatGPT for sensitive records). Student Ambassadors Matter: Authentic, student-generated "day-in-the-life" content outperforms institutional messaging in building trust with prospects. Dig Deeper LinkedIn https://www.linkedin.com/in/brianwpiper/ Website https://brianwpiper.com/ Explore More on EdTech Connect For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com. Chapters (00:00:00) - https://github.com//personalities/(00:00:35) - EdTechConnect: Brian Piper(00:02:16) - Skydiving: Fear of Flying(00:05:16) - Higher Ed: The Use of AI in Marketing(00:09:02) - University Student Personas in ChatGPT(00:12:00) - What's keeping higher ed from using AI?(00:18:41) - Audience First: Content Marketing for Higher Ed(00:20:52) - Higher Ed: Digital Governance and AI(00:25:05) - EdTech Connect: Leveraging Student Creators(00:28:06) - Content Marketing: Begin with AI

In this episode of EdTech Connect, host Jeff Dillon sits down with Jennifer Lonchar, founder of AmbioEdu, to explore how streaming TV is revolutionizing higher ed marketing. Jennifer shares her journey from traditional digital marketing to pioneering performance-based TV advertising for colleges and universities. Discover how AmbioEdu ‘s cutting-edge platform targets households with unskippable commercials, tracks enrollment attribution, and supercharges traditional digital campaigns. Jennifer also weighs in on the "perception cliff" facing higher ed, why video is the future of student engagement, and how schools can stand out in an increasingly noisy digital landscape. Tune in for actionable insights on modernizing your marketing strategy with streaming TV! Key Takeaways Streaming TV is the New Frontier: Higher ed lags behind other industries in adopting streaming TV ads, but it offers unskippable, measurable, and highly targeted opportunities to reach students and parents. Full-Funnel Marketing: Unlike traditional TV ads, streaming campaigns can track engagement from awareness (top of funnel) to conversions (applications, deposits) by linking ad exposure to household IP addresses. Emotional Storytelling Wins: Schools must move beyond generic taglines and create emotionally resonant 15-30 second spots that make students say, "I can see myself there." The "Perception Cliff": Beyond demographic declines, higher ed faces a crisis of perceived value. Jennifer advocates for industry-wide efforts to promote lifelong learning and combat skepticism Diversify or Fall Behind: Relying solely on crowded digital channels (e.g., social media, Google Ads) is no longer enough. Streaming TV complements existing strategies and boosts performance across platforms. Conversation Rundowns Introduction (00:00) Jennifer’s Journey from Carnegie to AmbioEdu (02:04) Why Streaming TV? The Untapped Opportunity in Higher Ed (04:22) How It Works: Targeting Households and Measuring ROI (08:25) Creative Strategy: Crafting Ads That Resonate with Students and Parents (09:25) Challenges and Opportunities in the Industry with New Technology (13:03) Beyond Undergrad: Streaming for Grad Programs, Stopouts, and Fundraising (18:35) Industry Shifts: Short Tenures, Vendor Consolidation, and Innovative Startups (24:26) Final Advice: Diversify Your Strategy and Lean into Video (29:39) Dig Deeper Find Jennifer Lonchar here: LinkedIn https://www.linkedin.com/in/jenniferlonchar/ AmbioEdu https://ambioedu.com/ Explore More on EdTech Connect For more insights on innovative tea... Chapters (00:00:00) - EdTechConnect: The Future of Learning(00:01:05) - Jennifer Loncar During the Conference(00:02:11) - How Ambo Editions Changed Higher Ed Marketing(00:04:21) - Streaming Marketing: The Future of Advertising(00:10:28) - How To Reach Students Through Mobile Advertising(00:13:03) - Have Higher Ed Companies faced any new challenges?(00:14:16) - Can We Track Advertisers' Incentives in a Streaming(00:17:02) - What is the Collaboration with Alumni?(00:18:35) - Mbo Edu Admissions and Enrollment Campaign(00:24:28) - WSJD Live: Changes in the Higher Ed Industry(00:29:39) - How to Modernize Higher Ed Marketing(00:30:49) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Lee Rainie, Director of Elon University’s Imagining the Digital Future Center, to explore the transformative impact of AI on higher education. They delve into groundbreaking research on how AI is reshaping teaching, learning, and academic integrity, uncovering surprising divides among educators—half of whom see AI as a tool for creativity, while the other half view it as a threat to critical thinking. From redefining cheating to navigating the "Wild West" of AI governance, Lee shares insights on how institutions can adapt, the rise of "prompt literacy," and why "show your work" might be the mantra of the future. Tune in for a thought-provoking discussion on the promises and pitfalls of AI in education. Key Takeaways AI’s Disruptive Potential: 95% of academic leaders believe AI will disrupt traditional teaching models, with half calling it a "major disruption." Cheating vs. Creativity: Administrators are split—50% say using AI for assignments (e.g., generating outlines) is acceptable, while 50% consider it cheating. Positive Outcomes: AI is expected to enhance learning, research skills, writing, and creativity—but only if integrated thoughtfully. Risks: Concerns include academic integrity, student dependency on AI, digital inequities, and declining attention spans. Governance Challenges: Schools lack clear policies, leaving faculty to navigate AI use case-by-case. "Show your work" is emerging as a key accountability standard. The Future of Work: AI demands new skills like "prompt literacy" and shifts the focus from content creation to critical evaluation. Conversation Rundown Intro (00:00) Lee Rainie’s Background and the AI in Higher Ed Study (02:29) Key Findings: Disruption, Cheating, and Student Outcomes (04:28) Academic Integrity: Defining Misuse in the AI Era (07:20) Why Coding Embraces AI But Writing Resists It (10:48) AI as a Creative Ally: The Power of Prompting (12:45) Institutional Challenges: Governance and Faculty Preparedness (15:22) Digital Governance: Bridging Gaps in AI Policy (19:10) AI vs. Past Tech Revolutions: Adoption and Social Impact (23:55) Emerging Questions: Mastery, Testing, and Human Purpose in an AI World (27:29) Dig Deeper This episode is packed with insights for anyone interested in the intersection of technology and education, offering a deep dive into the trends and challenges shaping the future of higher education. Tune in to learn how AI is quietly revolutionizing education data—without displacing humans. Find Lee Rainie here: LinkedIn https://www.... Chapters (00:00:00) - EdTechConnect: The Future of Learning Is AI(00:01:08) - Lee Rainey on Elon University's Imagining the Digital Future(00:02:30) - The Future of AI in Higher Ed(00:07:20) - The Academic Integrity Survey(00:15:22) - The Future of AI in Higher Ed(00:23:55) - How AI Is Compared to Other Tech Revolutions(00:27:31) - Alexa and the Future of Teaching and Learning

In this episode of EdTech Connect, host Jeff Dillon sits down with Jeff Rubenstein, Chief Product Officer at doowii and a seasoned leader in educational technology with experience at Google, 2U, and Kaltura. They dive into the transformative power of AI-driven data analytics in education, exploring how doowii’s platform turns fragmented student data into actionable insights—without requiring a team of data scientists. Jeff Rubenstein shares his journey from early LMS development to tackling one of higher ed’s biggest challenges: democratizing data access across institutions. They discuss: Why most schools struggle with "data culture" when only a handful of people can access insights. How AI-powered virtual data analysts can empower admissions, student success teams, and faculty. Real-world examples, from predicting dropout risks to integrating labor market data for career pathways. The future of edtech infrastructure as institutions shift toward skills-based learning and employment alignment. Whether you’re a CIO, IR leader, or educator, this episode offers a roadmap for breaking down data silos and putting AI to work—without the buzzwords. Key Takeaways The Data Democracy Problem: Most schools call themselves "data-driven," but only 4–5 people can actually access or interpret the data. AI as a Force Multiplier: doowii’s platform acts as a virtual data scientist, letting non-technical users explore trends (e.g., engagement by ZIP code, first-gen student performance) without IT tickets. Beyond Dashboards: Traditional tools like Tableau are powerful but static. AI enables dynamic, conversational analytics (e.g., "Show me chronically absent students" → AI defines "chronic absence" contextually). Predictive Analytics Made Practical: Schools are using doowii to identify at-risk students and link external data (e.g., neighborhood power outages) to retention strategies. Integration Flexibility: doowii works standalone and embedded in systems like Canvas LMS and Salesforce, adapting to schools’ existing tech stacks. The Future of EdTech: Rubenstein predicts a shift from generic LMS/SIS architectures to skills-based systems tied to employment outcomes. Conversat...

In this episode of EdTech Connect, host Jeff Dillon sits down with Saugata Chatterjee, an AI and machine learning expert with a background in theoretical physics and corporate AI strategy. Saugata shares his journey from academia to leading AI initiatives at major companies like Apple and Cisco, and now at Tensor Product and is the host of the Machine Learning Made Simple podcast. They dive into the rapid evolution of AI, including agentic frameworks, large language models (LLMs), and diffusion models, while addressing the biggest misconceptions about AI’s capabilities. Saugata offers practical advice for higher education leaders on implementing AI responsibly—balancing personalization with privacy concerns, choosing the right LLM (OpenAI vs. DeepSeek vs. self-hosted), and why having an AI strategy is non-negotiable. They also explore how AI will reshape jobs in higher ed, the surprising rise of diffusion-based LLMs, and why Google might dominate the AI landscape long-term. Whether you’re a university CIO, marketer, or educator, this episode provides actionable insights on navigating AI’s ethical, technical, and strategic challenges. Key Takeaways AI’s Limits & Misconceptions: AI mimics human reasoning but lacks true understanding—success depends on asking the right questions. Higher Ed AI Strategy: Start with a build-vs.-buy assessment; most institutions should prioritize cost-effective, scalable solutions over in-house builds. Privacy & Personalization: AI can clone student personas, but ethical and legal risks outweigh benefits. Focus on learning modality adaptation, not invasive data use. Choosing an LLM: Weigh cost, privacy, and compliance. Self-hosting (e.g., Llama 3) is expensive; cloud options (OpenAI, DeepSeek) trade affordability for control. Google’s AI Dominance: With superior research and proprietary hardware, Google is poised to lead the AI market long-term. AI & Jobs: Low-level roles (e.g., data analysts) are most at risk; AI collaborators will replace those who ignore the tech. Diffusion LLMs: A breakthrough enabling instant code generation—could revolutionize agentic AI speed and scalability. Conversation Rundowns Introduction & Saugata’s Journey and Podcast 0(0:00) AI Hype vs. Reality (06:18)

In this episode of EdTech Connect, host Jeff Dillon sits down with Will Noble, an expert in digital content solutions and SaaS sales, to explore the challenges and opportunities in higher education content creation. Will shares his journey from information retrieval to content creation, discussing why universities still rely on outdated formats like PDFs and how Foleon provides a modern alternative with interactive HTML5 content. They dive into bottlenecks in content approval processes, the role of AI in content strategy, and how institutions can optimize search and data-driven decision-making. Whether you're a CMO, CIO, or digital strategist in higher ed, this episode offers actionable insights on improving content workflows, personalization, and measuring engagement effectively. Key Takeaways The Problem with PDFs – Universities default to PDFs due to legacy habits, but they create accessibility and engagement challenges. Content Approval Bottlenecks – Overly strict workflows lead to decentralized workarounds (e.g., rogue PDFs). Folion’s Solution – A platform for decentralized creation + centralized governance, replacing PDFs with interactive, responsive HTML5 content. AI’s Role in Content – Useful for translations, alt-text generation, and transforming legacy PDFs—but risks "AI slop" if not strategically managed. Search & Discoverability – Semantic structure, subdomains, and PR backlinks now impact rankings in LLM-driven search. Measuring Success – Focus on engagement time (2–3 mins/page), heatmaps, and contextual CTAs rather than vanity metrics. Lessons from Corporate – Empower internal creators (faculty, students) with tools to amplify authentic voices. Chapter Headings with Time Stamps Introduction & Will’s Background (00:00) Content Approval Bottlenecks (04:36) Folion’s Solution to Content Control (07:01) Scaling Content with Limited Resources (10:48) Ideal Tech Stack for Content (12:33) AI in Content Strategy (16:29) Search & Data-Driven Insights (20:40) Lessons from Corporate for Higher Ed (24:33) Final Advice for CMOs &am...

In this episode of EdTech Connect, host Jeff Dillon sits down with Georgy Cohen, Vice President of Digital Strategy at OHO Interactive. With nearly two decades of experience in digital content and strategy, Georgie shares her insights on crafting sustainable digital strategies that resonate with audiences and drive institutional success. From her early days in journalism at the Boston Globe to her pivotal roles in higher education at Tufts University and Suffolk University, Georgie discusses the evolution of digital content in higher ed, the importance of governance, and the challenges of optimizing content discovery. She also delves into the role of AI in digital strategy, the ethics of AI-generated content, and how institutions can measure the success of their digital efforts beyond just web traffic. Tune in for a thoughtful and engaging conversation on the future of digital strategy in higher education. Key Takeaways: The Power of Good Questions: Georgie emphasizes the importance of asking the right questions to uncover meaningful insights, a skill she honed during her journalism career. Value Over Volume: Institutions are shifting from creating large volumes of content to focusing on high-value, purposeful content that aligns with their goals. Digital Governance: Poor governance leads to bloated websites and inefficient content management. Institutions need to adopt a more strategic and planful approach to digital stewardship. AI in Digital Strategy: While AI offers exciting possibilities, it should not be seen as a cure-all. Institutions must be thoughtful about how they integrate AI into their strategies, considering ethical and practical implications. Measuring Success: Web traffic alone is not enough to measure success. Institutions should align their digital strategies with broader organizational goals and track metrics that reflect those objectives. Authenticity in Content: Authenticity is key to engaging audiences. Institutions should avoid misrepresenting themselves and instead focus on telling genuine stories of progress and diversity. Conversation Rundowns Introduction and Georgie’s Background (0:00) The Power of Good Questions (02:11) Shifts in Digital Content Strategy (04:18) Digital Governance and Content Management (07:08) Optimizing Content Discovery (10:55) AI in Digital Strategy (14:34) Authenticity, Ethics and AI-Generated Content (20:11) Measuring Digital Success (27:38)

Show Notes In this episode of the EdTech Connect Podcast, host Jeff Dillon sits down with Phil Hill, a prominent figure in the EdTech consulting world. Phil shares his journey from starting out in EdTech consulting nearly 25 years ago to becoming a well-known market analyst and thought leader in the industry. They dive into the evolution of Learning Management Systems (LMS), the impact of AI on education technology, and the challenges institutions face when adopting new technologies. Phil also discusses the significance of his famous LMS market share graphics and the shifting dynamics in the EdTech landscape. Whether you're an educator, technologist, or just curious about the future of education, this episode offers valuable insights into the trends and challenges shaping higher education today. Key Takeaways The Evolution of EdTech Consulting: Phil Hill's journey from consulting to market analysis and how he became a prominent figure in the EdTech industry. The Rise of Online Education: How online education has shifted from being a niche offering to a mainstream strategy for most colleges and universities. The Role of LMS in Higher Ed: The importance of Learning Management Systems (LMS) and how they have evolved over the years, with a focus on market leaders like Canvas, Blackboard, and D2L. AI in EdTech: The growing role of AI in education technology, including how different LMS providers are integrating AI into their platforms. Challenges in Tech Adoption: The financial and regulatory challenges institutions face when adopting new technologies, and the importance of strategic decision-making. The Future of OPMs: The uncertain future of Online Program Management (OPM) companies and how the market is becoming more fragmented. The Butterfly Graph: The significance of Phil Hill's "butterfly graph," which compares LMS market share by the number of institutions versus enrollment size. The Impact of Regulatory Changes: How the current regulatory environment and financial pressures are shaping the future of higher education. Conversation Rundown Introduction and Phil Hill's Journey (0:00) The Evolution of LMS and Online Education (04:41) What is the Future of OPMs? (09:39) The Role of AI in EdTech (12:05) LMS Market Share and How Many Students Are Served (16:30) Challenges in Adopting New Technologies (19:38) The Future of OPMs and LMS Market Dynamics (22:38)

Join us for a conversation with Kimberly Verstandig, Vice President for Fundraising and Senior Strategist at Mackey Strategies, as she shares her wealth of experience in higher education advancement. In this episode, Kimberly takes us through her journey into the world of fundraising, highlighting the transformative role technology has played in reshaping donor engagement and institutional advancement. From navigating the complexities of CRM systems to striking the delicate balance between technology and personal connection, Kimberly offers practical advice on how to foster meaningful donor relationships. She emphasizes the critical role of personalization in communications and reflects on lessons learned from both successes and failures in advancement technology. Insights & Takeaways Philanthropy is fundamentally about personal engagement. Technology has dramatically changed the landscape of advancement. CRMs are essential tools for effective fundraising. Balancing technology with personal touch is crucial in donor relations. Personalization in communication can significantly impact donor engagement. Institutions need to take a holistic approach to technology. Understanding the specific needs of your institution is key when choosing a CRM. The relationship between IT and advancement has evolved over time. Success in advancement often requires a blend of technology and human interaction. Continuous learning and adaptation are necessary in the ever-evolving tech landscape. Conversation Rundown (00:00) The Journey into Fundraising (04:37) The Impact of Technology on Advancement (07:02) Navigating CRM Challenges in Higher Education (09:31) The Challenges of finding the Best Tool (12:29) the Importance of Partners and Consultants to Help Decision Making (14:31) Balancing Technology and Personal Touch in Donor Relations (20:03) Successes and Flops in Advancement Technology (23:09) Choosing the Right CRM for Advancement Dig Deeper Kimberly Verstandig LinkedIn https://www.linkedin.com/in/kimberly-verstandig-78b852b/ Mackey Strategies https://mackeystrategies.com/ And find EdTech Connect here: Web: https://edtechconnect.com/ Explore Mo...

In this episode, we sit down with Maya Demishkovich, a seasoned higher education marketing strategist, to explore the rapidly changing world of digital marketing and student engagement. Maya shares her expertise on how students search for information today and why it’s critical for colleges and universities to optimize their websites for search engines to stay competitive. From the power of social media in recruitment and retention to the unique challenges faced by community colleges, Maya offers actionable strategies for institutions looking to enhance their digital presence. She also delves into the essential skills future marketers will need to thrive in the higher education space, providing a roadmap for staying ahead in an ever-evolving landscape. Whether you’re a marketing professional in higher ed or simply curious about the intersection of technology and student engagement, this episode is packed with practical advice and forward-thinking insights. Tune in to learn how to effectively connect with today’s students and future-proof your institution’s marketing strategies. Insights & Takeaways Maya's journey into Higher Ed marketing was shaped by her personal experiences as an international student. Students prefer to search for information directly on Google rather than browsing college websites. Optimizing websites for search engines is crucial for both prospective and current students. Social media serves as a discovery tool, while search engines are used for retrieving specific information. Community colleges face challenges due to limited resources and a lack of understanding of marketing's strategic role. Maya's College Crusader aims to support community colleges with digital strategy and social media. Using data analytics is essential for understanding student behavior and improving marketing efforts. AI tools are becoming increasingly important in how students find information online. Experimentation and curiosity are vital skills for future Higher Ed marketers. Colleges should prioritize optimizing their websites and using social media effectively for engagement Conversation Rundown (00:00) Introduction to Higher Ed Marketing (03:44) Understanding Student Search Behavior (08:23) Optimizing Websites for Student Needs (16:58) The Role of Social Media in Higher Ed (23:11) Challenges for Community Colleges (26:26) Skills for Future Higher Ed Marketers Dig Deeper Elevate Your Social Media Game https://mycollegecrusader.com/ Social Media Calculator htt...

In this episode, Jeff Dillon sits down with Cheryl Broom, a leader in higher education marketing, to explore the rapidly evolving landscape of marketing strategies within academia. Cheryl delves into how colleges and universities are adapting to new trends, the transformative role of technology and AI, and the critical importance of personalization in engaging today’s students. From the challenges of integrating digital marketing tools to the barriers hindering AI adoption, Cheryl offers a wealth of knowledge on how institutions can optimize their enrollment strategies through effective communication and innovative approaches. The conversation also looks ahead, discussing what the future holds for higher education marketing and how institutions can stay ahead in an increasingly competitive environment. Takeaways Cheryl Broom emphasizes the importance of community college marketing. The shift from print to digital marketing has been significant in higher education. AI is being used to enhance marketing strategies and improve efficiency. Personalization in marketing is crucial for engaging potential students. Many colleges struggle with bureaucratic hurdles that hinder innovation. Targeted marketing strategies yield better enrollment results. TikTok can be effective for brand building but may not drive immediate enrollment. Automation and CRM systems are underutilized in many colleges. Implementation and planning are key to successful marketing strategies. Chasing shiny objects can lead to inconsistent marketing efforts. Chapters (00:00) Introduction (02:27) The Birth of Graduate Communications (05:09) Evolution of Marketing in Higher Education (08:44) Leveraging AI in Marketing Strategies (11:30) Barriers to AI Adoption in Higher Ed (13:07) Optimizing Enrollment Through Targeted Marketing (18:15) The Role of TikTok in Higher Ed Marketing (19:48) Automation and CRM in Higher Ed (20:40) The Importance of Implementation of Systems in Marketing Strategies (25:46) Outdated Marketing Strategies to Abandon (27:30) Future Predictions for Higher Ed Marketing Find Cheryl Broom here: LinkedIn https://www.linkedin.com/in/cherylbroom/ Graduate Communications https://gradcomm.com/ And find EdT...

Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment. He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs. Insights & Takeaways Joel Goodman has over 15 years of experience in higher ed marketing. Bravery Media focuses on human-centric designs to improve digital experiences. The evolution of higher ed has been gradual, with many challenges persisting. Leadership in higher ed is beginning to recognize the value of websites. Content strategy often leans too heavily on branding rather than information. Fast-loading websites significantly impact conversion rates. AI tools are often overhyped and not always effective in higher ed. The human touch in admissions is a key differentiator for institutions. Higher ed websites often serve as dumping grounds for information. A full content audit is essential for improving user experience. Conversation Rundown 00:00 Introduction to Joel Goodman and Bravery Media 02:44 Joel's Journey in Higher Ed Marketing 05:31 The Evolution of Higher Ed and Digital Strategies 07:17 Understanding the Value of Content and Websites 10:21 Challenges of Higher Ed Websites and Performance 13:45 Search, SEO and AI Tools 18:07 AI's Role in Higher Ed Marketing 20:25 The Future of AI in Higher Ed 29:03 Key Takeaways and Closing Thoughts Dig Deeper LinkedInhttps://www.linkedin.com/in/joelgoodman/ Bravery Media on EdTech Connecthttps://edtechconnect.com/service/bravery-media/41/Bravery Media websitehttps://bravery.co/ And find EdTech Connect here: https://edtechconnect.com/

In this episode, Jeff Dillon interviews Pete Mackey, PhD, founder and CEO of Mackey Strategies, exploring the intersection of strategic communications and technology in higher education. They discuss the evolution of Mackey Strategies, the integration of technology in communication strategies, the role of AI, crisis communication, and the ethical implications of AI in the field. The conversation emphasizes the importance of digital governance and the need for training in technology for emerging leaders in communication. Takeaways Mackey Strategies focuses on integrating technology into communication strategies. Technology is essential for effective communication in higher education. AI can enhance personalization in communication efforts. Crisis communication requires a well-defined strategy and practice. Digital governance is crucial for managing technology in institutions. AI's capabilities are advancing rapidly, impacting communication roles. Training programs for technology use are essential for communication leaders. Ethical considerations around AI usage are becoming increasingly important. Institutions must adapt to technological advancements to remain effective. Chapters (00:00) Introduction to Strategic Communications (02:18) The Genesis of Mackey Strategies (05:28) Examples of Mackey Strategies Integrating Technology in Communications for Clients (07:56) Essential Tools for Higher Ed Communication (10:31) Crisis Communication Strategies (12:51) The Evolution of Content Management Systems (15:21) AI's Impact on Personalization and Communication (23:58) Preparing for Technological Advancements (22:37) Leadership Development and Technology Training (26:19) Ethics of AI in Communication (29:58) Conclusion and Future Outlook Find Pete Mackey here: LinkedIn https://www.linkedin.com/in/petemackey/ Mackey Strategies https://mackeystrategies.com/ And find EdTech Connect here: Web:https://edtechconnect.com/

In this conversation, Eric Smith, Vice President of Technical Services Delivery at Fortify Data, discusses the evolving landscape of cybersecurity in higher education. He shares insights from his extensive experience across various industries, emphasizing the unique challenges faced by higher ed institutions. The discussion covers Fortify Data's mission to provide continuous risk assessment and threat intelligence, the importance of understanding vulnerabilities, and the need for effective budgeting and awareness in cybersecurity strategies. Eric also highlights the significance of continuous penetration testing and shares success stories from clients who have improved their cybersecurity posture. Takeaways Eric Smith has nearly 30 years of experience in cybersecurity. Fortify Data focuses on continuous risk assessment for higher ed. Higher education institutions face unique cybersecurity challenges. Ransomware and phishing remain significant threats in higher ed. Continuous penetration testing provides ongoing security insights. Higher ed lacks the financial resources of other sectors. Awareness of vulnerabilities is crucial for effective cybersecurity. Metrics and scores help measure cybersecurity success. GLBA compliance is essential for universities accepting federal funds. Budgeting for cybersecurity often increases after a breach. Chapters (00:00) Introduction to Cybersecurity and Eric Smith's Background 08:02 Understanding Threats: Ransomware and Phishing in Higher Ed 09:16 Why Higher Ed is a Target for Cyber Attacks 18:00 Success Stories and Lessons Learned in Higher Ed Cybersecurity 22:57 Final Thoughts and Advice for Universities Find Eric Smith here: LinkedIn https://www.linkedin.com/in/jericsmith/ FortifyData https://fortifydata.com/industries/higher-education/ And find EdTech Connect here: Web:https://edtechconnect.com/

In this conversation, Dr. Jenae Cohn discusses her extensive experience at the intersection of higher education and technology, focusing on the challenges and opportunities presented by digital reading and generative AI. She emphasizes the importance of adapting teaching methods to meet the needs of students who engage with texts in diverse ways, particularly in the context of AI's growing presence in education. Dr. Cohn also addresses ethical concerns, equity in access to AI tools, and the necessity of maintaining human connections in an increasingly AI-driven educational landscape. She concludes with advice for university leaders on adopting AI thoughtfully and critically. Take Aways Digital technology has transformed how we consume information. Students often read and write on screens, necessitating new teaching strategies. Generative AI should address specific problems in education, not just be adopted for its own sake. AI-generated textbooks may not solve the real issues in student engagement. Faculty need to navigate the complexities of AI in the classroom. Ethical concerns around data privacy and surveillance are paramount with AI tools. TakeawaysEquity in access to AI tools is a significant challenge for institutions. Maintaining human connection is crucial in an AI-driven educational environment. University leaders should adopt AI with a mindset of continued learning and inquiry. A thoughtful approach to AI adoption is essential to avoid negative consequences. Chapters 00:00 Introduction to Dr. Jenae Cohn 03:27 Generative AI in Education: Opportunities and Challenges 08:41 Integrating AI into the Classroom 12:17 Faculty Resistance and Acceptance of AI 14:18 Ethical Considerations of AI in Education 17:26 Equity and Access to AI Tools 20:54 Maintaining the Human Connection 26:31 Advice for University Leaders on AI Adoption Recommended Reading: https://refusinggenai.wordpress.com/ Find Dr Jenae Cohn here: LinkedIn https://www.linkedin.com/in/jenae-cohn/ UC Berkley https://www.berkeley.edu/ And her books: Skim, Dive, Surface: Teaching Digital Reading https://www.amazon.com/Skim-Dive-Surface-Teaching-Education/dp/1952271045/ Design for Learning: User Experience in Online Teaching and Learning

In this conversation, Jeff Saville discusses his journey in workforce development and career services, emphasizing the importance of empowering students through innovative programs and technology. He shares insights on leveraging AI and other tools to enhance career readiness and the challenges faced by higher education institutions in adapting to the rapidly changing job market. The discussion also covers practical advice for students seeking jobs and the future of education in the context of technological advancements. Takeaways Jeff Saville's passion for empowering individuals began with his entrepreneurial background. NAU Venture Studios aims to incubate student-led solutions to real-world problems. Technology plays a crucial role in enhancing workforce development initiatives. AI agents can help students stay informed about job opportunities. Focusing on student experience is essential for higher education institutions. Building prototypes can help drive innovation in career services. LinkedIn is a powerful tool for networking and job searching. There is a widening gap between higher education and industry needs. AI can streamline administrative tasks in educational institutions. The future of education will be shaped by technology and student-centered approaches. Chapters 00:00Introduction to Jeff Saville and His Journey 05:47Leveraging Technology for Workforce Initiatives 11:53Building a Prototype for Career Development

In the rapidly evolving tech landscape, Teri Abbo-Sutherland , Director of Executive Programs Oakland University, is rewriting the rules of professional development. Her breakthrough insights argue that micro credentials—bite-sized, skill-specific certifications—are becoming the new currency of career advancement. Traditional four-year degrees are no longer enough, Sutherland contends. In an age of accelerating technological change, professionals must continuously retool their skills or risk becoming professionally obsolete. Digital badges and micro credentials offer a nimble alternative: targeted learning that can be quickly acquired and immediately applied. For tech workers especially, these compact credentials serve as dynamic proof of expertise, allowing individuals to signal their most current capabilities to employers. They represent more than paper qualifications—they're real-time indicators of a professional's commitment to staying relevant. Sutherland challenges corporate leaders to embrace this new learning ecosystem, arguing that organizations must foster cultures of continuous innovation and skill development. Her message is clear: In today's job market, adaptability isn't just an asset—it's a survival strategy. Takeaways Micro credentials are essential for staying relevant in technology. Upskilling is crucial as skills can become obsolete quickly. Corporate training budgets often cut professional development first. Micro credentials can lead to specialized skills and career advancement. Employers should recognize the value of experience in their workforce. A toolkit can help employers integrate micro credentials into talent management. Understanding employee motivation is key to effective upskilling. Higher education is rapidly adopting micro credentialing solutions. Digital badges can serve as public resumes on platforms like LinkedIn. Leadership buy-in is critical for fostering a culture of innovation. Chapters (00:00) Introduction to Micro Credentials and Digital Badges (07:16) Toolkit for Employers: Enhancing Talent Management (13:52) Bundling Micro Credentials for Career Advancement (19:30) Key Takeaways on Micro Credentials Links Executive Education Programs at Oakland University https://www.oakland.edu/business/graduate-executive-programs/executive-education-programs/ Teri Abbo-Sutherland on LinkedIn https://www.linkedin.com/in/teri-abbo-sutherland-7225bb9/...

In this episode, Jeff Dillon is joined by Nick Burrell, VP of Strategic Partnerships at ZogoTech, a company specializing in data analytics solutions designed to empower higher education. With a wealth of expertise in educational technology and artificial intelligence, Nick shares his insights on the evolving role of AI in education, particularly in content management and student engagement. He discusses his journey from working in college financial aid offices to his current role at ZogoTech, and how his experience has shaped his understanding of the challenges and opportunities in education. Nick dives into how AI is transforming student engagement and institutional growth, and explains how content quality directly impacts the effectiveness of AI tools. He also reflects on the importance of digital governance, the need for accurate and reliable content management, and the role of AI in providing personalized responses to students. He also shares his thoughts on the future of AI in education, including the need for institutions to be "AI-ready" and the importance of strategic planning and policy development in preparing for an AI-driven future. Whether you're an educator, administrator, or edtech professional, Nick's insights on the intersection of AI and education are sure to inform and inspire. Takeaways AI is transforming student engagement and institutional growth. Content quality directly impacts the effectiveness of AI tools. Institutions must prioritize accurate and reliable content management. Digital governance is essential for effective content oversight. AI tools should be integrated with existing systems for personalized responses. A thorough website audit is crucial for maintaining content accuracy. Collaboration with subject matter experts can enhance content management. AI adoption requires a foundational understanding of institutional needs. The website should be treated as a dynamic knowledge base. Preparing for AI involves strategic planning and policy development. Chapters 00:00 Introduction to AI in Education <...

In this episode, Jeff Dillon is joined by Josh Koenig, Co-Founder and Chief Strategy Officer of Pantheon, a WebOps platform transforming how website teams deliver exceptional digital experiences. With over two decades of experience in web development and online engagement, Josh shares his incredible journey—from his early days building political campaign platforms like DeanSpace for Howard Dean’s 2004 presidential run to co-founding Chapter Three and ultimately Pantheon. Josh dives into how Pantheon grew to become a leading WebOps platform, particularly excelling in the higher education sector, and explains how the company’s “productization” of consulting expertise addressed key challenges in web development collaboration and scalability. We discuss how his transition from Head of Product to Chief Strategy Officer allows him to focus on big-picture strategies that align with industry trends and customer needs. He also reflects on how web development has evolved over the years, offering key insights into the future of WebOps in higher education and beyond. Whether you’re a seasoned developer or just starting out, Josh’s lessons on leadership, innovation, and navigating complex digital ecosystems are sure to inspire. Guest Profile Josh Koenig Position: Co-Founder and Chief Strategy Officer, Pantheon Over 20 years in web development Founder of DeanSpace (Howard Dean 2004 campaign) Co-founder of Chapter Three WebOps innovation leader Key Insights Transformation of web development consulting into product WebOps platform specialization in higher education Evolution of digital experience platforms Transition from product leadership to strategic leadership Critical Observations Web development landscape constantly evolving Higher education requires specialized digital solutions Consulting expertise can be productized Technology collaboration needs innovative approaches Strategic Insights Pantheon's approach to solving web development challenges Scaling web technologies for complex institutional needs Bridging gap between consulting and product development Future-proofing digital experience platforms Episode Chapters 00:00 - Introduction to Josh Koenig 03:00 - Consulting to Product Transformation 07:13 - Higher Education Web Platform Challenges 12:26 - Digital Experience Platforms Overview 16:09 - From Political Campaigns to Startup World 19:35 - Defining "Productization" 24:40 - WebOps Outsourcing Benefits 29:24 - Career Advice for Web Professionals Key Takeaways WebOps is revolutionizing digital experiences Strategic adaptability is crucial in tech leadership Specialized platforms can solve complex digital challenges Continuous learning is essential in web development Links Pantheon Website: www.pantheon.io Josh Koenig LinkedIn: https://www.linkedin.com/in/joshkoenig/ Pantheon on EdTech Connect: https://edtechconnect.com/software/digital-experience-accessibility/pantheon/1394/

In this conversation, Justin Menard, CEO of ListEdTech, shares his extensive experience in educational technology and the evolution of data usage in higher education. He discusses the importance of data in decision-making for institutions and vendors, the challenges of categorizing educational technology, and the impact of AI on the industry. Justin emphasizes the value of peer insights in tech adoption and highlights common pitfalls institutions face when selecting technology solutions. Guest Profile Name: Justin Menard Position: CEO of ListEdTech Experience: Over 20 years in educational technology Key Insights Comprehensive exploration of data usage in higher education Global perspective shaped by international travel In-depth understanding of educational technology market dynamics Critical Observations Data is a fundamental tool for simplifying institutional decision-making Educational technology categories are continuously evolving AI is dramatically transforming the educational technology landscape Strategic Highlights ListEdTech's role in providing comprehensive higher education system data Supporting vendors in identifying potential clients and market trends Emphasizing the importance of peer insights in technology adoption Technological Challenges Maintaining data accuracy in a rapidly changing educational technology market Navigating complex technology categorizations Helping institutions avoid common pitfalls in technology selection Episode Chapters 00:00 - Introduction to Justin Menard and ListEdTech 08:42 - EDUCAUSE and Market Trends Insights 19:13 - Navigating EdTech Categories 25:31 - AI's Impact on Higher Education Technology Key Takeaways Peer insights are crucial in technology adoption Data-driven decision-making is essential AI is reshaping educational technology approaches Links Justin Menard LinkedIn ListEdTech website ListEdTech on EdTech Connect EdTech Connect website

In this podcast episode, Jeff Dillon interviews Meredith Bailey, founder and CEO of StreamWork, a platform designed to enhance collaboration in online learning and higher education. Meredith shares her journey from working at tech giants like Google and Apple to founding StreamWork, driven by her desire to streamline creative collaboration. The conversation explores how StreamWork bridges the gap between in-person and online learning, its impact on student engagement, and the importance of integrating feedback and grading in the learning process. Meredith also discusses the future of online education, the role of AI, and offers valuable advice for aspiring tech founders. Highlights Meredith Bailey founded StreamWork to enhance online collaboration. StreamWork transforms education by fostering engagement and creativity. The platform allows for collaborative work on various content types. Professors can save time with StreamWork's auto grading feature. Students gain exposure to next-gen collaboration tools in the classroom. StreamWork mimics traditional peer group experiences in online settings. AI integration is a focus for improving workflows in education. Feedback and meaningful discussion are prioritized in StreamWork. Persistence and flexibility are crucial for tech founders. StreamWork is adaptable for both small and large class sizes. Chapters: (00:00) Intro (00:57) Introduction to StreamWork and Its Mission (03:59) Meredith's Journey from Tech Giants to Founding StreamWork (06:22) Bridging the Gap in Higher Education (08:43) StreamWork's Impact on Collaborative Learning (11:26) Integration and Compatibility with Other Tools (13:53) Grading vs. Feedback: Enhancing Student Engagement (19:00) Future of Online Learning and AI Integration (20:47) Advice for Aspiring Tech Founders Links: Meredith Bailey on Linked InStreamwork on EdTech ConnectStreamwork website

In this episode, Jeff Dillon dives into a compelling conversation with Kat Liendgens, CEO of Hannon Hill, exploring the transformative journey of content management systems (CMS) in higher education. Kat reveals her path into the tech industry, sharing both the obstacles she encountered and the opportunities that arose. Together, they examine the evolving landscape of user expectations and emerging technology trends. The discussion highlights the critical role of personalization in connecting with prospective students and the impact of artificial intelligence on streamlining content management processes. Kat underscores the importance of a strategic approach to AI adoption, providing actionable insights for marketers and web directors seeking to navigate the complexities of the CMS environment. Don’t miss this enlightening exchange that offers a deeper understanding of the future of content management in the educational sector. Takeaways Kat's journey into technology was driven by overcoming intimidation. The CMS landscape has evolved significantly over the years. Flexibility and governance are key challenges for modern CMS. Personalization is crucial for engaging prospective students. AI can enhance content management but requires careful implementation. Higher education institutions are often slow to adopt new technologies. Effective CMS should educate content contributors for better outcomes. Start small with personalization to test its effectiveness. Understanding user needs is essential for successful CMS implementation. Focus on solving problems rather than just features when selecting a CMS. Chapters 00:00 Introduction to Content Management Revolution 06:08 Evolution of CMS and User Expectations 11:17 The Importance of Personalization in Higher Education 18:42 Challenges and Opportunities in AI Adoption 24:48 Final Tips for Marketers and Web Directors Links On EdTech Connect