McDonald's CEO's Big Arch Bite Backfires
Edmonton News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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McDonalds CEOs Big Arch Burger Promo Backfires: Social Media Roasts CEOs Tiny Bite, Burger King & Wendys Join In
McDonalds CEO Chris Kempczinskis promotion of the new Big Arch burger went viral, but not in the way he hoped. After sharing a video of himself taking a tiny bite of the burger, social media users and competitors piled on, creating parodies and jokes. Burger Kings U.S. president and U.K. account, as well as Wendys, joined in the fun, highlighting the long-standing rivalry between the fast-food chains.
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