He's a Podcast Marketing Expert, But Quit His Show After 6 Months... | Jeremy Enns
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Show Notes
Jeremy Enns is a podcast marketing expert. In 2020, he launched a podcast specifically designed to grow his business. He spent 20 hours producing each episode. He knew three months in that he needed to quit it. It took him three more months to actually do it.
When he finally published the farewell episode, he braced for criticism. Instead, his audience wrote in to thank him.
Jeremy is the founder of Podcast Marketing Academy. Before that, he ran a podcast production agency, hosted a show about budget travel in Japan, and co-hosted a show about craft ice cream in Vancouver - just for fun. In this episode, we go back to Build a Better Wellness Biz, the show he invested in most and abandoned fastest, and talk about what it actually means to quit the right things.
His philosophy now: treat everything as a pilot. Do 5–10 episodes. See if you want more. Nothing has to be forever.
TIMESTAMPS
(00:00) Introduction
(01:42) Podcasts in Jeremy's Business
(03:18) Past podcasts vs current podcasts
(06:27) Forcing yourself to keep podcasting
(09:06) When a misaligned podcast still grows your business
(13:24) Reviewing Jeremy's past content
(15:56) Artistry vs Strategy
(20:03) What Jeremy did right
(24:59) Archiving misaligned content
(27:16) AI vs podcasters
(32:55) Actionable takeaways
CONNECT WITH JEREMY ENNS
Website: https://podcastmarketingacademy.com
Twitter: https://twitter.com/iamjeremyenns
LinkedIn https://www.linkedin.com/in/jeremy-enns
Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit
Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter
Podcast Marketing Trends Explained:
https://podcastmarketingacademy.com/podcast-marketing-trends-explained
Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy
CONNECT WITH CHERYL LAU
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
WORK WITH CHERYL LAU
I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.
I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.
Here are 3 ways we can work together:
✨ 1:1 Editorial Podcast Production
✨ Corporate Podcast Producing & Consulting
✨ Hosting for Corporate Shows
Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery
CONTACT
Please email [email protected] for business inquiries.