EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
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Show Notes
You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile?
When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift.
So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner.
To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here: http://edgeofthewebradio.com/seo-podcast/show-68-perq-consumer-incentives/