439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
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Show Notes
We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it's time we start to unpack what the heck is going on.
[00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid.
[00:09:39] Innovation comes from constraint
[00:15:08] JD's new gig at Osmos and Joe's new move to run his own shop
[00:18:37] Do companies really get the new relationship-marketing strategies?
[00:21:52] Client fears on a non-mainstream platform
[00:23:36] When the light bulbs go off with a client and a tactic
[00:23:36] Any time you can specialize….
[00:26:48] The loss of targeting - privacy laws
[00:30:05] The data collection mindset for marketers
[00:34:48] Last stop: Google's FLoC. What the FLoC is happening?