413 | It's Better to be Preferred than to be Indexed with Pedro Dias
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
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Show Notes
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world's information.
[00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011
[00:07:14] Pedro's take on Google dominance
[00:13:39] Businesses need to do something Google cannot
[00:21:25] The philosophical challenges of being both the Vehicle and the Destination