390 | News from the EDGE | Week of 2.1.2021
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts?
Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion coupled with big drops in conversions. Those are seriously negative impacts.
[00:11:05] How Will Australia React to Google's Counter-Offer?
Google has added a banner to Australian news search results expressing its willingness to pay to support Aussie journalism, essentially making a counter-offer. Will Australia accept?
[00:18:02] New Privacy Standard Proposal: Global Privacy Control (GPC)
Privacy advocates are proposing this new standard, Global Privacy Control (GPC), that would strongly signal users don't want their data shared with third-party data brokers.