388 | News from the EDGE | Week of 1.25.2021
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
[00:03:37] Price Drops Featured in New Google Rich Results
Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online retailers just need to use the right structured data to get in on it.
By Roger Montti
[00:07:20] Do Contextual Links in Featured Snippets Threaten Click-Through Rates?
SEOs are concerned that more links in such a high-visibility search results feature will hurt brands by potentially reducing click-through rates. Is this a legit concern or just SEO panic?
By George Nguyen
[00:14:09] Google Turns up the Heat Down Under
Everyone knows Google doesn't pay content publishers to link to their sites, right? Except Google just agreed to do that in France. So where does that leave Australia?
By Barry Schwartz