379 | Shay Rowbottom and the LinkedIn Difference
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer · Erin Sparks
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We're joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so different from every other type of social media audience and how to connect with authenticity. We cover a wide range of techniques of engagement but focus singularly on a very important goal in LinkedIn communication: establishing trust. You can't fake it and you shouldn't try to. Give a listen to the first of our two part interview with Shay, Queen of Content Marketing.